Let's Talk Loyalty
Episodes
#70: Ikea Family Club with Aaron Mitchell - Global VP Loyalty
06 Jan 2021
Contributed by Lukas
As one of the world's most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide - a programme that brings the very best ...
#69: Let's Talk A Little Loyalty - Introduction
04 Jan 2021
Contributed by Lukas
Today I am announcing my new short format podcast – called “Let’s Talk (a Little) Loyalty”.This show is my new weekly episode - a simple five-...
#68: Mindful Marketing & Loyalty Insights from Scandinavia.
30 Dec 2020
Contributed by Lukas
As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty through an interview with ...
#67: Loyalty for Small Companies - Driving Lucrative Loyalty
23 Dec 2020
Contributed by Lukas
Today's episode of Let's Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featurin...
#66: Loyalty Statistics & Loyalty Programme Performance in India - What Does Success Look Like
16 Dec 2020
Contributed by Lukas
On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what succes...
#65: Paul Smitton talks Asia Miles, Innovative Ideas in Airline Loyalty and Preparing for Travel's Inevitable Rebound
09 Dec 2020
Contributed by Lukas
As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today's episode of "Let's Talk Loyalty", he shares some exciting insights, in...
#64: Customer Based Corporate Valuation - Daniel McCarthy of Emory University
02 Dec 2020
Contributed by Lukas
Today Let's Talk Loyalty looks at how loyalty as it's evolving academically as I interview Assistant Professor of Marketing at Emory University, Dan M...
#63: Vodacom South Africa Launches Vodabucks
25 Nov 2020
Contributed by Lukas
As the market leader providing telecoms services to over 37 million people in South Africa, Vodacom is an award-winning consumer brand that ...
#62: The Value of Loyalty Members as a Media Asset
18 Nov 2020
Contributed by Lukas
Every loyalty programme owner has invested in capturing the attention and interest of its members, and that attention is often much more valuable than...
#61: Yuu Rewards, Hong Kong's New Coalition Programme
11 Nov 2020
Contributed by Lukas
Yuu Rewards has taken the Hong Kong Market by storm. Launched in July 2020, this innovative coalition programme connects ten brands and over 2,0...
#60: BP Discusses Driving Loyalty in Fuel & Convenience Globally
04 Nov 2020
Contributed by Lukas
BP is one of the world's largest oil companies, operating over 18,700 service stations and running loyalty programmes in over twenty countries wo...
#59: Epsilon Talks 121 Loyalty, Contactless Loyalty and Emotional Loyalty
28 Oct 2020
Contributed by Lukas
Today's episode of Let's Talk Loyalty showcases Epsilon's latest loyalty learnings from two of their senior Directors, featuring Tamara Oliverio as Se...
#58: Global Loyalty Insights from Comarch's Sidney Dunn
21 Oct 2020
Contributed by Lukas
As the technology platform that powers loyalty programmes for global brands such as BP, Heathrow Airport, Enterprise Rent-a-Car, ADNOC Petroleum and&n...
#57: Award-winning loyalty programme in Mauritius - Wiiv Rewards
14 Oct 2020
Contributed by Lukas
Wiiv Rewards is a coalition loyalty programme launched in Mauritius by the country's largest private company IBL Group. As a group-owned multi pa...
#56: Head for Points - Interview with the UK's leading website for frequent flyers
07 Oct 2020
Contributed by Lukas
Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit cards in the UK ...
#55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay
30 Sep 2020
Contributed by Lukas
Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world's most competitive markets such as th...
#54: The Role of Simplicity in Driving Customer Loyalty - B2B Marketer of the Year - Margaret Molloy
23 Sep 2020
Contributed by Lukas
As winner of the "B2B Marketer of the Year" award, Margaret Molloy is recognised globally as a marketing thought leader. She is the Chief Marketing Of...
#53: Driving Loyalty in Shell worldwide - Pavel Los shares insights on his award-winning loyalty programmes
16 Sep 2020
Contributed by Lukas
Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyalty programmes in 21 countries. Shell recently &nbs...
#52: Connecting with Community for Local Loyalty - with Dr Chris Arnold
09 Sep 2020
Contributed by Lukas
As a former Creative Director and senior board director of Saatchi & Saatchi, Dr Chris Arnold is a business strategist, innovative thinker and a "...
#51: The Loyalty Magazine Awards
02 Sep 2020
Contributed by Lukas
Every year, loyalty marketers around the world send off their programmes to compete with the best in the industry for the annual Loyalty Magazine Awar...
#50: KPMG Customer Research - Connecting with The New Customer
26 Aug 2020
Contributed by Lukas
As customers respond to our dramatically different world, trust is becoming an essential ingredient in business, not just to ensure customer loyalty, ...
#49: ONE YEAR BIRTHDAY - Let's Talk Loyalty - Loyalty Academy Competition
19 Aug 2020
Contributed by Lukas
Let's Talk Loyalty is one year old on August 22nd so today we are celebrating!It’s been an incredible roller-coaster year, filled with fun, extra-or...
#48: Etihad Guest - Loyalty Insights from Etihad Airways
12 Aug 2020
Contributed by Lukas
Etihad Guest is the loyalty program for Etihad Airways - the flag carrier of the UAE, based in Abu Dhabi. With over 7 million members, re-la...
#47: Shirley King - Loyalty Program Manager, IHG Rewards Club & Kimpton Inner Circle
05 Aug 2020
Contributed by Lukas
Shirley King has been designing, developing and building loyalty programmes for a luxury boutique hotel brand within IHG Group, including the "Kimpton...
#46: Dell's Global Loyalty Lead - Exploring Gamification
29 Jul 2020
Contributed by Lukas
Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution". With a laser f...
#45: Loyalty Insights from India - Customer Strategy Network - Kunal Mohiuddin
22 Jul 2020
Contributed by Lukas
As a loyalty expert based in India, Kunal Mohiuddin has an extensive career as a loyalty practitioner, building innovative loyalty technology platform...
#44: Leveraging Subscriptions to Create the Ultimate Loyalty
15 Jul 2020
Contributed by Lukas
Consumer behaviour is changing dramatically, and business models need to evolve to find ways to create loyalty even beyond loyalty programmes. One way...
#43: Loyalty Marketing in B2B & Concepts Post-Covid - Dr David Cox
08 Jul 2020
Contributed by Lukas
Dr David Cox is a loyalty expert and one of the few industry leaders who also boasts a PhD in loyalty marketing! In this episode of "Let's Talk L...
#42: Loyalty Leadership using NPS and Customer Lifetime Value - with Rob Markey, Bain & Company
01 Jul 2020
Contributed by Lukas
As the founder of Bain & Company's Customer practice, Rob Markey is the one of the world's leading authorities on customer loyalty, having co-crea...
#41: Bryan Pearson - Loyalty Personality of the Year and LoyaltyOne former CEO
24 Jun 2020
Contributed by Lukas
Bryan Pearson, the former CEO LoyaltyOne is known globally as a leader in loyalty, retail marketing and analytics. He is also the author of the b...
#40: Loyalty Lessons From Wharton School's Professor of Marketing
17 Jun 2020
Contributed by Lukas
This episode of "Lets Talk Loyalty" was inspired by some exciting ideas emerging from academic leaders who are increasingly helping investors to consi...
#39: Sky VIP UK with Head of Customer Loyalty, Rob Chandler
10 Jun 2020
Contributed by Lukas
As the UK's largest broadcaster, Sky has access to some of the top entertainment assets in the world including The Premier League for football fans an...
#38: ebookers Bonus+ Rewards Programme
03 Jun 2020
Contributed by Lukas
In the travel sector, a compelling loyalty programme can be a key differentiator for customers - for airlines, hotels and also for online travel agenc...
#37: A Compelling Concept - Return on Loyalty
27 May 2020
Contributed by Lukas
Statisticians are familiar with the concept of “self-selection” but it’s rarely discussed, understood or accounted for when determining your “...
#36: Rakuten Rewards
20 May 2020
Contributed by Lukas
With over 15 million members, Rakuten Rewards is one the world’s largest cashback programs, and to date it has paid out over $2 billion to members a...
#35: What the Brits Want From Loyalty
13 May 2020
Contributed by Lukas
Loyalty Managers around the world often look to the UK for inspiration and exciting new ideas and trends. YouGov is the UK’s “most quoted research...
#34: 119 Customer Loyalty Ideas to beat COVID-19
06 May 2020
Contributed by Lukas
On 20th March 2020, Adam Posner posted a call to action on LinkedIn asking loyalty and business professionals worldwide to collaborate and contribute ...
#33: Loyalty Insights from Epsilon
29 Apr 2020
Contributed by Lukas
As the loyalty platform partner for brands like Dell, Dunkin' and Walgreens, Epsilon powers customer conversations and communications for some of the ...
#32: AAdvantage - Caring for Loyal Customers through Challenging Times.
22 Apr 2020
Contributed by Lukas
As President of the AAdvantage Program and Vice-President of Customer Loyalty and Insights at American Airlines, Bridget Blaise-Shamai leads...
#31: Innovative Ideas and Emerging Tech in Loyalty
15 Apr 2020
Contributed by Lukas
In today's episode of "Let's Talk Loyalty", I chat to Simon Rowles, a fellow Customer Loyalty Marketing Professional (CLMP) and CSN consultant fo...
#30: (Before Covid 19) Five UK Trends for 2020
08 Apr 2020
Contributed by Lukas
This episode of "Let's Talk Loyalty" was recorded in early March 2020 - some weeks before all of our lives were consumed by the very real threat of th...
#29: Rewarding Loyalty with Luxury Experiences.
01 Apr 2020
Contributed by Lukas
The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio of some of the most...
#28: Corona Virus Challenges - Solutions for Convenience Retailers
25 Mar 2020
Contributed by Lukas
With much of the world locked down for the forseeable future, the conversations around loyalty are changing. Safeguarding our customers, our staff and...
#27: Customer Loyalty and Landscape Research - South African Insights
18 Mar 2020
Contributed by Lukas
With an extra-ordinary career spanning almost 30 years for some of the world's top loyalty brands, Amanda Cromhout is a recognised leader in...
#26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years
11 Mar 2020
Contributed by Lukas
Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do ...
#25: Skywards - Loyalty Programme for Emirates and Fly Dubai - Interview with Dr Nejib Ben Khedher
04 Mar 2020
Contributed by Lukas
Airline loyalty programmes around the world are recognised and respected as the pioneers of the industry, driving billions of dollars of ancillary rev...
#24: Loyalty Academy and The Wise Marketer - Partnership Announcement
26 Feb 2020
Contributed by Lukas
This week I am super excited to announce a partnership with my friends in "The Wise Marketer™" - the world's most widely read source of news, and in...
#23: Dan Gipple on Leveraging Loyalty Psychology to Drive Social Change.
20 Feb 2020
Contributed by Lukas
Loyalty programmes are best known as a powerful tool to drive consumers to buy more and spend more however in some rare cases such as "Bella Mossa" in...
#22: Driving Loyalty Using CX or "Customer Experience" Mindset
13 Feb 2020
Contributed by Lukas
CX – or “customer experience” has exploded in recent years as a powerful business tool that truly drives customer loyalty and advocacy – not “...
#21: Loyalty Lessons from Australia
05 Feb 2020
Contributed by Lukas
Australia is renowned as a sophisticated market when it comes to loyalty - and who better to talk us through it than Sarah Richardson - Chairperson of...
#20: Leveraging customer passions for your loyalty programme.
29 Jan 2020
Contributed by Lukas
Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to this episode to ...
#19: Loyalty Experts Worldwide - An Interview with the "Customer Strategy Network"
22 Jan 2020
Contributed by Lukas
Running a loyalty programme can be challenging in many ways - with so many internal stakeholders and members to manage,. From platform decisions, thro...
#18: Trends in Loyalty - My Predictions for 2020
15 Jan 2020
Contributed by Lukas
Today's episode discusses my ideas on loyalty TRENDS emerging for 2020 and beyond. Beyond the more frequently-touted ideas around personalisation...
#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty
08 Jan 2020
Contributed by Lukas
Deon Olivier is an expert loyalty consultant in South Africa with over two decades of experience across telecommunications, financial services and fue...
#16: British Gas Rewards - Award Winning Loyalty Programme
18 Dec 2019
Contributed by Lukas
Today's episode of "Let's Talk Loyalty" features exclusive insights from an award-winning UK loyalty programme that's loved by millions.The brief: How...
#15: KPMG Global Report - The Truth About Customer Loyalty
11 Dec 2019
Contributed by Lukas
KPMG is one of the world's top management consulting firms and one of the "Big Four" accounting organisations globally with offices in over 150 countr...
#14: British Airways Executive Club - Airline Loyalty Insights
04 Dec 2019
Contributed by Lukas
The British Airways Executive Club is an industry-leading loyalty programme designed to engage frequent fliers all over the world. This episode discus...
#13: Earth Rewards - A Loyalty Solution for the Environment
27 Nov 2019
Contributed by Lukas
Climate change is the number one concern for millions of people around the world - whether we've been directly affected by it or simply alarmed by the...
#12: Award-winning Loyalty in Italy - AS Roma and Advice Group
20 Nov 2019
Contributed by Lukas
Sports fans are incredibly loyal advocates of their Clubs - sometimes from generation to generation. So why would a professional football Club like AS...
#11: Why Loyalty Programs Fail - FREE Report
13 Nov 2019
Contributed by Lukas
For anyone involved in designing and operating loyalty programs, a key goal is to understand why loyalty programs can sometimes fail to prevent that h...
#10: Loyalty in 7-Eleven Denmark with Managing Director Jesper Østergaard
06 Nov 2019
Contributed by Lukas
7-Eleven Denmark won the "NACS International Convenience Retailer of the Year" 2019 award - having reinvented its business from a kiosk operator to a ...
#9: 7 Lessons from 7 Loyalty Experts
30 Oct 2019
Contributed by Lukas
After seven incredible interviews, this episode looks back at the seven key lessons I've learned from my expert guests on the show."Let's Talk Loyalty...
#8: Lessons from a Loyalty Expert: Leanne Papaioannou
23 Oct 2019
Contributed by Lukas
Few loyalty professionals can boast in excess of two decades of expertise running loyalty programmes across both consumer and business brands.Leanne P...
#7: Award-winning Loyalty Success and Storytelling in South Africa
16 Oct 2019
Contributed by Lukas
Helène Brand is one of the team of loyalty marketers responsible for the outstanding performance of the internationally-recognised and award-winning ...
#6: Driving Loyalty Through Charity
09 Oct 2019
Contributed by Lukas
It's been said that loyalty marketing is one of the most powerful and effective tools for any commercial marketer - and Crispin Rogers can prove it.Do...
#5: Award-winning Loyalty - Insights from the Middle East
02 Oct 2019
Contributed by Lukas
Episode five of "Let's Talk Loyalty" discusses an award-winning loyalty programme in the education sector in the Middle East region.Today I chat to it...
#4: The Loyalty Guru - An Interview with Mike Atkin
25 Sep 2019
Contributed by Lukas
Mike Atkin has advised, launched or worked on over 85 loyalty programmes in his 30 year career to date and is one of the best known experts in the loy...
#3: Award-Winning Loyalty in Ireland
17 Sep 2019
Contributed by Lukas
3Plus is the award-winning loyalty programme for the Three mobile phone network in Ireland.This show discusses the history of 3Plus, what it offers cu...
#2: Award-winning Insights from India - Sanjeev Nichani, Raymond Rewards
06 Sep 2019
Contributed by Lukas
As a loyalty marketing professional, Sanjeev Nichani has worked with some of India's top loyalty programmes, including Loylty Rewardz - a programme fo...
#1: Let's Talk Loyalty
22 Aug 2019
Contributed by Lukas
An introduction to your show host - Paula Thomas and a background to the show. Designed exclusively for loyalty marketing professionals, this episode ...