Built by Business: Amazon FBA, E-Commerce, Brand Building
Episodes
#425 - The Fastest and Cheapest Way to Rank Your Product on Amazon
21 May 2025
Contributed by Lukas
Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—lik...
#424 - The Product / Marketing Matrix
20 May 2025
Contributed by Lukas
In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix h...
#423 - Why “Easing Back In” is Killing Your Consistency
19 May 2025
Contributed by Lukas
You’ve probably heard the advice: “Ease back into it.” But when it comes to content, business, fitness—anything that demands discipline—easi...
#422 - Brands are Built With People Not Products
18 May 2025
Contributed by Lukas
Most sellers obsess over product features, but the best brands in the world aren’t built on what they sell—they’re built on who they connect wit...
#421 - Real Conversations, Real Strategy: A Look Inside Weavos This Week
17 May 2025
Contributed by Lukas
Amazon just rolled out a new ASIN Performance Alert feature—and we’re already using it across multiple client accounts to stay ahead of drops in s...
#420 - I Couldn’t Build My Own Amazon AI Software… So I Partnered With One Instead
16 May 2025
Contributed by Lukas
I spent six months trying to build my own Amazon AI tool… only to realize the real shortcut was buying one. In this episode I share how my DIY ambit...
#419 - Major Seller Fulfilled Prime Changes: What You Need to Know Before June 29
15 May 2025
Contributed by Lukas
Amazon just dropped a major update to Seller Fulfilled Prime—and it’s going to impact every seller using a 3PL or fulfilling Prime orders from the...
#418 - Why Online Courses are Completely Dead Now
14 May 2025
Contributed by Lukas
I’ve sold thousands of online courses—and I’m telling you right now: the traditional course model is dying. With ChatGPT and other AI tools, ...
#417 - Tariffs Just Dropped: Here’s What It Means for Your Amazon Brand
13 May 2025
Contributed by Lukas
The U.S. just slashed Chinese tariffs from 145% to 30%. China just dropped U.S. tariffs from 125% to 10%. If you're selling physical products—especi...
#416 - If You Want Bigger Results, Start Acting Like a Bigger Brand
12 May 2025
Contributed by Lukas
You say you want 7-figure results. But are you actually running your business like a 7-figure brand? In this Monday episode, we’re breaking down ...
#415 - Who Really Wins From Chinese Tariffs?
11 May 2025
Contributed by Lukas
Tariff talks between the U.S. and China have officially started in Switzerland, and they’re expected to continue through Sunday. But before you cele...
#414 - The Part No One Wants To Talk About
10 May 2025
Contributed by Lukas
Nobody talks about what happens after you hit your first $10K month on Amazon. The excitement fades. The adrenaline wears off. And suddenly, the busin...
#413 - Welcome to Built by Business with Andy Isom
09 May 2025
Contributed by Lukas
In this kickoff episode under the new Built by Business name, I’m catching you up on everything I’ve been doing behind the scenes… and why I’m...
#412 - Past sales are a poor predictor of future sales
06 Mar 2025
Contributed by Lukas
In this episode, I share a critical lesson we learned the hard way—why relying solely on past sales data to forecast inventory for seasonal products...
#411 - As technology and AI advances, this one element will be the deciding factor of your success.
12 Feb 2025
Contributed by Lukas
Artificial Intelligence continues to change the landscape of humanity and business. Throughout history we've seen technology disrupt industries, and a...
#410 - How to Justify a Premium Pricing Strategy on Amazon (Beyond Just Branding)
06 Feb 2025
Contributed by Lukas
Most Amazon sellers think branding alone lets them charge premium prices, but that’s not the full picture. In reality, two key factors determine if ...
#409 - How Tariff Changes Will Shake Up E-Commerce in 2025 – What’s the new strategy?
04 Feb 2025
Contributed by Lukas
The biggest shake-up to e-commerce in years is happening right now, and if you’re selling on Amazon, you have to adapt… or risk getting crushed by...
#408 - Five Years Later: My Amazon FBA Lessons, Mistakes, and Advice
31 Jan 2025
Contributed by Lukas
This is it! The final episode in my Selling on Amazon 5 Years Later mini-series, where I bring everything together. Since recording my original 8-...
#407 - Scaling Your Amazon Business: Smart Growth Strategies for 2025
27 Jan 2025
Contributed by Lukas
Your Amazon business is growing, and now it’s time to take it to the next level. In this episode, I’m diving into scaling your Amazon FBA busin...
#406 - Amazon FBA Legal Guide: Trademarks, Taxes, and Compliance Made Simple for 2025
23 Jan 2025
Contributed by Lukas
Selling on Amazon is more than just finding a winning product—it's about understanding the legal side of the business to avoid costly mistakes. I...
#405 - The 7 Strategies for Long-Term Amazon Success: Build, Scale, and Stay Organized
20 Jan 2025
Contributed by Lukas
You’ve done the hard work to get your product on Amazon, but what does it take to achieve long-term success? In this episode, I’m breaking down...
#404 - Your First Product Checklist: Suppliers, Samples, and Launch Strategy
15 Jan 2025
Contributed by Lukas
You’re ready to launch your first product on Amazon, but how do you actually get it from an idea to your customer’s hands? In this episode, I’...
#403 - Step-by-Step Guide to Setting Up Your Amazon FBA Account for Success
13 Jan 2025
Contributed by Lukas
You're anxious to get your Amazon business going, but there are key steps you need to set up first to build a strong foundation. In this episode, I...
#402 - Great Execution Turns Ordinary Ideas into Extraordinary Results on Amazon
10 Jan 2025
Contributed by Lukas
From my "8-Episode Remake for 2025" from my original podcast mini series I launched back in 2020 that turned Selling on Amazon with Andy Isom into one...
#401 - Why You Should Start Selling on Amazon in 2025: The Side Hustle That Still Works... If You Do.
08 Jan 2025
Contributed by Lukas
From my "8-Episode Remake for 2025" from my original podcast mini series I launched back in 2020 that turned Selling on Amazon with Andy Isom into one...
#400 - What is considered a good Click Through Rate?
01 Jan 2025
Contributed by Lukas
In this Amazon Quick Tip, I answer the question: What is considered a good Click Through Rate? ⬇️ Click to view my available resources! https:...
#399 - How soon should I aim to have my LLC established?
25 Dec 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer the question: How soon should I aim to have my LLC established? ⬇️ Click to view my available resources! ht...
#397 What are the steps you go through when trying to increase your conversion rates on your listing?
18 Dec 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer the question: What are the steps or checklist you go through when trying to increase your conversion rates on your ...
#396 - Create A+ Content easily with generative AI tools, New customer service quality insights
12 Dec 2024
Contributed by Lukas
Topics this week include: Create A+ Content easily with generative AI tools, New customer service quality insights now available, Create percent-off p...
#395 - What's the ideal timeline to start making social media content?
11 Dec 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer the question: What's the ideal timeline to start making social media content? ⬇️ Click to view my available...
#394 - Amazon drone delivery takes off in Arizona, Updates to 2025 fees
05 Dec 2024
Contributed by Lukas
Topics this week include: Amazon drone delivery takes off in Arizona, Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Wareh...
#393 - When would you suggest we start selling on other platforms if we just launched on Amazon 4 months ago?
04 Dec 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer the question: When would you suggest we start selling on other platforms if we just launched on Amazon 4 months ago...
#392 - How do you know when it's time to invest in a variation of your product versus investing in more inventory?
27 Nov 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: How do you know when it's time to invest in a variation of your product versus investing in more inv...
#391 - Limited-time coupon fee reimbursement, A to Z Guide for New Product Launches, Black Friday and Cyber Monday
23 Nov 2024
Contributed by Lukas
Topics include this week include: Limited-time coupon fee reimbursement for new FBA selection, Drive ad engagement during Black Friday and Cyber Monda...
#390 - I want to sell on Shopify where I can do TikTok Shop, etc. Is there something I should consider now when setting up my website?
20 Nov 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: I want to sell on Shopify where I can do TikTok Shop, etc. Is there something I should consider now ...
#389 - Display videos across related product detail pages, Customer Loyalty Analytics dashboard
14 Nov 2024
Contributed by Lukas
Topics this week include: Display videos across related product detail pages, Customer Loyalty Analytics dashboard, available in Seller Central I...
#388 - After Black Friday and Christmas, what's the next big selling holiday or date to consider?
13 Nov 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: After Black Friday and Christmas, what's the next big selling holiday or date to consider? ⬇️...
#387 - Image Manager’s country-specific features, New AI ad tools launch at unBoxed
07 Nov 2024
Contributed by Lukas
Topics this week include: Image Manager’s country-specific features give you more control over visuals, New AI ad tools launch at unBoxed, our flag...
#386 - How Donald Trump’s Election Affects Your Amazon Brand
06 Nov 2024
Contributed by Lukas
Donald Trump has been declared the winner of the 2024 U.S. Presidential election. He's publically announced dramatic increases on tariffs for China an...
#385 - What's the common order of financing options for new sellers?
06 Nov 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: What's the common order of financing options for new sellers? ⬇️ Click to view my available ...
#384 - What process do you take when forecasting inventory orders for Q4 and when do you open that inventory order?
30 Oct 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: What process do you take when forecasting inventory orders for Q4 and when do you open that inventor...
#383 - What are the ways we can be better than Chinese manufacturer brands since we can't compete on price?
23 Oct 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: What are the ways we can be better than Chinese manufacturer brands since we can't compete on price?...
#382 - Get a reduced Vine enrollment fee, Updated Product Bundling policy
18 Oct 2024
Contributed by Lukas
Topics this week include: Use correct labels to help us identify Ships in Product Packaging items, Get a reduced Vine enrollment fee with FBA New Sele...
#381 - In your 30 minutes a day that you spend on your Amazon brand, what is it exactly that you do?
16 Oct 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: In your 30 minutes a day that you spend on your Amazon brand, what is it exactly that you do? ⬇...
#380 - Validate Your Assumptions with PickFu Co-Founder John Li
14 Oct 2024
Contributed by Lukas
In this episode, I’m joined by a special guest, John Li, co-founder of PickFu. We connected at this year's Amazon Accelerate, and I'm excited to div...
#379 - SEND rate reduction for US-to-UK shipments, Register for Amazon Ads unBoxed
10 Oct 2024
Contributed by Lukas
Topics this week include: Amazon Global Selling SEND rate reduction for US-to-UK shipments, Webinars: Scale with FBA and win with customer feedback, R...
#378 - The timeline to get reimbursed by Amazon is changing with Lisa Kinskey from GETIDA!
09 Oct 2024
Contributed by Lukas
In this episode, I sit down with Lisa Kinskey from GETIDA to dive into the topic of Amazon reimbursements. We cover everything from recovering lost in...
#377 - Why I’m switching to Helium10
07 Oct 2024
Contributed by Lukas
Since 2015, I’ve relied on Jungle Scout to stay ahead of trends, analyze competitors, find profitable products, and source suppliers. It’s been my...
#376 - MCF fulfills orders on social commerce channels, Veeqo Profit Analyzer
04 Oct 2024
Contributed by Lukas
Topics this week include: Showcase your fast delivery speeds on Google, MCF fulfills orders on social commerce channels with FBA inventory, Veeqo Prof...
#375 - I struggle maintaining social media, what options do you recommend?
02 Oct 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: I struggle maintaining social media, what options do you recommend? ⬇️ Click to view my avai...
#374 - Amazon Accelerate 2024 Review with Citrusy Boutique Team
02 Oct 2024
Contributed by Lukas
In this episode, I’m joined by the team at Citrusy Boutique as we share our key insights from Amazon Accelerate 2024. I’m so glad they convinced m...
#373 - Amazon Accelerate, 2024 holiday peak fulfillment fees
26 Sep 2024
Contributed by Lukas
Topics this week include: Reminder: 2024 holiday peak fulfillment fees for Fulfillment by Amazon, Updates to listing products with compliance requirem...
#370 - How do you know there is enough momentum to place another order?
25 Sep 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: How do you know there is enough momentum to place another order? Especially if your product takes 45...
#369 - Launching a brand as Mothers in the UK with Cat and Laura from Doddl
23 Sep 2024
Contributed by Lukas
In this episode, Cat and Laura, co-founders of Doddl, share their journey of launching a brand inspired by their experiences as mothers in the UK. The...
#368 - I have products that are not selling as well as expected, is it okay to still leave these products available on my storefront?
18 Sep 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: I have products that are not selling as well as expected. But to provide customers more options, is ...
#367 - Get more shots on goal by using short form content with Connor Hance from Enhance Pickleball
16 Sep 2024
Contributed by Lukas
In this episode, I sit down with Connor Hance from Enhance Pickleball to discuss the power of short-form content in boosting your online presence. Con...
#366 - 3D models to help drive conversions, update on coupons
11 Sep 2024
Contributed by Lukas
Topics this week include: Upload 3D models to help drive conversions, Maximum durations for coupons will be updated, Update to full truckload and inte...
#365 - How much PPC budget I should keep aside per month?
11 Sep 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: Having a hard time predicting what PPC budget I should keep aside per month. Could you also dive int...
#364 - How do you know how to price your product when there’s a huge range in your market? I’m struggling to determine the pricing for my product.
04 Sep 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer this question: I know you preach a premium pricing strategy, but how do you know how to price your product when the...
#363 - How do you calculate the inbound fee when sending to multiple locations?
28 Aug 2024
Contributed by Lukas
In this Amazon Quick Tip, I answer how to calculate the inbound fee when sending to multiple locations. ⬇️ Click to view my available resource...
#362 - Where to focus your time when you don’t have a big team to help you
26 Aug 2024
Contributed by Lukas
Starting your Amazon business is a lot like having your first child—you learn by doing. In this episode, I discuss where to focus your time when you...
#361 - Interview with Mina Elias - TikTok Shop
12 Aug 2024
Contributed by Lukas
With billions of people using TikTok daily, the platform has quickly transformed into a powerful search engine and dynamic shopfront. Recognizing this...
#360 - How to Restock Amazon FBA Inventory: Keep Your Sales Flowing without Suffering Ranking
05 Aug 2024
Contributed by Lukas
Effective inventory management is crucial for maintaining a successful business on Amazon. In this episode, I discuss how to determine the optimal amo...
#359 - How to Liquidate Amazon FBA Inventory: Get Your Money Back on Your Losing Products
29 Jul 2024
Contributed by Lukas
Liquidation involves selling your inventory at a reduced price to recover some of your initial investment. Reasons for liquidation can include oversto...
#358 - 5 Wins from our PPC Agency Clients in 2024
22 Jul 2024
Contributed by Lukas
In this episode, I share five significant client wins from our PPC agency. I'll detail the results we achieved and the exact strategies we used to rea...
#357 - Things don’t work because you don’t
15 Jul 2024
Contributed by Lukas
As competition intensifies on Amazon, it's crucial to elevate your game. To identify your strengths and weaknesses, a SWOT analysis is essential. If y...
#356 - Is Amazon FBA Dead? The Reality in 2024 with These CRAZY Fee Updates!
24 Jun 2024
Contributed by Lukas
Since 2020, I've been getting the same question: "Andy, is Amazon FBA dead? These fee updates are crazy!" In this episode, I address this pressing que...
#354 - How to get your money back from Amazon lost inventory
17 Jun 2024
Contributed by Lukas
If you're not on top of your FBA shipments, some units may go missing because Amazon occasionally loses inventory. In this episode, I discuss how you ...
#352 - You need to create a “moat” around your brand like Harley Davidson and Zappos
10 Jun 2024
Contributed by Lukas
In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commer...
#350 - It’s easier to appeal to a specific someone than to everyone
03 Jun 2024
Contributed by Lukas
Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and reso...
#348 - 6 Common Amazon FBA Mistakes and How to Avoid Them
27 May 2024
Contributed by Lukas
In this episode, I talk about the six common Amazon FBA mistakes people make: Inaccurate product research Ignoring Amazon's fees Poor inventory manag...
#346 - Are mold fees worth it or should you prove the product idea with what the supplier has available?
20 May 2024
Contributed by Lukas
In this episode, I address a question from my weekly Q&A call: “Should I pay the mold fees and create a fully customized product, or should I simply...
#344 - We are getting $4 cost per order using this advertising method on Amazon
13 May 2024
Contributed by Lukas
If you're doing the private label business model, you know how important Amazon PPC is, however, it's getting more and more competitive. It's harder t...
#342 - Why adding variations is vital to your product's success
06 May 2024
Contributed by Lukas
In this episode, we dive into the crucial role of product variations in building brand equity and customer trust. When a listing offers only one style...
#340 - Interview with Owais Amin - My Head of PPC and Operations at Weavos
29 Apr 2024
Contributed by Lukas
In this episode, I chat with Owais Amin, our agency partner, about our Amazon strategy, the services we provide clients, and how we can support you in...
#338 - I started doing this one thing every day for 20 minutes
22 Apr 2024
Contributed by Lukas
A new powerful practice has elevated my day-to-day performance, yoga. In this episode, I share my experience with incorporating 20 minutes of yoga int...
#336 - What can we learn about expensive cars and happiness
15 Apr 2024
Contributed by Lukas
In this episode, I talk about what we can learn about expensive cars and their impact on happiness and finances. Comparing a $90,000 SUV to a $20,000 ...
#335 - Student Interview with Brandon - We sold $100,000 but wanted to quit
08 Apr 2024
Contributed by Lukas
In this episode, I sit down with Brandon, a student from my coaching program, to discuss his inspiring journey from launching his first few SKUs to su...
#334 - The Loss Leader Strategy made one of our clients $1 Million last year
27 Mar 2024
Contributed by Lukas
The Loss Leader strategy has long been a staple in the playbook of major retailers, with Costco standing out as a prime example. This strategy involve...
#333 - How to virtually launch products using PickFu
25 Mar 2024
Contributed by Lukas
As the barrier to entry in business continues to lower, standing out and excelling become imperative. In this episode, we dive into risk management st...
#332 - This is when Amazon starts to get fun again
20 Mar 2024
Contributed by Lukas
Embracing the unknown can be daunting for many, as it comes with the risk of failure. However, within that uncertainty lies a realm of excitement and ...
#331 - How to launch a product in less than 90 days
18 Mar 2024
Contributed by Lukas
When it comes to business, speed is the name of the game. In this episode, I talk about the seven actionable steps needed to launch your product withi...
#330 - Good product ideas are easy to find if you know where to look
13 Mar 2024
Contributed by Lukas
The most common roadblock people struggle with is finding a product to sell. In this episode, I talk about three ways you can discover your next break...
#329 - We thought our brand was dead… Was it?
11 Mar 2024
Contributed by Lukas
Last year, we went through a slow period and thought that our brand is dead. We were doing things exactly the same way but when we stopped and looked ...
#328 - Amazon State of the Seller Report 2024
06 Mar 2024
Contributed by Lukas
Amazon's annual revenue is $554 billion, 2.7 billion website visits every month, and 300 millions customers worldwide and third-party sellers like us ...
#327 - How do I get my listings approved when they are asking for photos?
04 Mar 2024
Contributed by Lukas
When you want to create your first listing, you may encounter a hurdle where Amazon requires you to submit images displaying the product or packaging ...
#326 - Leveraging social media strategies for e-commerce brands in 2024
28 Feb 2024
Contributed by Lukas
Social media is a long-term game and it's going to continue to be an important part of your brand strategy. In this episode, I talk about the enduring...
#325 - I tested the low price launch strategy on one of my own Amazon products
26 Feb 2024
Contributed by Lukas
In this episode, we dive into pricing strategies. Discover how setting lower price points can lead to surprising profit margins. I share insightful re...
#324 - My Agency is making moves. The ship is sailing!
21 Feb 2024
Contributed by Lukas
If you're an entrepreneur who is looking to outsource tasks, now is the time to get on our ship and work with our agency because this ship is sailing....
#323 - Follow the Alex Hormozi model. There’s a reason he’s #1 in business right now.
19 Feb 2024
Contributed by Lukas
In this episode, we delve into the world of business excellence with none other than Alex Hormozi, acclaimed as the premier business guru of our time....
#322 - How Liquid Death exploded into a saturated bottled water market
14 Feb 2024
Contributed by Lukas
In a world where conformity often reigns, it's easy to get trapped in the cycle of mimicking others' successes rather than charting our unique course....
#321 - You know what you need to do. You’re just not doing it…
12 Feb 2024
Contributed by Lukas
Entrepreneurship is a journey marked by both beauty and struggle, where individuals embrace the role of being their own boss. Taking the leap into ent...
#320 - Popping topics? Find the hidden products blowing up in 2024
07 Feb 2024
Contributed by Lukas
In this episode, we're diving into an exciting tool from SmartScout called "Popping Topics." It's a game-changer, offering insights into what's trendi...
#319 - Sourcing and logistics secrets with Willie Isom from our Jaguar sourcing team
05 Feb 2024
Contributed by Lukas
One of the most frequent concerns and doubts I get from students is how to source products overseas, especially from China. In this episode, my brothe...
#318 - Why being first to market isn’t always the best thing
31 Jan 2024
Contributed by Lukas
In this episode, we talk about the intricacies of the "first to market" phenomenon. Contrary to popular belief, being the pioneer isn't always a guara...
#317 - From almost giving up to $172,000 in one month! - Student Success with Dallen Reber
29 Jan 2024
Contributed by Lukas
In this episode, we delve into the remarkable journey of one of my coaching students, Dallen, as he navigated the tumultuous world of Amazon selling. ...
#316 - SmartScout's Category Tool shows you all the competition
24 Jan 2024
Contributed by Lukas
I've been playing around SmartScout for weeks now and we've uncovered a game-changing feature—the Category Tool. In this episode, I share how you ca...
#315 - Hard and Soft Skills that lead to success on Amazon
22 Jan 2024
Contributed by Lukas
Achieving success on Amazon extends beyond technical expertise. Hard skills alone won't suffice; the often overlooked realm of soft skills plays a piv...
#314 - $100,000 in sales but nothing to show for it?
17 Jan 2024
Contributed by Lukas
In this episode, I dive deep into the cash flow conundrum. A lot of Amazon sellers find it hard to find profitability and manage their cash flow. I ta...
#313 - Our plain photos outsold the fancy infographic photos
08 Jan 2024
Contributed by Lukas
Never assume you know what's going to work for your audience. In this episode, I talk about an experiment we ran last December where we tested which k...