Let's Talk Loyalty

#284: Fuel Rewards from Shell - Award-Winning Loyalty Celebrates 10 Years Delighting Customers

04 Oct 2022

Contributed by Lukas

Today we are hearing from the iconic "Fuel Rewards" program from Shell in North America.With almost 30 million members, and over 12,600 fuel stations ...

#283: Livelo - The Leading Loyalty Program in Brazil - Short Show Summary

03 Oct 2022

Contributed by Lukas

Livelo is the leading loyalty and coalition marketing services provider in Brazil, and this short show summarises its secrets to success.Livelo is now...

#282: Ultamate Rewards from Ulta Beauty - A Key Differentiator in a Competitive Sector

28 Sep 2022

Contributed by Lukas

Ulta Beauty is the largest beauty retailer in the United States, operating over 1,300 stores across 50 states.With over 38 million members, their "Ult...

#281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty

27 Sep 2022

Contributed by Lukas

Today's episode showcases a healthtech idea that is taking the world by storm!It sounds too good to be true, but Sweatcoin’s business model is based...

#280: Shopping Mall Loyalty with Galerija Belgrade (Short Summary Show)

26 Sep 2022

Contributed by Lukas

Shopping mall loyalty programs are notoriously difficult to create successfully, with diverse needs across merchants, mall operators, and shoppers.The...

#279: Loyalty Insights, Successes and Trends with Epsilon

21 Sep 2022

Contributed by Lukas

Ralph Browning recently joined our friends in Epsilon as their Business Development Director for the EMEA region.Ralph has been building loyalty progr...

#278: MOL Group's Digital Transformation across Europe - Led by Loyalty

20 Sep 2022

Contributed by Lukas

The MOL Group is a leading oil and gas company operating across Central and Eastern Europe, headquartered in Hungary, with operations in over 30 count...

#277: Young Warriors Use Loyalty Levers for Maximum Impact (Short Summary Show)

19 Sep 2022

Contributed by Lukas

The "Young Warriors" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one. They created a social cu...

#276: Childcare Saver Leverages Partners to Help Reduce the Cost of Childcare

14 Sep 2022

Contributed by Lukas

Today's episode of "Let’s Talk Loyalty" features an award-winning Australian loyalty programme, called Childcare Saver.This year-old programme lever...

#275: Gamification Guru Explains Psychological Drivers of Engagement

13 Sep 2022

Contributed by Lukas

This exciting episode features the author of a fascinating book called “Actionable Gamification” by Yu-Kai Chou.Yu-kai is one of the earliest pion...

#274: The Loyalty Report 2021 (Short Summary Show)

12 Sep 2022

Contributed by Lukas

"The Loyalty Report" features loyalty research with tens of thousands of consumers in North America, so this annual research report is a huge help for...

#273: eCommerce Leader Leverages Loyalty to Drive Commercial Success

07 Sep 2022

Contributed by Lukas

Adore Beauty is Australia's number one pure-play online beauty retailer and operates as a publicly listed company on the Australian Stock Exchange.As ...

#272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty.

06 Sep 2022

Contributed by Lukas

Pieter Twine is the General Manager of the "MySchool MyVillage MyPlanet" loyalty programme, based in South Africa.It is an internationally recognised ...

#271: The Role of Communications to Drive Loyalty - Short Summary Show

05 Sep 2022

Contributed by Lukas

Today we're summarising what we learnt from business coach Jon Dwoskin, who shared his insights on how to drive customer loyalty and connection using ...

#270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality

31 Aug 2022

Contributed by Lukas

This episode showcases an innovative crypto-based rewards option that's focused on loyalty programmes in the travel and hospitality sector.Flycoin is ...

#269: HEMA's Heritage and Values Drive Customer Loyalty

30 Aug 2022

Contributed by Lukas

Today’s episode features another retail success story, this time from a much-loved Dutch brand called HEMA.With an incredible heritage of almost 100...

#268: Lessons from the Loyalty Science Lab - Short Summary Show

29 Aug 2022

Contributed by Lukas

The Loyalty Science Lab works with loyalty industry leaders to identify and research commercially important concepts that drive loyal customer behavio...

#267: Floor & Decor Shares the "Pro Premier Rewards" Program

24 Aug 2022

Contributed by Lukas

Today’s episode of Let's Talk Loyalty features another huge US retail success story!“Floor and Decor” is one of the country’s leading flooring...

#266: "Sleep Number" Leverages Loyalty to Drive Advocacy

23 Aug 2022

Contributed by Lukas

Today's episode features an award-winning loyalty program for people who value an exceptional night’s sleep!*Sleep Number* is a 35-year-old retail b...

#265: Greenbacks Loyalty Programme from Nedbank (Short Summary Show)

22 Aug 2022

Contributed by Lukas

The Greenbacks Loyalty Programme has evolved as a powerful way for Nedbank to reward its complete banking relationships with its customers.In thi...

#264: Let's Talk Loyalty is 3 Years Old - Birthday NEWS Announcement

17 Aug 2022

Contributed by Lukas

Today’s episode of Let's Talk Loyalty features an exciting announcement about how we’re growing the show, now that we're three years old and all g...

#263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

16 Aug 2022

Contributed by Lukas

"Beyonde" is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing ...

#262: A Reality Check for Your Loyalty Program (Short Summary Show)

15 Aug 2022

Contributed by Lukas

In this short summary show, I review my interview with Mike Atkin, also known as the "Loyalty Guru", in which he shared the framework that he uses to ...

#261: Building Bilt Rewards from Strength to Strength

10 Aug 2022

Contributed by Lukas

Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is just one year old, ye...

#260: Short Summary Show of Bart Demczuk Interview from Comarch Middle East

09 Aug 2022

Contributed by Lukas

Today is a short summary show of our interview with Bart Demczuk, Managing Director at Comarch Middle East, who joined "Let's Talk Loyalty" in 2021 to...

#259: eCommerce Excellence with Adore Beauty and Adore Society (Short Summary Show)

08 Aug 2022

Contributed by Lukas

Adore Beauty has had incredible growth and success in recent years, and is now Australia's top online pure-play beauty retailer.In 2020, the eCommerce...

#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights

03 Aug 2022

Contributed by Lukas

Web 3.0 is of the hottest topics in business right now, but most of us have yet to figure out what the potential could be for these newest technologie...

#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits

02 Aug 2022

Contributed by Lukas

Today, "Let's Talk Loyalty" meets airline industry thought-leader Mark Ross-Smith, who shares his insights on global airline loyalty programmes – th...

#256: Loyalty Innovation in Financial Services - Old Mutual Earns Loyalty by Educating

01 Aug 2022

Contributed by Lukas

How can a financial services firm like Old Mutual compete against a powerful market leader, in an industry that consumers often find confusing and exp...

#255: The Loyalty Report 2022 - Essential Insights and Innovations for Loyalty Professionals

27 Jul 2022

Contributed by Lukas

Today’s episode features key insights from the industry's best-known research report that’s produced every year by Bond Brand Loyalty.Featuring in...

#254: Loyalty Innovation in the Railway Industry

26 Jul 2022

Contributed by Lukas

Today's episode discusses the increasing need for customer loyalty in the railway industry for the first time!Renfe is the leading train company in Sp...

#253: Human Psychology and It's Role in Loyalty Programmes

25 Jul 2022

Contributed by Lukas

This short summary explains how a better understanding of the psychology of human beings can help us design better loyalty programmes! Dr. Anil V...

#252: The Irish Times, an Iconic Irish Brand, Wins Customer Loyalty through Innovation

20 Jul 2022

Contributed by Lukas

Few industries have been as dramatically affected by the internet as the publishing industry, when free news and the instant availability of global in...

#251: Digital Transformation with RSVP Rewards from the Sandman Hotel Group

20 Jul 2022

Contributed by Lukas

One of Canada's best kept secrets, Northland Properties is a family business that operates an impressive portfolio of businesses including restaurants...

#250: Star Alliance - Short Summary Show

18 Jul 2022

Contributed by Lukas

This episode celebrates the 250th episodes of Let's Talk Loyalty! The Star Alliance is an extra-ordinary example of how global partnerships ...

#249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth

13 Jul 2022

Contributed by Lukas

In today’s hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to gr...

#248: Leading Loyalty for Telecoms Giant Verizon

12 Jul 2022

Contributed by Lukas

Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in...

#247: Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professionals (Short Summary Show)

11 Jul 2022

Contributed by Lukas

This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals. From Whatsapp as a messa...

#246: Getting Loyalty Unstuck in 2022

06 Jul 2022

Contributed by Lukas

In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their customers' h...

#245: Tupperware Leveraging Loyalty in Mexico

05 Jul 2022

Contributed by Lukas

Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers. The bran...

#244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show)

04 Jul 2022

Contributed by Lukas

In this summary episode, we discuss our key learnings from our conversation in early 2021 with the CEO of IAG Loyalty Limited, the company that operat...

#243: How Can Loyalty Marketers Support Sustainability Goals?

29 Jun 2022

Contributed by Lukas

Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. But h...

#242: Driving Direct & Indirect Revenue from Loyalty Marketing - Insights from Epsilon’s Loyalty Labs

28 Jun 2022

Contributed by Lukas

Not enough time and attention is devoted to understand the incredible value that loyalty programmes are driving indirectly for organisations – build...

#241: Payback Germany - A World Famous Coalition Program (Short Summary Show)

27 Jun 2022

Contributed by Lukas

Payback is widely respected as one of the most innovative companies in Germany, with over 80 million members in six international markets and an impre...

#240: Collinson's Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region

22 Jun 2022

Contributed by Lukas

In the Asia Pacific region, pioneering brands lead the way for digitally-demanding consumers by personalizing their experiences using big data and art...

#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

21 Jun 2022

Contributed by Lukas

Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. Created init...

#238: Cookies Causing Chaos - with Epsilon's Elliott Clayton (Short Summary Show)

20 Jun 2022

Contributed by Lukas

In January 2020, Google announced that it would no longer support third-party cookies for users of the Chrome browser. What sounded like a massiv...

#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

15 Jun 2022

Contributed by Lukas

Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growt...

#236: David’s Bridal - The World's First "Crowdsourced " Loyalty Program

14 Jun 2022

Contributed by Lukas

David's Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautif...

#235: Subscriptions Driving Restaurant Loyalty in South Africa

13 Jun 2022

Contributed by Lukas

As one of the most exciting loyalty markets in the world, South Africa boasts plenty of compelling concepts and innovative ideas - and this summary sh...

#234: Driving Loyalty in Convenience Retail with Sheetz USA

08 Jun 2022

Contributed by Lukas

Sheetz Inc. is one of North America's fastest-growing convenience store chains, already operating over 600 locations.In this episode of Let’s Talk L...

#233: Etihad Guest - Powerful Propositions Building Emotional Loyalty

07 Jun 2022

Contributed by Lukas

Etihad Guest is a world-leader in airline loyalty, renowned for delivering innovative ideas that delight members in unexpected ways!In today's episode...

#232: Innovation in China with Lagardère Travel Retail (Short Summary Show)

06 Jun 2022

Contributed by Lukas

The global Covid crisis challenged many businesses to the brink of survival, especially in the travel industry. Across airlines, hotels, hospital...

#231: Building Your Program's Profitability - Loyalty's Hidden Potential

01 Jun 2022

Contributed by Lukas

Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in today’s episo...

#230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday

31 May 2022

Contributed by Lukas

When it comes to loyalty programmes in the UK, the gold standard programme that consumers say they love the most is often the Boots Advantage Program....

#229: Coalition Loyalty in Colombia (Short Summary Show)

30 May 2022

Contributed by Lukas

“To make the customer fall in love with the brands.” This is how Alejandro Gonzalez Saul, CEO of Puntos Columbia described the purpose and goal of...

#228: Loyalty Insights from IAG Loyalty

25 May 2022

Contributed by Lukas

The International Airline Group is one of the world's largest airline groups, formed by the merger of British Airways and the Spanish Airline Iberia. ...

#227: Measuring the Value of Loyalty Marketing Investment with Epsilon

24 May 2022

Contributed by Lukas

How do you measure and prove the value of your investment in loyalty marketing?In this episode, we are joined by Brad Macdonald, Vice President of Loy...

#226: Virgin Red - Where Customers Genuinely Come First (Short Summary Show)

23 May 2022

Contributed by Lukas

In today’s short summary episode of Let’s Talk Loyalty, Paula Thomas looked back on her conversation with Virgin Reds Chief Marketing Officer, Kel...

#225: Insights from the "2022 Global Report on Loyalty Marketing & Rewards Programs"

18 May 2022

Contributed by Lukas

In this episode, Łukasz Słoniewski of Comarch joins Let's Talk Loyalty to discuss the "2022 Global Report on Loyalty Marketing & Rewards Program...

#224: Celebrating the Freddie Awards - The "Oscars" of Travel Loyalty

17 May 2022

Contributed by Lukas

The winners of the 2022 "Freddie Awards" have just been announced, the awards created to recognise the gold standard in travel loyalty programs worldw...

#223: Announcing - The Winner of the Loyalty Academy Scholarship is ...

16 May 2022

Contributed by Lukas

The Loyalty Academy is the world's leading loyalty marketing training platform, run by and for loyalty marketers. Let's Talk Loyalty is the world...

#222: Loyalty Leads the Transformation of Albertsons

11 May 2022

Contributed by Lukas

Albertsons is one of the largest food and drug retailers in the United States. In today’s episode, "Let's Talk Loyalty" meets Matthew Stevens, ...

#221: What We've Learned About Loyalty

10 May 2022

Contributed by Lukas

In today’s episode, Paula was joined by fellow podcaster Iain Pringle, to share what we've each learned in our combined five years of podcasting abo...

#220: Aviation Loyalty Program Insights with Evert de Boer (Short Summary Show)

09 May 2022

Contributed by Lukas

In this short summary episode, Paula Thomas looks back on a fascinating conversation with Evert de Boer, Managing Partner of On Point Loyalty, who dis...

#219: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022

04 May 2022

Contributed by Lukas

In this episode, Adam Posner, joins us to talk about his hugely popular "For Love or Money™ Australia" research report and insights for 2022.Adam ex...

#218: Anantara, Avani, Kempinski - Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands

03 May 2022

Contributed by Lukas

The Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels acro...

#217: Insights on Loyalty Innovation with Epsilon (Short Summary Show)

02 May 2022

Contributed by Lukas

In this short summary episode of "Let's Talk Loyalty", we looked back on an episode from early 2021 when we talked about loyalty programmes as they ev...

#216: Everyday Loyalty - Connecting Customers, Members and Merchants

27 Apr 2022

Contributed by Lukas

In this episode, James Berry, Commercial Director, Valuedynamx at Collinson shares game-changing concepts he believes are becoming pivotal for loyalty...

#215: Loyalty Insights from Asia - Speak Like a CEO

26 Apr 2022

Contributed by Lukas

Today's episode of "Let's Talk Loyalty", features LInkedIn loyalty guru and independent loyalty consultant, Henry Christian.Henry has many years of ex...

#214: ENOC's Successful Loyalty Program in the UAE (Short Summary Show)

25 Apr 2022

Contributed by Lukas

In today's short summary show, "Let's Talk Loyalty" looks back on an interview with Suri Singh, Head of Loyalty for Emirates National Oil Company (ENO...

#213: Relaunching The Shangri-La Hotel Rewards Program

20 Apr 2022

Contributed by Lukas

In today's episode, "Let's Talk Loyalty" talks with Kevin Siew, Vice President and Head of Shangri-La Circle, the latest innovation from the Shangri-L...

#212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland

19 Apr 2022

Contributed by Lukas

This episode of "Let's Talk Loyalty" features a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the "Best Loyalty Prog...

#211: Loyalty Programme Liability Modeling (Short Summary Show)

18 Apr 2022

Contributed by Lukas

In this short summary show, "Let's Talk Loyalty" revisited an episode with Len Llaguno, founder of Kyros Insights. Len uses his professional training ...

#210: Digital Consumer Trends for 2022

13 Apr 2022

Contributed by Lukas

Cheetah Digital's 2022 Digital Consumer Trends Index was recently released and reveals what consumers expect from the brands they do business with.&nb...

#209: Loyalty & Awards Conference News for Travel Loyalty Professionals

12 Apr 2022

Contributed by Lukas

The Loyalty & Awards Conference is the largest international loyalty conference for the travel industry.In this episode of "Let's Talk Loyalty", w...

#208: Keeping Customers Happy and Engaged (Short Summary Show)

11 Apr 2022

Contributed by Lukas

In this short summary show, "Let's Talk Loyalty" looks back on an interview with Mark James, the CEO of Customology in Australia who shared some insig...

#207: The "Australian Loyalty Association" Expands and Partners with "Let's Talk Loyalty"

06 Apr 2022

Contributed by Lukas

The "Australian Loyalty Association" (ALA) is the highly respected organisation that provides thought leadership, education and networking opportuniti...

#206: Global Loyalty Academy Workshops in 2022 and FREE Competition to Win

05 Apr 2022

Contributed by Lukas

This episode is all about The Loyalty Academy and the latest updates and in-person workshops to become a "Certified Loyalty Marketing Professional™️...

#205: Loyalty Insights from the IKEA Family Club (Short Summary Show)

04 Apr 2022

Contributed by Lukas

"Let's Talk Loyalty" is today looking back on our conversation with IKEA's global vice president of loyalty, Aaron Mitchell. As one of the world'...

#204: Loyalty Lessons from "USA Convenience Chain of the Year" - Yesway

30 Mar 2022

Contributed by Lukas

Today "Let's Talk Loyalty" talks with one of the leading marketers in U.S. convenience retail, Derek Gaskins, Chief Marketing Officer of Yesway.Yesway...

#203: Groundbreaking Research on What Brits Want From Loyalty

29 Mar 2022

Contributed by Lukas

Today "Let's Talk Loyalty" discusses the latest loyalty insights from a brand new research report, "What Brits Want From Loyalty Programs Now".This co...

#202: Loyalty Insights from Scandinavia (Short Summary Show)

28 Mar 2022

Contributed by Lukas

In this short summary show, I look back on an interview exploring “mindful marketing” and how it relates to loyalty from an interview with Maths M...

#201: Leveraging Known Customer Data to Acquire New Members

23 Mar 2022

Contributed by Lukas

In this episode, we talk with Joseph Taylor, SVP of Strategic Consulting and Operations for Epsilon and hear how to use the data and profiles of your ...

#200: Circle K's Subscription Car Wash Loyalty Programme

22 Mar 2022

Contributed by Lukas

As we celebrate our 200th episode, we discovered the power of subscriptions to drive loyalty in the car wash category in an insightful interview with ...

#199: Loyalty Ideas for Small Companies by Creating Customer Connections (Short Summary Show)

21 Mar 2022

Contributed by Lukas

In today's short show, we review our interview with Ali Cudby, author of "Keep your Customers" and Managing Director of Alignmint Growth Strategies.Fr...

#198: Driving Loyalty Beyond Cookies with Loyalty Expert Billy Loizou

16 Mar 2022

Contributed by Lukas

In today's episode, we talk with one of the most creative and insightful practitioners in the loyalty industry with a deep understanding of business i...

#197: Loyalty Insights from Poland

15 Mar 2022

Contributed by Lukas

Today's guest, Tomasz Makaruk, holds a Ph D in Marketing and has spent more than a decade specialising in loyalty.In this episode, we will hear a comp...

#196: Loyalty Statistics and KPI's for Success (Short Summary Show)

14 Mar 2022

Contributed by Lukas

In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should be measuring, ...

#195: Virgin Red - The Red Thread Connecting the Virgin Brand Globally

09 Mar 2022

Contributed by Lukas

In this episode, we explore the latest lessons from Virgin Red, the loyalty programme for the Virgin group as it continues its impressive global growt...

#194: Air Canada’s Award-Winning Aeroplan Program

08 Mar 2022

Contributed by Lukas

Air Canada has reimagined their points promise, offering flexible and unique rewards unlike any other airline.In this episode, we talk with Derek Whit...

#193: Asia Miles Insights from Cathay Pacific Airways (Short Summary Show)

07 Mar 2022

Contributed by Lukas

In this short summary show, I look back on my 2020 interview with Paul Smitton, CEO of Asia Miles with Cathay Pacific Airways.Paul shared Cathay Pacif...

#192: Talking Loyalty with Tom Peace of The Loyalty People

02 Mar 2022

Contributed by Lukas

Being a professional loyalty professional can be a lonely job in a big corporation, but by growing our network and community through thought leadershi...

#191: Let's Talk Loyalty Bonus Episode - Show Update

01 Mar 2022

Contributed by Lukas

Let's Talk Loyalty is growing in 2022 and I wanted to share a quick update with you about our newest partner which includes more fascinating interview...

#190: Customer-Based Corporate Valuation with Professor Daniel McCarthy (Short Summary Show)

28 Feb 2022

Contributed by Lukas

In this short summary show, I look back on an interview with Assistant Professor of Marketing at Emory University, Dan McCarthy, about key marketing t...

#189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations

23 Feb 2022

Contributed by Lukas

Hong Kong's Cathay Pacific Airways recently celebrated 75 years of flying, and in this episode, we hear about their latest innovations from Paul Smitt...

#188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show)

21 Feb 2022

Contributed by Lukas

In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Vodacom in South Africa.Laun...

#187: Microsoft Rewards - Insights and Ideas

16 Feb 2022

Contributed by Lukas

Microsoft is one of the world’s most successful companies in technology, entertainment and in recent years, a leading platform in gaming. This ...

#186: Loyalty Programmes as Media Owners (Short Summary Show)

14 Feb 2022

Contributed by Lukas

In this short summary episode, I am looking back on a fascinating episode I conducted with Jonathan Hopkins of Sonder Media, all about the revenue pot...

#185: Create Emotional Loyalty With Points For Good

09 Feb 2022

Contributed by Lukas

Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose. Started in I...