CityStudApparel Founder: Turning Pain Into a Fashion Brand That Inspires Thousands
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What inspired Carolyn Daniels to start CityStudApparel?
You sell a t-shirt, and I think most people don't understand a t-shirt is not a t-shirt, it's a brand. When people didn't understand what I was charging for my brand, they didn't know what I was about, they wanted me to charge cheaper. And I'm like, this is a brand, dude. I had to make people understand it's just not something that I'm just selling out of the back of a trunk. And this is why I believe in myself, because I have to, in order to believe in my brand, in order for people to believe in my vision.
Carolyn Daniels is a creative hands-on entrepreneur and the founder of City Stud Apparel, a brand built on individuality, self-expression and community. Through her work, she creates opportunities, mentors aspiring entrepreneurs and inspires others to navigate their own paths with curiosity, resilience and a commitment to growth.
When people thought I was going to stop, I did, and I keep going. I'm three years into my brand. So invest in yourself, believe in yourself, get out there and do it yourself at the end of the day, because no one's going to do it for you.
Your dream is your dream. So any tips? Someone's listening, they're inspired to start their own clothing line or product line. What are a few tips you'd give them before they start?
What I would say, you guys, um... It spans the globe like a super high school internet. Elvis, ready? Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy.
That's extraordinary. The impossible. Oh, that is sensational. Open. Chicago was the lead. You said Paul is the fastest man on the planet. You can live your dreams.
Hello and welcome back to another episode. Sat with me today is Carolyn and she helps people look extraordinary. She's a CEO, brand owner, entrepreneur, just like all of us and on a mission to help people feel their best and look their best.
How does Carolyn embed personal stories into her fashion brand?
So welcome to the show.
Thank you for having me.
So let's talk about it. You help people look extraordinary. Tell us what that means and what the brand does.
It's just different designs that I bring out, different things I create, just looking at people, taking different ideas and create my own and making my own and putting it out there for everybody to look different in colors. And yes, it's popping.
Love it. And if people don't know who you are or the brand, can you just describe what you sell and what your products are?
Yes, I sell high-quality, durable products that everybody can wear, wear and tear, wash and tear for many, many years. It's very durable, like nothing coming off, no peeling, no painting. You can wear it anytime you want to.
And what are some of the most popular products that you sell?
The most popular products that I sell right now is currently T-shirts. It has continuously improved with the art itself on the T-shirt for a lot of gym people, everyday wear for people. So definitely City, come into yourself, yeah.
Great. And would you describe, you know, the product line is, you know, how would you describe it? Is it motivational? Is it, you know, how would you explain the sort of products and the story behind it?
I would definitely say it's motivational because some of the things that's motivational is things that I went through and I take it and put it, turn it, paint it to their purpose and put it onto a shirt. And everybody can relate to what I go through or what they have go through. I know everybody have the same situation. So definitely put it out there like that.
Great. So let's elaborate on that.
Tell us the story behind it. So the story behind it, I always like fashion. I always love fashion. And what I wear, I want to wear it with, you know, I want to wear it with my sleeve because it's good when you have things that you went through on you. It'll remind you to take you back to your passionate. You came through it.
You went through it and you're wearing it. Yeah, I always, you know, not quite that, but like I always, a lot of my swag for our business and offices and what I wear is like my favorite quote or keyword that
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Chapters
8 chapters
1
What inspired Carolyn Daniels to start CityStudApparel?
0:00–1:52
2
How does Carolyn embed personal stories into her fashion brand?
1:52–3:58
3
What challenges did Carolyn face while building her brand?
3:58–6:13
4
How important is self-belief in entrepreneurship according to Carolyn?
6:13–7:59
5
What advice does Carolyn give to aspiring entrepreneurs?
7:59–10:22
6
How does Carolyn ensure the quality of her products?
10:22–12:55
7
What future plans does Carolyn have for CityStudApparel?
12:55–13:54
8
How can listeners connect with Carolyn and support her brand?
13:54–14:01
Speakers
3 identifiedMore from Living Your Legacy
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