Creative Agency Account Manager Podcast
Episodes
How can agencies make client relationships more profitable?, with Chris Merrington
11 Jan 2022
Contributed by Lukas
Welcome to Episode 53. On today's episode we talk about making client relationships more profitable. Business growth consultant, Chris Merrington, sh...
How to increase customer engagement by communicating clearly, with linguist Eloise Leeson
28 Dec 2021
Contributed by Lukas
Welcome to episode 52. Today we're taking a deep dive into the power of words with linguist Eloise Leeson. Eloise works as a freelance communicatio...
What agencies and brands need to know about web3, with Jeff Kauffman Jr.
14 Dec 2021
Contributed by Lukas
Welcome to Episode 51. This chat is going to be particularly interesting for you if you're curious where agencies will be headed in the next 10 years....
The AI-driven agency, with Tom Ollerton
30 Nov 2021
Contributed by Lukas
Welcome to Episode 50. This milestone episode is with Tom Ollerton, Founder of Automated Creative. If you're interested in seeing how artificial in...
How to grow your independent agency, with Agencynomics co-author Peter Hoole
16 Nov 2021
Contributed by Lukas
Today's episode will be particularly beneficial for you if you're an agency owner looking to grow. I chat to ‘Agencynomics’ co-author, Peter Hoole...
How agencies can use LinkedIn for growth, with James Potter, The LinkedIn Man
02 Nov 2021
Contributed by Lukas
Welcome to Episode 48. This episode is for you if you want to use LinkedIn in more effectively to grow your business, or to help your account manageme...
How team profiling can accelerate your agency's growth, with Osmaan Sharif
19 Oct 2021
Contributed by Lukas
Welcome to Episode 47. Have you ever wondered why sometimes you're just in flow at work? You're doing something you love, time seems to just stand st...
The Art of Client Service, with Robert Solomon
05 Oct 2021
Contributed by Lukas
Welcome to Episode 46, with Robert Solomon. He's the author of the must read book for anyone in agency account management, 'The Art of Client Service'...
What agencies can learn from management consultancies about account growth
27 Aug 2021
Contributed by Lukas
Welcome to Episode 45. Today's chat with Richard Long, Director of Strategy & Communications at earthware will be particularly interesting for you if ...
How to systemise account management in your agency, with Alex Raymond
24 Aug 2021
Contributed by Lukas
Welcome to Episode 44. In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project manage...
What's the role of Client Services Director in a copywriting agency, with Nina Whittaker
17 Aug 2021
Contributed by Lukas
Welcome to Episode 43. This episode is for you if you're interested in the role of agency Client Services Director, or maybe you're just curious to se...
Top 10 tips for getting, keeping and growing clients from podcast guests
03 Aug 2021
Contributed by Lukas
Creative agencies live and die by their ability to get, keep and grow clients. If you're a creative agency leader or in agency account management and...
UK Creative Agency Recruitment Trends, with Phil Cookson
25 Jul 2021
Contributed by Lukas
Welcome to Episode 41. In this episode, Phil Cookson and I talk about the current trends in the creative agency recruitment space. We talk about why...
What the fandom formula means for creators, brands and agencies, with Zoe Scaman
20 Jul 2021
Contributed by Lukas
Welcome to Episode 40. For this week's podcast, I was delighted to speak to Zoe Scaman. We talked about the creator economy and fandoms; why the trad...
Leading client meetings, with Jenny Plant
13 Jul 2021
Contributed by Lukas
Welcome to Episode 39. This episode's for you if you're an account manager managing client relationships on a day to day basis. In this episode, I'm g...
Client Insights Report 2021, part two, with Carey Evans & Simon Rhind-Tutt
06 Jul 2021
Contributed by Lukas
Welcome to Episode 38. This is part two of a two part interview with Simon Rhind-Tutt and Carey Evans from Relationship Audits and Management. If yo...
Client Insights Report 2021, part one, with Carey Evans & Simon Rhind-Tutt
29 Jun 2021
Contributed by Lukas
Welcome to Episode 37. This is part one of a two part interview with Simon Rhind-Tutt and Carey Evans from Relationship Audits and Management. They've...
How to develop your personal brand for agency leaders with Steve Richards and Ryan O’Keeffe
22 Jun 2021
Contributed by Lukas
Episode 36 is all about personal branding. I spoke to experts in this area, Ryan O'Keeffe, and Steve Richards from Jago. They work with entrepreneurs,...
Why every agency account manager needs to be good at brief writing, with Ceylan Boyce
15 Jun 2021
Contributed by Lukas
This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. We talked about: Why it's so...
How to reach more senior clients, with Jenny Plant
08 Jun 2021
Contributed by Lukas
Welcome to Episode 34. One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to gro...
How to deal with difficult clients, with Dr Mark Goulston
01 Jun 2021
Contributed by Lukas
This episode's for you if you have a difficult client situation to manage. At some point or other as an agency account manager, we have to manage diff...
How to account manage in an independent full service agency, with Emma Blaken & Matt Bonser
25 May 2021
Contributed by Lukas
Welcome to Episode 32. In this episode, I chat to Matt and Emma in the account management team at Purpose Media. They've shared with us their tips and...
How can a podcast help an agency's new business strategy? with Nathan Anibaba
18 May 2021
Contributed by Lukas
Welcome to Episode 31. This episode's for you if you're interested in the idea of podcasting becoming part of your new business strategy. Perhaps you...
What are the financial metrics & best operational model for a fast growth agency?, with Mark Probert
11 May 2021
Contributed by Lukas
This episode is for you if you're interested in the finance and operations side of the agency business. Mark Probert is an expert in helping agencies ...
How to account manage in an app development agency with Tim Moore
03 May 2021
Contributed by Lukas
This episode is for you if you're interested in the role of account management within an app development company. Tim Moore, account director at Sonin...
How to manage others for agency account managers, with Matt Plant
27 Apr 2021
Contributed by Lukas
Welcome to Episode 28. This episode's for you if you're interested in managing other people. Maybe you're in an account manager role now and you're th...
10 top tips to be successful in agency account management, with Jenny Plant
20 Apr 2021
Contributed by Lukas
Welcome to Episode 27. This is the top 10 tips to be successful in agency account management. And the reason that I'm giving you top 10 tips is becaus...
What account managers can learn about the science of listening, with Dr Laura Janusik
13 Apr 2021
Contributed by Lukas
This episode is for you, if you're interested in improving your listening. You're going to learn why listening is a strategy and not skill; the only w...
How to use the power of 'surgical empathy' with your clients, with Dr Mark Goulston
06 Apr 2021
Contributed by Lukas
This episode's for you if you are looking to create more rapport with your clients and build trust. Dr Mark Goulston explains why empathy is so powerf...
An agency leader's guide to account management, with David C Baker
26 Mar 2021
Contributed by Lukas
Today's episode was a real treat. For me, I have the pleasure of talking to David C. Baker, who is a legend in the agency world. We discussed everythi...
How to move from agency employee to agency owner, with Simon Barbato
23 Mar 2021
Contributed by Lukas
This episode is for you if you're working for a creative/digital agency and are thinking about becoming an agency owner. It's also one to listen to i...
Why 98% of online ads don't work - and what to do about it, with Martin Lucas
16 Mar 2021
Contributed by Lukas
In this episode Martin Lucas, Mathematical Psychologist and Founder of the company Gap In the Matrix is about to blow the lid off many of the sacred c...
What's the role of a digital agency project manager?, with Nadine Schofield
09 Mar 2021
Contributed by Lukas
This episode is for you if you're in a digital agency project management role or are aspiring to work in project management in an agency. It's also fo...
How to improve the way you work with a marketing director, with Sam Bridger
01 Mar 2021
Contributed by Lukas
Sam Bridger is an interim Marketing Director and consultant. She has worked in marketing for over 25 years, 14 of which have been spent as interim m...
How to lead the team as agency client services director, with Paul Kirkley
23 Feb 2021
Contributed by Lukas
Paul Kirkley has spent his entire career in agency account management. He knew from a young age he wanted to work in advertising and has certainly ful...
What can creative agency account managers learn from an account manager in the software industry?, with James Aldrich
17 Feb 2021
Contributed by Lukas
James Aldrich is a major account manager with over twenty years experience in both business development and account management in the software industr...
How to present new ideas with behavioural science in mind
12 Feb 2021
Contributed by Lukas
In this episode I reflect on some recent research on how status quo bias affects a client's decision making process and why that's important for us to...
How to be a strategic account manager in the creative industry, with Andy Young & Laura Cohen
02 Feb 2021
Contributed by Lukas
Andy Young and Laura Cohen are both strategic account managers for Skeleton Productions, a full service agency specialising in video production. In t...
Exceptional leadership and having difficult conversations, with Nadine Powrie
21 Jan 2021
Contributed by Lukas
This episode is for you if you're an agency leader or you're managing a team. My guest is a good friend of mine Nadine Powrie who is an executive le...
How to be a great agency account director, with Sarah Deakin & Ruby Beagan
29 Dec 2020
Contributed by Lukas
This episode is particularly useful for you if you are working as account manager in a creative agency and aspire to be an account director. It's als...
How to create a high performing agency team culture, with Alison Coward
15 Dec 2020
Contributed by Lukas
This episode is for you if you're responsible for an agency team and you want the team to be working together more collaboratively. Today's guest is ...
The account management skills you need to grow existing client business
09 Dec 2020
Contributed by Lukas
In this solo episode I talk through the four steps of the client value ladder and the skills you need to deliver value at every level. It's particul...
What you need to know about the evolution of branding, with Bill Wallsgrove
01 Dec 2020
Contributed by Lukas
If you have an interest in branding, feel your agency brand needs a makeover or you're looking for help to offer branding workshops to your clients, ...
How to prospect for agency new business, with Lucy Snell
24 Nov 2020
Contributed by Lukas
Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and L...
How to approach and develop relationships with procurement, with Jessica Bowler & Iris Gatzweiler
13 Nov 2020
Contributed by Lukas
Today's guests are Iris Gatzweiler and Jess Bowler who have been working in marketing procurement for many years in the pharmaceutical industry. I as...
How to avoid stress and burnout in an agency environment, with Louisa Pau
23 Oct 2020
Contributed by Lukas
Louisa has a powerful message for you if you are working in an agency. She successfully built and sold her healthcare communications agency Woolley P...
Secrets of highly effective agency leaders, with Spencer Gallagher
14 Oct 2020
Contributed by Lukas
In this episode I'm delighted to have as my guest Spencer Gallagher who took time out of working on the second edition of his best selling book, Agenc...
The fundamentals of successful client management, with Carey Evans & Simon Rhind-Tutt
06 Oct 2020
Contributed by Lukas
Today's episode is with the founders of Relationship Audits and Management, Carey Evans and Simon Rhind-Tutt. They are invited in by creative agency ...
How to be more productive
17 Sep 2020
Contributed by Lukas
Do you often feel overwhelmed by how much you have to do? This is a short quick fire episode where I answer a question I hear most frequently from c...
How to have a successful career in agency account management, with Phil Lancaster
10 Sep 2020
Contributed by Lukas
Phil Lancaster has worked his entire career in agency account management. He's worked for some of the most successful agency holding companies such a...
How to sell to existing and prospective clients, with Marcus Cauchi
01 Sep 2020
Contributed by Lukas
Marcus Cauchi is probably one of the most well known salesman and sales trainers in the UK. I was fortunate enough to be trained by Marcus in the San...
Why you need a relationship with marketing procurement, with Tina Fegent
24 Aug 2020
Contributed by Lukas
In this episode, Tina Fegent, marketing procurement consultant with almost 30 years experience shares tips for what procurement want from agencies and...
What your agency clients really want, with Kate Whittaker
12 Aug 2020
Contributed by Lukas
In my first episode I'm delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International. As a marketing client, Ka...