The Beginners Guide to Podcasting: How To Get Started, Establish An Audience & Build a Community with Sarah Heeter
episode
Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry
32 min
1 speaker
7 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why should real estate agents consider starting a podcast?
Welcome to the Kevin and Fred Show. I am your host, Kevin Kaufman, and along with my business partner, Fred Weaver, we bring to you our podcast where we highlight some of the best and brightest in the real estate industry, along with a weekly segment called Industry Headlines. We are a proud member of the Industry Syndicate, Family of Real Estate podcast, and we are so glad that you are listening and tuning in today, and we hope you enjoy our show. All right, we are back on the Kevin and Fred show. And this is an interesting one because I don't I don't know if producer is the right word, but I'm getting to interview my friend and uh I guess podcast producer, uh person behind the scenes who really makes the show happen, Sarah Heater.
Sarah, how are you doing today?
I'm doing great. Thanks for having me. This is so cool to have seen this show from you. Walking up to my desk and saying, Hey, I I'm thinking about launching a podcast. I don't and I was like, Yeah, I can help you with that. Let's do it. It's just it's
crazy. How far it's come. I love that too. I know because you've literally been there since before the first episode. Um, and have edited every single one and been the one to tell me, like, hey dude, could you could you please use some some headphones? And then could maybe could you buy a better mic? And then hey, could you have your guests get some headphones or something? Pretty please, all the way through. Uh, you know, here we are two what two and a half years later. And um
And a top one and a half percent podcast.
Yes, largely due to you helping me and getting this thing going in the right direction. And so what I'm excited about today is because it really did the podcast kind of came out of like Oh, we could do that type of conversation, like really? Uh and just that aha moment and what it's turned into for me, number one, is something so much fun. Um, and for you, uh, I love it because it's become an entire new business for you. Yeah. And uh and so one of the questions I'm always getting from real estate agents is should I do a podcast or why would I do a podcast? Like oh. And you know all these things, so I don't want to steal the punchline. But I thought, well, it would be cool if you were here to just kind of from your perspective as somebody who's basically from day one started the show, but then has now launched so many other podcasts, uh including your own, give some perspective and some some thoughts on that.
But I think
So now that I've said your intro for you, sorry about that. I got a little long winded. No. Um, tell us real quick for the listener, um, maybe that's never met you, just g how would what's your elevator pitch if someone says, Oh, what do you do? Like how how do you introduce yourself to people?
Yeah, so um as you can see if you're watching the video, my name is Sarah Heater and I help small businesses, entrepreneurs, and hobbyists strategically launch, grow, and monetize podcasts in order to expand their audience, establish their expertise, and make money.
I like that. So that's what I do.
Those are
all good things, especially in real estate. Special.
Yeah, totally.
How did Sarah Heeter first get involved in podcast production?
And what I love about real estate because I've worked now with people in a lot of different industries or topics or subject matter, but I I do work with a bunch of people who are real estate agents. Cause as everybody who's listening to this knows, if you know one, you know a hundred. So um, so I work with a lot of people in different capacities of real estate even. And what is so great is that as I mentioned, It's an opportunity to actually grow an audience and also to create a very intimate, no like and trust factor with that audience, which we know in real estate is what sets us apart, especially in the Phoenix area, which is where you and I are both based. There are so many people in real estate that um again, if you know a real estate agent, you know multiple real estate agents and who you're gonna work with is who's top of mind and also who you feel
connected with and safe with, especially in a crazy market, um, like we have going on right now, a person who makes you feel confident and like they've got your best interest at heart.
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Chapters
7 chapters
1
Why should real estate agents consider starting a podcast?
0:01–3:00
2
How did Sarah Heeter first get involved in podcast production?
3:00–8:53
3
What are the three key pillars for podcast success according to Sarah?
8:53–14:43
4
How do you define and target your ideal podcast audience?
14:43–19:34
5
What goals should you set for your podcast to stay motivated?
19:34–24:34
6
How can you launch a podcast with minimal tech and budget?
24:34–30:41
7
What resources does Sarah offer for new podcasters?
30:41–32:19
Speakers
1 identifiedMore from Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry
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