On this episode, I’m joined by agents and entrepreneurs Jesse Dau and Jackson Wilke, a pair who have dominated the market by leveraging YouTube for real estate lead generation and database growth. With over $20 million earned in YouTube business and 100% of their business and lead generation coming from the platform, they’ve taken something many people consider hard and turned it into a highly successful and profitable YouTube real estate operation and business with multiple streams of income. Jesse Dau and Jackson Wilkey are the real estate professionals and social media influencers behind the wildly successful YouTube channel, Living in Portland, Oregon, and YouTube Agents, a platform designed to help agents expedite the process of creating a successful YouTube channel. YouTube is the second most powerful search engine in the world, owned by the most powerful search engine. By using YouTube for real estate, our businesses can benefit in a huge way. With so many people turning to the internet to learn about a real estate market, it’s smart to position ourselves and our online activities to align with these people through local market-driven YouTube content. What does it take to build a successful YouTube channel for real estate? Learn more in this episode. Time Stamps 00:05 - Jackson and Jesse’s real estate story and their progression into YouTube. 05:08 - YouTube stats and why we shouldn’t be too focused on going viral. 09:29 - The mechanics of good YouTube videos and how to build a successful channel. 18:06 - The biggest mistakes agents make on YouTube. 23:17 - How YouTube fast-tracks the process of getting to know, like and trust us. 29:39 - The power of repurposing the content we make. 35:25 - Why investing in YouTube is better than buying internet leads. Guest Info Jesse Dau and Jackson Wilkey are the real estate professionals and social media influencers behind the wildly successful YouTube channel, Living in Portland, Oregon and YouTube Agents, a platform designed to help agents expedite the process of creating a successful YouTube channel. Website: https://www.theyoutubeagents.com/ Resources https://www.tubebuddy.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.