While most real estate agents are cutting marketing budgets and playing it safe, Becky Kennard's Desert Luxe team is doing the exact opposite—and their results are staggering. In just two years, they've transformed from a 90% buyer-heavy business to a perfectly balanced, $100+ million producing empire that's literally doubling in size. Their secret? Strategic investment when others are paralyzed by fear. From spending $1,500 monthly on listing advertising to delivering luxury service regardless of price point, Becky reveals how premium service delivery and bold marketing strategies are capturing massive market share while competitors retreat. When market averages show 70-96 days on market, her listings generate 9-12 offers on day one. When others put up yard signs and hope for the best, her team creates 700 times more visibility than comparable properties. This conversation challenges everything you've been told about navigating tough markets. Key Topics Covered: • The strategic investment mindset that separates winners from survivors during market shifts • How $1,500 monthly advertising spend generates 700x more visibility than traditional marketing • The "Three Ps of Selling Success": Price, Presentation, and Promotion strategies that drive results • Authority positioning techniques that win listings and realistic pricing conversations • Premium service delivery models that justify higher commissions at every price point • Why cutting marketing budgets is the biggest mistake agents make during challenging times • Data-driven approaches to helping buyers overcome analysis paralysis and make decisions • Building luxury brand positioning that attracts both buyers and sellers consistently If you're tired of hoping market conditions improve and ready to start creating results regardless of external factors, this episode provides the strategic roadmap. The agents making bold investments today are building businesses that will dominate for years. The fundamental question: While others are cutting back and waiting it out, will you have the courage to invest strategically and capture market share? Connect with Becky Kennard: https://www.instagram.com/becky_kennard https://desertluxeteam.com/ Ready to build a business that thrives in any market? Discover strategic approaches to real estate success at nextlevelagents.com/exp Please leave us a review at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/nla

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“What did the council decide on item 42?” — answered with the speaker and the moment.