Grace Beverley

And the conceptualization behind it, like when did it start to become an idea that you were thinking, actually, like this is the one that could work?

Because we thought you guys would kill beauty.

Don't put it to bed completely.

You need an investor?

You pick up your phone.

Yeah, and I think it also makes so much sense because, I don't know, I think people who've grown up with you and watch your vlogs and all of that, they know that you like spending that time at home and making your home a nice place and you have the gorgeous aesthetic and all of that, that it so clearly makes sense to just be able to be like, okay, well, we as people who like that, for other people who like that, what would we want actually within that space?

And you can see that come through in the uniqueness of the different products and everything.

And what would you say the biggest difficulty has been in the transition from...

being purely content creators to being business owners?

Also, no matter how much you do, even if you looked at samples from the production line, all of this, you've got some fragile products.

No, but I think that that is, I mean, it's a huge point.

I think that, again, one of the things that is talked about a lot, and I'm absolutely not like, woe is me about influencing celebrity brands, because like, obviously, there's huge upside.

But at the same time, there's this talk of like, oh, well, they're guaranteed to succeed because of this.

But it's also like, okay, well,

Imagine if you were going to make your first sale ever and it had to be to like two million people.

Like as in that was the only way you were allowed to make your first sale ever was for it to be like on a pulpit out to these like millions of people.

Like you'd be shit scared.

And you also... What I really struggle with is the fact that with...

businesses like with starting any business in order to start you just have to get something out there like you will look back in a few years even though your products are gorgeous now you'll look back and be like why didn't we do this why didn't we do this why didn't we do this like I will do that every single year of my life like it's not a critique thing it's just you learn things over time you understand your customer better all of this that is exactly why you are encouraged within a business to just get things out there and when you're on a platform

you do not have the ability to get things out there and make mistakes without it feeling like a personal attack for a lot of people.