Show notes
Send us a text"Are you an estate agent seeking to unlock strategies for growth?"Join us on this episode as Mark and Rob sit down with industry veteran Jamie Curtis from Cooke Curtis & Co. In this engaging podcast, Jamie shares his remarkable 32-year journey navigating the estate agency landscape, from challenging economic downturns to embracing cutting-edge digital marketing strategies.The episode explores a pivotal moment in Jamie's career, from surviving the recession of the '80s to pioneering commission-based motivation and strategic vision that transformed a local agency into a powerhouse in Cambridge. Discover firsthand the innovation that propelled their brand to success amidst industry evolution.Learn about the transformative power of automation, delegation, and strategic role assignments for business growth. Explore the challenges and triumphs of adopting new technologies to enhance client relationships and streamline operations.We look at digital tools like Google and Facebook advertising are leading his business generation and nurturing. Understand the role of AI in predictive analytics and planning, ensuring agencies stay ahead in an ever-changing market.Listen or watch to gain insights on shifting from output-driven to outcome-focused strategies.(14:27) Evolution of Estate Agency Marketing Strategies(20:58) Delegation and Growth in Business(30:14) Managing Staff and Technology for Growth(41:31) Future of Estate Agents and AI(47:55) Focus on Outcomes, Not OutputReal Estate, Estate Agency, Digital Marketing, Client Relationships, Cambridge, Innovation, Adaptation, Success, Evolution, Growth, Automation, Technology, AI, Lead Generation, Nurturing, Share of Voice, Future, Outcomes, ProductivitySponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. www.iceberg-digital.co.uk