Send us a text In this episode of Estate Agency X, host Rob Brady steps in on his own, in the absence of Mark Burgess, to interview Chris Ellis for the second time on this show. Chris is the owner of the multi-award-winning independent estate agency, Harrison Homes. This time, Chris is joined by Liz Jeffery, an experienced and award-winning marketing owner of Shoreway Marketing, who reveals strategies that helped Chris market to his local area. Chris discusses his transformation journey in using technology to increase efficiencies, how he navigated his way as a leader and his reflections on changing teams. Liz details her collaborative efforts with Chris during the first lockdown and how they discovered Harrison Homes' unique identity in their marketplace. This engaging conversation explores the challenges and rewards of working smarter, not harder, in the digital age of estate agency. This exciting episode is filled with invaluable insights from two successful business owners. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. www.iceberg-digital.co.uk

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