Built To Grow Fitness Business
Episodes
108: Stimulus Plan Approved... Now What?
01 Apr 2020
Contributed by Lukas
Tim and Randy bring on special guest Tax Strategist Shauna Wekherlein to discuss what the new Stimulus Plan. In a roundtable discussion with gym owner...
107: Shut Down? Its Time To Take Action
31 Mar 2020
Contributed by Lukas
In this episode, Tim and Randy will continue sharing their advice to gym owners on how they can maneuver the shutdowns happening due to the Coronaviru...
106: A Special Covid-19 Roundtable With Gym Owners
26 Mar 2020
Contributed by Lukas
In this episode, Tim and Randy will share the recording of a special Zoom meeting they recently had with over 30 gym owners to share ideas and insight...
105: Special Episode - The Coronavirus
21 Mar 2020
Contributed by Lukas
In this episode, Tim and Randy will talk about the recent shutdown of businesses all over the US, including gyms, and how scary a time it is for gym o...
104: Client Spotlight - Custom CLA With Wendy Lennon
19 Mar 2020
Contributed by Lukas
In this episode, Tim and Randy will have a conversation with Wendy Lennon of Create Fitness 24/7 in Brisbane, Australia, who came all the way to meet ...
103: Are You Ready To Become A Business Owner?
17 Mar 2020
Contributed by Lukas
In this episode, Tim and Randy will dive into what it means to be a business owner versus being self-employed. Being self-employed is not the same as ...
102: Once You Figure This Out, You'll Keep More Clients!
12 Mar 2020
Contributed by Lukas
In this episode, Tim and Randy will discuss something that takes a gym owner stopping and looking at what’s going in their gym to figure it out. And...
101: Inside The Iron Circle Event
10 Mar 2020
Contributed by Lukas
In this episode, Tim and Randy will give us a bit of a behind the scenes look at their just concluded Iron Circle event, where they have their Iron Ci...
100: The Story
05 Mar 2020
Contributed by Lukas
In this episode, and in celebration of the 100th episode of the podcast, Tim and Randy will go back in time and share their backstories to give us a m...
99: Double Down On Your Gym's Identity
03 Mar 2020
Contributed by Lukas
In this episode, Tim and Randy will discuss the importance of a gym matching their brand identity to their avatar client, and how it contributes to gr...
98: Leaders Lead
27 Feb 2020
Contributed by Lukas
In this episode, Tim and Randy will dive into the leadership side of gym ownership and talk about how the business side of personal training or fitnes...
97: How To Get The Most of Your Staff
25 Feb 2020
Contributed by Lukas
In this episode, Tim and Randy will talk about how gym owners should tackle the roles and responsibilities of their staff and why it’s important. Th...
96: The Solution For Growth
20 Feb 2020
Contributed by Lukas
In this episode, Tim and Randy will discuss a problem that affects a lot of gym owners and entrepreneurs in general. And that is the issue of what to ...
95: Client Lifecycle Automation Workshop Recap
18 Feb 2020
Contributed by Lukas
In this episode, Tim and Randy will recap their recent client lifecycle automation workshop where 30 gym owners from all over the country were present...
94: Where You Should Be Investing Today For Growth
13 Feb 2020
Contributed by Lukas
In this episode, Tim and Randy will discuss the most common places gym owners invest their money hoping for a return. There is a widespread opinion am...
93: The Standard
11 Feb 2020
Contributed by Lukas
In this episode, Tim and Randy will explain exactly how a gym owner can elevate the client experience in their gym to that of a Michelin star restaura...
92: Top 20 Must Haves For Growth In 2020 - Part 4
06 Feb 2020
Contributed by Lukas
In this episode, Tim and Randy will wrap up their 20 must-haves for a gym business to grow in 2020. They will share the last 5 aspects starting with r...
91: 20 Must Haves For Growth in 2020 - Part 3
04 Feb 2020
Contributed by Lukas
In this episode, Tim and Randy will begin the second half of their four-part series where they're laying out the 20 must haves for gym owners to g...
90: 20 Must Haves For Growth in 2020 - Part 2
30 Jan 2020
Contributed by Lukas
In this episode, Tim and Randy will do part two of their four part series about the 20 aspects of business that every gym owner must have to grow thei...
89: 20 Must Haves For Growth in 2020 - Part 1
28 Jan 2020
Contributed by Lukas
In this episode, Tim and Randy will do part one of a four part series about the 20 aspects of business that every gym owner must have to grow their bu...
88: ProFit GPS For The Win
23 Jan 2020
Contributed by Lukas
In this episode, Tim and Randy will talk about their ProFit GPS platform and how powerful it is as a lead generation tool for fitness businesses. They...
87: Is Your Business An Asset?
16 Jan 2020
Contributed by Lukas
In this episode, Tim and Randy will talk about the business side of fitness businesses which presents a problem for a lot of gym owners. One of the bi...
86: What Is Marketing?
14 Jan 2020
Contributed by Lukas
In this episode, Tim and Randy will dive deep into the discussion of what marketing is and should be for fitness businesses. The first thing that goes...
85: Stop Overpaying The IRS With Shauna Wekherlien
09 Jan 2020
Contributed by Lukas
In this episode, Tim and Randy will have a conversation with the Tax Goddess herself, Shauna Wekherlien. Shauna is a CPA, MTax, CTC, CTS, and the owne...
84: Use This Secret Software For Data Driven Growth
07 Jan 2020
Contributed by Lukas
In this episode, Tim and Randy will share a secret little software that Tim's incorporated into Pulse Fitness that gives him real-time, behavior-d...
83: Goal Setting For Intentional Growth
02 Jan 2020
Contributed by Lukas
In this episode, Tim and Randy will talk goal setting in 2020 from a gym owner’s side of things. In January, everybody sets, tries to set, or at lea...
82: 2020 Predictions
31 Dec 2019
Contributed by Lukas
In this episode, Tim and Randy will share their predictions of what's to come in the personal training industry for 2020. They asked a couple of t...
81: The Best of The Built To Grow Podcast
26 Dec 2019
Contributed by Lukas
In this episode, Tim and Randy will recap the best of the Build to Grow Podcast by presenting the best ten episodes of 2019. They did their first epis...
80: Is Outsourcing Your Processes A Good Idea
24 Dec 2019
Contributed by Lukas
In this episode, Tim and Randy will discuss a trend they’ve been coming across of gym owners using other companies to set appointments for them at t...
79: How To Leverage Content For Growth
19 Dec 2019
Contributed by Lukas
In this episode, Tim and Randy will discuss how gym owners can get the most out of their content. This is especially for the gym owners who have very ...
78: Gratitude Your Way To Winning
17 Dec 2019
Contributed by Lukas
In this episode, Tim and Randy will discuss the power of gratitude in business as far as appreciating clients is concerned. It's much cheaper to k...
77: Is Your Content King, Or Is It Crushing You?
12 Dec 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about content, the trends that are coming up in the area, and how to properly go about it. There have been so...
76: How To Pay Coaches For Maximum Profitability
10 Dec 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the number of ways that gym owners pay their coaches/personal trainers and staff. This is an area that ...
75: Is Email Dead?
05 Dec 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by a special guest, Evan Samurin of Fundamental Marketing. Evan is actually the guy that helps Tim with ...
74: Making the Transition to Small Group Training
03 Dec 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about a trending issue right now that has been coming up on their calls with clients, and that is the issue o...
73: New Profit Center - Yes or No?
29 Nov 2019
Contributed by Lukas
In this episode, Tim and Randy will discuss the industry-wide issue of when a gym owner should bring in a new service, product, piece of equipment, or...
72: How to Win This Holiday Season
26 Nov 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about Black Friday and how important it is for gym owners to go big in terms of offering huge discounts on th...
71: January's Dirty Little Secret
21 Nov 2019
Contributed by Lukas
In this episode, Tim and Randy will start off by talking about their plans for next year and share their four-quarter strategy. They’ll then dive in...
70: Small Business Success With Keap Founder And CEO Clate Mask
19 Nov 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by Clate Mask, the founder, and CEO of Keap (Formerly Infusionsoft) to talk about what Keap is all about...
69: Dominate Black Friday Using This Strategy
14 Nov 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about this interesting time in fitness that comes up every year, Black Friday. Black Friday is always great b...
68: Are You Selling Sessions Or Time?
12 Nov 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about how most gym owners use sessions to set up their personal training sales, and how it has become a huge ...
67: Use This If You Want To Win
07 Nov 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the need for every gym business to set up a quality automation process for some of their lead generatio...
66: Your Product Through The Lens of the Consumer Feat. Frank Nash
05 Nov 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by Frank Nash for a super special Whiskey Wednesday. Frank will share how he started out in the fitness ...
65: FitPro Growth Summit Recap
31 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will review their recent Fitpro Growth Summit that just came to a close. 46 gym owners, all doing $400,000+ a year, att...
64: Scaling to 21 Locations and Selling
29 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by Michael Gelfgot, one of the speakers at their previous Fitpro Growth Summit and a successful fitness ...
63: What Your Customers Really Want
24 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will discuss client experience and why clients go to the gym in general. A lot of clients may be looking for results wh...
62: Structuring Your Day For Success
22 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will be talking about time management and how gym owners can maximize their time. This is one of the most important thi...
61: What's Your Marketing Really Saying About Your Business
17 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will be challenging gym owners to look into whether their marketing reflects their businesses. They will dive into the ...
60: Round 2 With Rick Mayo
15 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by Rick Mayo for another awesome Whiskey Wednesday episode to talk about Rick’s Alloy Personal Trainin...
59: The Perfect Gym Model For Maximum Profitability
10 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the perfect gym model for profitability and effective time management. Most gyms run on a single servic...
58: Is Your Business Running You?
08 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will talk to gym owners about their businesses and whether or not their businesses are driving them or vice versa. A lo...
57: Growth Through Automation
03 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will discuss automation and how gym owners can use it to their advantage in their businesses. There are plenty of busin...
56: How To Open A Gym Making $1,000,000 On Day 1
01 Oct 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by Amanda Goolsby, the owner of coaching practice, Aligned Success. Amanda has over 13 years of experien...
55: How To Create Momentum
26 Sep 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about momentum and how important it is for entrepreneurs, gym owners included. Entrepreneurs are either happy...
54: Do You Even Business?
24 Sep 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the business side of things in relation to gym businesses. This is the one thing that gym owners tend ...
53: Why Is Fitness Marketing This Way?
19 Sep 2019
Contributed by Lukas
In this episode, Tim and Randy will read off a post on their Marketing Talk with Fitness Professionals Facebook group about the fact that the fitness ...
52: Your Gyms Hidden Revenue Stream
17 Sep 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by Ryan Taylor of Europa Sports Products to discuss how fitness facility owners can tap into an addition...
51: Stop Focusing On Your Competition
12 Sep 2019
Contributed by Lukas
In this episode, Tim and Randy are going to discuss how staying focused on the competition can be a huge detriment to your business. Usually, what we ...
50: 6 Week Challenge - The Rise & Fall
10 Sep 2019
Contributed by Lukas
In this episode, Tim and Randy are going to dive into all the aspects of the 6 Week Challenge and discuss its pros and cons. It’s been all the rage ...
49: Make More Money & Provide Greater Client Results With This...
05 Sep 2019
Contributed by Lukas
In this episode, Tim and Randy are joined by Jason Phillips of The Nutritional Coaching Institute. Together, they talk about adding nutritional coachi...
48: Position Yourself As The Expert By Writing A Book
03 Sep 2019
Contributed by Lukas
In this episode, Tim and Randy are joined by Mike Fallat of DreamStarters Publishing. Tim, Randy, and Mike discuss how telling your story and writing ...
47: Close More Trials Using This Strategy
29 Aug 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the Netflix close, a closing technique that is a great way to artificially create some skin in the game...
46: This Is Hurting Your Business
27 Aug 2019
Contributed by Lukas
In this episode, Tim and Randy will offer some much-needed advice to gym owners who progressed either from personal trainers or managers at different ...
45: Do Not Do This When You Need Clients
22 Aug 2019
Contributed by Lukas
In this episode, Tim and Randy will discuss the issue of some gyms opting to cut their marketing budgets whenever they are facing financial difficulti...
44: The Evergreen Offer And Why You Need One
20 Aug 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the evergreen offer, the power behind why they have had it for so many years, and why it’s so success...
43: Skyrocket Your Show Rate
15 Aug 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the issue of low show rate, something that affects a lot of fitness businesses, and how you can dramati...
42: Marketing Must Do's
13 Aug 2019
Contributed by Lukas
In this episode, Tim and Randy will dive into all the marketing do’s that a lot of gym owners don’t know exist. They are very crucial to making a ...
41: 5 Ways To Generate More Revenue Today
08 Aug 2019
Contributed by Lukas
In this episode, Tim and Randy are going tactical and giving you 5 things you can do today to generate more revenue from your gym. They will cover str...
40: The Ultimate Lead To Conversion Flow Chart
06 Aug 2019
Contributed by Lukas
In this episode, Tim and Randy will share the ultimate lead to conversion flow chart that they just recently put together to help gym owners identify ...
39: The Revenue Gap In Gym Businesses
01 Aug 2019
Contributed by Lukas
In this episode, Tim and Randy are going to share the results of a recent survey they sent out to a batch of gym owners. The results they got back fro...
38: Level Up Your Promotions With This
30 Jul 2019
Contributed by Lukas
In this episode, Tim and Randy are joined by Zachary Lucas from Promotion Vault, a company that offers a unique spin on marketing which enables busine...
37: The $25,000 Mastermind Marketing Talk
25 Jul 2019
Contributed by Lukas
In this episode, Tim shares audio of a presentation he did at a $25,000 a year mastermind group for nutrition professionals and gym owners. He talks a...
36: What Is Your Gym's Identity
23 Jul 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about a gym’s identity and what happens when a particular gym’s identity is driven by offers versus their...
35: What Do You Want From Your Business
18 Jul 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the issue of a lot of people getting into the fitness business without really knowing what they want ou...
34: Your Future Marketing Strategy
16 Jul 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about short term versus long term marketing strategies, which are basically all about how to continue to get ...
33: How To Sell Better
11 Jul 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by Erik Russell, the author of The Art of Selling Memberships. They will talk about the unique sales cha...
32: What To Look For In An Employee
09 Jul 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by Tim's Fitness Director Zach Columbia to discuss some of the qualities and characteristics of the ...
31: Software You Need To Know About
04 Jul 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the numerous software solutions available for fitness business owners to use in their businesses. They’...
30: The Marketing Metrics You Need To Know
02 Jul 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about key performance indicators (KPIs) in marketing and business in general. They will talk about the differ...
29: Your Avatar Client Isn't As Important As You Think
27 Jun 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about avatars for personal training facilities, not as far as clients themselves, but more about the avatar p...
28: The Value Ladder and Why It's Important
25 Jun 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about one of their four systems, ascension, and how important it is for every gym business. Ascension refers ...
27: Asking For The Sale
20 Jun 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about sales processes, one of the biggest struggles that gym owners face because they find it daunting to bui...
26: The Campaign That Generated a 20x ROI
18 Jun 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about their marketing over at Pulse Fitness, and share the results of a recent campaign they did that netted ...
25: How Much Should I Spend On Marketing?
13 Jun 2019
Contributed by Lukas
In this episode, Tim and Randy will answer a very common question among gym owners about how they can determine how much they can spend on their marke...
24: The Future Of Social Media - With Natalie Speers
11 Jun 2019
Contributed by Lukas
In this episode, Tim and Randy will welcome Natalie Speers of Social Ally Media to bring an outside perspective to social media marketing, some things...
23: Should You Join A Mastermind Group or Coaching Program?
06 Jun 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the importance of gym owners being in a mastermind or procuring the services of business coaches. Despi...
22: How To Price Your Products For Sales
04 Jun 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about pricing models and specifically tackle the issue of having different price options that are just all ov...
21: Intentions vs Actions
28 May 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about intentions versus actions in as far as growing a gym business is concerned. They will discuss what it t...
20: Job of The Product - With Special Guest Rick Mayo
23 May 2019
Contributed by Lukas
In this episode, Tim and Randy will be joined by a special guest, Rick Mayo. Rick is the owner of Alloy Personal Training Solutions and has been a gre...
19: Staffing For Success
21 May 2019
Contributed by Lukas
In this episode, Tim and Randy are going to discuss what are arguably the most important aspects of any gyms success - staffing and organizational str...
18: How To Get Unstuck
16 May 2019
Contributed by Lukas
In this episode, Tim and Randy will share some tips on what things gym owners can do to get their businesses unstuck. Being stuck happens to all of us...
17: The Best Offer To Use In Your Marketing
14 May 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the different offers that gym owners can use to attract new clients. Offers are an integral part of mar...
16: What We've Learned From Working With 500+ Gyms Globally
09 May 2019
Contributed by Lukas
In this episode, Tim and Randy will leverage their four and a half years of knowledge gained from their marketing agency, ProFit Marketing Solutions w...
15: Customer Experience, It's Your Time To Shine!
07 May 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about customer experience and how gym owners can make it better in their businesses especially in the highly ...
14: The 4 Systems Every Gym Needs To Win
02 May 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the 4 systems that every gym needs to win. These are the systems that enable Tim to run his gym on just...
13: There's a Big Difference In These Styles of Marketing
30 Apr 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about direct response marketing versus branding (content-based marketing) which hit home very hard in the mar...
12: How To Beat Your Competition
25 Apr 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about competition in the gym business space and how challenging it is to stay ahead of the pack and keep cust...
11: Sales. Sales. Sales.
23 Apr 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about the lifeblood of any business, fitness businesses included; sales. Most gym owners are very passionate ...
10: Leveraging Tools To Grow Your Business
18 Apr 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about leveraging software and automation tools to grow a gym business. These tools enable gym owners to strea...
09: Do You Need Core Values?
16 Apr 2019
Contributed by Lukas
In this episode, Tim and Randy will talk about business core values and their importance for the growth, sustainability and success of a gym. They hel...