Marketing School - Digital Marketing and Online Marketing Tips

Why Brands Will Need an NFT Strategy Long-Term #1873

30 Sep 2021

Contributed by Lukas

In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a co...

NFTs Are Exploding and How Eric Accidentally Made $230k on One #1872

29 Sep 2021

Contributed by Lukas

In episode #1872, Neil and Eric discuss NFTs; what they are, and why they’re exploding. We also hear about how Eric accidentally made $230k of his N...

Is a LinkedIn Following Worth Chasing? #1871

28 Sep 2021

Contributed by Lukas

In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they mi...

One Tool to Make You Write Well And Efficiently #1870

27 Sep 2021

Contributed by Lukas

One Tool to Make You Write Well And Efficiently In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's ...

Is Dressing to Impress is Important When Working Remotely #1869

26 Sep 2021

Contributed by Lukas

In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important t...

5 CRO Tips to Convert E-commerce Sites #1868

25 Sep 2021

Contributed by Lukas

In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your im...

5 Interesting Rules We Follow With Our Marketing #1867

24 Sep 2021

Contributed by Lukas

In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of to...

7 Ways to Gamify Your Social Media and Gain A Following #1866

23 Sep 2021

Contributed by Lukas

In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creati...

5 Reasons Why Branding Is So Important #1865

22 Sep 2021

Contributed by Lukas

5 Reasons Why Branding Is So Important In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every bi...

How to Find The One Piece of Content That Will Change Your Marketing #1864

21 Sep 2021

Contributed by Lukas

In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this...

Our Favorite PPC Hack That Few Seem to Use #1863

20 Sep 2021

Contributed by Lukas

In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean t...

7 Lessons From Interviewing Podcast Guests #1862

19 Sep 2021

Contributed by Lukas

In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know...

What Strategy Wins? SEO, CRO, or PPC #1861

18 Sep 2021

Contributed by Lukas

In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose fr...

How To Maximize Your Engagement on Twitter #1860

17 Sep 2021

Contributed by Lukas

In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement,...

How To Maximize Your Engagement on LinkedIn #1859

16 Sep 2021

Contributed by Lukas

In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in t...

Should You Quit When You Feel Overwhelmed? #1858

15 Sep 2021

Contributed by Lukas

In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know wha...

How to Gather Customer Insights #1857

14 Sep 2021

Contributed by Lukas

In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equa...

Where to Find Inspiration For Your Creatives #1856

13 Sep 2021

Contributed by Lukas

In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often get...

When Is the Right Time to Start Advertising On A New Platform #1855

12 Sep 2021

Contributed by Lukas

In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, y...

5 Skills You Need To Run a Digital Marketing Agency #1854

11 Sep 2021

Contributed by Lukas

In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain att...

How to Set Goals Ranging from Entry Level to the Lead Team #1853

10 Sep 2021

Contributed by Lukas

In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, e...

How to Structure Your Blog in 2021 #1852

09 Sep 2021

Contributed by Lukas

In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital...

What Marketing Channels Are Truly Free? #1851

08 Sep 2021

Contributed by Lukas

In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many s...

What Neil and Eric Learned From Being On TV #1850

07 Sep 2021

Contributed by Lukas

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous b...

What Neil Learned From TV Ads #1849

06 Sep 2021

Contributed by Lukas

In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make cho...

Should You Buy or Build A Business #1848

05 Sep 2021

Contributed by Lukas

In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is o...

Nifty Ways To Vet The Best Marketers Before Hiring Them #1847

04 Sep 2021

Contributed by Lukas

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a...

How To Adapt If Your Market is Getting Saturated #1846

03 Sep 2021

Contributed by Lukas

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky...

Cold Emails That Have Worked On Us #1845

02 Sep 2021

Contributed by Lukas

In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between a...

Is M&A a Reliable Growth Channel? #1844

01 Sep 2021

Contributed by Lukas

In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buyi...

Mistakes That Neil and Eric Made While Growing Their Software #1843

31 Aug 2021

Contributed by Lukas

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned ...

Mistakes That Neil and Eric Made While Growing Their Agencies #1842

30 Aug 2021

Contributed by Lukas

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how...

This is Where The Future of Course Creating is Going #1841

29 Aug 2021

Contributed by Lukas

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that...

How to Write Quick, Effective Cold Emails That Convert #1840

28 Aug 2021

Contributed by Lukas

In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than yo...

The Pros and Cons of Batching Content #1839

27 Aug 2021

Contributed by Lukas

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with th...

How to Bring in Customers Without Using Bait #1838

26 Aug 2021

Contributed by Lukas

In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your pr...

How to Use SEO to Figure Out Customer Needs #1837

25 Aug 2021

Contributed by Lukas

In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using ...

Day in the Life of a Newbie SEO #1836

24 Aug 2021

Contributed by Lukas

In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands d...

What's New with Ubersuggest #1835

23 Aug 2021

Contributed by Lukas

In episode #1835, Neil and Eric talk about what's new with Neil's software, Ubersuggest. We hear about some of the recently released features and also...

What's New with ClickFlow #1834

22 Aug 2021

Contributed by Lukas

In episode #1834, Neil and Eric discuss what's new with Eric's product, ClickFlow. We hear about some of the new features and find out what's in the p...

Would You Rather Buy Pinterest Ads or Snapchat Ads? #1833

21 Aug 2021

Contributed by Lukas

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the ...

How Neil and Eric Would Do Twitter If They Focused On It #1832

20 Aug 2021

Contributed by Lukas

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the t...

3 Quick Copy Fixes For A Better Conversion Rate #1831

19 Aug 2021

Contributed by Lukas

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taki...

How Many Marketing Channels Is Too Many At A Time? #1830

18 Aug 2021

Contributed by Lukas

In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnic...

It’s Not Just You, Everyone’s Web Traffic Is Down #1929

17 Aug 2021

Contributed by Lukas

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While a...

3 Fractional Marketing Roles to Hire For #1828

16 Aug 2021

Contributed by Lukas

In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may s...

3 Creative Ways to Use YouTube for Traffic #1827

15 Aug 2021

Contributed by Lukas

In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine...

How to Meet Billionaires (The Easy Way) #1826

14 Aug 2021

Contributed by Lukas

In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most...

How to Grow Your Podcast Consistently #1825

13 Aug 2021

Contributed by Lukas

In episode #1825, we give you top tips for growing your podcast. Out tips cover the basics such as recording and posting consistently. We also talk ab...

5 Unorthodox Ways to Get More Backlinks #1824

12 Aug 2021

Contributed by Lukas

In episode #1824, we give you five lesser-known ways to get more backlinks. Listen in and hear strategies for building partnerships with people who li...

When Should You Continue, Pause, or Scrap a Marketing Campaign #1823

11 Aug 2021

Contributed by Lukas

In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campai...

You Should Spend 90% of Your Time Focused on This #1822

10 Aug 2021

Contributed by Lukas

In episode #1822, we talk about why you should spend 90% of your time on recruiting. The fact of the matter is that if your goal is to grow as fast as...

How to Segment Your Email List for Maximum Response #1821

09 Aug 2021

Contributed by Lukas

In episode #1821, Neil and Eric discuss the value of segmenting your email list. Because you want to get the right message to the right people, this i...

How to Produce 5 Pieces of Content a Day #1820

08 Aug 2021

Contributed by Lukas

In episode #1820, Neil and Eric talk about how you can produce five pieces of content per day. Although this may sound impossible, it is a lot easier ...

How To Counteract SEO Traffic Drops #1819

07 Aug 2021

Contributed by Lukas

In episode #1819, Neil and Eric talk about what to do when there is an SEO traffic drop. While you may panic when this happens, if you are doing thing...

The Best Way to Monetize Your Email List in 2021 #1818

06 Aug 2021

Contributed by Lukas

In episode #1818, Neil and Eric share the best way to make money from your email list. While you might think you need some complicated strategy, keepi...

How to Make $5,000+_mo from Podcasting With a Small Audience #1817

05 Aug 2021

Contributed by Lukas

In episode #1817, Neil and Eric share some actionable tips on how you can make an income from a small podcast audience. You don't have to have a milli...

Should You Even Start a Blog Today #1816

04 Aug 2021

Contributed by Lukas

In episode #1816, Neil and Eric discuss whether you should start a blog at this moment in time. You might be surprised by what you hear, so tune in to...

5 Underrated Marketing Lessons We Wish Schools Taught Better #1815

03 Aug 2021

Contributed by Lukas

In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable l...

How Neil & Eric Would Grow Their YouTube Channels In A Perfect World #1814

02 Aug 2021

Contributed by Lukas

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is aroun...

Conferences Are Coming Back. Here's How To Make The Most Of Them #1813

01 Aug 2021

Contributed by Lukas

In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the ...

Why So Few People Finish Courses (And How to Make Yours Pop) #1812

31 Jul 2021

Contributed by Lukas

In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not ...

Where To Hire The Best Marketers For The Rest of 2021 #1811

30 Jul 2021

Contributed by Lukas

In episode #1811, we tell you our strategies for hiring the best marketers. You don’t have to be the best marketer in the world but as long as you l...

Why You Need to Go Talk to Potential Customers Instead of Reading #1810

29 Jul 2021

Contributed by Lukas

In episode #1810, Neil and Eric share the value of talking to your customers to learn more. Yes, reading is important, but getting your hands dirty an...

How Big is Facebook Going to Get? #1809

28 Jul 2021

Contributed by Lukas

In episode #1809, Neil and Eric talk about how big they expect Facebook to become. As the fastest company to reach a trillion-dollar valuation, Facebo...

When to Seriously Consider Dropping Out of College #1808

27 Jul 2021

Contributed by Lukas

In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is n...

3 AI Tools to Make Your Marketing More Efficient #1807

26 Jul 2021

Contributed by Lukas

In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to anal...

Why You Should Work for a Marketer Before You Become an Entrepreneur #1806

25 Jul 2021

Contributed by Lukas

In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge...

How Big Clients Can Break Your Business #1805

24 Jul 2021

Contributed by Lukas

In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with...

4 Marketing Traits to Emulate from Businesses like Amazon #1804

23 Jul 2021

Contributed by Lukas

In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things...

Why Marketers Should Be Angel Investors #1803

22 Jul 2021

Contributed by Lukas

In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial...

Student Athletes Can Now Make Money Through Endorsements (Here's What That Means) #1802

21 Jul 2021

Contributed by Lukas

In episode #1802, we talk about how student athletes can now make money through endorsements, and what that actually means. Tuning in, you’ll learn ...

5 Marketing Trends That Will End Up Being Long Term #1801

20 Jul 2021

Contributed by Lukas

In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think d...

3 Office Activities That Don’t Translate Well Working Remotely #1800

19 Jul 2021

Contributed by Lukas

In episode #1800, we talk about the three activities that don’t translate well when you try to do them in a remote working context. While we have do...

Why You Should Make Marketing Meetings 25 Minutes Or Less #1799

18 Jul 2021

Contributed by Lukas

In episode #1799, we tell you why you should keep your marketing meetings under the 25-minute mark. The thing about marketing is that there is always ...

The Surprising Marketing Tactic We Would Invest 10M Into Right Now #1798

17 Jul 2021

Contributed by Lukas

In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a...

5 Ways to Create a Fantastic Company Social Media Account #1797

16 Jul 2021

Contributed by Lukas

In episode #1797, Neil and Eric share five ways to make sure your company has a great social media account. From sharing employee wins to showcasing y...

What Neil & Eric Would Invest In Today #1796

15 Jul 2021

Contributed by Lukas

In episode #1796, you will hear about what Neil and Eric would invest in today. No, it’s not cryptos or NFTs or the latest stocks; it’s something ...

How to Teach Without Giving All the Answers #1795

14 Jul 2021

Contributed by Lukas

In episode #1795, Neil and Eric talk about how you can teach without giving all the answers away. There are different ways you can approach this based...

5 Ways to Validate Your Course Before You Launch #1794

13 Jul 2021

Contributed by Lukas

In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on y...

3 Big E-Commerce Marketing Trends for Q3 2021 #1793

12 Jul 2021

Contributed by Lukas

In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if yo...

Is Twitter A Viable Marketing Platform Today? #1792

11 Jul 2021

Contributed by Lukas

In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time bu...

The Marketing Behind Cryptopunks (And Why Eric Buys Them) #1791

10 Jul 2021

Contributed by Lukas

In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to st...

Why Do We Continue to Do This Podcast? #1790

09 Jul 2021

Contributed by Lukas

In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyme...

5 Marketing Expenses You Shouldn’t Be Cheap On #1789

08 Jul 2021

Contributed by Lukas

In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big thi...

5 Marketing Bets We Are Doubling Down On #1788

07 Jul 2021

Contributed by Lukas

In episode #1788, we give you five trends in marketing that we think are worth betting on. From capitalizing on the high perceived value of TV ads to ...

3 Easy Ways to “Gamify” Your Onboarding Process #1787

06 Jul 2021

Contributed by Lukas

In episode #1787, we talk about the effectiveness of gamification and how it can be used to optimize the process of onboarding. The thing about gamifi...

The Key Ingredient in Marketing #1786

05 Jul 2021

Contributed by Lukas

In episode #1786, we talk about the key ingredient in marketing! No matter who you are and what you do, building a brand takes time, especially someth...

Should You Create an Internal Podcast? #1785

04 Jul 2021

Contributed by Lukas

In episode #1785, we talk about whether you should create an internal podcast. The value of an internal podcast lies in its ability to communicate and...

Should You Manage Your Own Social Media Or Hand It Off? #1784

03 Jul 2021

Contributed by Lukas

In episode #1784, we discuss whether you should manage your own social media or hand it off to someone else. As your business scales, it is definitely...

How to Increase Your Newsletter Engagement Rate #1783

02 Jul 2021

Contributed by Lukas

In episode #1783, we talk about how to go about increasing the engagement rate of your email newsletter! No matter what you are sending out to your au...

Study - Why Twice As Many Kids Want to Be YouTubers (Not Astronauts) #1782

01 Jul 2021

Contributed by Lukas

In episode #1782, we talk about the shifts in culture that have caused children to dream of being YouTubers rather than astronauts when they grow up. ...

Where to Focus Your Marketing Over the Next 6 Months #1781

30 Jun 2021

Contributed by Lukas

In episode #1781, we talk about the upcoming trends in marketing that you should be focusing your attention on for the next six months. You’ll hear ...

If You Are Just Entering The Workforce, Master This One Thing #1780

29 Jun 2021

Contributed by Lukas

In episode #1780, we talk about the one thing you need to master if you are just entering the workforce. Generally speaking, the biggest and most impo...

3 Simple Tricks to Get More Blog Traffic #1779

28 Jun 2021

Contributed by Lukas

In episode #1779, we give you three simple tricks to get more blog traffic. There are many methods of growing a blog other than SEO and content creati...

How To Get A Promotion At Work #1778

27 Jun 2021

Contributed by Lukas

In episode #1778, we talk about the qualities in employees that make their employers want to give them promotions. At the end of the day, you might ge...

If Your Social Media Posts Get Low Engagement, Do This #1777

26 Jun 2021

Contributed by Lukas

In episode #1777, we talk about what to do if your social media posts get low engagement. Tuning into this episode you’ll hear about switching up yo...

5 Inexpensive Client Gift Ideas (that Win Repeat Business) #1776

25 Jun 2021

Contributed by Lukas

In episode #1776, we talk about how to give extra special gifts and the value of doing so from a marketing standpoint. When you get someone a gift tha...

What Kind of Blog Should You Create in 2021? #1775

24 Jun 2021

Contributed by Lukas

In episode #1775,  we share our thoughts on the viability of blogging in 2021 and the best ways of expanding the reach of your content. The truth is ...

The Biggest SEO Opportunity You’re Missing #1774

23 Jun 2021

Contributed by Lukas

In episode #1774, we talk about the biggest SEO opportunity you are missing. When it comes to SEO, people typically believe that ranking high is a mat...