How to Use Retargeting Ads to Dominate Your Local Real Estate Market and Win More Listings

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Recorded23 Feb 2026

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Your social media isn't underperforming because you're not posting enough — it's underperforming because most agents are missing the single strategy that makes social media actually convert into listings. Retargeting, hyperlocal brand-building, and ads that don't look like ads are what separates the agents who are recognized everywhere in their community from the ones who are still grinding for every lead. In this episode, co-host Carly Pederson sits down with Tim Chermak, founder of Platform Marketing, to break down the system behind social media marketing that generates real business. Tim has spent over a decade working exclusively with real estate agents, and this conversation gets specific — from why 80–90% of your ads should be retargeting ads, to how listing video views can change your price reduction conversations, to why some Platform clients are charging 4% commissions in today's market and still winning listings. Key topics covered in this episode: What retargeting actually is — and why it's the most powerful tool most agents aren't using Why the content that builds the deepest trust has nothing to do with real estate How 50,000–100,000+ listing video views changes the way you talk to sellers about price Why lead generation creates a time liability — and what strategy actually scales at high production levels The case for charging more than 3% commission when your marketing can back it up Why Platform Marketing only works with one agent per market — and what that means for the quality of the strategy A free, actionable tip you can use today even if a managed marketing program isn't an option If you've been showing up on social media without seeing real business results, this episode gives you a clear picture of what's missing and what to do about it. If you're ready to take your business to the next level, learn more about the NLA community at nextlevelagents.com/exp. Connect with Tim Chermak and Platform Marketing: Website: https://platform.marketing Podcast: The Platform Marketing Show (available on Spotify, Apple Podcasts, and YouTube) Interested in learning more about Platform Marketing? Reach out to Carly Pederson directly: [email protected] Please leave us a review at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/nla⁠⁠⁠⁠

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