Closing Time: quick insights from sales & marketing experts
Episodes
Sales and marketing misalignment: How RevOps and culture can help fix it -- part 2 with Jeff Davis
15 Dec 2025
Contributed by Lukas
Sales and marketing misalignment is one of the biggest (and most expensive) problems facing modern go-to-market teams. It slows down deals, creates in...
Three brands, three GTM motions, one playbook: Inside Unbounce's multi-brand paid media strategy -- with Unbounce's Alexa Tsongranis
08 Dec 2025
Contributed by Lukas
Running a paid media strategy for one brand is tough. Running it for three—with entirely different go-to-market motions—is a whole new level of co...
The 4 levers of B2B sales negotiation that protect margin and build trust -- with Todd Caponi
01 Dec 2025
Contributed by Lukas
B2B sales negotiation doesn't have to feel like a high-pressure personality shift the moment a customer says "yes." Too often, sellers tense up, chang...
How to launch a high-impact B2B field marketing strategy without blowing your 2026 budget -- with Jonathan Kazarian
17 Nov 2025
Contributed by Lukas
Events are back and bigger than ever. Whether you're new to events or scaling an existing program, this episode is packed with tips to launch or impro...
The ecommerce holiday marketing strategy to drive more sales in Q4 -- with Webistry's Jonathan Naccache
10 Nov 2025
Contributed by Lukas
A strong holiday marketing strategy can make or break your Q4. November and December drive over $1 trillion in ecommerce spending, with conversions sp...
CRM implementation best practices that drive sales efficiency and maximize ROI -- with CRM consultant Vanessa Hunt
03 Nov 2025
Contributed by Lukas
Getting CRM implementation right is one of the biggest levers for improving sales performance and efficiency. Yet many teams struggle to select the ri...
Sales and marketing alignment: What it really takes to operationalize it -- with Jeff Davis
27 Oct 2025
Contributed by Lukas
Sales and marketing alignment is one of the most persistent challenges for go-to-market leaders. While most teams say they're aligned, the reality oft...
How to boost Google ads ROI with landing page message match -- with Barry Buckman
20 Oct 2025
Contributed by Lukas
You've built a great ad campaign—but if your landing page doesn't match your ad message, you're losing conversions before they even start. In this e...
Lead handoff mistakes that are leaking revenue (and how to plug them) -- with Adam Lundquist
13 Oct 2025
Contributed by Lukas
You've done a great job getting landing page visitors to convert—but what happens after the form fill? The lead hand-off between marketing and sales...
Still selling to everyone? Why firmographic sprints in sales help build momentum & confidence -- with Todd Caponi
06 Oct 2025
Contributed by Lukas
Trying to be everything to everyone rarely works in B2B sales. Many teams start with a horizontal sales strategy—going after anyone who could use th...
From SEO to GEO: How marketers can optimize for AI search -- with Anthony Chiaravallo
29 Sep 2025
Contributed by Lukas
Are you ready for the next generation of search? AI search is coming…now. About 2.5% of searches are currently run on sites like ChatGPT, but the ex...
How Viva consulting firm increased conversion rates by 7.5% with Unbounce -- with Viva consulting firm
22 Sep 2025
Contributed by Lukas
What happens when a fast-growing consulting firm removes the bottlenecks in their marketing workflow? For Viva Executive Assistants, the results were ...
The sales mindset shift: Coaching your team from the WAR room to the WIN room -- with Jaime Diglio
15 Sep 2025
Contributed by Lukas
Can a sales mindset shift unlock better performance? According to today's guest on Closing Time, the answer is a resounding yes. Join Jaime Diglio, Fo...
The rise of fractional go-to-market leadership (and how to become one) -- with Sangram Vajre
08 Sep 2025
Contributed by Lukas
Ready to make the leap from W-2 to 1099? As the global macroeconomic environment continues to shift, gig work is becoming more and more common. And if...
7 types of marketing attribution explained (and how to choose the right one) -- with LeadsRx's Larry Todd
01 Sep 2025
Contributed by Lukas
Most marketers understand the basics of attribution. First touch. Last touch. Maybe even multi-touch. But here's the thing: there are seven different ...
Hiring B2B sales reps? 6 traits to look for and the interview questions to ask -- with Kevin Gaither
25 Aug 2025
Contributed by Lukas
All sales leaders want to make good sales hires. But what defines "good?" In this week's episode of Closing Time, Kevin Gaither, CEO of InsideSalesExp...
Creating a culture of outbound sales within your team -- with Marcus Chan
18 Aug 2025
Contributed by Lukas
Inbound and referral leads can fuel growth in B2B—but when your team masters outbound sales, results can skyrocket. But is outbound still possible i...
Is sales leadership at a bootstrapped company the right move for you? -- with Louie Bernstein
11 Aug 2025
Contributed by Lukas
Working in sales leadership at a bootstrapped company is much different than a PE or venture-backed company. Bootstrapped means "unfunded"—built usi...
The global watercooler for B2B: How to leverage LinkedIn influencer marketing to drive revenue -- with Aneesh Lal
04 Aug 2025
Contributed by Lukas
When you think of influencers on social media, Instagram and TikTok likely come to mind. But big growth is happening with influencer marketing on Link...
LinkedIn video strategy for GTM leaders & executives who want to stand out -- with Devin Reed
28 Jul 2025
Contributed by Lukas
LinkedIn video is an untapped goldmine for executives and go-to-market leaders looking to build trust, amplify brand reach, and engage customers, team...
5 ways B2B marketers can justify brand spend to their CFO -- with Patrick Cumming
21 Jul 2025
Contributed by Lukas
Do you speak CFO? It's a skill every marketer needs to master—fast. There's often a gap between marketers who want to invest in brand (because they ...
5 ways AI helps B2B salespeople waste less time (and close more deals) -- with Jeeva.ai's Gaurav Bhattacharya
14 Jul 2025
Contributed by Lukas
Did you know that up to 72% of a salesperson's time is spent on admin tasks instead of selling? You've heard a lot of ideas about how AI will disrupt ...
7 tips to accelerate pipeline velocity and compress your sales cycle -- with 30 Minutes to President's Club's Nick Cegelski
07 Jul 2025
Contributed by Lukas
Time kills deals. We all know it. Yet, in 2025, slow-moving pipelines and endless sales cycles are more common than ever. Buyers have more power, more...
The rise of Gen Z sales reps and how to adapt as a leader -- with Tony Morando
26 Jun 2025
Contributed by Lukas
Gen Z sales reps are entering the workforce fast—and sales leaders need to be ready. By 2030, the U.S. Bureau of Labor Statistics projects that Gen ...
How to grow your agency in an uncertain economy (with offensive + defensive strategies) -- with Jon Morris
09 Jun 2025
Contributed by Lukas
The North American economy is uncertain, so what should your agency be doing to stay profitable and keep growing? In this episode of Closing Time, we ...
7 tips to improve open rates on your marketing email nurtures -- with Jack Kosakowski
02 Jun 2025
Contributed by Lukas
Email fatigue is real—and it's hitting B2B marketers hard in 2025. With inboxes flooded by AI-generated outreach, outdated content, and automation o...
What are the key metrics for measuring your landing pages and websites? -- with Jennifer Denney
26 May 2025
Contributed by Lukas
Do you know the scroll rate or the engagement rate on your landing pages and website? Google does, and they are using those metrics to determine how y...
How to use AI to accelerate product-led growth -- with Dave Boyce
19 May 2025
Contributed by Lukas
Product-led growth thrives when customers can explore, try, and succeed—without ever needing to talk to sales. But designing that seamless, self-ser...
Are LinkedIn Ads Working? How to Attribute Pipeline and Results (Even When It's Not Obvious) -- with Deivis Rupslaukis
12 May 2025
Contributed by Lukas
How do you know if LinkedIn is really influencing your pipeline? Val Riley sits down with Deivis Rupslaukis, founder of DERU Digital, to explore pract...
From Click to Conversion: How to Motivate Customers at Each Phase of the Buyer's Journey -- with Jon MacDonald
05 May 2025
Contributed by Lukas
What really drives a customer to click, convert, and come back? This week on Closing Time, we're joined by Jon MacDonald—founder of The Good and aut...
Revenue, Renewals, and the Evolving Role of Customer Success -- with Kristi Faltorusso
28 Apr 2025
Contributed by Lukas
Do your customer success managers assist customers? Yes. But do they also handle renewals? Upsells? Expansion? Cross-sell? If it feels like every comp...
Gaming LinkedIn for Sales? Authenticity Still Wins the Long Game -- with Tim Davidson
21 Apr 2025
Contributed by Lukas
You saw the LinkedIn beef between Apollo.io and Seamless.ai—but did you catch that LinkedIn shut them both down? Media platforms hold the power, an...
The Right Way (and the Wrong Way) to Use AI in B2B Sales -- with Nick Caruso
14 Apr 2025
Contributed by Lukas
AI is transforming sales—but not everyone's doing it right. In this episode of Closing Time, Nick Caruso, CRO at KnowledgeNet.ai, joins us to break ...
Power your Outbound Sales with These 7 Buying Signals -- with Jed Mahrle
07 Apr 2025
Contributed by Lukas
Pipeline looking thin? Sitting back and hoping for inbound leads won't cut it—not in today's market. Top-performing reps know that building a predic...
Beyond Cold Outreach: 4 Smarter (and Cheaper) Ways to Generate Pipeline -- with Sell Better's Chris Merrill
31 Mar 2025
Contributed by Lukas
Think cold calls and cold emails are your only shot at generating pipeline on a tight budget? Think again. In this episode of Closing Time, Chris Merr...
Google's New Ad Updates & How to Optimize Landing Pages for Higher ROI -- with Tas Bober
17 Mar 2025
Contributed by Lukas
Hot off the Google press...if your landing page content doesn't match your ad AND if it doesn't have navigation, your ad might not even get served (no...
B2B Influencers Are Here—How Marketers Can Leverage Them to Drive Results -- with Robyn Nissim
10 Mar 2025
Contributed by Lukas
If you think influencers are just for B2C marketing, think again. B2B buyers are still people—and people trust people more than ads. Enter B2B influ...
Why "Connect-to-Market" is the New "Go-to-Market" -- with Casey Cheshire
04 Mar 2025
Contributed by Lukas
Are you truly connected to your customers? Too many marketers think they know their buyers—but can you name seven of your customers by first and las...
Stop the Excuses! How to Master Outbound Sales in 2025 -- with Troy Munson
24 Feb 2025
Contributed by Lukas
It's cold season—cold calling, that is. And while we're at it, let's toss in cold emails too. If you're a sales rep waiting around for inbound leads...
How to Hire a Fractional CMO (And What to Expect) -- with Andrew Dod
17 Feb 2025
Contributed by Lukas
Hiring a Chief Marketing Officer (CMO) is a big commitment—especially for growing companies that may not have the budget for a full-time executive. ...
How to Manage Your Sales Pipeline Like a President's Club Seller -- with 30mpc's Nick Cegelski
03 Feb 2025
Contributed by Lukas
A messy pipeline doesn't just frustrate your sales leader—it kills deals. When sellers don't have a clear picture of where each opportunity stands, ...
How (And When) to Hire a Marketing Agency vs. In-house -- with Brianna Doe
27 Jan 2025
Contributed by Lukas
Hiring your first marketing agency? Get prepared now. In this episode of Closing Time, we break down everything you need to know before making the lea...
Discounting Dangers: How to Keep Deals Moving Without Discounting in B2B Sales
20 Jan 2025
Contributed by Lukas
Discounting in B2B sales is one of the quickest ways to erode trust and credibility—so why does it happen so often? In this episode of Closing Time,...
Lights, Camera, Sell: Finding Success with Video Prospecting in 2025 (Plus Tips From Improv Comedy) -- with Chris Bogue
13 Jan 2025
Contributed by Lukas
Still waving a whiteboard in desperation on your sales videos? Or kicking off with a screen share in your intro? Let's leave those habits in 2024. Chr...
How to Get SaaS Pricing Right (and What Most Companies Get Wrong) -- with Bill Wilson
06 Jan 2025
Contributed by Lukas
Pricing a SaaS offering is probably the hardest issue most leadership teams will tackle. In this episode of Closing Time, we sit down with Bill Wilson...
Don't Just Start Another B2B Podcast—Turn It Into a Media Brand for Real ROI -- with MarTech's Ben Shapiro
16 Dec 2024
Contributed by Lukas
No matter your industry, media isn't optional—it's essential to your go-to-market strategy. Think launching a B2B podcast is enough to check the med...
Your CRM Buying Guide: Avoiding Pitfalls, Planning for Growth, and Driving Adoption -- with CRM consultant Jason Kramer
09 Dec 2024
Contributed by Lukas
Few decisions shape your business quite like choosing a CRM. That's why you need a solid CRM buying guide to steer you clear of the pitfalls. Meet Jas...
Why Fractional Sales Leadership Could Be Your Next Big Career Move -- with Louie Bernstein
02 Dec 2024
Contributed by Lukas
Is fractional sales leadership right for you? In this episode of Closing Time, LinkedIn Top Voice and fractional sales leader Louie Bernstein shares w...
Making Sales Frameworks Work For You (Not the Other Way Around) -- Part 2 with Jeff Bajorek
18 Nov 2024
Contributed by Lukas
With so many sales frameworks to choose from, it's easy to get lost in the rules and lose sight of what makes each approach effective. We met Sales Co...
4 Top Sales Methodologies: Which Fits Your Organization Best? -- with Jeff Bajorek
11 Nov 2024
Contributed by Lukas
Challenger vs. Sandler vs. Miller-Heiman vs. MEDDICC. How do you choose a sales methodology? In this episode of Closing Time, we welcome Sales Coach J...
Redefining Marketing: Customer-Centric Strategies for Agency Growth in 2025 -- with Marketbridge's Tony Mohr
04 Nov 2024
Contributed by Lukas
Today's most successful agencies know that real growth comes from putting the customer at the center of every strategy. But shifting to a truly custom...
What is Sales Enablement? And Why You Need the Function in Your Organization -- with Databrick's Danny Wasserman
28 Oct 2024
Contributed by Lukas
The stigma is gone when it comes to sales enablement. Once the red-headed stepchild, sales enablement has grown into a key part of a successful go-to-...
How to Lead Your Sales Team Through the Chaos of Mergers and Acquisitions -- with Epassi's Pete Briggs
21 Oct 2024
Contributed by Lukas
Mergers and acquisitions are seemingly everywhere. The latest Deal Barometer forecasts that the 2024 US corporate M&A deal volume will increase by 20%...
Buffalo Computer Graphics' Journey to Successful CRM Adoption and Customization | Customer Spotlight
14 Oct 2024
Contributed by Lukas
Successful CRM adoption can make or break a company's ability to streamline processes and improve team efficiency, but it doesn't stop there—customi...
How to Get Marketing Attribution Right in 2025 -- with LeadsRx's Larry Todd
07 Oct 2024
Contributed by Lukas
When marketers get marketing attribution right, it opens up a whole new world to them in terms of finding efficiency with spending. However, the compl...
How to Climb the Sales Career Ladder - Enterprise Edition -- with Craig Surgey
30 Sep 2024
Contributed by Lukas
You know you've arrived as a sales professional when you have repeatable business as an enterprise seller. Large deal sizes and a 7-figure W2…you've...
Sales, Comedy, and Coping: The Role of Humor in B2B Sales -- with Tom Boston
23 Sep 2024
Contributed by Lukas
There's nothing funny about sales…or is EVERYTHING funny about sales? That's the question for this week's Closing Time guest, Tom Boston. The daily ...
The Key to Creating Landing Pages That Convert? See Data From the 2024 Conversion Benchmark Report
16 Sep 2024
Contributed by Lukas
Simple copy wins now more than ever. That's what data from Unbounce, the global leader in landing page creation and optimization software, showed in t...
From Minimal Viable Product to Market Domination: The 6 Pillars of Growth for SaaS Startups -- with Stijn Hendrikse
09 Sep 2024
Contributed by Lukas
Getting your startup from the minimum viable product (MVP) to unicorn status doesn't happen by chance. In this episode of Closing Time, we meet Stijn ...
Entering the Buyer-Led Growth Era (& How it Impacts Your Go-to-Market Motions) -- with Sean Piket
02 Sep 2024
Contributed by Lukas
You've heard of the six go-to-market motions, but there's a new kid on the block...buyer-led growth. Meet Sean Piket, a fractional CRO and founder of ...
The 10 Commandments of Daily Sales Success -- with Kevin "KD" Dorsey
26 Aug 2024
Contributed by Lukas
B2B sales has never been more of a challenge than it is today—buying committees are complex, sales cycles are long, and buyers are inherently risk-a...
How to Sell to Mid-Sized Businesses -- with Insightly & Unbounce CEO Steve Oriola
19 Aug 2024
Contributed by Lukas
Many businesses aspire to move upmarket to enterprise, but there's a catch—long, sometimes painfully long, deal cycles and demanding customers can m...
The LinkedIn Advantage: How to Break Through the Noise and Increase Win Rates -- with Morgan Ingram
12 Aug 2024
Contributed by Lukas
You can't argue with the data—today's business leaders are on LinkedIn, networking and building relationships with sales reps like you. In this epis...
Beyond the Grind: Tools to Avoid Sales Burnout & Reach Peak Performance -- with Jordan Benjamin
05 Aug 2024
Contributed by Lukas
It's a new month/quarter, and you are back to zero again. Staying motivated in any role is difficult, but it's even more so in B2B sales. In this epis...
Avoiding the Trial Trap: How to Leverage Free Trials in Sales Cycles (& Close More Deals) -- with Salman Mohiuddin
29 Jul 2024
Contributed by Lukas
Free trials can be a double-edged sword in B2B sales. While they offer prospects a hands-on experience with your product, they can also lead to prolon...
5 Costly Mistakes New Sales Leaders Make (And How to Sidestep Them) -- with Meg Peterson
22 Jul 2024
Contributed by Lukas
It's midway through 2024, and you're a new sales leader…congratulations! Now you've got to get to work. The current and future state of the organiza...
Gated vs. Ungated Content…What's the Real Answer for B2B Marketers? -- with Anthony Kennada
15 Jul 2024
Contributed by Lukas
To gate or not to gate? Or "Gate-gate." Either way, this is a controversial topic in B2B marketing. In this episode of Closing Time, we welcome Anthon...
The Power of Positivity: Boosting Sales with a Positive Mindset -- with Neil Rogers
08 Jul 2024
Contributed by Lukas
Sales reps often get tangled in complex tactics, losing sight of the basics that truly matter. But in today's competitive market, what really stands o...
Is Your Brand in Crisis Mode? Key Insights from the 2024 B2B Buying Disconnect Report -- with TrustRadius' Allyson Havener
24 Jun 2024
Contributed by Lukas
Sales cycles taking longer. More people on buying committees. It's not your imagination – B2B sales is getting more difficult for both vendors and b...
Show Me You Know Me: Mastering Personalization in Sales Outreach -- with Sam McKenna
17 Jun 2024
Contributed by Lukas
Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal. Sam McKenna, CEO of #sams...
Driving Success with a Scalable CRM: How American Truck Training Scaled to Millions with Insightly | Customer Spotlight
10 Jun 2024
Contributed by Lukas
Ready to take your business to new heights? One of the biggest roadblocks to growth can be outdated tools that can't keep up with your ambition. This ...
Self-Sourcing Pipeline: How to Empower & Enable AEs to do More Outbound -- with Jason Bay
03 Jun 2024
Contributed by Lukas
Sure, getting leads from marketing is great. Leads served up from your SDR team? We love it! But real revenue growth happens when AEs are also self-so...
A/B Testing & Optimization Tips to Increase Web Conversion Rates -- with Spiralyze's Sahil Patel
28 May 2024
Contributed by Lukas
Small changes...BIG results. If you want to grow your business, spending money on getting more web traffic may seem like the right move. However, Sahi...
5 Discovery Questions to Double Deal Size & Shorten Sales Cycle -- with Krysten Conner
20 May 2024
Contributed by Lukas
Quality discovery questions separate good sales reps from great ones. In this episode of Closing Time, Chip House welcomes Krysten Conner, a sales coa...
From Spreadsheets to Success: Why Insightly is the Best CRM for Nonprofit Business UK Screen Alliance | Customer Spotlight
13 May 2024
Contributed by Lukas
If you're not directly serving clients or customers, then what's the point of having a CRM? Nonprofit companies, especially in dynamic industries like...
Is the Party Over for SaaS? How SaaS Buying is Changing and Why Platforms are Winning -- with Eric Christopher
06 May 2024
Contributed by Lukas
It doesn't seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever. W...
🎉 100th Episode: The End of the Line for Cold Calling (& What's Replacing it) -- with Sam McKenna
29 Apr 2024
Contributed by Lukas
Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure ...
Community is the New Marketing: Using Internal and External Communities in B2B to Support Sales Growth -- with Simon Severino
22 Apr 2024
Contributed by Lukas
How does fostering internal and external communities in B2B help drive sales? Organizations that build an internal community around sellers to boost e...
Why Insightly is the Best CRM for Manufacturing Business Moduflex | Customer Spotlight
15 Apr 2024
Contributed by Lukas
Is your manufacturing business bogged down by manual data entry and slow processes? You're not alone—many manufacturers still use spreadsheets or le...
Dreamers, Doers, and Drivers (Types of Leaders) – What They Are and Why You Need All Three in SaaS -- with Sangram Vajre
08 Apr 2024
Contributed by Lukas
If you're familiar with the 5 love languages, you know they are about how you love and want to be loved. Well, the dreamer-doer-driver model takes tha...
How to write sales email cadences that get opened (and replied to!) -- with #samsales' Kimberly Collins
01 Apr 2024
Contributed by Lukas
If you're still 'feature dumping,' we need to talk. It's time to start writing sales email cadences that make an impact and generate a response. In th...
Branding Your Way into B2B Buyer's Initial Consideration Set -- with Jess Cook
25 Mar 2024
Contributed by Lukas
If your company is not in a B2B buyer's initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that y...
How Healthcare Business, NeuLine Health, Uses Insightly's HIPAA-Compliant CRM -- Customer Spotlight Edition
18 Mar 2024
Contributed by Lukas
Running a successful healthcare business requires top-notch service and unwavering security. In this customer spotlight edition of Closing Time, Neuli...
To Win vs. The Status Quo – Your Talk Track for Selling to Buying Committees -- with Doug Landis
11 Mar 2024
Contributed by Lukas
In today's SaaS purchasing climate, you are more likely than ever to be dealing with a buying committee. And those committees are getting larger. What...
Beyond the SKO: Future-Proofing Your Sales Approach -- with Challenger's Geoff Hendricks
04 Mar 2024
Contributed by Lukas
Sales kick-off season is upon us. Whether yours is virtual or live and in-person, get ready to be inspired. Geoff Hendricks of Challenger joins Closin...
How to Personalize at Scale: Writing for the Masses vs. Writing to Doris -- with Ann Handley
19 Feb 2024
Contributed by Lukas
Imagine a world where you craft each piece of content, every email, and all sales pitches with one specific individual in mind. Sounds time-consumin...
How to Optimize the B2B Buyer Experience and Improve Wins Rates in 2024 -- with SalesReach.io's Josh Fedie
12 Feb 2024
Contributed by Lukas
B2B buyers now spend 80% or more of their journey alone before engaging with a salesperson. So, when they do finally engage with sales, they expect mi...
How to Incorporate AI into Your Sales Process (& Avoid its Dark Side) -- with Ross Simmonds
05 Feb 2024
Contributed by Lukas
The future of B2B sales is here, and it's powered by AI. As a salesperson, what features and functions of day-to-day AI do you need to be aware of? In...
How to De-risk the Purchase Process for Your Buyers and Avoid FOFU (Fear Of F***ing Up) -- with Dale Harrison
29 Jan 2024
Contributed by Lukas
You've heard the saying, "No one ever got fired for buying IBM," but do you know the psychology behind it? B2B sales reps often focus on how their sol...
AI-Driven Authenticity: How Sellers & Marketers Can Use AI to Foster Genuine Connections -- with Ann Handley
22 Jan 2024
Contributed by Lukas
What if AI has really just given us the ability to create mediocrity at scale? That doesn't actually help sellers or marketers write impactful emails ...
Efficient Growth: Using Marketing Sprints to Grow Faster while Spending Less -- with Brendan Hufford
16 Jan 2024
Contributed by Lukas
Is your team trapped in the inefficient cycle of 'checkbox marketing?' Quarterly webinar—check. Monthly newsletter—check. Weekly blog post—check...
Content Marketing in 2024: Putting the "Marketing" Back in Content Marketing -- with Ross Simmonds
08 Jan 2024
Contributed by Lukas
Content marketing in 2024 looks different than it did in recent years. Why? Because the value of content marketing in B2B has been proven, so it's no ...
Flipping the Script: How to Get Started with Cold Calling & Enjoy it! -- with Daisy Chung
02 Jan 2024
Contributed by Lukas
How can you be creative, have fun, and let your personality shine in sales? Would you believe it's by cold calling more? In this episode of Closing Ti...
Influence vs. Influencer Marketing: How to Harness Real Influence That Drives Meaningful Impact -- with Matt Brown
19 Dec 2023
Contributed by Lukas
When you hear the word 'influence,' who do you think of? The person on LinkedIn with 100k followers? The SaaS company that hires a thought leader to a...
How to teach CSM and Sales Reps to ask disruptive questions and just $TFU -- with Bob London
12 Dec 2023
Contributed by Lukas
Talking less and listening more—a proven method to increase win rates among B2B sellers, and a mantra all GTM leaders want their sales and customer ...
Does Brand Awareness Work in B2B? Here's How to Prove it Does to Your CFO -- with Dale Harrison
05 Dec 2023
Contributed by Lukas
The data doesn't lie: If you are not in the consideration set for a buyer before they begin their buying journey, you have less than a 5% chance of cl...
How to Choose (and Pivot Away From) Go-to-Market Motions -- with MRP's Chris Rack
28 Nov 2023
Contributed by Lukas
When is the right time to review your go-to-market motions for effectiveness? When is a change of motions in order? Many go-to-market leaders get this...
4 Tips to Help B2B Sellers Increase ACV (Average Contract Value) -- with Hannah Ajikawo
21 Nov 2023
Contributed by Lukas
Increasing Average Contract Value (ACV) can help your business grow faster while staying efficient. Think of it this way: all deals take time, but a $...
Random Acts of Marketing: Move Past it to Make Your B2B Marketing Strategy Work FOR You -- with Jennifer Zick
14 Nov 2023
Contributed by Lukas
Your company is on a roll; you're selling your product and beginning to expand, but you're struggling to align on what to do next. How do you decide o...
Marketing on a Budget: 3 Cost-Effective Ways to Conduct Audience Research -- with Rand Fishkin
07 Nov 2023
Contributed by Lukas
Can you afford to do audience research? The better question may be, can you afford NOT to? Most marketers are doing typical market research right, but...