Send us a textIn this episode of the Estate Agency X podcast, Mark and Rob sit down with Tony Beales, founder of Millbanks, to delve into his four-decade journey in estate agency. Tony shares how the industry has evolved, from the challenges of limited training and communication in the early days to the game-changing role of technology today. He explains how modern tools are helping agents focus on the human connections that define the profession.Tony reflects on the milestones that shaped Millbanks, including surviving natural disasters and navigating the 2008 financial crisis. He explains how strategic decisions, such as expanding into new premises, helped the business grow into the success it is today. With a passion for mentoring, Tony offers invaluable advice on how to scale a business without overwhelming your team.In 2024, Tony made the courageous decision to transition Millbanks to a self-employed model, embracing a fresh approach in a challenging economic climate. He opens up about the personal and professional challenges of making such a significant change and the support he received from family and peers that made it possible.Looking ahead, Tony shares his thoughts on building a strong brand, integrating systems, and using technology and social media to empower agents while safeguarding brand integrity. This episode is filled with insights, inspiration, and practical takeaways for anyone in the estate agency world.Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. www.iceberg-digital.co.uk

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