Grace Beverley

I really admire the way you've been able to kind of allow it to evolve with the audience but also kind of force that in terms of the direction you want to go and the type of life you want to build and the type of work you want to be doing because I think so many people would have got to this stage and just been like God we've been doing this for a really long time and there's no longevity in this industry and like all of these different things and then just kind of freaked out or tried to do too many different things at once whereas I think the way that trajectory has been for you has made so much sense for both like you and the audience.

Okay.

So we've stuck it now.

Just insult the host of this podcast.

Yeah, it's fine.

You've got something to say, just like I say it.

Passive aggressive.

Yeah, exactly.

We normally have dumb decisions.

Passive aggressive.

But I think that it would have been so easy at that point, especially when people started to build brands and started to do this specific thing like...

I don't know.

I've always had the conception of the way you guys do things is when you do something, you do it.

But you're also, it feels like you're very selective about the types of opportunities you're taking.

And rather than just being like, oh, well, everyone's starting this.

Like you could have started a brand.

But that's what I think that maybe people don't see from the behind the scenes, because obviously I've seen a lot of that.

But I think that it's quite easy to then assume, and we'll come on to speaking about like rooms and the journey and kind of inception to where it is now and everything.

But I think the assumption always is that people jump at the first opportunity they get.

And therefore, if you're critiquing it or whatever it might be, it must be because they've just jumped at it and everything's just people doing things to get more money or whatever it might be.