Marketing School - Digital Marketing and Online Marketing Tips

How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182

29 Jan 2017

Contributed by Lukas

In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important...

Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181

28 Jan 2017

Contributed by Lukas

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewe...

How to Get Started with Affiliate Marketing | Ep. #180

27 Jan 2017

Contributed by Lukas

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your br...

What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

26 Jan 2017

Contributed by Lukas

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make...

How to Get Sales and Marketing to Work Together | Ep. #178

25 Jan 2017

Contributed by Lukas

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whos...

The Ideal URL Structure for SEO | Ep. #177

24 Jan 2017

Contributed by Lukas

In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing ou...

How Topical Relevancy Can Boost Your Ranking | Ep. #176

23 Jan 2017

Contributed by Lukas

In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work again...

How to Reduce Your Bounce Rate | Ep. #175

22 Jan 2017

Contributed by Lukas

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigat...

Which Social Media Metrics Actually Matter? | Ep. #174

21 Jan 2017

Contributed by Lukas

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not yo...

How to Write a Killer Blog Post | Ep. #173

20 Jan 2017

Contributed by Lukas

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it ...

How to Keep Your Users Engaged with Your Video | Ep. #172

19 Jan 2017

Contributed by Lukas

In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share co...

7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171

18 Jan 2017

Contributed by Lukas

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how th...

7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170

17 Jan 2017

Contributed by Lukas

In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers...

7 Steps for Running a Successful Webinar | Ep. #169

16 Jan 2017

Contributed by Lukas

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your we...

How to Create Content that People Actually Search For | Ep. #168

15 Jan 2017

Contributed by Lukas

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts vi...

7 Unconventional Ways to Learn Marketing | Ep. #167

14 Jan 2017

Contributed by Lukas

In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or c...

Why No One Is Reading Your Content | Ep. #166

13 Jan 2017

Contributed by Lukas

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading...

How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165

12 Jan 2017

Contributed by Lukas

In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge bas...

What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

11 Jan 2017

Contributed by Lukas

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried...

How to Build a Brand Using Live Video | Ep. #163

10 Jan 2017

Contributed by Lukas

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to...

How to Outrank Your Competition When You Have Less Links | Ep. #162

09 Jan 2017

Contributed by Lukas

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your w...

7 Elements of an Effective Marketing Report | Ep. #161

08 Jan 2017

Contributed by Lukas

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and ...

7 Tips to Improve the Reach of Your Podcast | Ep. #160

07 Jan 2017

Contributed by Lukas

In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving ...

What You Need to Know About Digital Marketing Before Investing in It | Ep. #159

06 Jan 2017

Contributed by Lukas

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the ...

How Long It Takes for SEO to Work | Ep. #158

05 Jan 2017

Contributed by Lukas

In Episode #158, Eric and Neil discuss a how long it actually takes for SEO to work. Having the right expectations in mind will help you as you wait f...

Is Guest Posting Still Worth It? | Ep. #157

04 Jan 2017

Contributed by Lukas

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did befor...

How to Hire Marketing Interns | Ep. #156

03 Jan 2017

Contributed by Lukas

In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen ...

7 Creative Marketing Tactics that You Ought to be Leveraging | Ep. #155

02 Jan 2017

Contributed by Lukas

In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that wil...

How to Get Started with Facebook Ads | Ep. #154

01 Jan 2017

Contributed by Lukas

In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to gr...

4 Steps to Getting Started with RSLA | Ep. #153

31 Dec 2016

Contributed by Lukas

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past web...

Which Google Analytics Metrics Should You Be Tracking? | Ep. #152

30 Dec 2016

Contributed by Lukas

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth...

How to Prepare for Google’s First Mobile Index | Ep. #151

29 Dec 2016

Contributed by Lukas

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they wi...

7 Ways to Get People to Show Up to Your Webinar | Ep. #150

28 Dec 2016

Contributed by Lukas

In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to p...

How to Create a First-Class Case Study | Ep. #149

27 Dec 2016

Contributed by Lukas

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and ...

7 Ways To Get More People To Open Your Emails | Ep. #148

26 Dec 2016

Contributed by Lukas

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line...

How, When and Why to Rebrand Your Business | Ep. #147

25 Dec 2016

Contributed by Lukas

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberat...

How to Do a Website Migration | Ep. #146

24 Dec 2016

Contributed by Lukas

In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall ...

How to Do an SEO Audit Using Google Search Console | Ep. #145

23 Dec 2016

Contributed by Lukas

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content ma...

7 Creative Ways to Increase Google Ranking | Ep. #144

22 Dec 2016

Contributed by Lukas

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is e...

How to Map Out Your Marketing Funnel | Ep. #143

21 Dec 2016

Contributed by Lukas

In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects pot...

7 Tools to Help You in Marketing Design | Ep. #142

20 Dec 2016

Contributed by Lukas

In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provi...

How to Make Changes to Your Website Without the Help of Developers | Ep. #141

19 Dec 2016

Contributed by Lukas

In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT h...

Why You Need to Be Surveying Your Audience | Ep. #140

18 Dec 2016

Contributed by Lukas

In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your...

How Important Is Testing for Your Business or Product? | Ep. #139

17 Dec 2016

Contributed by Lukas

In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and pr...

Does Direct Mail Still Work? | Ep. #138

16 Dec 2016

Contributed by Lukas

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements...

Why and How You Should Control Your Crawl Budget | Ep. #137

15 Dec 2016

Contributed by Lukas

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages a...

How to Validate Your Business Idea for Under $100 | Ep. #136

14 Dec 2016

Contributed by Lukas

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business id...

How to Use Quizzes to Increase Leads | Ep. #135

13 Dec 2016

Contributed by Lukas

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz th...

How to Use Pinterest to Drive More Traffic and Revenue | Ep. #134

12 Dec 2016

Contributed by Lukas

In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entr...

7 Things to Assess When Your Content Is Failing | Ep. #133

11 Dec 2016

Contributed by Lukas

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different...

How to Generate Content Ideas Without Keyword Research | Ep. #132

10 Dec 2016

Contributed by Lukas

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eri...

How to Improve Your Mobile Conversions | Ep. #131

09 Dec 2016

Contributed by Lukas

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to...

How to Use Live Chat to Grow Your Business | Ep. #130

08 Dec 2016

Contributed by Lukas

In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to u...

How to Amplify Your Content | Ep. #129

07 Dec 2016

Contributed by Lukas

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewershi...

How to Use Google’s Search Console to Grow your Traffic | Ep. #128

06 Dec 2016

Contributed by Lukas

In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Googl...

How to Combine Content Marketing with Paid Advertising | Ep. #127

05 Dec 2016

Contributed by Lukas

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pr...

How to Set Up a Basic Re-marketing Campaign | Ep. #126

04 Dec 2016

Contributed by Lukas

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive signif...

How to Set a Marketing Budget | Ep. #125

03 Dec 2016

Contributed by Lukas

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing ...

What To Do When You’re Not Seeing Marketing Results | Ep. #124

02 Dec 2016

Contributed by Lukas

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the...

How to Create Form Fields that Actually Convert | Ep. #123

01 Dec 2016

Contributed by Lukas

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strateg...

How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

30 Nov 2016

Contributed by Lukas

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics y...

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

29 Nov 2016

Contributed by Lukas

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be ...

7 Ways to Become a Thought Leader | Ep. #120

28 Nov 2016

Contributed by Lukas

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to ...

How to Craft High Converting Explainer Videos | Ep. #119

27 Nov 2016

Contributed by Lukas

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasib...

7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118

26 Nov 2016

Contributed by Lukas

In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are a...

7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117

25 Nov 2016

Contributed by Lukas

In Episode #117, Neil and Eric share 7 ways you can use Zapier and IFTTT to efficiently speed up workflow. Listen to discover new and effective ways ...

7 Ways to Optimize Your Marketing Proposals | Ep. #116

24 Nov 2016

Contributed by Lukas

In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can a...

7 Things You Should Say NO to as a Marketer | Ep. #115

23 Nov 2016

Contributed by Lukas

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the re...

How Tools Create a Better Marketing ROI | Ep. #114

22 Nov 2016

Contributed by Lukas

In Episode #114 Eric and Neil discuss how tools create better marketing ROIs for your business. Listen to hear their examples and to better understand...

Should I Hire a PR Agency for My Business? | Ep. #113

21 Nov 2016

Contributed by Lukas

In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied ...

Is It Really Worth Going After Long-tail Keywords? | Ep. #112

20 Nov 2016

Contributed by Lukas

In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to ...

Should You Repurpose Your Content? | Ep. #111

19 Nov 2016

Contributed by Lukas

In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what t...

Neil & Eric's Biggest Lessons from the First 100 Episodes of Marketing School | Ep. #110

18 Nov 2016

Contributed by Lukas

In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve ...

The Pros and Cons of Having a Wikipedia Page | Ep. #109

17 Nov 2016

Contributed by Lukas

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having...

How to Get More YouTube Views | Ep. #108

16 Nov 2016

Contributed by Lukas

In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolsterin...

How to Take Advantage of Untapped Ad Opportunities | Ep. #107

15 Nov 2016

Contributed by Lukas

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that...

How to Fix Your Slow-Growing Blog Traffic | Ep. #106

14 Nov 2016

Contributed by Lukas

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic,...

How to Use Mobile-Based Pop-Ups without Getting Penalized in Google | Ep. #105

13 Nov 2016

Contributed by Lukas

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid...

7 Creative Email Hacks That Will Help You Generate More Sales | Ep. #104

12 Nov 2016

Contributed by Lukas

In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs abou...

How Many Links Does Your Website Need? | Ep. #103

11 Nov 2016

Contributed by Lukas

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to kn...

Should You Guest Post or Blog on Your Own Property? | Ep. #102

10 Nov 2016

Contributed by Lukas

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to le...

What Makes a Quality Infographic | Ep. #101

09 Nov 2016

Contributed by Lukas

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and h...

How to Increase Your Rankings Through Topical Content | Ep. #100

08 Nov 2016

Contributed by Lukas

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended ...

How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

07 Nov 2016

Contributed by Lukas

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on ...

5 Ways to Generate Leads from Snapchat | Ep. #98

06 Nov 2016

Contributed by Lukas

In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets ...

8 Things You Should Know About Facebook Ads | Ep. #97

05 Nov 2016

Contributed by Lukas

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial plat...

Tools to Help You Build & Sell Your Own Online Course | Ep. #96

04 Nov 2016

Contributed by Lukas

In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maxim...

How to Make CRO Work in Your Business | Ep. #95

03 Nov 2016

Contributed by Lukas

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to c...

7 Things Every Marketer Should Configure in Google Analytics | Ep. #94

02 Nov 2016

Contributed by Lukas

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already ...

7 Ways to Make Existing Content Better | Ep. #93

01 Nov 2016

Contributed by Lukas

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content,...

7 Ways to Nail the Skyscraper Technique | Ep. #92

31 Oct 2016

Contributed by Lukas

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your websi...

How to Keep Your Digital Marketing Team Motivated | Ep. #91

30 Oct 2016

Contributed by Lukas

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivatio...

7 Questions to Ask Potential Marketing Clients | Ep. #90

29 Oct 2016

Contributed by Lukas

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Ne...

How Marketers Can Maximize Their CRM | Ep. #89

28 Oct 2016

Contributed by Lukas

In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating ...

7 Quick SEO Wins for Huge Websites | Ep. #88

27 Oct 2016

Contributed by Lukas

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better u...

How to Deal with Google Updates | Ep. #87

26 Oct 2016

Contributed by Lukas

In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorith...

How to Write a Detailed Blog Post in Less than 2 Hours | Ep. #86

25 Oct 2016

Contributed by Lukas

In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your m...

Do You Need to Be Able to Code to Be a Successful Online Marketer? | Ep. #85

24 Oct 2016

Contributed by Lukas

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’...

Why You Should Keep Your Old Content Updated | Ep. #84

23 Oct 2016

Contributed by Lukas

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages ...

7 Ways to Improve User Trust on Your Website | Ep. #83

22 Oct 2016

Contributed by Lukas

In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which on...