What It Takes to Lead

Send us a textHow do you transform a modest franchise into one of the most respected independent estate agencies in Derby? In this must-listen episode of the Estate Agency X Podcast, Mark Burgess sits down with Darren and Susan Cope, Directors of Cope & Co, to uncover their incredible 25-year journey of ambition, innovation, and reinvention.Darren and Susan started their careers as accountants before venturing into property, first running a franchise and then transitioning to build a leading independent letting agency under the Professional Properties name. But their story didn’t stop there. With a bold vision for the future, they rebranded to Cope & Co., amalgamating their services into a modern, client-first agency that offers sales, lettings, and property management with a personal touch.In this captivating conversation, Darren and Susan reveal the strategic decisions, hard-earned lessons, and pivotal milestones that shaped their success. From the challenges of leaving the franchise model to the complexities of rebranding, they share how they stayed true to their values while growing a business that continues to thrive.They also explore the unique dynamics of working as a married couple, sharing how they balance visionary leadership with practical execution, leverage each other’s strengths, and prepare the next generation to carry their legacy forward. Their insights into maintaining harmony,  creating innovation, and overcoming obstacles make this episode a treasure trove of inspiration.Discover how Darren and Susan embraced cutting-edge technology and leveraged tools like our business accelerator program to streamline their operations, scale their business, and stay ahead in a competitive market. Their story is a testament to what’s possible when ambition meets strategy.Packed with actionable advice and heartfelt stories, this episode is a masterclass in business transformation and resilience. If you're looking for inspiration, Darren and Susan Cope’s journey is not to be missed.Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. www.iceberg-digital.co.uk

There are no comments yet.

Please log in to write the first comment.