Leading By a Mile

Send us a textEstate agents... What are the secrets to increasing your market share from 12% to 35%, whilst maintaining a high level of service and charging the right fee?Join us as we sit down with Charlotte Cooper of Alan Cooper Estates, a family-owned estate agency, where Charlotte opens up about her unconventional journey into estate agency, starting at the age of 16, and shares how her family's business has thrived through the transition from traditional methods to modern practices. We cover everything from the impact of the COVID-19 pandemic on their operations to the strategic implementation of new software systems, providing invaluable insights into the adaptability required to maintain market leadership.Listen in as we discuss the significance of staff evolution during transformative periods and how a shared vision is critical for business growth. Charlotte reveals how Alan Cooper Estates has mastered the art of recruiting post-pandemic, attracting a team that's not just skilled but also passionate about propelling the company forward. The dynamic of collaborating with different generations within the family business is also examined, highlighting the balance between bonds and professional decision-making, some of which only take 48 hours to make!Wrapping up our conversation, we explore the potent combination of marketing strategy and technological advancement in the property. Discover how the right marketing mix and the use of customer journey mapping can lead to an increase in market share and increase long-term client relationships. The future of communication and technology is here, and it's reshaping how businesses like Alan Cooper Estates nurture their brand, engage with clients, and set the stage for continuous growth.(00:00) Family-Owned Estate Agency Success(11:15) Navigating Family Business and Change(23:36) Evolving Marketing Strategies(32:06) Communication and Technology Future(44:37) Increasing Market Share and Business GrowthFamily-Owned Estate Agency, Real Estate, Success, Adaptability, Forward-Thinking Strategies, Pandemic, Cutting-Edge Software, Marketing Techniques, Recruitment, Staff Evolution, Family Dynamics, Professionalism, Kinship, Business Growth, Client Relationships, Technological Advancements, Market Share, Brand Loyalty, Communication, Technology, Future, Client Journey, Customer Experience, Referrals, Advertising, Customer Service, Competitive Market, Change, Subscribing, Estate Agency X PodcastSponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. www.iceberg-digital.co.uk

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