Marketing School - Digital Marketing and Online Marketing Tips

The Pros and Cons of Having a Wikipedia Page | Ep. #109

17 Nov 2016

Contributed by Lukas

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having...

How to Get More YouTube Views | Ep. #108

16 Nov 2016

Contributed by Lukas

In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolsterin...

How to Take Advantage of Untapped Ad Opportunities | Ep. #107

15 Nov 2016

Contributed by Lukas

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that...

How to Fix Your Slow-Growing Blog Traffic | Ep. #106

14 Nov 2016

Contributed by Lukas

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic,...

How to Use Mobile-Based Pop-Ups without Getting Penalized in Google | Ep. #105

13 Nov 2016

Contributed by Lukas

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid...

7 Creative Email Hacks That Will Help You Generate More Sales | Ep. #104

12 Nov 2016

Contributed by Lukas

In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs abou...

How Many Links Does Your Website Need? | Ep. #103

11 Nov 2016

Contributed by Lukas

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to kn...

Should You Guest Post or Blog on Your Own Property? | Ep. #102

10 Nov 2016

Contributed by Lukas

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to le...

What Makes a Quality Infographic | Ep. #101

09 Nov 2016

Contributed by Lukas

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and h...

How to Increase Your Rankings Through Topical Content | Ep. #100

08 Nov 2016

Contributed by Lukas

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended ...

How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

07 Nov 2016

Contributed by Lukas

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on ...

5 Ways to Generate Leads from Snapchat | Ep. #98

06 Nov 2016

Contributed by Lukas

In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets ...

8 Things You Should Know About Facebook Ads | Ep. #97

05 Nov 2016

Contributed by Lukas

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial plat...

Tools to Help You Build & Sell Your Own Online Course | Ep. #96

04 Nov 2016

Contributed by Lukas

In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maxim...

How to Make CRO Work in Your Business | Ep. #95

03 Nov 2016

Contributed by Lukas

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to c...

7 Things Every Marketer Should Configure in Google Analytics | Ep. #94

02 Nov 2016

Contributed by Lukas

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already ...

7 Ways to Make Existing Content Better | Ep. #93

01 Nov 2016

Contributed by Lukas

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content,...

7 Ways to Nail the Skyscraper Technique | Ep. #92

31 Oct 2016

Contributed by Lukas

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your websi...

How to Keep Your Digital Marketing Team Motivated | Ep. #91

30 Oct 2016

Contributed by Lukas

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivatio...

7 Questions to Ask Potential Marketing Clients | Ep. #90

29 Oct 2016

Contributed by Lukas

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Ne...

How Marketers Can Maximize Their CRM | Ep. #89

28 Oct 2016

Contributed by Lukas

In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating ...

7 Quick SEO Wins for Huge Websites | Ep. #88

27 Oct 2016

Contributed by Lukas

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better u...

How to Deal with Google Updates | Ep. #87

26 Oct 2016

Contributed by Lukas

In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorith...

How to Write a Detailed Blog Post in Less than 2 Hours | Ep. #86

25 Oct 2016

Contributed by Lukas

In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your m...

Do You Need to Be Able to Code to Be a Successful Online Marketer? | Ep. #85

24 Oct 2016

Contributed by Lukas

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’...

Why You Should Keep Your Old Content Updated | Ep. #84

23 Oct 2016

Contributed by Lukas

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages ...

7 Ways to Improve User Trust on Your Website | Ep. #83

22 Oct 2016

Contributed by Lukas

In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which on...

How to Market Your Local Business | Ep. #82

21 Oct 2016

Contributed by Lukas

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not cap...

How to Stay Up to Date with the Latest Marketing Trends | Ep. #81

20 Oct 2016

Contributed by Lukas

In Episode #81 Neil and Eric discuss how to stay up to date with latest marking news and trends—they’ll share their favorite blogs, websites, and ...

How to Use LinkedIn for Marketing | Ep. #80

19 Oct 2016

Contributed by Lukas

In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold...

Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79

18 Oct 2016

Contributed by Lukas

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing do...

The 7 Deadly Marketing Sins | Ep. #78

17 Oct 2016

Contributed by Lukas

In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to a...

7 Types of Content You Should Be Creating on Your Blog | Ep. #77

16 Oct 2016

Contributed by Lukas

In Episode #77 Eric and Neil talk about the 7 types of content you should be creating on your blog. Listen as they enumerate each type of content and ...

How to Consistently Produce Content | Ep. #76

15 Oct 2016

Contributed by Lukas

In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media plat...

How to Use Explainer Videos to Sell Your Products | Ep. #75

14 Oct 2016

Contributed by Lukas

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they intro...

How to Use Live-streaming to Market Your Business | Ep. #74

13 Oct 2016

Contributed by Lukas

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Face...

Should You Be Using Medium or Not? | Ep. #73

12 Oct 2016

Contributed by Lukas

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importa...

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

11 Oct 2016

Contributed by Lukas

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audienc...

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

10 Oct 2016

Contributed by Lukas

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that was...

How to Start a Successful Podcast | Ep. #70

09 Oct 2016

Contributed by Lukas

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before yo...

What Churn Is and How to Reduce It | Ep. #69

08 Oct 2016

Contributed by Lukas

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn,...

Exciting Marketing Opportunities for 2017 | Ep. #68

07 Oct 2016

Contributed by Lukas

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discu...

Who Should Your First Marketing Hire Be and Why? | Ep. #67

06 Oct 2016

Contributed by Lukas

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the posi...

How to Do Effective Keyword Research | Ep. #66

05 Oct 2016

Contributed by Lukas

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why ...

Should You Attend Marketing Conferences? | Ep. #65

04 Oct 2016

Contributed by Lukas

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share ...

Which Marketing Tactics Should You Start With? | Ep. #64

03 Oct 2016

Contributed by Lukas

In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement too...

How Often Should You Be Emailing Your List? | Ep. #63

02 Oct 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric...

The Art of Promoting and Recording Podcasts | Ep. #62

01 Oct 2016

Contributed by Lukas

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use...

Pros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61

30 Sep 2016

Contributed by Lukas

In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the ...

Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60

29 Sep 2016

Contributed by Lukas

In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their c...

7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59

28 Sep 2016

Contributed by Lukas

In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven thing...

How to Create a Marketing Budget | Ep. #58

27 Sep 2016

Contributed by Lukas

In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term ...

How to Decide if You Need Separate Brands for Your Business | Ep. #57

26 Sep 2016

Contributed by Lukas

In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain ...

The Best Services for Finding Great Freelancers | Ep. #56

25 Sep 2016

Contributed by Lukas

In Episode #56 Neil and Eric highlight how they go about hiring the best freelancers no matter the industry. Listen as they share websites, tools, and...

What Should You Do with a Website that Is No Longer in Use? | Ep. #55

24 Sep 2016

Contributed by Lukas

In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-d...

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

23 Sep 2016

Contributed by Lukas

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search ...

Neil & Eric's Favorite Marketing Tools that Save Time | Ep. #53

22 Sep 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric ...

The Best Way to Research New Blog Topics | Ep. #52

21 Sep 2016

Contributed by Lukas

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favor...

How to Get a Lot of Traffic to Your Site without Building Links | Ep. #51

20 Sep 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! Links affect two typ...

Why Neil & Eric Decided to Do this Podcast | Ep. #50

19 Sep 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #50 Eric ...

How Often You Should Be Tracking Your Keyword Ranking | Ep. #49

18 Sep 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #49 Eric ...

Best Strategies for Studying Your Competitors | Ep. #48

17 Sep 2016

Contributed by Lukas

In Episode #48 Neil and Eric discuss their respective strategies for studying competitors. Listen as both hosts explain why examining the competition—...

Neil & Eric's Top 10 Plugins for WordPress | Ep. #47

16 Sep 2016

Contributed by Lukas

In Episode #47 Neil and Eric walk through their Top 10 Plugins for WordPress—they’re not only talk about the plugins and their features, but best ...

How to Measure the Results of Your Content Marketing | Ep. #46

15 Sep 2016

Contributed by Lukas

In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring yo...

Why Getting Testimonials for Your Business Is so Important | Ep. #45

14 Sep 2016

Contributed by Lukas

In Episode #45 Neil and Eric talk testimonials—what they are, why they’re important, and how you can go about collecting them for your business. L...

Neil & Eric's Personal Strategies for Creating Successful Blogs | Ep. #44

13 Sep 2016

Contributed by Lukas

In Episode #44 Neil and Eric talk about generating more blog topics for your website—why it’s so important and the tools you can use to ensure you...

How to Use YouTube to Generate More Revenue | Ep. #43

12 Sep 2016

Contributed by Lukas

In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertisin...

Neil & Eric's Favorite Marketing Tools (and Why) | Ep. #42

11 Sep 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #42 Eric ...

Simple Strategies to Improve Your Lead Generation | Ep. #41

10 Sep 2016

Contributed by Lukas

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qu...

7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

09 Sep 2016

Contributed by Lukas

In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why ...

How to Generate Sales Through Webinars | Ep. #39

08 Sep 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric ...

How to Promote Your Blog Post on a Tight Budget | Ep. #38

07 Sep 2016

Contributed by Lukas

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you...

How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

06 Sep 2016

Contributed by Lukas

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything el...

Best Process to Create Blog Posts that Convert Customers | Ep. #36

05 Sep 2016

Contributed by Lukas

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and fin...

Are Marketing Certifications Worth It? | Ep. #35

04 Sep 2016

Contributed by Lukas

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like c...

How to Perform a Competitive Analysis | Ep. #34

03 Sep 2016

Contributed by Lukas

In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s als...

Driving Traffic with Affiliate Marketing | Ep. #33

02 Sep 2016

Contributed by Lukas

In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving tr...

How to Effectively Leverage Influencer Marketing | Ep. #32

01 Sep 2016

Contributed by Lukas

In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer ...

How to Find a Great Consultant | Ep. #31

31 Aug 2016

Contributed by Lukas

In Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and ho...

How to Cut Your Google AdWords Costs | Ep. #30

30 Aug 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric ...

How to Cut Your Facebook Advertising Costs | Ep. #29

29 Aug 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric...

How to Market ANY Product without Funding | Ep. #28

28 Aug 2016

Contributed by Lukas

In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spe...

The Secret to Collecting More Email Signups | Ep. #27

27 Aug 2016

Contributed by Lukas

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what...

Neil & Eric's Best Unexpected CRO Wins | Ep. #26

26 Aug 2016

Contributed by Lukas

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can ...

How to Monetize Your Blog | Ep. #25

25 Aug 2016

Contributed by Lukas

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevat...

Neil & Eric's Biggest Marketing Failures | Ep. #24

24 Aug 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil s...

Is it Worth it to Attend Marketing Events? | Ep. #23

23 Aug 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil h...

The Importance of Being a T-shaped Marketer | Ep. #22

22 Aug 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil d...

Why You Should Be Doing A/B Testing | Ep. #21

21 Aug 2016

Contributed by Lukas

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil t...

How to Become a Better Marketer | Ep. #20

20 Aug 2016

Contributed by Lukas

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the mar...

The Best Tactics to Market Your Consulting Company | Ep. #19

19 Aug 2016

Contributed by Lukas

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a ...

How to Get People to Open Your Emails | Ep. #18

18 Aug 2016

Contributed by Lukas

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam fol...

#17: How to Create a Marketing Funnel for Best Results

17 Aug 2016

Contributed by Lukas

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice ...

#16: Creating Great Links that Boost Your Website's Ranking

16 Aug 2016

Contributed by Lukas

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can imp...

#15: Link Building for Better Google Ranking

15 Aug 2016

Contributed by Lukas

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good s...

#14: Leveraging Facebook Live as a Marketing Tool

14 Aug 2016

Contributed by Lukas

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil wi...

#13: How to Stay Consistent with Your Blog Content

13 Aug 2016

Contributed by Lukas

In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent post...

#12: How to Build Premium Quality Backlinks to Boost Rankings

12 Aug 2016

Contributed by Lukas

In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help...

#11: The Value of Customer Feedback

11 Aug 2016

Contributed by Lukas

In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your bu...

#10: How to Find Your First Marketing Job

10 Aug 2016

Contributed by Lukas

In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in ...