Beyond Tokenism: How to Build An Industry Where Everyone Feels Valued w/Fee Gentry

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Recorded03 May 2021

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In today’s episode, I’m joined by real estate agent and founder of ONE eXp, Fee Gentry. On a mission to make real estate a place “where everyone feels like they have a place to belong”, Fee works tirelessly to help shape the future of our industry. In order to make real estate an industry that represents everyone, we have to go beyond tokenism and create a space where everyone can be part of the conversation. Fee shares why this is so important to this industry and our ability to attract and retain the leaders of tomorrow. Fee is not only a real estate agent, but an agent for change. She understands the importance of home ownership in building wealth and for over 15 years, has been helping her clients discover smart real estate investments. Her passion for inclusion and unity both within and outside of the real estate world has led her to spearhead innovative initiatives, helping to create a real estate industry where everyone’s voice can be heard and valued. Fee is the founder of ONE eXp, an initiative within eXp Realty which supports career development, champions fair housing principles and provides networking opportunities that encourage cultural awareness in supporting diverse groups such as Veterans, Pride, LatinX, Seniors and more. Fee is also part of the Board of Directors for eXp World Holdings where she is helping to build an equitable real estate industry from the inside out. When the world is tested, we’re given the opportunity to move toward something better, and bring more value to the human race. 2020 put a lot into perspective for all of us, and for the real estate industry. Everything we went through made many agents and leaders think deeply about the future and where we’re going as an industry. How do we create an industry where everyone feels valued, seen, heard and represented? This was an important call and one of the driving factors behind ONE eXp. There’s value in building workplaces that give everyone a feeling of belonging, it won’t just change real estate now, it will affect our ability to attract and retain talent in the future. Website: https://feegentry.com/ Instagram: @feegentry https://life.exprealty.com/one-exp/ Time Stamps 01:06 - Fee Gentry’s real estate story and how she sold 39 homes in a new town 04:43 - How Fee intuitively leaned into online marketing before everyone else 06:30 - Why Fee goes after specific niches 11:53 - The story of the One eXp initiative 15:41 - How to create a workplace where everyone feels valued 19:23 - What Fee has learned over the last year and her insights of the future. Guest Info Fee is not only a real estate agent, but an agent for change. She understands the importance of home ownership in building wealth and for over 15 years, has been helping her clients discover smart real estate investments. Her passion for inclusion and unity both within and outside of the real estate world has led her to spearhead innovative initiatives, helping to create a real estate industry where everyone’s voice can be heard and valued. Fee is the founder of ONE eXp, an initiative within eXp Realty which supports career development, champions fair housing principles and provides networking opportunities that encourage cultural awareness in supporting diverse groups such as Veterans, Pride, LatinX, Seniors and more. Fee is also part of the Board of Directors for eXp World Holdings where she is helping to build an equitable real estate industry from the inside out. Website: https://feegentry.com/ Instagram: @feegentry https://life.exprealty.com/one-exp/

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