Marketing School - Digital Marketing and Online Marketing Tips

Is It Important to Become Google Certified? | Ep. #282

09 May 2017

Contributed by Lukas

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certificatio...

How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281

08 May 2017

Contributed by Lukas

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can ...

How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280

07 May 2017

Contributed by Lukas

In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking ...

Will SEO Still Be Around in 10 Years? | Ep. #279

06 May 2017

Contributed by Lukas

In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look li...

How to Structure Your Marketing Team | Ep. #278

05 May 2017

Contributed by Lukas

In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the d...

How to Create an SEO-Friendly Homepage | Ep. #277

04 May 2017

Contributed by Lukas

In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornu...

How to Find Relevant Guests for Your Podcast | Ep. #276

03 May 2017

Contributed by Lukas

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s i...

Tools to Help You Build Your Infoproduct | Ep. #275

02 May 2017

Contributed by Lukas

In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have n...

Should You Sell Your Products Through Amazon or on Your Own Website? | Ep. #274

01 May 2017

Contributed by Lukas

In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eri...

How to Promote Old Content Without Being Spammy | Ep. #273

30 Apr 2017

Contributed by Lukas

In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh y...

Do You Still Need to Build Links if Your Traffic Is Growing? | Ep. #272

29 Apr 2017

Contributed by Lukas

In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it’s the RIGHT time t...

How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271

28 Apr 2017

Contributed by Lukas

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the onlin...

How to Make Videos on a Budget | Ep. #270

27 Apr 2017

Contributed by Lukas

In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you...

How to Find and Work with Influencers | Ep. #269

26 Apr 2017

Contributed by Lukas

In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including whe...

How to Track Brand Awareness | Ep. #268

25 Apr 2017

Contributed by Lukas

In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, t...

How to Start a Marketing Agency | Ep. #267

24 Apr 2017

Contributed by Lukas

In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as ...

How to Leverage Pinterest Search Ads | Ep. #266

23 Apr 2017

Contributed by Lukas

In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and...

What Are Apple Search Ads? | Ep. #265

22 Apr 2017

Contributed by Lukas

In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for yo...

How to Master the Art of Upselling | Ep. #264

21 Apr 2017

Contributed by Lukas

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benef...

What Does Boosting a Facebook Post Actually Do? | Ep. #263

20 Apr 2017

Contributed by Lukas

In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether...

How to Drive Traffic with LinkedIn | Ep. #262

19 Apr 2017

Contributed by Lukas

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can...

How to Capture More Email Addresses at Conferences | Ep. #261

18 Apr 2017

Contributed by Lukas

In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferen...

7 SEO Tasks You Can Start Automating Today | Ep. #260

17 Apr 2017

Contributed by Lukas

In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO...

How to Improve Your Conversion Rate Using Images | Ep. #259

16 Apr 2017

Contributed by Lukas

In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support y...

7 Ways to Increase Facebook Likes Without Spending a Dollar | Ep. #258

15 Apr 2017

Contributed by Lukas

In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have ...

Is It a Good Time to Start a Marketing Agency? | Ep. #257

14 Apr 2017

Contributed by Lukas

In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today I...

How to Convert Your Leads into Paying Clients | Ep. #256

13 Apr 2017

Contributed by Lukas

In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, ...

How to Keep Track of Emerging Trends in Your Industry | Ep. #255

12 Apr 2017

Contributed by Lukas

In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importa...

7 Tools to Help You With Reputation Management | Ep. #254

11 Apr 2017

Contributed by Lukas

In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of y...

What Is Negative SEO? | Ep. #253

10 Apr 2017

Contributed by Lukas

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works ...

How to Maximize Your SERP Real Estate | Ep. #252

09 Apr 2017

Contributed by Lukas

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as...

7 Types of Content Upgrades You Can Try Today | Ep. #251

08 Apr 2017

Contributed by Lukas

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email ...

7 Ways You Can Use Video to Improve Conversion Rates | Ep. #250

07 Apr 2017

Contributed by Lukas

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where t...

How to Create a Seamless Checkout Process | Ep. #249

06 Apr 2017

Contributed by Lukas

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a se...

7 Creative Ways to Market to Your Email List | Ep. #248

05 Apr 2017

Contributed by Lukas

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end rese...

7 Techniques for Speeding Up Your Keyword Research | Ep. #247

04 Apr 2017

Contributed by Lukas

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken ...

How to Integrate Chatbots into Your Marketing | Ep. #246

03 Apr 2017

Contributed by Lukas

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths ...

How to Analyze Your Competition in Less Than 10 Minutes | Ep. #245

02 Apr 2017

Contributed by Lukas

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have ...

Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

01 Apr 2017

Contributed by Lukas

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the rig...

How to Win More Business as a Freelance Digital Marketer | Ep. #243

31 Mar 2017

Contributed by Lukas

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to...

7 Ways to Make Money from Your First Blog | Ep. #242

30 Mar 2017

Contributed by Lukas

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to ...

7 Keys to Becoming a Successful Blogger | Ep. #241

29 Mar 2017

Contributed by Lukas

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most ...

How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240

28 Mar 2017

Contributed by Lukas

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much a...

The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239

27 Mar 2017

Contributed by Lukas

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools th...

New Google AdWords Tricks to Try in 2017 | Ep. #238

26 Mar 2017

Contributed by Lukas

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your ...

Are LinkedIn Ads Worth It? | Ep. #237

25 Mar 2017

Contributed by Lukas

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and ...

How to Maximize Your Live Stream Sessions | Ep. #236

24 Mar 2017

Contributed by Lukas

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream se...

How to Launch Your Info Product | Ep. #235

23 Mar 2017

Contributed by Lukas

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use...

What Is an Info Product and How Can You Create One? | Ep. #234

22 Mar 2017

Contributed by Lukas

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 00:27 –...

Should You Be Using Outbrain or Taboola? | Ep. #233

21 Mar 2017

Contributed by Lukas

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are stil...

How to Get More Blog Comments | Ep. #232

20 Mar 2017

Contributed by Lukas

In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, t...

Is it a Good Time to Start a Podcast? | Ep. #231

19 Mar 2017

Contributed by Lukas

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is no...

7 Ways You Can Add Link Building to Your Daily Routine | Ep. #230

18 Mar 2017

Contributed by Lukas

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strateg...

How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229

17 Mar 2017

Contributed by Lukas

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide ...

How to Scale Content Marketing Without Hiring More People | Ep. #228

16 Mar 2017

Contributed by Lukas

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attentio...

7 Questions to Ask When Hiring a Growth Hacker | Ep. #227

15 Mar 2017

Contributed by Lukas

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective gr...

How to Get Started with Public Speaking | Ep. #226

14 Mar 2017

Contributed by Lukas

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it hel...

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

13 Mar 2017

Contributed by Lukas

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can succes...

How to Generate Consulting Leads From Your Website | Ep. #224

12 Mar 2017

Contributed by Lukas

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with y...

How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

11 Mar 2017

Contributed by Lukas

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, i...

7 Free Marketing Tools that You Ought to Use | Ep. #222

10 Mar 2017

Contributed by Lukas

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start wit...

7 Ways to Repurpose Your Content | Ep. #221

09 Mar 2017

Contributed by Lukas

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and ...

Where Marketing Is Going in 2017 | Ep. #220

08 Mar 2017

Contributed by Lukas

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the p...

How Much to Spend on Marketing When You’re First Starting | Ep. #219

07 Mar 2017

Contributed by Lukas

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of ...

How to Run Weekly Growth Meetings | Ep. #218

06 Mar 2017

Contributed by Lukas

In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it ...

How to Measure Your Branding Efforts | Ep. #217

05 Mar 2017

Contributed by Lukas

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, ho...

7-Point SEO Checklist | Ep. #216

04 Mar 2017

Contributed by Lukas

In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your ...

Our Favorite Marketing Books | Ep. #215

03 Mar 2017

Contributed by Lukas

In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these ...

How to Efficiently Manage Your Marketing Projects | Ep. #214

02 Mar 2017

Contributed by Lukas

In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that yo...

Does Black Hat SEO Still Work? | Ep. #213

01 Mar 2017

Contributed by Lukas

In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your websi...

7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212

28 Feb 2017

Contributed by Lukas

In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s t...

7 Key Elements of a High Converting Homepage | Ep. #211

27 Feb 2017

Contributed by Lukas

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that gen...

What Is a PBN? | Ep. #210

26 Feb 2017

Contributed by Lukas

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as ...

How to Recruit Great Marketers | Ep. #209

25 Feb 2017

Contributed by Lukas

In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing f...

How Effective Are 301 Redirects? | Ep. #208

24 Feb 2017

Contributed by Lukas

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of t...

How to Build a Sellable Website | Ep. #207

23 Feb 2017

Contributed by Lukas

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should thi...

7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206

22 Feb 2017

Contributed by Lukas

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping thi...

How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205

21 Feb 2017

Contributed by Lukas

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following o...

How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204

20 Feb 2017

Contributed by Lukas

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessi...

How to Get Your Content into Google's Featured Snippet | Ep. #203

19 Feb 2017

Contributed by Lukas

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google...

How to Grow Your Business with YouTube in 2017 | Ep. #202

18 Feb 2017

Contributed by Lukas

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience...

How to Rank for Head Terms | Ep. #201

17 Feb 2017

Contributed by Lukas

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking wel...

How to Approach SEO for a 10,000-Page Website | Ep. #200

16 Feb 2017

Contributed by Lukas

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campai...

How to Get Your First Thousand Email Subscribers | Ep. #199

15 Feb 2017

Contributed by Lukas

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven stra...

Should You Be Syndicating Your Content? | Ep. #198

14 Feb 2017

Contributed by Lukas

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other ...

7-Point Facebook Advertising Checklist | Ep. #197

13 Feb 2017

Contributed by Lukas

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising ...

7-Point Content Promotion Checklist | Ep. #196

12 Feb 2017

Contributed by Lukas

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of con...

7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195

11 Feb 2017

Contributed by Lukas

In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potent...

How to Attract 9,000 Visitors a Month from Quora | Ep. #194

10 Feb 2017

Contributed by Lukas

In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from Quora. Quora is a fantastic platform to increase your visibility and...

Why Your SEO Sucks and How to Fix It | Ep. #193

09 Feb 2017

Contributed by Lukas

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It ...

7 Neat SEO Tricks for 2017 | Ep. #192

08 Feb 2017

Contributed by Lukas

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil hav...

How to Hire an SEO Agency | Ep. #191

07 Feb 2017

Contributed by Lukas

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and wil...

7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190

06 Feb 2017

Contributed by Lukas

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposi...

How to Increase Your E-commerce Conversion Rate | Ep. #189

05 Feb 2017

Contributed by Lukas

In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the onli...

7 Copywriting Hacks that Will Double Your Conversions | Ep. #188

04 Feb 2017

Contributed by Lukas

In Episode #188, Eric and Neil discuss the 7 copywriting hacks that will double your conversions. What makes great copy? How do you fine tune your tex...

7 Unconventional Marketing Tactics for 2017 | Ep. #187

03 Feb 2017

Contributed by Lukas

In Episode #187, Eric and Neil discuss the 7 unconventional marketing tactics that you can use for 2017. Tune in to hear what tactics are trending to...

Is Twitter Still Worth Using? | Ep. #186

02 Feb 2017

Contributed by Lukas

In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can us...

7 Ways to Get More Engagement on Social Media | Ep. #185

01 Feb 2017

Contributed by Lukas

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audi...

What Should You Do When Your Business Stops Growing? | Ep. #184

31 Jan 2017

Contributed by Lukas

In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can exp...

When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

30 Jan 2017

Contributed by Lukas

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your cu...