How Pest Patty Built an 8-Figure Empire

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Living Your Legacy 17 min 4 speakers 8 chapters transcribed 4 months ago
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How did Pest Patty start her entrepreneurial journey?

Unknown 0:00
There's always a reason for everything. And, you know, relationships are huge. It's all about relationships and how to treat people kind. And things happen when you do that. Good things happen.
Patty Pierleonardi 0:12
Right on.
Unknown 0:12
It comes right back to you.
Patty Pierleonardi 0:13
Patty Pierleonardi is a bold, connection-driven entrepreneur and the founder of Firefly Cellars. Going from her journey of building an eight-figure pest control company and pivoting into winemaking, she creates businesses rooted in authenticity and unforgettable experiences that bring people together.
Unknown 0:30
I had this great business model and vision with a pest control company, so I said, why not take that same model, that same vision, and just put it into something else?
Ray Gutierrez 0:39
Right on.
Unknown 0:40
And it just happened to be a winery.
Ray Gutierrez 0:41
What community are you building? What's happening now?
Unknown 0:44
Well, there are three different event spaces. You know, we call them the cottage, the cabin, the vine, the barn. That's what I love about this property is it's small, but it's impactful. It spans the globe like a super high school internet. Elvis!

What challenges did Patty face during the COVID-19 pandemic?

Unknown 1:04
Elvis! Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy.
Unknown 1:30
That's extraordinary. The impossible. Oh, that is sensational.
Open. Chicago was the lead. You said Paul is the fastest man on the planet. You can live your legacy.
Ray Gutierrez 1:34
Welcome back to another episode of the Living Your Legacy podcast, the Women in Power edition for Inside Success. I am Ray Gutierrez. Joining me today is Patty Pierleonardi, the founder of Firefly Cellars. Welcome to Inside Success. How do you feel?
Unknown 1:50
Thank you.
Ray Gutierrez 1:50
Feeling great. I know we're running a little behind.

How did Patty transition from pest control to winemaking?

Ray Gutierrez 1:52
This is all real time, but we're about to film your episode of Women in Power. How does that feel? You don't even know.
Unknown 1:59
It's a little bizarre. It's a little bizarre. It's a little bizarre. It's fun. It's exciting. It's a lot of different emotions going into this. Very new for me.
Ray Gutierrez 2:07
Are you often doing podcasts? Are you often on camera?

What unique experiences does Firefly Cellars offer to customers?

Unknown 2:10
I've been on camera quite a few times. Podcasts, not as many. So this is, like I said, this is real exciting. I'm glad to be here and excited to share my story.
Ray Gutierrez 2:19
Cool. So before we get into Firefly Cellars, I'm very curious about this pest control company. What kind of pests are you controlling? Is it men?
Unknown 2:29
It can be. It can be. It's a little of everything, honestly. It's pests, residential and commercial pests. When we say pests, it's something that annoys the person that lives in the home. To you, a pest could be a mouse. To me, a pest could be a snake. So it depends on the person, but we service for all pests. Ants. Pests, everything. Roaches, mice, rats, snakes.

How does Patty build relationships in her business?

Unknown 2:53
I can go on and on and on. Right on. All the stuff that you love, right?
Ray Gutierrez 2:56
All the stuff that I love. There's definitely, there's been a roach pandemic in Miami ever since I've lived there because I was born here. So how does one defeat roaches in Miami? Give me some quick tips.
Unknown 3:07
The 30 second montage. Yeah, let's talk about roaches for a minute. They don't die. I know. That was it. Period.
Ray Gutierrez 3:13
Period. They just don't die. So you're always going to be in business.
Unknown 3:17
Exactly. Thanks to the roaches. Roaches have been here forever and they're going to always be here. So I'm just trying to control it.

What role does authenticity play in brand loyalty?

Ray Gutierrez 3:23
I see. So how does one control and manage roach infestation? I'm almost certain that I've got a micro one in my kitchen because I have got this fridge and I know they live in it in the back and I've always tried to control it. I keep it away. I'm about to dump this fridge. But before I dump this fridge, what can I do? Is it the paste? Is it the spray? Is it just sprayer? Crying.
Unknown 3:41
How can I control these pests? Cry and then go get the actual product. I mean, for roaches in a kitchen, you know why it's in behind your refrigerator, right?
Ray Gutierrez 3:50
Because of the moisture? The heat.
Unknown 3:51
The heat? Yes. Put the two together. Anytime that there's heat and moisture, roaches are going to be there. Right on.

How does Patty manage her day-to-day operations at Firefly Cellars?

Unknown 3:57
I love it. Yes.
Ray Gutierrez 3:58
Really? Okay. That's good to know.
Unknown 3:59
Really.
Ray Gutierrez 4:00
Can I just go ahead and buy the Home Depot and get the- You can.
Unknown 4:03
Of course you can.

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