How a Skincare Innovator Built a Global Beauty Empire
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What inspired Jacine Greenwood to start her skincare brand?
What I love creating is products that challenge the status quo. So if you don't want to go and have Botox or fillers, if you don't want to go and have plastic surgery, what can I create in a jar that outperforms what is currently out there? So we've got treatments that we have developed for acne that are outperforming lasers.
Jason Greenwood is an award-winning cosmetic chemist and the founder of Rococo Botanicals, recognized globally for her expertise in acne, inflammation and skin health. Her innovative research and formulations have helped shape modern skincare solutions worldwide.
Two weeks after neck surgery when I should have been lying down and I wanted to vomit because of the pain and I had to take control of the company again because the staff were just not focused on what they were doing. And we got through it. I've always found that when we have those sort of crises, your leadership skills just jump to another level.
It spans the globe like a super high school internet Elvis. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy.
That's extraordinary. The impossible. Oh, that is sensational. Open. Chicago was the lead. You said Paul is the fastest man on the planet. You can live your dream.
Hello and welcome back to another episode of Legacy Makers TV. Today we're going to talk all about skincare, our impact, about global domination, about creating amazing product that wins global awards here with JC in the studio. Welcome to the show.
Thank you, Rudy.
So a big episode to dive into. You've grown one of the biggest skincare companies in Australia, one of the most well-known products and skin lines around the world, basically, especially from the innovation product development side. I know you've won a ton of awards and you're a very successful entrepreneur. But if someone doesn't know you, do you mind talking about the summary of the journey over the last few years building this brand?
So the brand we started about 10, 12 years ago, actually now, and it started at my kitchen sink and we've gone on to, you know, starting with a stick blender to now having like a full run production facility. And we are now in four countries. about to go into a fifth this year with India on the horizon which is going to be the biggest as far as commerce goes the biggest market to ever be in like even bigger than Asia so yeah we've grown massively even in the last three months like we've picked up 77 new clinics in the last three months and over a thousand new retail customers so everything's starting to go like this again which is
Yeah. And I know you've won a ton of awards, ton of press in Australia. It's super well known for sure.
How did Jacine overcome challenges during her business growth?
You flew in last night, right? So your little jet lags on flight. But, you know, talk about the awards and how big it is over there.
So we really made our mark when we first got in the AFR 100, which is the Australian Financial Review Fast 100. And after that, it was actually funny, our bank actually set up and took notice of us. And then we got in the Financial Times High Growth 22 and 23. And those awards are not easy to get into because it's four years of rapid growth. And it's really easy to have one big year of rapid growth, but to do it for four or five years consecutively is massive. So that's sort of what put us on the radar. 22, we were the first company ever in Australia in 25 years to win the LA Awards. They were formerly known as the R&D Awards. And it recognises cosmetic innovation and ingenuity. And so no one had ever won it.
And we put in for it and we won. So we made history.
What leadership lessons can be learned from business crises?
We not only made history for Australia, but there was no other skincare line that sold in salons that is skincare that has ever won that award either. So we were the first ever professional skincare brand And we've not only done it once now, we've done it twice because we won again last year. And I'm waiting to hear, but I'm a finalist again for this year, the third year in a row.
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