Let's Talk Loyalty
Episodes
#184: Hong Kong's Groundbreaking Yuu Rewards, A Hong Kong Coalition Loyalty Program (Short Summary Show)
07 Feb 2022
Contributed by Lukas
Yuu Rewards is the first coalition loyalty program ever launched in Hong Kong and we had the opportunity to speak with Chief Operating Officer and loy...
#183: Denmark's Salling Group Customer Program's Highly Successful Launch
02 Feb 2022
Contributed by Lukas
In this week's episode, we explore the launch of a customer reward program by Denmark's largest retailer.We are joined by Andras Szocs, Head of Custom...
#182: BP Fueling Customer Loyalty Around the World (Short Summary Show)
31 Jan 2022
Contributed by Lukas
BP is one of the world’s largest oil companies, operating service stations in nearly every corner of the world. In this short summary episode, I am ...
#181: International Loyalty Awards 2022
26 Jan 2022
Contributed by Lukas
The global loyalty landscape has dramatically shifted in the wake of the global pandemic. Customers think differently, privacy laws and policies have ...
#180: Loyalty Partner Insights from Epsilon’s Tamara Oliverio and Julie Smith (Short Summary Show)
24 Jan 2022
Contributed by Lukas
In this short summary episode, I looked back on an episode with two rising Epsilon executives, Tamara Oliverio and Julie Smith, to hear about how bran...
#179: Irish Loyalty Summit and Awards 2022
19 Jan 2022
Contributed by Lukas
Join us to discover the Irish Loyalty Summit and Irish Loyalty Awards 2022, with Eileen McGuinness, Co-Founder of the Irish Loyalty Awards. The S...
#178: Loyalty Partner Insights from Comarch’s Sidney Dunn (Short Summary Show)
17 Jan 2022
Contributed by Lukas
In this short summary, I looked back on an episode with a Comarch executive, Sidney Dunn to hear this global loyalty technology leader share some key ...
#177: Subscription Programmes as a Must-Have Tool for Brand Success
12 Jan 2022
Contributed by Lukas
In this episode, I talk with Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models.Robbie is a bestselling a...
#176: Award-Winning Coalition Loyalty Program in Mauritius (Short Summary Show)
10 Jan 2022
Contributed by Lukas
Wiiv Rewards is a coalition loyalty programme in Mauritius, created by the country’s largest private company IBL Group and boast...
#175: eBucks South Africa Wins Best Loyalty Programme of the Year 2021 AGAIN!
05 Jan 2022
Contributed by Lukas
Listen and learn some impressive ideas and insights from eBucks, the loyalty program that was just awarded the title of “Best Programme of the Year”...
#174: UK Travel Loyalty Expert Insights from "Head for Points" (Short Summary Show)
03 Jan 2022
Contributed by Lukas
Let's Talk Loyalty talked with Rob Burgess, a leading travel loyalty expert in the UK, who created HeadForPoints.com to share his ideas on how to get ...
#173: Education and Inspiration - Ideas for Airline Loyalty Professionals
30 Dec 2021
Contributed by Lukas
Australia is a fascinating loyalty market led by two dominant airlines who have successfully built partner networks to make it incredibly easy for Aus...
#172: Vodafone's Very Me Programme - Partnerships Loyalty Strategy (Short Show Summary)
27 Dec 2021
Contributed by Lukas
"Very Me Rewards" was launched by one of the UK's top telecommunications companies in 2018, as a non-points-based programme, instead leveraging partne...
#171: Loyalty Insights from Italy
22 Dec 2021
Contributed by Lukas
Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy, where she has been leading the "Loyalty Observatory"...
170: The Role of Simplicity Driving Success & Advocacy (short summary show)
20 Dec 2021
Contributed by Lukas
Today's episode features what I learned from my episode with Margaret Molloy, a globally-recognised marketing thought leader, and someone who advocate...
#169: Panera Bread Shares Subscription Insights - its Powerful, Disruptive Approach to Customer Loyalty.
15 Dec 2021
Contributed by Lukas
Panera Bread is a US bakery chain of over 2,000 cafes and it operates one of the restaurant industry's largest loyalty programmes. In early 2020,...
#168: Shell Shares Key Insights for it's award-winning UK & China Programmes (Show Summary)
13 Dec 2021
Contributed by Lukas
As one of the world's largest retailers, Shell is a well-known for its fuel stations and increasingly its convenience stores around the world, and it ...
#167: Fred Reichheld - Loyalty Industry Legend - Launches "Winning On Purpose - the Unbeatable Strategy of Loving Customers"
08 Dec 2021
Contributed by Lukas
As the creator of the “net promoter system”, Fred Reichheld is a true legend in the loyalty industry.His career spans 44 years as a cons...
#166: Community, Connection and Neuro-Diversity - Loyalty-led Marketing with Dr Chris Arnold (Short Summary Show)
06 Dec 2021
Contributed by Lukas
Dr Chris Arnold is a marketing strategist and a "proudly dyslexic" champion of thinking differently.With a deeply held belief in the power of communit...
#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy
01 Dec 2021
Contributed by Lukas
As 2021 comes to a close, we reflect on the key consumer trends that arose in loyalty in 2021 and discuss insights and predictions for loyalty profess...
#164: Loyalty Magazine Awards - now the International Loyalty Awards (Short Show Summary)
29 Nov 2021
Contributed by Lukas
Today's episode is a short summary of my interview in 2020 with Annich Macintosh, the Editor and CEO of the "Loyalty Magazine Group" in the UK, focusi...
#163: Accor's Live Limitless Programme Focuses on Passion and Partnerships
24 Nov 2021
Contributed by Lukas
Accor Live Limitless (ALL) is a loyalty programme that spans 51 brands and almost 7,000 hotels across different customer segments at different price p...
#162: KPMG Consumer Research Post-Covid Priorities (Short Summary Show)
22 Nov 2021
Contributed by Lukas
Nathan Beaver is a Partner at KPMG UK and in 2020, he shared his insights on the "integrity economy", and how consumer behaviour evolved during the gl...
#161: 7-Eleven Shares Secrets to Success & Driving Loyalty with 7REWARDS.
17 Nov 2021
Contributed by Lukas
7-Eleven is renowned as the world's largest retailer, with over 77,000 stores globally, serving an incredible 10 million customers every day.The...
#160: Let's Talk Loyalty's First Birthday Episode (Short Show Summary)
15 Nov 2021
Contributed by Lukas
Let's Talk Loyalty celebrated its first birthday in August 2020, so in episode 49, I was celebrating this milestone with some special guests. It ...
#159: Sports Loyalty - Innovation with UK Premier League Football Club Launch of "My Arsenal Rewards"
10 Nov 2021
Contributed by Lukas
Arsenal is one of the most successful football clubs in English football history, having played in the country's top division each season since 1919, ...
#158: Effortless and Emotional Loyalty Concepts from Etihad Guest (Short Show Summary)
08 Nov 2021
Contributed by Lukas
With over 7 million members, Etihad Guest is the loyalty program for Etihad Airways, the national airline of the UAE, based in Abu Dhabi.This sho...
#157: L'Oreal, Wyndham Hotels and Toys R Us - Loyalty Insights with Alyssa Callahan
03 Nov 2021
Contributed by Lukas
A wide-ranging conversation with L'Oréal's new Director of Loyalty for their Luxe Division, Alyssa Callahan. L'Oreal is a leading brand in the b...
#156: Kimpton Hotels Loyalty Insights with Shirley King (Short Summary Show)
01 Nov 2021
Contributed by Lukas
How do you differentiate one hotel brand in such an ultra-competitive industry? By focusing on authentic, heartfelt ideas and initiatives that go...
#155: Emirates Skywards - Driving Success Through Personalisation, Partners & New Propositions
27 Oct 2021
Contributed by Lukas
What a wonderful opportunity to reflect on the impact of the global pandemic on the Emirates Skywards loyalty programme.I was joined by Dr Nejib Ben-K...
#154: Dell's Advantage Loyalty Program (Short Summary Show)
25 Oct 2021
Contributed by Lukas
Dell is one of the world's best known computer companies, with a laser focus on driving clear and measurable business outcomes through its loyalt...
#153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights
20 Oct 2021
Contributed by Lukas
As a leading loyalty expert in New Zealand Phil Devlin has a fascinating career spanning Air New Zealand, Qantas, Countdown Supermarkets and even some...
#152: Expert Insights from a Loyalty Leader in India (Short Summary Show)
18 Oct 2021
Contributed by Lukas
This episode features insights from a truly "global voice of loyalty". Based in India, Kunal Mohiuddin, joined me and shared lessons learned from over...
#151: Connecting with Customers through Compelling Content & Experiences
13 Oct 2021
Contributed by Lukas
With consumer distrust at an all-time high, marketers are increasingly concerned about their ability to capture customer data at scale, and in wa...
#150: Subscription Loyalty - Lessons and Insights (Short Summary Show)
11 Oct 2021
Contributed by Lukas
The "subscription" business model promises predictable recurring revenue and increased customer lifetime value so it's no wonder that loyalty marketer...
#149: Creative Airline Loyalty Concepts from Comarch - Prepaid, Subscription or Unlimited Travel?
06 Oct 2021
Contributed by Lukas
As the world emerges from the dramatic effects of the pandemic, the airline industry is entering a pivotal time, with opportunities to re-invent their...
#148: B2B Loyalty and Case Studies (Short Show Summary)
04 Oct 2021
Contributed by Lukas
This episode is a short summary of my conversation with Dr David Cox, a loyalty practitioner who also boasts a PhD in loyalty marketing.Based on the s...
#147: Flying Blue from Air France KLM Group - Loyalty & Partnerships Insights
29 Sep 2021
Contributed by Lukas
With over 18 million members around the world, Flying Blue is the frequent flyer programme for both Air France and KLM, and is positioned as a lifesty...
#146: Loyalty Leadership with Bain & Company's Rob Markey (Short Show Summary)
27 Sep 2021
Contributed by Lukas
Rob Markey is the one of the world's leading authorities on customer loyalty. Together with Fred Reichheld, he co-created The Net Promoter System...
#145: South African Consumer Loyalty Insights 2021
22 Sep 2021
Contributed by Lukas
South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that.Amanda Cromhout,...
#144: Bryan Pearson of LoyaltyOne Former CEO - Short Summary Show
20 Sep 2021
Contributed by Lukas
Today's show summarises my interview and insights with Bryan Pearson, former CEO of LoyaltyOne, who is known globally as a leader in loyalty, as well ...
#143: Subscription (Paid) Loyalty in Hotels, Coffee Chains and Airlines - What's Working?
15 Sep 2021
Contributed by Lukas
Rob Burgess is well known for creating the UK's most popular frequent flyer website Head for Points, written to help frequent flyers in the UK get the...
#142: An Innovative Loyalty Model from Wharton's Professor of Marketing, Peter Fader (Short Summary Show)
13 Sep 2021
Contributed by Lukas
As loyalty marketers, it's essential that we have access to both the financial models and the financial language we need to educate senior executives ...
#141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand
08 Sep 2021
Contributed by Lukas
Voted the number one loyalty programme in New Zealand, AA Smartfuel is a fascinating loyalty programme that was designed with a laser focus on de...
#140: Sky VIP Loyalty Programme in the UK (Short Show Summary)
06 Sep 2021
Contributed by Lukas
In 2017, the UK country's largest broadcaster Sky TV, launched its VIP programme, the first tenure-based programme in the industry which promises cust...
#139: Data Laws and Data and Privacy Health Checks for Loyalty Professionals
01 Sep 2021
Contributed by Lukas
Three years after the introduction of tighter data regulations & GDPR in Europe, the world of data protection and privacy is only getting more com...
#138: ebookers.com - Online Travel Agency Loyalty (Short Summary Show)
30 Aug 2021
Contributed by Lukas
ebookers UK was launched in 1998 as the UK's first online travel agency, and added its "Bonus+" programme in 2016, in order to offer its customers a c...
#137: TWO YEAR ANNIVERSARY - Let's Talk Loyalty Celebrates with The Wise Marketer and Loyalty Academy
25 Aug 2021
Contributed by Lukas
To celebrate the second birthday of "Let's Talk Loyalty", I am joined by my partners and friends - leading loyalty veterans, Bill Hanifin and Mike Cap...
#136: Return on Loyalty (Short Summary Show)
23 Aug 2021
Contributed by Lukas
How do you know your loyalty investment is worthwhile? If you're interested in measuring your “return on loyalty”, listen to learn from indus...
#135: Loyalty Industry Innovation - RENT Should Be Rewarding
18 Aug 2021
Contributed by Lukas
Bilt is the world’s first rewards program that lets you earn loyalty points on rent. This incredibly innovative idea was launched in June 2021,...
#134: Rakuten Rewards (Short Show Summary)
16 Aug 2021
Contributed by Lukas
As one the world’s largest cashback programs, Rakuten Rewards has paid out over $2 billion to members in North America. In this summary episode...
#133: Livelo's Loyalty Leadership in Brazil
11 Aug 2021
Contributed by Lukas
Today's episode showcases Livelo, the leading loyalty and coalition marketing services provider in Brazil.Built as an entirely digital loyalty program...
#132: What the Brits Want from Loyalty (Short Summary Show)
09 Aug 2021
Contributed by Lukas
This week’s short show reviews the 2020 UK loyalty white-paper, produced by YouGov together with Mando Connect written and researched with the goal ...
#131: Luxury Shopping Centre Loyalty Launch - Galerija Belgrade (Serbia)
04 Aug 2021
Contributed by Lukas
Shopping Centres need loyal customers now more than ever, but shopping mall loyalty programs are notoriously difficult to create successfully. Ba...
#130: 119 Loyalty Ideas to Beat Covid - 19 (Short Summary)
02 Aug 2021
Contributed by Lukas
Today's short show is a summary of a great conversation with Adam Posner who reached out in early 2020 to ask loyalty professionals worldwide to colla...
#129: Leveraging Loyalty Levers to Support COVID Education and Action in India
29 Jul 2021
Contributed by Lukas
Like the rest of the world, the Covid 19 pandemic is perhaps the toughest challenge that India has faced yet. So can the loyalty industry help?&n...
#128: American Airlines & AAdvantage Loyalty Insights (Short Summary Show)
26 Jul 2021
Contributed by Lukas
Founded in 1981, the AAdvantage program is one of the world's first and biggest loyalty programs. In early 2020, I interviewed Bridget Blaise-Sha...
#127: "The Loyalty Report 2021" with Bond Brand Loyalty
21 Jul 2021
Contributed by Lukas
As one of the world's longest standing, best known and most trusted research reports in the loyalty industry, I am delighted today to bring you t...
#126: Loyalty Insights from Epsilon (Short Show Summary)
19 Jul 2021
Contributed by Lukas
With a background running customer programmes and platforms for leading brands like Adidas and Nokia, Joseph Taylor is now a senior executive with Eps...
#125: The Power of Podcasting to Drive Loyalty
14 Jul 2021
Contributed by Lukas
Podcasting has proven to be the most powerful marketing I've ever done, so today, I'm talking about the power of podcasting, and other formats like vi...
#124: Bringing Global Loyalty Innovation to Australia (Summary Show)
12 Jul 2021
Contributed by Lukas
Simon Rowles is a loyalty expert whose company Beyonde specializes in identifying disruptive technologies that have proven successful overseas and bri...
#123: Bonus Episode - Epsilon Personalive Podcast
08 Jul 2021
Contributed by Lukas
Today, I'm sharing a one-off bonus episode of “Let’s Talk Loyalty” in partnership with my friends in Epsilon for their recent #EpsilonPersonaliv...
#122: Loyalty Science Lab Insights
07 Jul 2021
Contributed by Lukas
The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University that researches the psychological a...
#121: Five UK Consumer Trends to Watch (Short Summary Show)
06 Jul 2021
Contributed by Lukas
The UK market is a dominant influence on marketing worldwide and one of my favourite resources to stay up to date on how its technology, communication...
#120: Innovative Ideas Driving Banking Loyalty in South Africa
30 Jun 2021
Contributed by Lukas
My guest today leads loyalty initiatives for one of the biggest banks in South Africa - Nedbank, whose Greenbacks Loyalty Programme began as a si...
#119: Loyalty in the Luxury Sector (Short Summary Show)
28 Jun 2021
Contributed by Lukas
As the largest luxury retailer in the Middle East, the Chalhoub Group is a premium concept, representing some of the most exclusive brands in the worl...
#118: Secrets to Loyalty Success with Collinson's Priyanka Lakhani
23 Jun 2021
Contributed by Lukas
With over twenty years leading loyalty initiatives in the Middle East region for Collinson, today's episode features insights from Priyanka Lakhani wh...
#117: Covid Drives Digital Transformation (Short Summary Show)
21 Jun 2021
Contributed by Lukas
The need for retailers to adopt digital technology was unexpectedly accelerated in March 2020 as the world locked down to safeguard public health amid...
#116: Leveraging Loyalty to Build Your Brand with Epsilon's Paul Davies
16 Jun 2021
Contributed by Lukas
This episode of "Let's Talk Loyalty" focuses on insights and emerging trends across APAC and MEA. With a marketing career that began in direct ma...
#115: Loyalty Research and Insights from South Africa
14 Jun 2021
Contributed by Lukas
This short show summarises the insights I learned from Amanda Cromhout, founder of the Truth loyalty agency in South Africa.In March 2020, they publis...
#114 - Does Your Loyalty Programme Need a Reality Check?
09 Jun 2021
Contributed by Lukas
Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being spent, it's essenti...
#113: Flybuys - Loyalty Lessons from Australia's Most Popular Loyalty Programme
07 Jun 2021
Contributed by Lukas
In this episode of “Let’s Talk Loyalty”, I summarise the great conversation I had in 2020 with Phil Hawkins, Operations Director for Flybuys - A...
#112: Loyalty Challenges and Trends with Comarch's Bart Demczuk
02 Jun 2021
Contributed by Lukas
With over fourteen years in loyalty and consulting roles from a technology perspective, Bart Demczuk is today leading the Middle East region for Comar...
#111: Skywards Insights - Expansion and Inspiration Pre-Covid
31 May 2021
Contributed by Lukas
As one of the largest airlines in the world, Emirates Airline last year celebrated the 20th anniversary of its loyalty programme Skywards, which had j...
#110: For Love or Money? Australian Loyalty Perspectives 2021 with Adam Posner
26 May 2021
Contributed by Lukas
"For Love or Money 2021" is a powerful, independent and comprehensive research report on customer views of loyalty marketing programmes that operate i...
#109: Let's Talk Loyalty Partners with The Wise Marketer
24 May 2021
Contributed by Lukas
In this short episode, I showcase my partnership with my friends in "The Wise Marketer™" - the world's most widely read source of news, and insights...
#108: Australian eCommerce Loyalty with Adore Beauty
19 May 2021
Contributed by Lukas
As Australia's top online pure-play beauty retailer, Adore Beauty has had incredible growth and success in recent years, even throughout the pandemic....
#107: Using Loyalty Levers for a Higher Purpose
17 May 2021
Contributed by Lukas
My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we are customers...
#106: Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual
12 May 2021
Contributed by Lukas
South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance industry for more ...
#105: Creating Customer Loyalty Through CX Excellence
10 May 2021
Contributed by Lukas
This short show is an introduction to CX – or “customer experience” - a field that has exploded in recent years as a powerful way to drive custo...
#104: Australian Loyalty Expertise with Sarah Richardson, Founder of the Australian Loyalty Association
05 May 2021
Contributed by Lukas
Today's episode is a summary of my interview with Sarah Richardson, Founder of the Australian Loyalty Association.In our original interview, Sarah had...
#103: Movies, Music and Sport - Passion Points to Drive Loyalty
03 May 2021
Contributed by Lukas
Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. In this episode, I su...
#102: The Science & Psychology of Human Engagement for Customer Loyalty
28 Apr 2021
Contributed by Lukas
Dr Anil Pillai is a human engagement expert, with experience advising some of the world's top firms across Europe, India and the Middle East. He ...
#101: How You Can Leverage Independent Loyalty Experts for Your Loyalty Programme
26 Apr 2021
Contributed by Lukas
Running a loyalty programme can be challenging in many ways so who can you turn to for advice, a second opinion and access to global loyalty brain pow...
#100: Star Alliance's Latest Loyalty Insights, Ideas and Innovation
21 Apr 2021
Contributed by Lukas
As the world's first ever airline alliance, the Star Alliance is an extra-ordinary example of how global partnerships can be created to ensure a ...
#99: Paula's Predictions for Loyalty Marketing in 2020 - Summary Show
19 Apr 2021
Contributed by Lukas
This is a summary of an already short show where I spoke about my predictions for the loyalty industry for 2020! It was recorded and release...
#98: Innovative Technology Driving Loyalty - Whatsapp, Voice Marketing & Payment-led Loyalty
14 Apr 2021
Contributed by Lukas
What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first?In this episode of...
#97: South African Loyalty Insights with Loyalty Expert - Deon Olivier
12 Apr 2021
Contributed by Lukas
In this short episode, I summarise my discussion with Deon Olivier, a well-known loyalty expert in South AfricaHe shares some of the extraordinary pow...
#96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty
07 Apr 2021
Contributed by Lukas
As the currency originally created and famously known as "Air Miles", Avios is now the loyalty currency of the five airlines of the IAG airline allian...
#95: British Gas Rewards - Summary of Insights from this Award-Winning Loyalty Programme
05 Apr 2021
Contributed by Lukas
This episode of "Let's Talk Loyalty" summarises my top insights from British Gas Rewards - an award-winning UK loyalty programme that's loved by milli...
#94: Global Coalition Loyalty Insights with Payback's CEO Bernhard Brugger
31 Mar 2021
Contributed by Lukas
Recently voted one of the most innovative companies in Germany, Payback is a world-famous coalition loyalty programme, headquartered in Germany, that ...
#93: KPMG and The Truth About Customer Loyalty
29 Mar 2021
Contributed by Lukas
In this episode, I’m summarizing my interview with Selim Tanfous of KPMG, who shared insights from a survey of 18,520 consumers from more than 20 co...
#92: The Increasing Importance of Loyalty in a Changing Media Landscape with Epsilon
24 Mar 2021
Contributed by Lukas
While marketers all agree that "data is the new oil", there are few brands that seem to be personalising their brand communications effectively - only...
#91: British Airways - Summary of Insights from Loyalty Manager Niall Rooney
22 Mar 2021
Contributed by Lukas
This episode summarizes my interview with Niall Rooney, Loyalty Manager for British Airways Executive Club, in which we discussed emerging trends in a...
#90: Subscription Innovation Driving Restaurant Loyalty in South Africa
17 Mar 2021
Contributed by Lukas
With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty programme), th...
#89: Introduction to Earth Rewards - A Loyalty Solution for the Environment (Summary Show)
15 Mar 2021
Contributed by Lukas
In this episode, I’m summarizing my interview with Ciaran Kelly, who founded “Earth Rewards”, a loyalty programme that measures, educates and in...
#88: Loyalty Innovation in China with Lagardère Travel Retail
10 Mar 2021
Contributed by Lukas
Like many retailers, Lagardere Travel Retail was badly impacted by the global pandemic in 2020, particularly in China where its duty free stores remai...
#87: Roma Football Club Connects with Loyal Fans (Short Sumary Show)
08 Mar 2021
Contributed by Lukas
This short summary of my interview with Laura Cagnacci discusses exciting loyalty initiatives being run for Roma Football Club by their marketing agen...
#86: Coalition Loyalty in Colombia with Puntos Colombia
03 Mar 2021
Contributed by Lukas
Puntos Colombia is the leading loyalty programme in Colombia with over 8 million members and it is the first loyalty programme in Latin America to be ...
#85: Why Loyalty Programs Fail - Summary Episode
01 Mar 2021
Contributed by Lukas
In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was researched, compiled...