Built by Business: Amazon FBA, E-Commerce, Brand Building

#525 - The Brand-Direct Play: Who It Works For (and Who It Doesn't) with Cajua Robinson

26 Nov 2025

Contributed by Lukas

Forget arbitrage. Forget guessing what to private label next. In this episode, Andy Isom sits down with Cajua Robinson to unpack the Brand-Direct Mod...

#524 - The India Advantage: Smarter Sourcing Beyond China with Lokesh Parashar

19 Nov 2025

Contributed by Lukas

China's still the factory of the world — but India is the new frontier for brand owners who think long-term.   In this episode of Built by Business...

#523 - The Invisible Hand of Offer Design

17 Nov 2025

Contributed by Lukas

If your ads are working but sales still lag, your problem isn't your product — it's your offer. In this episode of Built by Business with Andy Isom,...

#522 - The Year of Brand Velocity

12 Nov 2025

Contributed by Lukas

In 2025, the fastest brands are the ones that win — not the biggest. In this episode of Built by Business with Andy Isom, we explore how brand velo...

#521 - The Future of Amazon Ads: Why Video Campaigns Win in 2025 ft. Trevin Peterson

10 Nov 2025

Contributed by Lukas

In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack t...

#520 - The Conversion Gap: Why Shoppers Click But Don't Buy

29 Oct 2025

Contributed by Lukas

Most Amazon sellers don't have a traffic problem - they have a listing problem.   In this episode of Built by Business with Andy Isom, we reveal why ...

#519 - Amazon's Grocery Gambit: Why Fresh Could Be the Next Seller Goldmine

27 Oct 2025

Contributed by Lukas

Amazon's next major enterprise may not be AI - it's groceries. With online grocery sales projected to hit ~$220 billion in the U.S. by 2025, and Amazo...

#518 - From Burnout to Breakthrough: Building Your Dream Team Abroad with Oceans

22 Oct 2025

Contributed by Lukas

Most e-commerce founders don't fail because of bad products or weak ads - they fail because they try to do everything themselves. In this episode of ...

#517 - The Struggle Is the Shortcut: Lessons from a First-Time Amazon Founder Warren Smith

20 Oct 2025

Contributed by Lukas

Success on Amazon isn't about avoiding problems, it's about growing through them.   In this episode of Built by Business, Andy features one of his co...

#516 - The Pace You Set Is the Growth You Get with Kai Glazier

15 Oct 2025

Contributed by Lukas

Your business will only move as fast as you do. In this episode of Built by Business, Andy explores the connection between a founder's personal pace ...

#515 – Inside Fall Prime Day 2025: Real Wins from Real Brands

13 Oct 2025

Contributed by Lukas

In today's episode, I'm sharing real results from real clients of our Weavos agency. You'll hear the sales numbers from the Amazon Prime Fall Big Deal...

#514 - ChatGPT Becomes a Storefront: The Future of Conversational Commerce

08 Oct 2025

Contributed by Lukas

OpenAI just turned ChatGPT into a storefront. With Instant Checkout and the new Agentic Commerce Protocol, shoppers can now buy directly inside ChatGP...

#513 - WE SOLD REMY+ROO! Kind of...

06 Oct 2025

Contributed by Lukas

I always knew this day would come, I just didn't know when... Until now. We have officially sold our e-commerce brand Remy+Roo!  In this episode, I...

#512 - How video can completely change the success of your brand

01 Oct 2025

Contributed by Lukas

Video is the closest thing to a cheat code left on Amazon. The only question is whether you'll actually use it before your competitors catch up.   If...

#511 - Entrepreneurship Isn't Freedom. It's a Trade.

29 Sep 2025

Contributed by Lukas

Entrepreneurship isn't freedom - it's a trade. In this episode of Built by Business with Andy Isom, I break down the truth behind the entrepreneurial ...

#510 - Amazon Accelerate 2025 had some BIG Announcements

23 Sep 2025

Contributed by Lukas

Amazon Accelerate 2025 brought some of the biggest updates sellers have seen in years. In this recap, I break down the major announcements, from Amazo...

#509 - Stop Bleeding Profit: The Logistics Fix Amazon Sellers Ignore

08 Sep 2025

Contributed by Lukas

Stop bleeding profit. Most Amazon sellers obsess over ads and keywords, but logistics is the silent factor that decides whether you keep your margins ...

#508 - Your Brand Isn’t Just an Ad Account

05 Sep 2025

Contributed by Lukas

Your brand isn’t an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy e...

#507 - Amazon flew me to NYC for a secret project

29 Aug 2025

Contributed by Lukas

I got to go out to Amazon Ads Headquarters in NYC last week. Here's a little bit about that experience... Including a top secret project coming soon! ...

#506 – The Amazon Search Shift: Why Keywords Alone Don’t Rank Anymore

20 Aug 2025

Contributed by Lukas

Amazon SEO in 2025 is no longer about keyword stuffing. If you want to rank on Amazon, you need to understand the signals Amazon actually rewards: pro...

#505 - Is Your Brand Secretly Dying?

18 Aug 2025

Contributed by Lukas

Coasting kills e-commerce brands. In this episode of Built by Business with Andy Isom, we break down why standing still is the fastest way to lose gr...

#504 - Do we have a deal with China?!

13 Aug 2025

Contributed by Lukas

The latest U.S.–China tariff update just dropped, and it could have major implications for e-commerce sellers, sourcing strategies, and global suppl...

#503 - Two New Powerful Amazon Ads Features Most Sellers Haven’t Even Touched

11 Aug 2025

Contributed by Lukas

In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Perfo...

#502 - We did it! 90 Episodes in 90 Days - What I Learned, What’s Next, and Why You Should Try It

06 Aug 2025

Contributed by Lukas

In this milestone episode I reflect on the completion of my 90‑day daily podcast challenge 90 episodes in 90 days. Discover the real behind‑the‑...

#501 - From Click to Cart: Finding & Fixing the Hidden Drop‑Offs in Your Amazon Funnel

05 Aug 2025

Contributed by Lukas

In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You’re...

#500 - Trust & Traffic: Amazon’s Dual Challenge - Scale and Scam

04 Aug 2025

Contributed by Lukas

Explore Amazon’s balancing act between unmatched shopper scale and relentless enforcement against fake‑review brokers in this episode of Built by ...

#499 - Sometimes you just gotta do it for the discipline

04 Aug 2025

Contributed by Lukas

This was one of those days.

#498 - Inventory management is now just as important as PPC management

02 Aug 2025

Contributed by Lukas

Amazon FBA inventory management is no longer a backend task, it’s a profit lever just as vital as PPC. In this episode of Built by Business with An...

#497 - What’s new in the Isom world! (Hint: Baby)

02 Aug 2025

Contributed by Lukas

It's been a wild week for the Isom family! We welcomed our 3rd baby to the family, and first girl! We are so excited to have Brinley joining us. We ar...

#496 - The Comfort Zone is where your dreams go to die

31 Jul 2025

Contributed by Lukas

All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here w...

#495 - Amazon Attribution Actually Works Now. Here's How to Use It

30 Jul 2025

Contributed by Lukas

Amazon Attribution finally works—and if you're not using it, you're leaving money on the table. In this episode of Built by Business, Andy breaks do...

#494 - Why Your Brand Story Isn’t Selling and How to Fix It

29 Jul 2025

Contributed by Lukas

Your Amazon Brand Story module might be costing you sales. In this episode of Built by Business, Andy breaks down why most sellers use the Brand Story...

#493 - The New Way to Win on Amazon Without Ranking on Page 1

28 Jul 2025

Contributed by Lukas

You don’t need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn’t everything a...

#492 - Bundling for Profit: The Low-Hanging Tactic Amazon Sellers Ignore

27 Jul 2025

Contributed by Lukas

Bundling is one of the most powerful—and most ignored—ways to grow your Amazon business profitably. In this episode of Built by Business, Andy bre...

#491 - How to Launch a Product Without Giving Away 90% of Your Margin

26 Jul 2025

Contributed by Lukas

Launching a product on Amazon doesn't have to mean sacrificing all your profit. In this episode of Built by Business, Andy breaks down how to launch o...

#490 - The Two Metrics that Predict If Your Product Will Survive

25 Jul 2025

Contributed by Lukas

Want to know if your product is built to last? In this episode of Built by Business with Andy Isom, we break down the three most telling e-commerce m...

#489 - E-Commerce Never Get’s Less Scary. Even When You’re an “Expert”

24 Jul 2025

Contributed by Lukas

E-commerce doesn’t get less scary as you grow it just gets different. In this episode of Built by Business with Andy Isom, we explore the uncomfort...

#488 - How to Know If You’re Building a Business - or Just Running an Expensive Job

23 Jul 2025

Contributed by Lukas

Are you building a business—or just working a really expensive job?   In this episode of Built by Business with Andy Isom, we dive into the trap ma...

#487 - Selling Less. Profiting More. The Anti-Scale Strategy

22 Jul 2025

Contributed by Lukas

Scaling isn’t always the answer—especially on Amazon. In this episode of Built by Business with Andy Isom, we break down the anti-scale strategy ...

#486 - Why Most Amazon Exit Multiples Are Capped at 3X - And How to Break Through

21 Jul 2025

Contributed by Lukas

Most Amazon sellers dream of a 4X or 5X exit. But in reality, most Amazon brands sell for just 2.5 to 3.2X. In this episode of Built by Business, A...

#485 - What Amazon Sellers Can Learn From Taylor Swift’s Merch Drops

20 Jul 2025

Contributed by Lukas

Taylor Swift’s merch drops are a masterclass in marketing—and Amazon sellers need to pay attention.   In this episode of Built by Business with A...

#484 - Who’s making moves in E-Commerce this week!

19 Jul 2025

Contributed by Lukas

I'm sharing all the results and wins from the week at Weavos. Hear what we're working on, who's taking action and making moves, and who had a big week...

#483 - If Amazon FBA Launched Today, Would You Still Start?

18 Jul 2025

Contributed by Lukas

Would Amazon FBA still be worth starting in 2025? Or is the opportunity gone? In this episode of Built by Business, Andy Isom breaks down exactly how ...

#482 - Personality beats clout in today’s social media game

17 Jul 2025

Contributed by Lukas

You don’t need influencers to grow your brand in 2025—you need the right personality. In this episode of Built by Business, Andy Isom breaks down ...

#481 - One viral video can change everything

16 Jul 2025

Contributed by Lukas

One viral video can change the entire trajectory of your Amazon brand. In this episode of Built by Business, Andy breaks down what makes videos go vir...

#480 - Prime Day Results and International Expansion Not So Fast?

16 Jul 2025

Contributed by Lukas

Prime Day 2025 is in the books and I'm sharing some results from some of my own clients and brand. We also unpack the latest Marketplace Pulse article...

#479 - Removing the Reviews That Are Killing Your Sales with Shane Barker

14 Jul 2025

Contributed by Lukas

Negative reviews don’t just hurt your rating—they kill your conversions. In this episode of Built by Business, Andy Isom is joined by Shane Barker...

#478 - The Anti-Influencer Strategy: Winning with Zero Followers

13 Jul 2025

Contributed by Lukas

Influencer marketing isn’t dead—but it’s not required. In this episode of Built by Business, Andy Isom breaks down the anti-influencer strategy:...

#477 - The B2B Wholesale Goldmine on Amazon Most Sellers Ignore

12 Jul 2025

Contributed by Lukas

There’s a goldmine of bulk buyers on Amazon—and most sellers never unlock it. In this episode of Built by Business, Andy Isom dives into Amazon Bu...

#476 - You Don’t Need a New Product. You Need a New Angle.

11 Jul 2025

Contributed by Lukas

If your product isn’t converting, that doesn’t mean it’s a loser. It might just be misunderstood. In this episode of Built by Business, Andy Iso...

#475 - Don’t Sell Products. Sell Proof.

10 Jul 2025

Contributed by Lukas

Proof sells. Period. In this episode of Built by Business, Andy Isom breaks down how Amazon and e-commerce brands are using social proof, reviews, UGC...

#474 - The Tariff Update: Where are we at?

09 Jul 2025

Contributed by Lukas

Tariffs are back—and so is the global sourcing shuffle. In tdoay's episode of Built by Business, Andy breaks down the latest July 2025 updates: Viet...

#473 - Back from the Lake. Here’s what I missed.

09 Jul 2025

Contributed by Lukas

In this episode of Built by Business with Andy Isom, I’m catching you up on what happened while I was offline. You’ll hear: A behind-the-scenes l...

#472 - One Decision I Made That Changed My Business

07 Jul 2025

Contributed by Lukas

You don’t always need more strategies—you need one bold decision. In this episode of Built by Business, Andy Isom shares the behind-the-scenes mom...

#471 - You Can Win Without Being the Best. Just Be the Fastest to Fix.

06 Jul 2025

Contributed by Lukas

Perfection doesn’t win on Amazon—agility does. In this episode of Built by Business, Andy Isom reveals why small, fast fixes beat slow, big plans....

#470 - Amazon Is Still The Best Place to Learn E-Commerce

05 Jul 2025

Contributed by Lukas

Forget what the gurus say—Amazon is still the smartest place to learn how to sell online. In this episode of Built by Business, Andy Isom breaks dow...

#469 - The Real Freedom of Entrepreneurship Isn’t What You Think

04 Jul 2025

Contributed by Lukas

Entrepreneurship promises freedom—but many founders feel more trapped than ever. On this July 4th episode of Built by Business, Andy Isom unpacks wh...

#468 - The Amazon Recession Strategy: Sell What People Will Still Buy

03 Jul 2025

Contributed by Lukas

Recessions don’t kill consumer spending—they just reshape it. In this episode of Built by Business, Andy Isom reveals how Amazon sellers can pivot...

#467 - What I Learned Launching a Service Business After E-Commerce

02 Jul 2025

Contributed by Lukas

What happens when you go from selling physical products to selling your own expertise? In this episode of Built by Business, Andy Isom breaks down the...

#466 - 3 Things I’d Do Differently If I Started My Amazon Brand Today

01 Jul 2025

Contributed by Lukas

If you could start over, what would you do differently? In this episode of Built by Business, Andy Isom shares the 3 biggest changes he’d make if he...

#465 - The Creator Trap: Why Attention Doesn’t Always Equal Income

30 Jun 2025

Contributed by Lukas

Thousands of creators are going viral—but going broke. In this episode of Built by Business, Andy Isom breaks down the Creator Trap: the disconnect ...

#464 - Building a Business That Supports Family, Not Steals From It

29 Jun 2025

Contributed by Lukas

You didn’t start your Amazon business to become a full-time operator. You started it for freedom—for your family, your time, and your future. In t...

#463 - Your First 100 Sales Matter More Than Your Next 1,000

28 Jun 2025

Contributed by Lukas

Most Amazon sellers obsess over how to scale. But the best ones obsess over their first 100 customers. In this episode of Built by Business, Andy Isom...

#462 - The $0 Hack That’ll Make You a Better Seller

27 Jun 2025

Contributed by Lukas

Most Amazon sellers are moving fast—but not always in the right direction. In this episode of Built by Business, Andy Isom shares the simplest and m...

#461 - AI Can’t Fix a Broken Product

26 Jun 2025

Contributed by Lukas

AI is powerful—but it can’t save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scal...

#460 - Amazon Isn’t The Business. It’s the Acquisition & Distribution

25 Jun 2025

Contributed by Lukas

Most sellers treat Amazon like the whole business. But the smart ones know it’s just the engine. In this episode of Built by Business, Andy Isom bre...

#459 - Success Leaves Clues. Are You Even Looking?

24 Jun 2025

Contributed by Lukas

You don’t need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you throug...

#458 - Why Most Amazon Product Research is Now Backwards

23 Jun 2025

Contributed by Lukas

The old way of doing product research—chasing keywords and trends—isn’t enough in 2025. In this episode of Built by Business, Andy Isom breaks ...

#457 - You Don’t Need More Sales. You Need More Margin.

22 Jun 2025

Contributed by Lukas

Most Amazon sellers are addicted to revenue—but they’re starving for profit. In this episode of Built by Business, Andy Isom breaks down the most...

#456 - How to Avoid $45,000 Mistakes in Less Than an Hour

21 Jun 2025

Contributed by Lukas

How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights   Booking a 1-on-1 consulting call might sound expe...

#455 - How to Build a Business That Doesn’t Steal Your Life with Richie Norton

20 Jun 2025

Contributed by Lukas

In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you wa...

#454 – Outsource vs. In-House: What Actually Makes You More Money?

19 Jun 2025

Contributed by Lukas

Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impac...

#453 - Stay Far Away From These Types of Products on Amazon

18 Jun 2025

Contributed by Lukas

In today’s episode, I’m breaking down the types of products you don’t want to sell on Amazon—specifically, items that customers treat like ren...

#452 - Creating a Different Product Doesn't Make You Differentiated

17 Jun 2025

Contributed by Lukas

In 2025, being “different” on Amazon isn’t enough. Product tweaks and minor upgrades don’t move the needle when the market is flooded with loo...

#451 - Who, Where, When: A Hiring Blueprint for Brand Owners with Michael Jordan

16 Jun 2025

Contributed by Lukas

Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This...

#450 - Your Offer Sucks (And That’s Why You’re Stuck)

15 Jun 2025

Contributed by Lukas

Great products on Amazon don’t sell themselves. Great offers do.   In this episode of Built by Business, Andy breaks down why most Amazon and DTC f...

#449 - How to Build When No One's Watching

14 Jun 2025

Contributed by Lukas

What does it take to build a brand when nobody’s watching?   In this episode of Built by Business, Andy shares the real talk on building in silence...

#448 - TikTok Shop x Amazon: Helium 10’s New Tools, Explained

13 Jun 2025

Contributed by Lukas

Helium 10 just dropped four new tools to help Amazon sellers break into TikTok Shop, and this episode breaks down exactly how to use them. From findin...

#447 - The New China Tariff just Dropped

12 Jun 2025

Contributed by Lukas

In this episode of Built by Business, we break down the new 55% tariff President Trump just announced on Chinese imports. If you sell on Amazon or so...

#446 - The Founder Gap: Why Your Growth Is Slower Than It Should Be

11 Jun 2025

Contributed by Lukas

Is your e-commerce brand stuck—despite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Bu...

#445 - Amazon Humanoid Delivery Drivers?

10 Jun 2025

Contributed by Lukas

Amazon has officially begun testing humanoid delivery robots in San Francisco—and it’s not science fiction. In this episode of Built by Business, ...

#444 - How to Compete Without Competing: The Art of Zero-Opposition Positioning

09 Jun 2025

Contributed by Lukas

Most Amazon sellers try to compete on price, reviews, or ad spend. But in 2025, the smartest brands are avoiding direct competition altogether—and w...

#443 - What Operating a Business Looks Like After the First Kid

08 Jun 2025

Contributed by Lukas

When you become a parent, everything about business changes—especially how you manage time, make decisions, and define success.   In this episode o...

#442 - The One Year Rule: Why Most Founders Quit Right Before It Gets Good

07 Jun 2025

Contributed by Lukas

Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to.   In this episode of B...

#441 - The Death of DTC? Why Amazon Is Becoming the Safer Bet in 2025

06 Jun 2025

Contributed by Lukas

DTC brands are facing a brutal reality in 2025—skyrocketing ad costs, shrinking trust in influencers, and declining performance from email and SMS. ...

#440 - Amazon PPC in 2025: The Simplest Funnel That Still Works

05 Jun 2025

Contributed by Lukas

Amazon PPC in 2025 doesn’t have to be complicated. In this episode of Built by Business, Andy Isom breaks down the simplest ad funnel that still wor...

#439 - What Buyers Really Pay for E-Commerce Brands with Ryan Condie of Quiet Light

04 Jun 2025

Contributed by Lukas

Most Amazon FBA sellers say they’re building to exit—but few are building a brand someone actually wants to buy.   Ryan Condie from QuietLight jo...

#438 - The Most Underrated SEO Trick on Amazon

03 Jun 2025

Contributed by Lukas

Amazon SEO isn’t just about your title and backend keywords. One of the most underrated ways to increase traffic and conversions is through your pro...

#437 - You’re Not Overpriced. You’re Under-Branded

02 Jun 2025

Contributed by Lukas

Think your Amazon product isn’t selling because it’s too expensive? The real problem might not be your price—it might be your branding.   In th...

#436 - You Should be Doing This Quarterly for Your Brand

01 Jun 2025

Contributed by Lukas

In this episode of Built by Business with Andy Isom, we walk through the exact process our agency uses to audit Amazon brands and identify the bigges...

#435 - Amazon Is Less Competitive Than Four Years Ago with Ben Donovan

31 May 2025

Contributed by Lukas

Amazon is less competitive than it was four years ago—and it’s not just a feeling. It’s backed by data.   In this episode, Andy breaks down key...

#434 - Your Conversion Rate is Lying to You

30 May 2025

Contributed by Lukas

In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid makin...

#433 - 3D Listings and Augmented Shopping: The Future of E-Commerce Has Depth

29 May 2025

Contributed by Lukas

3D product listings and augmented reality tools are no longer future tech—they’re live, tested, and converting at higher rates.   In this episode...

#432 - This MASSIVE brand is Selling on Amazon Again… But Weren’t They Already Doing That?

28 May 2025

Contributed by Lukas

This massive brand is officially back on Amazon—for real this time. After a five-year hiatus, one of the world’s most iconic brands is once again ...

#431 - Building an Amazon Brand and Building an E-Commerce Brand Are Not The Same

27 May 2025

Contributed by Lukas

Amazon is powerful—but it’s not the whole game.   In this episode, Andy breaks down the key differences between building an Amazon-first brand an...

#430 - When to Buy and When to Build

26 May 2025

Contributed by Lukas

In today’s e-commerce world, do you launch from scratch—or buy a brand that’s already working?   In this episode, Andy breaks down the critical...

#429 - How Boring Businesses Can Make You “Stealthy Wealthy”

25 May 2025

Contributed by Lukas

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution,...

#428 - Amazon's Moat Is Cracking + This Week at Weavos

24 May 2025

Contributed by Lukas

This week, a logistics startup backed by a recent $200 million funding round made a bold move to challenge Amazon’s dominance—and Walmart quietly ...

#427 - The Amazon Profit Killer Owners Overlook. And It’s Not PPC.

23 May 2025

Contributed by Lukas

Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory.   In this episode, I break down the...

#426 - Amazon Isn’t the End Goal. It’s the Launchpad.

22 May 2025

Contributed by Lukas

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rock...