Gym Business Coach Podcast
Episodes
Shutdowns Coming, Be Prepared
03 Aug 2021
Contributed by Lukas
Key TakeawaysKeeping clients engaged (1:15)52 Weeks (3:10)More than just a workout (6:11)More than a Gym (10:15)Fitness talk Facebook group (11:50)---...
Stop Marketing Immediately
29 Jul 2021
Contributed by Lukas
Additional Resources:www.winningym.com/nashvillewww.switchtosemiprivate.comwww.pfmarketingsolutions.com/call--------------If you are interested in a f...
Good Debt, Bad Debt
27 Jul 2021
Contributed by Lukas
Additional Resources:www.winningym.com/nashvillewww.switchtosemiprivate.comwww.pfmarketingsolutions.com/call--------------If you are interested in a f...
Action Solves All
22 Jul 2021
Contributed by Lukas
Winninggym.com/Nashville1. Clear Your Voicemails2. Domain-Based Email3. Software (Client Management, CRM, etc.)4. Website Review5. Know Your Numbers (...
Getting Knocked On Your Ass
20 Jul 2021
Contributed by Lukas
Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk w...
Part 2 - Semi Private Training the Pros and Cons
15 Jul 2021
Contributed by Lukas
Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk w...
Part 1 - Team Training the Pros and Cons
13 Jul 2021
Contributed by Lukas
Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk w...
Fix The Problem Once
08 Jul 2021
Contributed by Lukas
Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk w...
The Power Is In The List
06 Jul 2021
Contributed by Lukas
Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk w...
Personalizing Semi Private Training
01 Jul 2021
Contributed by Lukas
Additional Resources:Winninggym.com/workshopPFMarketingSolutions.com/CallPFMarketingsolutions.com/automationCLACourse.comProFitGPS.netMarketing Talk w...
You're Not Normal
29 Jun 2021
Contributed by Lukas
Additional Resources:www.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness...
Outside The Gym
24 Jun 2021
Contributed by Lukas
Key TakeawaysKeeping clients engaged (1:15)52 Weeks (3:10)More than just a workout (6:11)More than a Gym (10:15)Fitness talk Facebook group (11:50)---...
The Event Roll Out Strategy
22 Jun 2021
Contributed by Lukas
Key Takeaways:Event Roll Out Strategy1 - Create an Event Flyer - Who, What, When, Where, Why2 - Create a Facebook Event3 - Add Clients to Facebook Eve...
Should You Call An Audible
17 Jun 2021
Contributed by Lukas
Key Takeaways:Iron Circle (0:55)Call an audible (4:37)Services within your gym (6:18)Our story (9:23)Semi-private (14:31)Reoccurring passive revenue (...
$25,000 Gym Membership
15 Jun 2021
Contributed by Lukas
Key Takeaways:CLA Workshop info (0:55)Lifetime memberships (1:59)The math (3:42)What they get (6:00)Have to be authentic (10:30)Legacy Gym info (12:30...
Stay in Your Lane
10 Jun 2021
Contributed by Lukas
Key TakeawaysCLA workshop info (0:48)Staying in your lane (1:39)Supplements (3:17)Apparel (6:47)Outsourcing (8:53)Full-service solution (13:58)Stay in...
Raising The Bar
08 Jun 2021
Contributed by Lukas
Key TakeawaysCLA workshop info (0:19)Email address (1:56)Your website (7:30)Work uniforms (11:10)Professionalism (15:55)Be intentional (18:13)Conditio...
Beyond Memberships
03 Jun 2021
Contributed by Lukas
Key TakeawaysCLA Workshop info (0:31)Inside the gym (3:50)Nutrition is huge (4:34)Apparel (9:24)One Membership (11:51)Semi-private training (15:00)Loo...
The Seminar Effect
01 Jun 2021
Contributed by Lukas
Excerpts:Don't say no to something you know nothing about.Sad data point: 2% - 3% of the attendees in any seminar will actually take action on wha...
Growth Summit Recap
27 May 2021
Contributed by Lukas
Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitG...
The Key To Success With Jason Phillips
25 May 2021
Contributed by Lukas
Excerpts:The “I can’t do it” is typically a cover-up for complacency. This statement is just a cover-up for “I don’t want to”.You need to ...
How Challenges Are Crippling Your Business
20 May 2021
Contributed by Lukas
Excerpt:Challenges might be a great marketing angle, which is exactly what it is, a marketing angle. That doesn’t mean it serves your business.When ...
The 4 Types of Trials to Use in Your Gym
18 May 2021
Contributed by Lukas
The four types of trials we cover in today’s episode:Paid Trial: This is paid upfront. You get two weeks and you get x amount of things in that two ...
Getting News Coverage for Your Gym with Christina Nicholson
13 May 2021
Contributed by Lukas
Special Guest: Christina NicholsonWebsites:Podcastclout.commediamavenandmore.comKey TakeawaysSpecial guest introduction (0:38)Getting people’s atten...
Fitness Technology With MyZone Founder Emmett Williams
11 May 2021
Contributed by Lukas
Key TakeawaysMyzone Introduction (2:08)Perksville (6:00)Fitting in the fitness space (11:54)Technology Framework (14:54)Gym representation (17:50)Prov...
What Quadrant Are You In?
06 May 2021
Contributed by Lukas
Excerpts:The four quadrants:EmployeeSelf-employedBusiness ownerInvestorThere is a big difference between being a business owner and being self-employe...
You're Chasing The Wrong Thing
04 May 2021
Contributed by Lukas
Excerpts:A strategy that is widely used is creating urgency for someone to purchase or sign up. If what you are selling is available all the time, cha...
What's The Right Way To Pay Your Trainers?
29 Apr 2021
Contributed by Lukas
Excerpts: The first thing to understand is, according to URSA, on average a trainer enters and exits the industry within 12 months.The way we structu...
Gymmin Ain't Easy
27 Apr 2021
Contributed by Lukas
We have extra challenges because we are in the business of selling delayed gratification. When clients walk into your gym, you are selling the potent...
Million Dollar Gym
22 Apr 2021
Contributed by Lukas
Excerpts: When you get to a million-dollar, the problems look different, and often it is hard to stay there. A gross revenue goal is one thing, but ...
How To Effectively Communicate with Your Team Regularly?
20 Apr 2021
Contributed by Lukas
Excerpts:The way that you handle and do the small things is a reflection of how you handle and do the large things.Something that we do in every team ...
Is Your Business Serving You?
15 Apr 2021
Contributed by Lukas
No two gym owners are in the same boat. So you need to look at yourself and the role you are playing in your business. This is one of the first steps ...
Is Team Training Dead For Good?
13 Apr 2021
Contributed by Lukas
The consumers are making the decisions. They are are looking for ways to “get sweaty” but not get bored after a few months. And semi-private train...
Your Circle of Influence
08 Apr 2021
Contributed by Lukas
Excerpts:Opportunities for growth occur when you surround yourself with like-minded people.You are the average of the five people you hang around with...
Stop Doing This In Order To Scale
06 Apr 2021
Contributed by Lukas
Experts:You as a gym owner are beyond repairing things, wiping down things, cleaning toilets, it’s about learning to value your time.Imagine if you ...
Without This, Nothing Works
01 Apr 2021
Contributed by Lukas
Sometimes the way that you do the small things is the way that you do the largeIf you can’t recite the foundation and core of your business, it’...
This is the KPI that really matters
30 Mar 2021
Contributed by Lukas
Excerpts: “Delta change and reoccurring revenue, or just “Delta”. The way we calculate the delta is we look at the monthly dues that are sign...
Convert More Memberships With This Style of Close
25 Mar 2021
Contributed by Lukas
How do we get ourselves into a position of authority? How do we get that respect factor that doctors have, that other people in different industries h...
Non-Negotiable Questions Before Bringing In A New Service or Product
23 Mar 2021
Contributed by Lukas
Anytime a new opportunity for a new profit center comes up, I always sit back in ask four questions. And I want you guys to write these down and think...
Momentum And What It Means For Your Business
18 Mar 2021
Contributed by Lukas
Excerpts:"The longer you're in business, the more battle scars you're gonna get. So, your tolerance for problems becomes better, right? Yo...
Profits vs Owner Benefits
16 Mar 2021
Contributed by Lukas
Excerpts:"I don't even think it's about profit, which is completely different than anybody else, I think is about owner benefit. And what ...
Use These Incentives To Compete For The Best Employees
11 Mar 2021
Contributed by Lukas
What are the things you can do to add to the comp plan that doesn't necessarily increase the pay, but helps with retention? So I've got a list...
Use These Tactics to Generate Additional Business Without Spending Money
09 Mar 2021
Contributed by Lukas
These are super easy things that we guarantee you're probably not doing. We should have you know, once a month we go through these things and maki...
How Gyms Will Compete In The Future
04 Mar 2021
Contributed by Lukas
One of the things we are seeing happen is people are becoming more aware of the mindset approach to the fitness routine. And when we say " mindset...
How to Sell Semi-Private Training
02 Mar 2021
Contributed by Lukas
Tim and Randy take the first few minutes to announce the dates for the Pro-Growth Summit. A two-day summit full of classes, speakers, presentations, f...
A Sneak Peek Into The Future Of The Fitness Industry
25 Feb 2021
Contributed by Lukas
Tim and Randy lay out what business looks like for training gyms 2021 and beyond. We discuss the model, the staffing structure, the client experience,...
Charge More, Sell More
23 Feb 2021
Contributed by Lukas
Once you have an offer running for some time, it tends to go stale. In this episode, Tim and Randy give gym owners some tips on how to change the lang...
When It's Time To Scale Your Marketing
18 Feb 2021
Contributed by Lukas
Tim and Randy address when you not only should but need to spend more money to grow! They discuss the resistance most gym owners have spending money t...
What You Didn't Know About Your Staff
16 Feb 2021
Contributed by Lukas
Have you ever tried to understand what motivates or drives your employees? It is important to figure this out so that you can determine the best way t...
How To More Effectively Communicate With Clients
11 Feb 2021
Contributed by Lukas
Communicating with your clientele is a big part of running a business. A lot of times, we gym owners fail to effectively communicate with our members....
When Your Coach Leaves...
09 Feb 2021
Contributed by Lukas
As gym owners, we occasionally find ourselves in this dilemma; we want our coaches to have strong relationships with the clients, but this backfires w...
What You Need To Know Before Hiring
04 Feb 2021
Contributed by Lukas
Hiring quality coaches is arguably one of the hardest aspects of the fitness industry. The average life span of a personal trainer is 12 months or les...
Why You're Struggling With Semi-Private Training
02 Feb 2021
Contributed by Lukas
During our coaching sessions with gym owners, we often hear them talk about their struggles with semi-private training and how it isn't working fo...
Are You Playing Victim?
28 Jan 2021
Contributed by Lukas
2020 has been a pretty gnarly year for most gym owners. We faced a lot of challenges with the pandemic, the shutdowns and unfair targeting by the auth...
How Big Tech Shutdowns and Censorship Can Affect Your Business
26 Jan 2021
Contributed by Lukas
With everything that is happening in the digital space over the last few days, we as gym owners ought to learn something about over-reliance on any on...
Make This FREE Change And Kiss The Competition Goodbye
21 Jan 2021
Contributed by Lukas
In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the ...
International SMS
14 Jan 2021
Contributed by Lukas
Today, we have great news for our international gym owners. We can now leverage Keap's automation for international text messaging. This is very b...
The Way Your Clients Will Buy In 2021
12 Jan 2021
Contributed by Lukas
What will it take to bring in new clients to the gym in 2021? We have thought about this and had conversations with gym owners, and all signs point to...
To Gym Owners
07 Jan 2021
Contributed by Lukas
In today’s episode, Tim addresses gym owners about the realities of owning a gym. Many gym owners open a gym with high hopes and ambitions of gettin...
Marketing For The New Year
05 Jan 2021
Contributed by Lukas
2021 is finally here with us, and with many gym owners having suffered through the past year, we can only hope that better tidings come our way in the...
Assess Year-End Damage And Plan For The Future
31 Dec 2020
Contributed by Lukas
There is no doubt that this year has been tough for many people, and as gym owners, we have been hard hit by the effects of COVID. Some gyms have clos...
How To Parlay A Successful Marketing Campaign
29 Dec 2020
Contributed by Lukas
With the new year just around the corner, a lot of gym owners can’t wait to put the struggles of 2020 behind them and just focus full steam on 2021....
Where Is Your Time Being Spent?
24 Dec 2020
Contributed by Lukas
If you look around, you'll find a strong correlation between successful business owners and discipline. For you to succeed in business and other i...
When To Pitch Your Prospects
22 Dec 2020
Contributed by Lukas
When it comes to attracting a client or a new member to your gym, the marketing vs. sales conversation is a little muddy at times. In this episode, Ra...
Why Are You In Business?
17 Dec 2020
Contributed by Lukas
Gym owners, just like other entrepreneurs, are typically people with a high work ethic and are highly driven. However, this characteristic can often l...
Drastically Increase Your Performance With This One Tactic
15 Dec 2020
Contributed by Lukas
When we speak to entrepreneurs, like gym owners or others, there is always the feeling that we have so little time and a lot to do. We wish we had mor...
Add This Sales Tactic To Your Toolbox
10 Dec 2020
Contributed by Lukas
Tim and Randy bring in some specific tactics used to help reduce the risk for the consumer in order to help you successfully convert more membership s...
The Way To Win In 2021
08 Dec 2020
Contributed by Lukas
As an entrepreneur, it is tempting to always be on the lookout for the next giant home run style marketing campaign or the next big strategy or magic ...
Semi-Private Programming
03 Dec 2020
Contributed by Lukas
In the last episode, we took a strong stance on the direction the fitness industry is headed in terms of training models. We laid out all the evidence...
The Gym Model Of The Future
01 Dec 2020
Contributed by Lukas
In previous episodes, we have alluded to Semi-private personal training as the model for the future. However, today we are putting our flag on the gro...
Don't Bend When Hiring
26 Nov 2020
Contributed by Lukas
As you've probably heard in a previous episode, we are in the process of hiring a new coach for our gym here at Pulse Fitness. During the process,...
Shutdown Again, What Are My Options?
24 Nov 2020
Contributed by Lukas
Tim and Randy are joined by Josh Barnett and David Jose to discuss the work they are doing to help gyms keep their doors open and ensure they can cont...
Should You Allow Your Clients To Freeze Memberships?
19 Nov 2020
Contributed by Lukas
As a gym owner, you’ll be faced with a scenario where clients want to freeze their memberships due to various reasons. Sometimes there are going on ...
Annual Contracts Or Month To Month... Why Not Both?
17 Nov 2020
Contributed by Lukas
Tim and Randy share a topic that came up in one of their recent coaching calls, and something gym owners are constantly considering. Should you offer ...
Fill New Sessions And Grow With These Strategies
12 Nov 2020
Contributed by Lukas
As a gym owner, you’ve probably faced the problem of slow hours in the middle of the day, where no clients are coming in your gym, yet you are compl...
It's Time To Let Go
10 Nov 2020
Contributed by Lukas
Tim and Randy talk about a real struggle many trainers and owners face. At what point is it time to let go in order to move forward?Most gym owners st...
Your Winning Strategy With Low Barrier Offers (LBOs)
05 Nov 2020
Contributed by Lukas
Selling a gym membership without offering something like a trial is hard, and the marketplace has been conditioned to try out your services either for...
Inside A $40,000 Mastermind
03 Nov 2020
Contributed by Lukas
Tim and Randy joined a new mastermind group! Give today's episode a listen and hear what it's like being part of a $40k mastermind! They also ...
Hiring Staff
29 Oct 2020
Contributed by Lukas
Last episode, we gave you a glimpse of the chaos we've had recently with the training staff here at Pulse Fitness. These are problems that every g...
Black Friday Workshop Strategy And Recap
28 Oct 2020
Contributed by Lukas
Of all the years, we reckon that this year’s Black Friday will break records because retailers and other businesses have moved online. People are bu...
Cheers, To Your Success!
22 Oct 2020
Contributed by Lukas
Success isn't easy. In fact, society and life does its damndest to ensure you live an average, mediocre life. So what can be done to ensure you re...
Your Winning Lead Gen Campaign
20 Oct 2020
Contributed by Lukas
Do you know all your marketing data? I’m sure you will be tempted to quickly answer yes, but many gym owners are guilty of not having the complete p...
Win With Base Hits
15 Oct 2020
Contributed by Lukas
Tim and Randy highlight how you can add additional revenue to your business by making "base hits". Too often, business owners feel they need a...
Does Your Offer Suck?
13 Oct 2020
Contributed by Lukas
When was the last time you revamped your trial offer? Tim and Randy discuss what you should be offering to your marketplace and how to attract the cli...
You Better Be Prepared For Black Friday
08 Oct 2020
Contributed by Lukas
That time of the year when everyone is ready to spend money is around the corner; yes, we're talking about Black Friday. As a gym owner, the time ...
This Is Why You're Stuck
06 Oct 2020
Contributed by Lukas
Have you ever thought about why some people succeed in business while others don't? Experts say that only 2% of people take action on what they he...
Fitness. What Does Your Gym Believe?
01 Oct 2020
Contributed by Lukas
Tim and Randy discuss how to ensure your business is controlling the client experience by highlighting the need for congruency across all training tak...
What Do You Want Out Of This?
29 Sep 2020
Contributed by Lukas
Tim and Randy challenge you to get clear on what exactly it is you want from your fitness business. Have you thought about what's next for the bus...
Should You Launch A Podcast?
24 Sep 2020
Contributed by Lukas
Tim and Randy share their insights into why you should launch a podcast. Listen to them as they give their first hand experiencing through the process...
Use This Content Marketing Strategy All Year Long
22 Sep 2020
Contributed by Lukas
Tim and Randy walk you through one of their favorite marketing strategies and the strategy they personally use to repurpose content and remarket offer...
Success and Software With Evan Howard
17 Sep 2020
Contributed by Lukas
Tim and Randy are joined by Evan Howard of Forward Thinking Fitness to discuss the success Evan's had by utilizing software and systems within his...
Is It Hard To Become A Member At Your Gym
15 Sep 2020
Contributed by Lukas
Tim and Randy break down the customer journey and highlight key areas of that journey that you should look at in order to ensure there's little fr...
5 Things We're Excited About Right Now
10 Sep 2020
Contributed by Lukas
In our entrepreneurship journeys, it's tempting to always focus on the next thing without taking a moment to celebrate our small wins. However, it...
10 Tactics To Improve Your Email Marketing
08 Sep 2020
Contributed by Lukas
Is email marketing dead? If you’ve answered yes, then you are either doing it wrong or listening to the wrong people. The truth is, email marketing ...
Free 3-Day Keap Challenge
03 Sep 2020
Contributed by Lukas
As a gym owner, you are always on the lookout for opportunities to increase efficiency in your business. That’s why Tim and Randy are bringing you t...
The Future Of The Fitness Industry
01 Sep 2020
Contributed by Lukas
There’s no doubt about it, the COVID situation has heavily impacted the future of the fitness industry. This will force many gym owners to get creat...
Market Like This To Make Money
27 Aug 2020
Contributed by Lukas
The goal of marketing should always be to multiple capital. If you’re doing it right, this will always be the end result. When business gets tough a...
Directing Fitness With Zach Columbia
25 Aug 2020
Contributed by Lukas
Directing Fitness by Zach Columbia is a must-read book for every gym owner and their director of fitness and basically everybody in the fitness indust...
Do You Want Success?
20 Aug 2020
Contributed by Lukas
The people you surround yourself with, your inner tribe, determine your success. Your opportunity for growth occurs when you surround yourself with li...
Do You Even Own Your Traffic Bro?
18 Aug 2020
Contributed by Lukas
There are three types of traffic. One is the traffic you earn from collaborations. This is traffic from organic reach from other people posting your s...