Selling With Soul in a Central London Market

Send us a textWhat does it take to thrive as an independent estate agency in the heart of London for over 22 years? Rob Hill, founder of Greater London Properties, reveals the surprising journey that transformed a temporary six month venture into a flourishing business with central London offices in Soho and Bloomsbury.Rob's story begins with an unexpected twist, armed with nothing but a Sainsbury's bag full of keys and a mobile phone, he entered the industry almost accidentally after 9/11 disrupted his original career plans. That temporary solution evolved into a values driven agency competing successfully against London's property giants.The secret? Rob likens his independent agency to a "speedboat" maneuvering nimbly around corporate "cruise liners" that struggle to change direction quickly. This agility allows his team to adapt rapidly to market shifts, new legislation, and emerging technologies, providing a distinctive advantage when servicing both individual and corporate clients.Throughout our conversation, Rob reveals how his commitment to authentic customer experience shapes everything from how GLP handles property management to their strict stance against Airbnb rentals. His refreshing perspective on valuing professional services – "Don't be scared of charging your worth" – stands in stark contrast to the race-to-the-bottom pricing prevalent in today's market.We explore the challenges of building a values aligned team, with Rob sharing candid insights about recruitment, training through shadowing and the courage to part ways quickly when someone isn't the right fit. His approach to technology exemplifies balanced innovation, embracing AI's potential while maintaining that "moving home is a personal journey" requiring human connection.Whether you're running an independent agency facing corporate giants, considering a career in real estate, or simply fascinated by entrepreneurial journeys, Rob's story offers valuable lessons about staying true to your values while building a resilient business that stands the test of time.Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. www.iceberg-digital.co.uk

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