
In this Q&A episode of The Game, Alex (@AlexHormozi) answers real questions from real business owners, offering blunt, tactical advice on pricing, positioning, retention, hiring, scaling, and staying focused on what actually drives growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
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There will literally always be money on the table. Like you, you can't sell everything as much as you want to. You just, you just can't. And the thing is, is like, if this company can go from six to 15 and the next year goes from 15 to 30 and the next year goes from 30 to 60, if you hit the same numbers and have two different product lines versus one, which would you rather have?
And I'll also tell you that if you just do with one, you'll increase the likelihood, not decrease the likelihood that that occurs.
Hey, Alex. My name is Henry. I sell education. I teach people how to fix and flip, mainly the Hispanic market. So it's only in Spanish. We did 1.3 mil last year, second year in business. And we want to do 3 million this year. So with the more, better, new, right? Right now, we only do two events a year, big events, 600 people. And we upsell to a high ticket, 12,000, right?
And we convert 20% of the room, more or less. So... That 80% that went to that room never sees me again. I never sell them anything again. Okay. And well, that 20%, they bought my high ticket. That mentorship is a year.
Sure.
And after that, I don't sell them anything ever again. Okay. So, uh, more or better, do I just do more of these events and like never ending looking for new customers for the rest of my life or should I focus?
You're good. You're in education. Yeah. And education graduates people. That's how education works. So if you look at the education system overall, the way to create continuity in education is just always have something else to learn or to teach. Like first year, now you're an undergrad. Now you're a graduate student. Now you have a master's. Then there's a PhD and you get a second PhD.
You just keep, you know, people just become endless students. And so do you want to sell the business eventually or do you just want to make money?
Make money. I mean, we're not.
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