The Best One Yet

🦢 “Ugliest product ever” — Dyson’s cancellation headset. Campbell’s Madden strategy. Amazon’s TikTok zucking.

09 Dec 2022

Contributed by Lukas

Amazon’s newest product is a TikTok-style video shopping feed, but it’s not to compete with TikTok - it’s to compete with itself. Campbell Soup ...

🏴‍☠️ “That’s huuuuge shrinkage” — Walmart’s $2.5B theft. Fanatics’ Yankees strategy. AutoZone’s grandma car.

08 Dec 2022

Contributed by Lukas

We just calculated that Walmart lost $2.5B this year from shoplifting. The sports apparel brand Fanatics just hit a $31B valuation because it’s borr...

🤖 “A robot wrote today’s episode” — OpenAI’s chatbot brain. Hot Pockets’ smeals. Slack’s rich vs. king.

07 Dec 2022

Contributed by Lukas

ChatGPT is a new artificial intelligence chatbot that you can ask any question and it will give a human answer… so we asked it to write today’s TB...

🍸 “Cocktail of the Year” — Espresso Martini’s gateway drink. College Football’s playoff penalty. Owen Corning’s coziest stock.

06 Dec 2022

Contributed by Lukas

Orders for the Espresso Martini quadrupled in 2022, because it’s the ultimate gateway drink for the cocktail curious. College Football’s tripling ...

⌚ “Rolex or Folex?” — Rolex’s used Rolexes. The B-21 Bomber’s anti-war plane. Netflix’s preview club.

05 Dec 2022

Contributed by Lukas

Rolex is launching its own certified pre-owned Rolex business because the trend is your friend. Northrop Grumman just unveiled the most expensive bomb...

🐥 “Year of the Nugget = 2023” — Chicken’s price plummet. Loop’s baby rental. SBF’s Bystander Effect.

02 Dec 2022

Contributed by Lukas

Apply for TBOY Social Media Manager: https://tally.so/r/3yX9Og Finally, the price of 1 thing in the economy has fallen — The Chicken Wing. FTX foun...

🎣 “Fishing Mecca” — Bass Pro Shops’ hotel. Tesla’s brand reversal. The Railroad Grinch.

01 Dec 2022

Contributed by Lukas

The 7th biggest pyramid on Earth is actually in Tennessee, it’s a hotel, and it’s owned by Bass Pro Shops. Everyone's talking about Twitter and El...

🍻 “Winner gets free beer” — Budweiser’s World Cup. Apple’s iPhone City. Toys ‘R’ Us’ Inception Retail.

30 Nov 2022

Contributed by Lukas

Budweiser’s beer was banned last second at the World Cup, so it’s giving the beer away to the winning country. The China protests are a threat to ...

🐾 "My Frenchie’s got a fever” — Modern Animal’s vet. China’s paper protest. Frontier’s vacation subscription.

29 Nov 2022

Contributed by Lukas

Chinese citizens are staging once in a generation nationwide protests — And China’s Zero Covid Policy is infecting the world’s economies. Modern...

🏋️ “The $10 Gym Lie" — Planet Fitness’ perfect price. Toyota’s hybrid training wheels. Ernesta’s rug disruption.

28 Nov 2022

Contributed by Lukas

Gyms are already at record highs in 2022 — and it’s partly thanks to Planet Fitness’ perfect $10 price. Toyota has a plan to remain the #1 car c...

🍳 “The All-you-can-eat T-Shirt” — Denny’s walking billboard. Disney’s Jedi CEO. Holiday spending, because jobs.

22 Nov 2022

Contributed by Lukas

It’s our last pod until Monday, November 28th, so we’re looking at The Return of the Jedi in real life — 3 years ago, Disney’s Bob Iger quit, ...

🧀 “Revenge of Mac & Cheese” — Kraft’s nostalgia revival. Grindr’s 1st date. Elon’s $1B IOU.

21 Nov 2022

Contributed by Lukas

Apply to be Social Media Manager for The Best One Yet podcast: https://tally.so/r/3yX9Og Kraft-Heinz is done with healthy and pivoting back to proces...

⚽ “The Anti-Ted Lasso” — Qatar’s World Cup. Starbucks’ biggest day. FTX’s Madoff moment.

18 Nov 2022

Contributed by Lukas

The World Cup begins Sunday in Qatar, a nation of just 300k citizens (half of Vermont) — but it’s dropped $200B for 8 new stadiums. Starbucks’ b...

🎟️ “It’s not me. Hi. I’m not the problem. It’s Ticketmaster” — Taylor Swift’s monopoly. Tom Ford’s $2.8B perfume. Samara’s tiny homes.

17 Nov 2022

Contributed by Lukas

Taylor Swift’s concert tickets just broke TicketMaster — but the debacle also shows how TicketMaster’s monopoly frustrates everyone with fees. T...

💏 “Dating… Life’s biggest investment” — Tinder Gold’s record. Walmart’s supplier bullying. BuzzFeed’s best eyeballs.

16 Nov 2022

Contributed by Lukas

Stock of Tinder-owner Match is up 20% because, despite inflation, you’re paying a premium for dating apps — and that’s life-changing. Walmart su...

🧙‍♂️ “Killing the magic… of Magic” — Hasbro: The Gathering. Twitter’s fake Mario. Alexa’s nightmare dream.

15 Nov 2022

Contributed by Lukas

Hasbro stock fell 10% because it’s messing with Magic: The Gathering. Twitter’s latest problem is fake-but-verified accounts (like Super Mario giv...

🥨 “A Pod About Nothing” — Netflix’s Seinfeld strategy. Climate’s North vs South. ButcherBox’s bootstrapped brisket.

14 Nov 2022

Contributed by Lukas

Season 5 of The Crown is getting all the buzz, but Netflix’s strategy is all about comedy series. The COP27 Climate Summit gave us a new financial f...

⛄ “The Crypto Avalanche” — FTX shakes cryptoworld. Twitter’s LeBron James problem. Wall Street’s best day yet.

11 Nov 2022

Contributed by Lukas

Forget Crypto Winter, we just suffered a Crypto Avalanche — Bitcoin, Ethereum, and all the crypto stocks are freaking out as FTX approaches bankrupt...

🍿 “Work From Movie Theater” — AMC’s Zoom theater. Athletic Brewing’s non-alcohol. The Election’s cannabis bet

10 Nov 2022

Contributed by Lukas

Our 3 business Takeaways from the election: Cannabis is down, Sports Betting is really down, and stocks love gridlock. Athletic Brewing just raised $5...

❤️‍🔥 “Bitcoin's shotgun wedding” — FTX + Binance. Sweetgreen’s Rice Krispie. Carvana’s fender bender.

09 Nov 2022

Contributed by Lukas

Bitcoin dropped 10% because of crypto’s 1st mega-merger: Binance and FTX. Sweetgreen’s newest product is a new dessert — but it’s really a rec...

🤑 “The Biggest Sports Bet in History” — Caesars’ $75M wager. Airbnb’s cleaning fee. Air Force One’s $2B plane.

08 Nov 2022

Contributed by Lukas

The biggest winning bet in sports bet history? $75M on the Houston Astros… And it’s messing with Caesars' Casino stock. Airbnb is finally fixing u...

🍸 “Liquor before Beer (literally)” — Bacardi’s beating Bud. Big Tech’s hoodie slump. The 3 P’s of Election Inflation.

07 Nov 2022

Contributed by Lukas

For the 1st time since the saloon was invented, spirits are about to beat beer in America — and it’s thanks to innovations in Daiquiri deliveries....

🐯 “How to disrupt Pro Sports” — Tiger’s virtual golf. Etsy’s Mom & Pops. A self-charging car.

04 Nov 2022

Contributed by Lukas

Tiger Woods, Rory McIlroy, and an Oscar-worthy lineup of celebs just invested in golf startup TMRW — Because now sports are getting disrupted. Etsy ...

🚫 “Should TikTok be banned?” — TikTok’s trojan horse. Tupperware’s leftover bite. The housing market’s fire.

03 Nov 2022

Contributed by Lukas

The awkwardest question in business right now: Should TikTok be banned? Tupperware invented the leftover, but its stock just fell 40% because of philo...

👨‍🦲👨 “Peyton & Eli, Inc.” — Manningcast’s media strategy. Uber’s epic ride. Pfizer’s franchise shot.

02 Nov 2022

Contributed by Lukas

Peyton and Eli Manning have retired from the NFL, but are thriving in Media — Because the Manningcast has high RoT (“Omahaaaaaa”). Uber just had...

⚰️ “The Death Industry” — T-Swift’s casket startup. NYC Salary Transparency. Twitter’s wild weekend.

01 Nov 2022

Contributed by Lukas

A coffin startup made a 2-minute cameo in a Taylor Swift video… because death is also a Profit Puppy. New York City just enacted its first pay trans...

🍫 “The $50B Kiss” — Hershey’s salty strategy. Amazon’s 3 shockers. ExxonMobil’s unsayable word.

31 Oct 2022

Contributed by Lukas

Hershey chocolate stock is at an all-time-high right now thanks to 1 thing: The Salty Sweet Strategy. Amazon just told us you’re getting coal for Ch...

🚰 “Elon’s 1st Day” — Twitter’s Musk era begins. Meta’s worst day. Coke’s perfect can.

28 Oct 2022

Contributed by Lukas

Elon’s Twitter acquisition closes today, so he showed up at Twitter’s Headquarters… holding a kitchen sink (literally). Coca-Cola just unveiled ...

🌯 “Just a small town girl” – Chipotle’s village strategy. Mobileye’s chauffeur. UPS vs FedEx.

27 Oct 2022

Contributed by Lukas

Chipotle just revealed that small towns are where it makes the most money (and fyi,, guac is now extra extra). In the first big IPO in months, Mobiley...

👟 “De-Yeezying Round 2” — Adidas’ Kanye breakup. Weber Grills’ BBQ deal. YouTube’s short Shorts.

26 Oct 2022

Contributed by Lukas

After 9 years of marriage, Adidas is breaking up with Kanye — and that’ll cost it $250M in unsold sandals. Weber Grills surged 30% because they ma...

🤘 “What gives you wings?” — RedBull founder’s legacy. Uber’s epic ad. Joyspun’s underwear strategy.

25 Oct 2022

Contributed by Lukas

The Founder of Red Bull passed away, but he left us with the most powerful marketing strategy of our lifetimes. If you’re riding in an Uber today, y...

⚓️ “Biggest cruise ship, biggest mortgage” — Carnival's 11% boat interest. Hermes’ supremium fashion. BMW’s battery belt.

24 Oct 2022

Contributed by Lukas

Royal Caribbean is building the largest cruise ship in the history of the world, but the more interesting story is how they paid for the gigantic vess...

🤠 “If the jeans fit, you must commit” — Wrangler’s Yellowstone face. Elon vs Bezos. Britain’s financial firing.

21 Oct 2022

Contributed by Lukas

Tesla just had its most awkward earnings call ever, but the real story here is Elon Musk vs Jeff Bezos. British Prime Minister Liz Truss just resigned...

💵 “Why the rent is so damn high” — The Villain of Rising Rents. Krispy Kreme’s frenemy McDeal. Netflix’s binge defense.

20 Oct 2022

Contributed by Lukas

If it feels like your rent is rising more than it should, it may have something to do with the startup Yieldstar. Krispy Kreme is now making donuts fo...

🤩 “Dopamine-driven compliment factory” — Gas app is #1. Airbnb’s crazy house fund. P&G’s celeb-flation.

19 Oct 2022

Contributed by Lukas

The #1 app in the App Store over the weekend? It’s Gas, an app to give you constant compliments. Airbnb’s newest investment fund is for building i...

🐟 “Revenge of the Funa Sandwich” — Subway’s resurrection. Ye’s Parler acquisition. China’s 5-yr plan.

18 Oct 2022

Contributed by Lukas

Subway, the world’s largest sandwich chain, was sinking on a fake tuna controversy — So it threw the kitchen sink at the problem. After getting hi...

🎮 “Playstation on Wheels” — Sony’s 1st car. Krogertson’s $25B grocery run. Cathie Wood’s lost Ark.

17 Oct 2022

Contributed by Lukas

The 1st tech company to release a car will *not* be Apple — It’s Sony. Cathie Wood’s legendary ARK fund just hit a major milestone that screams ...

🥒 “Peak Pickle Pop?” — Pickleball’s like crypto. TripActions’ business trip. Inflation’s celeb moment.

14 Oct 2022

Contributed by Lukas

Tom Brady. Brené Brown. A multi-billion-dollar hedge fund. They all have bought professional Pickleball teams — but we’re getting FOMO vibes. Tri...

🩳 “Mommmm, can I get this?” — Hollister’s parent trap. Puttshack’s adult mini-golf. Facebook’s $1,500 headset.

13 Oct 2022

Contributed by Lukas

Hollister just fixed the #1 barrier to Kid-commerce: How to get mom’s credit card. Puttshack just raised $150M to keep growing its mini-golf / resta...

🎃 “The $600M clown costume”— Spirit Halloween’s hack. Delta’s flying taxi. TikTok’s secret job.

12 Oct 2022

Contributed by Lukas

We’re jumping in TBOY style to the most important chain in the country right now: Spirit Halloween — they make $600M in 2 months (scary). Delta ju...

😶 “The Great De-Yeezy-ing” — Kanye’s Insta-exit. Netflix’s movie theater. Ben Bernanke’s Nobel Prize.

11 Oct 2022

Contributed by Lukas

In 72 hours, Kanye West said enough stuff to get blocked by social media — but the Ye drama really reveals Elon’s future for Twitter. Netflix just...

🪴 “Pardoned but still cuffed” — Marijuana’s financial crime. Handbag alt-vestments. YouTube’s thumbnail secret.

10 Oct 2022

Contributed by Lukas

Weed stocks just had their best day in 3 years because President Biden loosened the financial handcuffs. Handbags are the hottest alternative investme...

BONUS #1 🔥 The Inventor of Virality: Jonah Peretti, Buzzfeed Founder & CEO

08 Oct 2022

Contributed by Lukas

In our first TBOY interview, we chat with the Founder and CEO of Buzzfeed, Jonah Peretti. Buzzfeed was the first media company built on virality, harn...

🏅 “The Drive-Thru Awards” — Chick-Fil-A’s happy meal. Peloton’s death threat. The Housing Market’s new winner.

07 Oct 2022

Contributed by Lukas

Drive-Thru lanes are now a whopping ⅔ of all fast food orders, and we just got the report on who’s #1 and who’s dead last. The Housing Market ju...

🏎️ “The rich don’t retreat” — Ferrari’s recession shield. OPEC’s new American tax. Crocs’ Hey Dude shoes.

06 Oct 2022

Contributed by Lukas

Ferrari just unveiled its first SUV, starting at $400K — because Ferrari is “as recession-proof as it gets.” OPEC just cut oil production in ord...

☠️ “Chug the Nookie Seltzer” — Liquid Death’s $700M water. Elon's Twitter reversal. Credit Suisse’s Lehman moment.

05 Oct 2022

Contributed by Lukas

Remember yesterday when we said Elon Musk is always in the news 3 days in a row? Now the Tesla CEO has changed his mind and offered to buy Twitter for...

🤖 “Elon built a robot” — Tesla’s humanoid robot. Kim Kardashian’s crypto fine. InnovaFeed’s insect meat.

04 Oct 2022

Contributed by Lukas

The newest product from Tesla isn’t a car… it’s a humanoid robot for your home. Kim Kardashian was just fined $1.2M by the SEC for an Instagram ...

🍭 “What Gen Z Wants (Candy & Cash App)” — The Zillennial Report. Nike’s too-much-Nike problem. Facebook’s death spiral.

03 Oct 2022

Contributed by Lukas

We just got the report on what brands Gen Z likes… and the shocker is how it’s the opposite of Millennials (can we still say Zillennials? TBD). Ni...

🍟 “Adult Happy Meal” — McDonald’s nostalgia. Hurricane Ian’s insurance. LEGO’s specialist game.

30 Sep 2022

Contributed by Lukas

Our TBOY audience survey: https://u0d3uxj78l0.typeform.com/tboypod McDonald’s (finally) unveiled the Adult Happy Meal because: Nostalgia Never Dies...

🎢 “Influencer World” — Dude Perfect’s theme park. Biogen’s Alzheimer’s assassin. Lyft’s acquisition whispers.

29 Sep 2022

Contributed by Lukas

Our TBOY Survey: https://u0d3uxj78l0.typeform.com/tboypod Lyft’s stock has dropped so much, it may be thinking about the A-Word: Acquisition (“Lyf...

🍕 “Pizza is always trending” — Domino’s pizza non-fatigue. US Dept of TikTok. Harley’s 1st eHog.

28 Sep 2022

Contributed by Lukas

Our TBOY Survey: https://u0d3uxj78l0.typeform.com/tboypod To deal with the Chinese threat of TikTok, our government just came up with an idea: Overse...

🥩 “The Plant-Based Myth” — Beyond Meat’s virtue issue. Hopper’s vacation game. The British Pound’s opposite day. Episode for Sep 27, 2022

27 Sep 2022

Contributed by Lukas

Beyond Meat just sank to an all-time low after a new survey revealed a problem with plant-based meat: You think it’s lying. Investors are literally ...

🏈 “7 years younger” — Amazon’s football stats. Polaroid’s musical pivot. Steelcase’s ultimate office stock.

26 Sep 2022

Contributed by Lukas

Big Tech is gang-tackling the NFL: First Amazon won Thursday Night Football, now Apple owns the Super Bowl Halftime Show. Camera icon Polaroid just pi...

😻 “Jay-Z’s Laser Eyes” — Cash App’s Bitcoin issue. Walmart+’s reverse Santa. Lithium’s gold rush.

23 Sep 2022

Contributed by Lukas

Walmart has whipped up a solution to the “Ugly Underbelly of Ecommerce”: it will come directly to your door to pick up your returns. Is Block, the...

😬 “The Snaggletooth Stock” — SmileDirectClub’s matrix. Spotify’s spiderweb book. The Fed’s game of chicken.

22 Sep 2022

Contributed by Lukas

Millions of Americans’ pandemic secret was those invisible adult retainers — but SmileDirectClub stock has now fallen 95%. Spotify finally launche...

💄 “$3 for life” — Elf’s sacred makeup. Peloton’s rowing revenge. Big Tech’s M&A R&D.

21 Sep 2022

Contributed by Lukas

Peloton finally launched its new rowing machine… for $3,200… because “Health & Wellness” is now “Wealth & Wellness.” Elf Beauty will never...

☄️ “Party in my Space Suite” — Hilton’s outer-space hotel. Uber’s hack job. The mall’s bicep hero.

20 Sep 2022

Contributed by Lukas

The #1 way to save your sinking local shopping mall? The gym (Barry’s Bootcamp is the new Bloomingdale’s). The newest company to jump into the spa...

💍 “#BamaRush Made Me Buy It” — Kendra Scott’s jewelry. FedEx’s concert problem. Ford Mustang’s dealer deal.

19 Sep 2022

Contributed by Lukas

Kendra Scott jewelry is now worth billions because she focused on college football — Alabama earrings, not New York necklaces. You can blame 1 compa...

🐸 “Stop scanning my mangoes” — Self-Checkout’s leapfrogging. New York Times’ mealkit. Adobe’s $20B acqui-baby.

16 Sep 2022

Contributed by Lukas

It’s not just you… The number of self-checkout machines have doubled in grocery stores, but they’re also facing “The Leapfrog Effect.” The N...

🐏 “I gave away $3B” — Patagonia’s ultimate donation. Amazon’s NFL play. Railroads’ road rage

15 Sep 2022

Contributed by Lukas

After a $13B deal, NFL football begins on Amazon tonight, streaming exclusively for the 1st time ever - because football is the holy grail. The founde...

🚴‍♀️ “eBikes are the new Pickleball” — Electric Bikes’ subsidy moment. Starbucks’ hacienda loyalty. Kellogg’s inflated water cereal.

14 Sep 2022

Contributed by Lukas

Yes, you’re noticing more electric bikes on the streets — Because e-bikes just beat road bikes. Starbucks just unveiled the future of loyalty at i...

👗 “Dressed to Party… at Work” — Rent The Runway’s bleisure. Crypto’s merge madness. Facebook’s #FaceFail

13 Sep 2022

Contributed by Lukas

Noticed that Bitcoin and Crypto buzz? It’s because this week is Crypto’s biggest day of the year: We explain The Ethereum Merge. Rent The Runway’...

🟢 “Who’s the green text?” — Apple’s iMessage bullying. MrBeast’s burger strategy. Restoration Hardware’s private hotel.

12 Sep 2022

Contributed by Lukas

If you’ve ever had that guilty feeling of being the green text on an iPhone text chain, then this pod is for you: Apple and Google are battling over...

🛥️ “I’m on a boat” — MasterCraft’s starboard stock. OpenTable’s revenge dining. AMC’s monkey money.

09 Sep 2022

Contributed by Lukas

MasterCraft, the boat company, just enjoyed its most profitable year ever, but it’s worried about 2 things: Golf and Netflix. If you can’t get a d...

🤕 “Apple Watch saved my life” — Apple’s life-saving watch. Instacart’s celeb recipe. Quiet Quitting’s reality check.

08 Sep 2022

Contributed by Lukas

Apple didn’t invite us to its huge annual product event (again), but it all came down to our Takeaway: while tech is focused on virtual reality, App...

♨️ “World’s not-best coffee” — Blank Street’s brew. Porsche’s IPO principle. Germany’s firewood frenemy.

07 Sep 2022

Contributed by Lukas

You thought buying a Porsche was expensive? Porsche is going public at an $84B valuation because Porsche mastered “The Porsche Principle.” The fas...

🏖️ “Beach bum billionaire” — Tommy Bahama’s chair. Amazon’s LOTR trolls. Adidas’ Kanye crash.

06 Sep 2022

Contributed by Lukas

While we were on vacation, we noticed that the #1 beach chair (by far) is made by one company… yet they don’t even make the product: Tommy Bahama....

🎤 BONUS: “An interview… with us” — Nick & Jack interviewed by Colin & Samir.

29 Aug 2022

Contributed by Lukas

We’re on vacation until Tuesday, September 6th, but we decided to whip up a Bonus Episode for ya. Earlier this summer, we sat down with Creator Econ...

🐉 “Games of Thrones vs Lord of the Rings” — Biggest Budgets Ever. Estée Lauder’s Lipstick Index. Manchester United’s Mis-Valuation.

19 Aug 2022

Contributed by Lukas

Game of Thrones and Lord of the Rings are about to drop new series with the biggest price tags in entertainment history: $40M per episode… and that ...

🎃 “Happy Halloween NOW” — Target’s 80/20 rule. Private Jets’ country-club-ification. Calm’s meditation situation.

18 Aug 2022

Contributed by Lukas

Target revealed it’s already selling its 1st Halloween items (in the summer) because it's focused on the 80/20 Rule. Private Jets, from Taylor Swift...

🧀 “1 Veltini with 2 olives” — Velveeta’s stunt strategy. Los Angeles’ savior stock. Walmart’s Spongebob halo.

17 Aug 2022

Contributed by Lukas

Velveeta is the one Pandemic product that keeps on winning because the melty cheese pivoted from ads to stunts. Walmart’s earnings pulled up the ent...

🦄 “The 2nd Coming of Adam” — WeWork’s unicorn surprise. SoulCycle vs Peloton. Clear’s airport penguin.

16 Aug 2022

Contributed by Lukas

WeWork co-founder Adam Neuman is back and riding a brand new unicorn… His startup Flow is already worth $1B (and it’s just a website). SoulCycle i...

🩲 “The Undies Economy” — Parade’s $200M underwear. Cable TV’s grandma fee. Rivian’s Indonesia problem.

15 Aug 2022

Contributed by Lukas

Tech stocks are down, so Venture Capitalists are jumping into your underwear. Charter Communications is a case study in Cable TV’s strategy: For eve...

🍕 “Quitaly” — Domino’s pie-rish exit. Disney’s streaming kingdom. Planet Fitness’ value.

12 Aug 2022

Contributed by Lukas

Disney just won the game of thrones — it passed Netflix in streaming subscribers. Domino’s made a bold bet to expand to Italy… but now it’s qu...

🏀 "The $500M High School Jock" — Overtime Sports's teenager league. Sweetgreen's missing salad. Inflation's celebrity report.

11 Aug 2022

Contributed by Lukas

What if we told you that venture capitalists and NBA players and Venture Capitalists just poured $100M into a sports league purely for high school kid...

🤮 “The Rent Is Too Damn Higher” — Housing’s spillover effect. Lyft’s backseat tablets. Videogames’ 1 step backward.

10 Aug 2022

Contributed by Lukas

If you're worried your Landlord is about to jack up your rent, it’s because they probably are… and it’s because of the Spillover Effect. Lyft is...

💰 “Lean Media gets Fat Checks” — Axios’ bullet point. The Climate Bill’s Tesla goal. Oatly’s martyr milk.

09 Aug 2022

Contributed by Lukas

Help create the next Tesla: That’s the goal of the biggest climate bill in the history of the climate, which just passed. Newsletter startup Axios j...

🦇 “Batgirl For Never” — DC Comics’ cancellation. Colleges’ merging. Amazon’s iRobot deal.

08 Aug 2022

Contributed by Lukas

Batgirl has already cost $90M to film and produce, but it was still canceled last week because Warner Bros hasn’t figured out “The Franchise Formu...

🧊 “Iced Hot Girl Walk” — Starbucks’ latte flywheel. Ford’s Jeep-killer. TikTok’s musical frenemy.

05 Aug 2022

Contributed by Lukas

Starbucks served up record sales thanks to 16-year-olds ordering insanely complex cold drinks. TikTok noticed a funny thing you do when you’re on Ti...

🏋️ “$50 gym fee” — Marriott’s suck-flation. Robinhood’s price problem. Molson’s draught divide.

04 Aug 2022

Contributed by Lukas

If you’re traveling right now, did you have to pay extra to use the pool? We gotta introduce you to… Suck-flation. Your beer choices are messing w...

💃 “The Wedding Crasher outfit” — Abercrombie’s perfect dress. Taiwan’s most important company. Boatsetter’s Airbnb-share.

03 Aug 2022

Contributed by Lukas

Abercrombie’s best-selling product right now isn’t a cologne, a polo shirt, or cargo shorts: It’s a $100 wedding dress. You’ve probably heard ...

⚡ “Big Drink Energy” — Celsius’ Pepsi deal. Bird’s Millennial scooter. GM’s White House meeting.

02 Aug 2022

Contributed by Lukas

Bird Scooters has become a penny stock because VCs aren’t paying for half your ride anymore. Pepsi is investing $550M into Celsius Energy Drinks, an...

🐎 “Apple + Lamborghini = iCar rumors” — Apple’s Trojan Horse. BeReal’s selfie moment. TicketMaster’s Sprinsteen price.

01 Aug 2022

Contributed by Lukas

Apple just hired a Lamborghini vet… and we think Car Play is Apple's Trojan Car Horse. BeReal is #1 overall in the App Store right now — so natu...

🧴 “Lather my back, TJ” — Trader Joe’s $9 sunscreen. JetBlue’s boring-est flight. Our anti-Recession recession.

29 Jul 2022

Contributed by Lukas

The biggest business battle of the summer may be over a $9 bottle of Trader Joe’s sunscreen (vs Supergoop). JetBlue just acquired Spirit Airlines so...

🌮 “RIP: Choco Taco” — Unilever’s Thin-flation. Puma’s 5th sport strategy. Chips’ love moment.

28 Jul 2022

Contributed by Lukas

Puma gets no attention as the 3rd biggest sports apparel company, but it’s winning by playing where others don’t want to. Choco-Taco is considered...

✊ “Make Insta Insta Again” — Kardashian’s Facebook protest. Glossier’s Sephora-man. Russia’s economic lie.

27 Jul 2022

Contributed by Lukas

We’re witnessing the most existential zucking of our time: Instagram is copying TikTok (and the Kardashians are really unhappy about it). For years,...

🎀 “The secret sauce to Pink Sauce” — Pink Sauce’s growth hack. Marvel’s superhero ROI. Weber’s broken grill.

26 Jul 2022

Contributed by Lukas

Pink Sauce has gone viral, but its growth hack was not explaining what it is. At Comic-Con, Disney revealed 2 more phases of its Marvel Cinematic Univ...

🧸 “Elon’s 1st doll” — Mattel’s SpaceX fan-vestor. Coinbase’s 1st insider trading. Snapchat vs Amex.

25 Jul 2022

Contributed by Lukas

Mattel sales jumped thanks to Hot Wheels, but its newest toy partner is… Elon Musk’s SpaceX. A Coinbase product manager was charged with the first...

🫁 “Bezos harvested my kidney” — Amazon’s One Medical catchup. FaZe Clan’s video gamer stock. AT&T’s phone-bill fiasco.

22 Jul 2022

Contributed by Lukas

FaZe Clan is a video game team that now has a publicly traded stock. Amazon just jumped into your doctor’s office by acquiring One Medical (“pagin...

🥿 “I love your mules, dude” — Mule’s comfort economy. Amazon’s fake weeding. Fusion Nuclear’s hail mary pass.

21 Jul 2022

Contributed by Lukas

Amazon is suing the people behind 10,000 Facebook Groups for their fake review schemes because we all pay the Bot Tax. Mules shoes have jumped from wo...

🐔 “Nuggets 4 life” — KFC’s Window of Loyalty. Air Conditioner’s duct tape. Netflix’s stoooooop.

20 Jul 2022

Contributed by Lukas

KFC is launching their first chicken nugget in their 92 year history — because the window for their chicken loyalty is closing fast. With extreme he...

🐟 “The Barbra Streisand of Tuna” — Subway’s funa sandwich. Snapchat’s zoom-eater. Delta’s lost bag flight.

19 Jul 2022

Contributed by Lukas

A judge just ruled that Subway can be sued over its tuna sandwich… So it’s time to discuss “The Barbra Streisand Effect.” After 10 years, Snap...

🐝 “BeyTok” — Beyonce’s TikTok. Wordle’s board game. Big Tech’s fear managers.

18 Jul 2022

Contributed by Lukas

Beyonce has finally joined TikTok, but the real story here is how TikTok’s beating Google. The NYTimes and Hasbro are turning Wordle into a physical...

🦸‍♂️ “Ironman… In Real Life” — The Tony Stark startup. Coors Light Super Bowl. BMW’s heated seat fee

15 Jul 2022

Contributed by Lukas

Budweiser was the exclusive beer sponsor of the Super Bowl until today — and that made Molson Coors the most creative beer in advertising. The found...

😘 “Welcome to Super Elite Hottie Club” — Tinder acquires The League. Sports mascots’ big money. Inflation myth-busting.

14 Jul 2022

Contributed by Lukas

Tinder just acquired a dating app so exclusive, we couldn’t even jump in TBOY-style — Because dating isn’t about love, it’s about time. Ducks…...

🎹 “Wordle… but for Bohemian Rhapsody” — Spotify’s trivia acquisition. Pepsi’s double-dipped chip. Dollars vs Euros.

13 Jul 2022

Contributed by Lukas

Trivia: What startup did Spotify just acquire? Answer: A music trivia game that rhymes with Wordle (because “discovery” is audio’s biggest probl...

🪳“Twitter has termites” — Elon’s $44B excuse. Truff’s hot sauce $trategy. Uber’s secret files.

12 Jul 2022

Contributed by Lukas

Elon Musk is canceling his deal with Twitter and here’s how we’re visualizing it: A house with termites. Truff created the most expensive hot sauc...

🌭 “The world’s cheapest wiener” — Costco’s hot dog strategy. SpaceX’s 1st yacht. HBO’s ad-pology.

11 Jul 2022

Contributed by Lukas

The price of everything is going up… except for the $1.50 Costco Hot Dog & Soda combo (because the co-founder will kill the CEO if it’s a penny mo...

😈 “Radio$#@&k” — RadioShack’s vulgar strategy. Virgin Galactic’s mothership. The end of online returns.

08 Jul 2022

Contributed by Lukas

RadioShack went bankrupt 7 years ago, but its Twitter account has never been more alive. Virgin Galactic figured out how to financially get you into s...

🧸 “40-year-old Lego master” — The Kidult toy economy. The Amazon GrubHub sweetener. The major questions doctrine.

07 Jul 2022

Contributed by Lukas

The fastest growing segment in toys… is grownups (we’re talking middle-aged fans of Legos, scooters, and dolls). Amazon just invested in GrubHub t...