2X eCommerce Podcast
Episodes
SE4 EP44: How Chubbies Stay Consistently Creative with Email Content • Klaviyo:BOS
07 Oct 2019
Contributed by Lukas
In this KlaviyoBOS interview with Erich Hellstrom, Chubbies' own creative email expert extraordinaire, we learn about how Chubbies incorporates their ...
SE4 EP43: Retention, Storytelling, and Brand Equity are Key to Growth - Shoelace • Klaviyo:BOS
04 Oct 2019
Contributed by Lukas
In this interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing should evolve ...
SE4 EP42: Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS
03 Oct 2019
Contributed by Lukas
So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got ...
SE4 EP41: Investing in Owned Channels: Email, FB Messenger, Push Notifications , SMS • Klaviyo:BOS
02 Oct 2019
Contributed by Lukas
Interview #2 at KlaviyoBOS '19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in own...
SE4 EP40: How Death Wish Coffee Use Newsletters to Grow Customer Loyalty • Klaviyo:BOS
01 Oct 2019
Contributed by Lukas
So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. Will explains, Death W...
SE4 EP39: Klaviyo:BOS 2019 Conference
30 Sep 2019
Contributed by Lukas
So I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference. The focus of the conferen...
SE4 EP38: The Case for Magento Ecommerce Platform
19 Sep 2019
Contributed by Lukas
On today's episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways - A managed cloud hosting platform. We discuss, Wh...
SE4 EP37: eCommerce Email Marketing Automation - Biggest Mistakes
13 Sep 2019
Contributed by Lukas
The core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and...
SE4 EP36: Product Sourcing from China, Asia and Trade Shows w/ David Hoffman
05 Sep 2019
Contributed by Lukas
David Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countrie...
SE4 EP35: AUTOMATION [Facebook Ads] • CBO + Dynamic Creatives combo is Lethal
22 Aug 2019
Contributed by Lukas
On this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers ...
SE4 EP34: WHY DO PEOPLE BUY?
15 Aug 2019
Contributed by Lukas
So WHY Do People Buy from You? This was a big question I asked myself when I launched an ecommerce store having been consulting for ecommerce stores i...
SE4 EP33: Pricing Strategies for Amazon Sellers & eCommerce Brands • Paulina Masson
09 Aug 2019
Contributed by Lukas
Paulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a founder of ...
SE4 EP32: Learnings from an Expert Fortune 500 Facebook Ads Media Buyer
25 Jul 2019
Contributed by Lukas
Yahav Hartman is the founder and CEO of madgicx.com, a top Facebook marketing partner, that manages over $30M a month in Facebook ad spend. Over t...
SE4 EP31: Achieving +24X ROAS in 24 Hours - eCommerce Facebook Advertising
18 Jul 2019
Contributed by Lukas
How did we spend $1,400 in a Facebook Ads Campaign and generate over $50,000 in a single day? Find out more on today’s episode! ----------- FA...
SE4 EP30: Driving eCommerce Growth with SMS Marketing • Text Commerce
17 Jul 2019
Contributed by Lukas
Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores. We talk about 'Text Commerce', which...
SE4 EP30: SMS Commerce for eCommerce Works! 📱
11 Jul 2019
Contributed by Lukas
You don’t want to miss today’s episode, We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS. We’ll cover best practises,...
SE4 EP29: EU Online Retailers, Prepare Your Checkout for Two-factor Authentication
04 Jul 2019
Contributed by Lukas
If you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Serv...
SE4 EP28: The Single Channel Trap
03 Jul 2019
Contributed by Lukas
I was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to hel...
SE4 EP27: How Xometry Scaled Up its B2B Manufacturing Marketplace
27 Jun 2019
Contributed by Lukas
Xometry was founded in 2014 and has experienced rapid growth due to the company's emphasis on customer service, manufacturing expertise, and a revolut...
SE4 EP26: How I Structure eCommerce Facebook Ads Campaign Funnels that Consistently Deliver +7X ROAS
22 Jun 2019
Contributed by Lukas
In this episode, I cover the structure of Facebook ads campaigns in 2019. With CBO (Campaign Budget Optimised) campaigns becoming the defacto by Septe...
🔁 eCommerce Growth Accelerator Facebook Group - JOIN NOW
22 Jun 2019
Contributed by Lukas
It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has jus...
SE4 EP25: Clean Origin is a D2C Brand Disrupting the Jewellery Industry with Lab-Grown Diamonds
13 Jun 2019
Contributed by Lukas
Clean Origin (https://www.cleanorigin.com/) is a direct to consumer lab-grown diamond company that has become both an industry leader in the jeweller...
SE4 EP24: Rapid Scaling with Gamification, Incentivisation and Facebook Ads /w Jack Paxton
07 Jun 2019
Contributed by Lukas
Over the last 8 years, Jack has helped companies scale using paid ads (Facebook, Instagram, Google etc), with an accumulated ad spend of over $150 mil...
SE4 EP23: How JustStrong is Scaling by Nailing their Messaging + Marketing Automation
30 May 2019
Contributed by Lukas
Mark Robinson is the founder and CEO of JustStrong, a women’s fitness apparel brand he has scaled to a multiple seven-figure a year in revenue busi...
🔁 Join Our Facebook Group: eCommerce Growth Accelerator
23 May 2019
Contributed by Lukas
It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has jus...
🔂 10X Ecommerce Growth Playbook for 2019
23 May 2019
Contributed by Lukas
***REPUBLISHED*** Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over Checkout - Upsell u...
SE4 EP22: PRODUCT CREATORS' BLUEPRINT - Step by Step to Turn Ideas Into Products /w Filip Valica
16 May 2019
Contributed by Lukas
Filip is a mechanical engineer by training that has designed, tested and built products for over 12 years now for a broad range of companies – from ...
SE4 EP21: eCommerce KPI Tracking
10 May 2019
Contributed by Lukas
On this episode I take you through KPIs I track daily, monthly and seasonally. The eCommerce GrowthAccelerator Mastermind Facebook Group has j...
SE4 EP20: eCommerce Swimwear Brand Running Brick And Mortar Pop-Up Shops - Black Pearl
02 May 2019
Contributed by Lukas
Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that re...
SE4 EP19: Raising Capital from Family Offices w/ Richard Wilson
25 Apr 2019
Contributed by Lukas
On this episode, I speak with the Founder of Family Office Club, Richard Wilson. We talk about how to raise capital from Family offices, Richard’s 7...
SE4 EP18: High Ticket Domestic Drop Ship Model w/Anton Kraly
22 Apr 2019
Contributed by Lukas
On today’s episode, we talk about how to use domestic manufacturers as drop ship partners for high-ticket items. High Ticket Drop Ship Model $1,000...
SE4 EP17: Reverse engineer Entire Supply Chains On Amazon - w/ Greg Mercer - Jungle Scout
11 Apr 2019
Contributed by Lukas
On this episode, I interview Greg Mercer, the founder of Jungle Scout, which is a data analytics tool used to reverse engineer Amazon businesses. ...
SE4 EP16: eCommerce GrowthAccelerator Mastermind - JOIN Now
02 Apr 2019
Contributed by Lukas
It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has jus...
SE4 EP15: Facebook Ads: Scaling Campaign Budget Optimization - CBO Campaigns
29 Mar 2019
Contributed by Lukas
A follow on from yesterday's episode about Campaign Budget Optimized (CBO) campaigns. Here are a few pointers as to how you scale your CBO campaigns: ...
SE4 EP14: Facebook Ads: Let’s talk about Campaign Budget Optimization - CBO
28 Mar 2019
Contributed by Lukas
CBO = Campaign Budget Optimisation Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail. Here is where t...
SE4 EP13: From Zero to 8-Figures in Just 24 Months, Allen Brouwer, BestSelf Co (PART 2/2)
22 Mar 2019
Contributed by Lukas
Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, whic...
SE4 EP12: From Zero to 8-Figures in Just 24 Months, Allen Brouwer, BestSelf Co (PART 1/2)
21 Mar 2019
Contributed by Lukas
Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, whic...
SE4 EP11: eCommerce SEO and the impact of E-A-T w/ Marie Haynes
14 Mar 2019
Contributed by Lukas
On this episode, I am joined by Marie Haynes, an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation. We talk about eC...
SE4 EP10: Direct to Consumer 2.0 Is About All Round Customer Obsession and Product Optimization
07 Mar 2019
Contributed by Lukas
On today's episode, we talk with Gabby Slome, the CEO of Ollie, a New York-based subscription service dedicated to delivering the healthiest food for...
SE4 EP09: 7-Figure One-Page Ecommerce Selling on ClickFunnels - w/ Trey Lewellen
28 Feb 2019
Contributed by Lukas
Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someo...
SE4 EP08: Building and Growing a Lawn Care Marketplace - GreenPal
23 Feb 2019
Contributed by Lukas
On today's episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the 'Uber for lawn care.' In 2015, ...
SE4 EP07: Jeff Bezos in 1999 Sharing the 5 Core Tenets behind Amazon's Success
21 Feb 2019
Contributed by Lukas
On this episode, I cover the five core tenets of Amazon's success. This is actually based on an interview with Jeff Bezos' in 1999. Here is the video:...
SE4 EP06: The Mechanics of a Successful Subscription eCommerce Business - PetPlate
14 Feb 2019
Contributed by Lukas
On this episode, you are going to learn about the mechanics of a successful subscription commerce business from a CEO of a fast-growth digital native...
SE4 EP05: Do NOT Dropship - Do This Instead w/ Jason Macek, DollarFulfilment
07 Feb 2019
Contributed by Lukas
On this episode, we talk about the next obvious step to take after finding a successful product from drop shipping testing. How to your transition fro...
SE4 EP04: Key Metrics to Pay Special Attention to in Your Facebook Ads Campaigns
31 Jan 2019
Contributed by Lukas
1: Do not track Link Clicks - Use Outbound Links Instead. DEFINITIONS Link Clicks: The number of clicks on links within the ad that led to destinat...
SE4 EP03: How Dhar Mann Grew LiveGlam from $600 to $20M In 3 Years
24 Jan 2019
Contributed by Lukas
On this episode, we interview the Founder of LiveGlam a beauty and make-up subscription box business that has rapidly grown to a $20M business in just...
SE4 EP02: Getting Earned Media and PR for Ecommerce w/ Adrian Salamunovic
17 Jan 2019
Contributed by Lukas
Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good n...
SE4 EP01: 10X Ecommerce Growth Playbook for 2019
10 Jan 2019
Contributed by Lukas
Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over Checkout - Upsell upsell upsell - Upg...
SE3 EP69: Medterra CBD, Black Friday + Cyber Monday Sales Were Over $750,000
21 Dec 2018
Contributed by Lukas
On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales ...
SE3 EP68: This CYBER WEEK Facebook Ads Campaign Generated $400,000 and a ROAS of 7
19 Dec 2018
Contributed by Lukas
On this episode, we interview a Kris Sugatan, a Facebook marketing expert that helped a women’s clothing brand generate $400k in sales with 7....
SE3 EP67: SunSki's Black Friday Email Strategy Drove 50% YoY Sales Growth
17 Dec 2018
Contributed by Lukas
On today’s episode I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start up designing lightweight, du...
SE3 EP66: 2018 BLACK FRIDAY - CYBER MONDAY - CYBER WEEK SUCCESS STORIES
16 Dec 2018
Contributed by Lukas
This is an announcement about the upcoming shows this week on Monday, Wednesday and Friday. We will be covering the marketing strategies employed by s...
SE3 EP65: Why you Should Move Your Customer Services to Messenger
13 Dec 2018
Contributed by Lukas
Joshua March is the Founder of the Digital customer care platform, Conversocial and Author of Message Me. Joshua is a seasoned Messenger expert, and...
SE3 EP64: How to Use TV Advertising To Sell Physical Products w/ Scott MacDonell
06 Dec 2018
Contributed by Lukas
Scott MacDonell launched television advertising for LegalZoom.com and scaled it to almost $20 million in spend annually. He wrote the first Wix.com ...
SE3 EP63: How to Grow a Product or Ecommerce Business with Video w/ Jeff Rizzo
28 Nov 2018
Contributed by Lukas
On today’s episode, we talk about how to use video to get attention and drive sales. Jeff Rizzo is the Co-founder of product review YouTube channe...
SE3 EP62: Last Minute Black Friday Email Marketing Essentials and Checklist from Klaviyo
14 Nov 2018
Contributed by Lukas
Mitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next wee...
SE3 EP61: Leveraging User Generated Content Marketing for Community Growth and Building Credibility
08 Nov 2018
Contributed by Lukas
On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist. Jose goe...
SE3 EP60: How Josh Elizetxe Is Building an 8-Figure World Class Beauty Tech Brand
01 Nov 2018
Contributed by Lukas
This episode is a long one, I must warn you, but for good reason... Josh Elizetxe is a 25-year old entrepreneurial prodigy, an investor, and philant...
SE3 EP59: Black Friday + Cyber Monday Facebook Ads Set Up
25 Oct 2018
Contributed by Lukas
On today's episode we are going to talk about how to go about structuring your Facebook Ads for Black Friday, Cyber Monday and any other time limited ...
SE3 EP58: Why Running Ads Is Not A Sustainable Growth Strategy - How to Build a Profitable Brand Community Instead /w Alex McEachern Smile.io
18 Oct 2018
Contributed by Lukas
This is the second time I am having Alex McEachern on the show, I had him back on Episode 36! Alex is Head of Marketing at Smile.io (formerly Sweet T...
SE3 EP57: How to Avoid One Channel Paid Marketing w/ Duane Brown
11 Oct 2018
Contributed by Lukas
Duane is a world-class paid marketing expert and a sought-after conference speaker. He helps ecommerce, SaaS and tech brands grow profitable PPC campa...
SE3 EP56: Establishing FLOW with Facebook Ads Creatives
04 Oct 2018
Contributed by Lukas
On this episode, I talk about establishing a state of FLOW in the creative part of your Facebook Ads campaign. Facebook advertising is half media buy...
MASTERMIND GROUP FOR ASPIRING 8-FIGURE STORES
29 Sep 2018
Contributed by Lukas
I have been having conversations with a number of store owners, some of which are low to mid-7-figure businesses, aspiring to be $10M+ businesses. ...
SE3 EP55: Your 360° Marketing Funnel for 8-Figure Success
27 Sep 2018
Contributed by Lukas
I've had the opportunity to be part of eCommerce teams that make made significant strides to scaling up from low 7-figures ($1M-5M) in revenue to 8-f...
SE3 EP54: Multi-Channel Opportunities on Walmart Marketplace w/ Michael Ugino, Sellbrite
20 Sep 2018
Contributed by Lukas
In this episode, we talk about selling on Walmart Marketplace. How is Walmart stepping up in its competition with Amazon Where should Walmart fit in t...
SE3 EP53: Eve Sleep Grew 10X in 2-Years w/ Co-Founder Jas Bagniewski
13 Sep 2018
Contributed by Lukas
Eve Sleep (formally Eve Mattress), is currently the UK’s #1 direct-to-consumer mattress and bedroom product brand. It was founded in October 2014 by...
SE3 EP52: How to Optimize Product Description Pages to Drive More Sales w/ Selena Knight
06 Sep 2018
Contributed by Lukas
Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert reta...
SE3 EP51: Q4 & Black Friday Email Marketing Strategy w/ Dylan Kelley
01 Sep 2018
Contributed by Lukas
We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP lea...
SE3 EP51: Q4 & Black Friday Email Marketing Strategy w/ Dylan Kelley
30 Aug 2018
Contributed by Lukas
We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP lea...
SE3 EP50: Principles of Winning Facebook Ad Campaigns
23 Aug 2018
Contributed by Lukas
On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM. FUNDAMENTALS 1. Established Product / ...
SE3 EP49: Role of Artificial Intelligence in Ecommerce Personalization w/ Jan Soerensen, Nosto
16 Aug 2018
Contributed by Lukas
My guest on today's show is Jan Soerensen, a General Manager at Nosto - an ecommerce personalisation platform that analyzes hundreds of thousands of...
SE3 EP48: MINDSET // ECOMMERCE // LIFE
09 Aug 2018
Contributed by Lukas
These are mindset hacks I currently use in my personal and business life: What do you tell yourself everyday? How do you translate events? Do you med...
SE3 EP47: ♺ What is your BIG Idea? ♺
01 Aug 2018
Contributed by Lukas
----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of singl...
SE3 EP46: The Right Way to Use Freelancers to Scale Up Operations and Marketing w/ Connor Gillivan, FreeeUp
25 Jul 2018
Contributed by Lukas
FreeeUp.com is the top marketplace to hire pre-vetted freelancers online in eCommerce, Amazon, digital marketing, advertising, web development, and we...
SE3 EP45: I am looking for a Partner in a Fast Fashion eCommerce Venture
24 Jul 2018
Contributed by Lukas
I have a JV opportunity in an ecommerce concept that I have thoroughly tested between December 2017 - April 2018. Over that period I was able to gener...
SE3 EP44: OWN Ecommerce in Q4 with Facebook Ads w/ FB Ads Expert, Depesh Mandalia
18 Jul 2018
Contributed by Lukas
Today's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $2...
SE3 EP43: How to Find Reliable Factories for Production Runs & Scaling Fast w/ Nathan Resnick, SOURCIFY
11 Jul 2018
Contributed by Lukas
I don’t think I have ever discussed the intricacies and complexity of product sourcing on the show. Today is going to be a first of hopefully many m...
SE3 EP42: A Facebook Ads Funnel to Use for Rapidly Scaling Ecommerce Sales
04 Jul 2018
Contributed by Lukas
On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales. I talk specifically about: Audience b...
SE3 EP41: Speaking about Ecommerce Checkout Optimisation at Facebook HQ, Palo Alto!
27 Jun 2018
Contributed by Lukas
I recorded this episode from my hotel room over my recent visit to San Francisco. I was invited to talk about optimising ecommerce checkout pages at ...
SE3 EP40: How to Establish Product Differentiation with Licensing
20 Jun 2018
Contributed by Lukas
On this episode of the 2X eCommerce Podcast, I interview Paul Miller. He is an eCommerce business expert, that helps eCommerce businesses exponentiall...
SE3 EP39: mxed app: Dropshipping Platform for Official Licensed Products from U.S based Suppliers
13 Jun 2018
Contributed by Lukas
If you recall my interview with Oberlo on SE3 EP07 - Is DropShipping a Viable Model for Scale?, we discussed the viability of the ecommerce model of ...
SE3 EP38: May 2018 Ecommerce Round Up - What You Should Know
06 Jun 2018
Contributed by Lukas
On this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware ...
SE3 EP37: ♺ Rethinking the eCommerce Growth Triangle - The eCommerce Growth Pyramid ♺
30 May 2018
Contributed by Lukas
On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order...
SE3 EP36: How to Leverage 3PL Distributed Fulfilment Networks and Dropship Suppliers for Growth
23 May 2018
Contributed by Lukas
On this episode, we are going to talking about how to leverage sales growth through 3PL Distributed Fulfilment Networks + Dropshippers. Today’s gue...
SE3 EP35: Google I/O 2018 Conference - ALL Major Announcements that will Impact Ecommerce
16 May 2018
Contributed by Lukas
Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Onl...
SE3 EP34: Need Your VOTE: Best Online Talk Show in the Business Category (Finalist)
14 May 2018
Contributed by Lukas
Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Onl...
SE3 EP33: The Current Opportunities for Etailers in Print on Demand (POD) /w Teespring
09 May 2018
Contributed by Lukas
On this episode, I have a guest from the Print On Demand Platform TEESPRING! He is Teespring's VP of Commercial, Chris Lamontagne, and has led Teesp...
SE3 EP32: Messenger Marketing Automation for eCommerce w/ Founder of ManyChat, Mikael Yang
02 May 2018
Contributed by Lukas
On today’s episode, I am joined by Mikael Yang. He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Faceboo...
SE3 EP31: Campaign Management - Analysing Performance and Making Decisions (DAY 5) ~ Pillars of a Rock Solid Facebook Ads Strategy
27 Apr 2018
Contributed by Lukas
If you are an online retailer and looking to scale your sales further through Facebook advertising, check out Kunle's agency:2xmedia.co. It caters spe...
SE3 EP30: Scaling Your Campaign AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy
26 Apr 2018
Contributed by Lukas
For media buying specific to eCommerce, check out 2xmedia.co. 4 Ways of Scaling a Campaign Campaign doing well - what do you do to SCALE up? OPT...
SE3 EP29: Creatives and Placements (DAY 3) ~ Pillars of a Rock Solid Facebook Ads Strategy
25 Apr 2018
Contributed by Lukas
Creatives for Facebook Advertising: Video is King The aim of every Facebook advertising ad campaign is to go VIRAL Facebook, Instagram, Messeng...
SE3 EP28: Budget and Bidding - Ad Auction (DAY 2) ~ Pillars of a Rock Solid Facebook Ads Strategy
24 Apr 2018
Contributed by Lukas
A fundamental understanding of Facebook Advertising is that like Google AdWords and even eBay it runs on an AUCTION system called Ad Auction. For e...
SE3 EP27: Audiences and Targeting (DAY 1) ~ Pillars of a Rock Solid Facebook Ads Strategy
23 Apr 2018
Contributed by Lukas
Episode 1: Audiences and Targeting On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy. ...
SE3 EP26: 5-Day Facebook Ads for Ecommerce Series
21 Apr 2018
Contributed by Lukas
Brace yourselves, we are going to publishing a 5-day series on getting started with Facebook advertising for online retailers. ★ Support this pod...
SE3 EP25: ♺ Categories of Ecommerce Business Models ♺
18 Apr 2018
Contributed by Lukas
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, ei...
SE3 EP24: How Direct to Consumer (D2C) Brands, MVMT, Casper, Brooklinen Use Facebook Ads & Paid Social Ads to SCALE
11 Apr 2018
Contributed by Lukas
On this episode of the 2X eCommerce Podcast Show, we are going to talk about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Socia...
SE3 EP23: How Teddy Stratford Zip Fit Shirts Built a Strong Memorable Brand Story w/ Bryan Davis
04 Apr 2018
Contributed by Lukas
On this episode of the 2X eCommerce Podcast Show, I have a discussion with the founder of Teddy Stratford Zip Fit Shirts, Bryan Davis about how he w...
SE3 EP22: March 2018 Ecommerce Round Up - What You Should Know
31 Mar 2018
Contributed by Lukas
On this episode I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware...
SE3 EP21: Instagram is the Most Widely Read Glossy Magazine on the Planet - How to Use it In Ecommerce
28 Mar 2018
Contributed by Lukas
In ecommerce people buy pictures. - they buy a transformation - they buy a solution - they buy a narrative Audiovisuals i.e. video helps further ...
SE3 EP20: SHOP Blockchain Protocol Aims to Decentralise Retail & Give Shoppers Full Control Over their Data
21 Mar 2018
Contributed by Lukas
On today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockch...