Most real estate agents think they're building businesses, but they're actually creating very expensive jobs that own them instead of serving them. In this game-changing conversation, business coach Erica Thau reveals the strategic shifts that separate agents who build wealth from those who just stay busy. After 22 years in the industry and building a number one brokerage during the 2006 crash, Erica shares the exact systems and mindset changes that help agents work strategically instead of just working hard. From understanding your true financial numbers to positioning yourself in moving markets, this episode challenges everything you think you know about real estate success. Key Topics Covered: • Why 95% of agents are unknowingly sabotaging their success by building jobs instead of businesses • The "addiction cycle" that keeps top producers trapped in seven-day work weeks • How one agent discovered she could cut her workload by 60% and increase profitability • Strategic market positioning: getting in the middle of markets that are actually moving • The database systems that separate professionals from amateurs • Why motivation is unreliable but systems create consistent success • Building businesses that create wealth, freedom, and impact beyond individual transactions If you're ready to stop being owned by your business and start building something that serves your life goals, this conversation provides the strategic roadmap you need. The difference between working hard and working strategically could transform everything about how you approach your career. Ready to make the shift from transaction chaser to strategic business builder? The principles are proven, the systems are available, and the only question is whether you're prepared to do the work required to build something that lasts. Connect with Erica Thau: https://linktr.ee/ericathau Ready to take your business to the next level? Discover how eXp Realty's innovative model supports strategic business building at nextlevelagents.com/exp Please leave us a review at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/nla

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“What did the council decide on item 42?” — answered with the speaker and the moment.