Marketing School - Digital Marketing and Online Marketing Tips

How to Rank in Google Image Search | Ep. #310

05 Jun 2017

Contributed by Lukas

In Episode #310, Eric and Neil discuss how to rank in Google image search. Tune in to learn how Google can recognize your images more easily and how t...

How to Get Tons of Views on Your LinkedIn Updates | Ep. #309

04 Jun 2017

Contributed by Lukas

In Episode #309, Eric and Neil discuss how to get tons of views on your LinkedIn updates. Tune in to know the number of views Eric and Neil received o...

Where Can You Hire Great Developers?| Ep. #307

03 Jun 2017

Contributed by Lukas

In Episode #307, Eric and Neil discuss where you can hire great developers. Tune in to learn how you can find great developers at a much cheaper rate ...

Where Can You Hire Great Designers?| Ep. #306

02 Jun 2017

Contributed by Lukas

In Episode #306, Eric and Neil discuss where you can hire great designers. Tune in to hear an exhaustive list of where you can find fantastic designer...

Why You Should Clean Your Email List| Ep. #305

01 Jun 2017

Contributed by Lukas

In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email li...

Where Can You Hire Great Writers? | Ep. #304

31 May 2017

Contributed by Lukas

In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why ...

What Type of Content Should You Create When You're Starting Off? | Ep. #303

30 May 2017

Contributed by Lukas

In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would sti...

What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302

29 May 2017

Contributed by Lukas

In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testin...

Should You Buy Marketing Courses? | Ep. #301

28 May 2017

Contributed by Lukas

In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE ear...

Marketing Tactics that Neil & Eric Still Use Today | Ep. #300

27 May 2017

Contributed by Lukas

In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric an...

How to Deal with Negative PR | Ep. #299

26 May 2017

Contributed by Lukas

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades awa...

How To Do Reputation Management | Ep. #298

25 May 2017

Contributed by Lukas

In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results r...

What to Look For in a CV as a Recruiter for a Marketing Role | Ep. #297

24 May 2017

Contributed by Lukas

In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking a...

What Marketing Tactics You Should Do Regardless of ROI | Ep. #296

23 May 2017

Contributed by Lukas

In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus...

How to Do B2B Marketing on Instagram | Ep. #295

22 May 2017

Contributed by Lukas

In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it ...

7 Questions to Ask Yourself Before Investing in Content Marketing | Ep. #294

21 May 2017

Contributed by Lukas

In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are ...

How to Improve Your Net Promoter Score | Ep. #293

20 May 2017

Contributed by Lukas

In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not...

How to Generate Leads Through LinkedIn | Ep. #292

19 May 2017

Contributed by Lukas

In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to ...

7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts | Ep. #291

18 May 2017

Contributed by Lukas

In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a...

How to Delegate Marketing Tasks | Ep. #290

17 May 2017

Contributed by Lukas

In Episode #290, Eric and Neil discuss how to delegate marketing tasks. Tune in to learn the key things you, as a leader, need to recognize before pa...

How to Use Dropped Domains to Enhance Your SEO | Ep. #289

16 May 2017

Contributed by Lukas

In Episode #289, Eric and Neil discuss how to use dropped domains to enhance your SEO. Tune in to learn how to maximize those dropped domains and why ...

Simple Methods for Calculating ROI on SEO | Ep. #288

15 May 2017

Contributed by Lukas

In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimat...

Where Should You Focus Your Marketing Efforts First? | Ep. #287

14 May 2017

Contributed by Lukas

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths,...

Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286

13 May 2017

Contributed by Lukas

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce ...

How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285

12 May 2017

Contributed by Lukas

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main str...

How You Can Find a Reliable Blogger | Ep. #284

11 May 2017

Contributed by Lukas

In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for grea...

Eric and Neil’s Biggest Marketing Frustrations | Ep. #283

10 May 2017

Contributed by Lukas

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the import...

Is It Important to Become Google Certified? | Ep. #282

09 May 2017

Contributed by Lukas

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certificatio...

How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions | Ep. #281

08 May 2017

Contributed by Lukas

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can ...

How to Move Your Target Keywords from Page 2 to Page 1 | Ep. #280

07 May 2017

Contributed by Lukas

In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking ...

Will SEO Still Be Around in 10 Years? | Ep. #279

06 May 2017

Contributed by Lukas

In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look li...

How to Structure Your Marketing Team | Ep. #278

05 May 2017

Contributed by Lukas

In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the d...

How to Create an SEO-Friendly Homepage | Ep. #277

04 May 2017

Contributed by Lukas

In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornu...

How to Find Relevant Guests for Your Podcast | Ep. #276

03 May 2017

Contributed by Lukas

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s i...

Tools to Help You Build Your Infoproduct | Ep. #275

02 May 2017

Contributed by Lukas

In Episode #275, Eric and Neil list the tools you need to build your very first (and very best) infoproduct. Infoproducts (like online courses) have n...

Should You Sell Your Products Through Amazon or on Your Own Website? | Ep. #274

01 May 2017

Contributed by Lukas

In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eri...

How to Promote Old Content Without Being Spammy | Ep. #273

30 Apr 2017

Contributed by Lukas

In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh y...

Do You Still Need to Build Links if Your Traffic Is Growing? | Ep. #272

29 Apr 2017

Contributed by Lukas

In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it’s the RIGHT time t...

How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271

28 Apr 2017

Contributed by Lukas

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the onlin...

How to Make Videos on a Budget | Ep. #270

27 Apr 2017

Contributed by Lukas

In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you...

How to Find and Work with Influencers | Ep. #269

26 Apr 2017

Contributed by Lukas

In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including whe...

How to Track Brand Awareness | Ep. #268

25 Apr 2017

Contributed by Lukas

In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, t...

How to Start a Marketing Agency | Ep. #267

24 Apr 2017

Contributed by Lukas

In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as ...

How to Leverage Pinterest Search Ads | Ep. #266

23 Apr 2017

Contributed by Lukas

In Episode #266, Eric and Neil discuss how to leverage Pinterest search ads. Tune in to learn why the best time to try Pinterest search ads is NOW and...

What Are Apple Search Ads? | Ep. #265

22 Apr 2017

Contributed by Lukas

In Episode #265, Eric and Neil discuss what Apple search ads are. Tune in to find out the benefits of investing in an app, whether it’s a fit for yo...

How to Master the Art of Upselling | Ep. #264

21 Apr 2017

Contributed by Lukas

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benef...

What Does Boosting a Facebook Post Actually Do? | Ep. #263

20 Apr 2017

Contributed by Lukas

In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether...

How to Drive Traffic with LinkedIn | Ep. #262

19 Apr 2017

Contributed by Lukas

In Episode #262, Eric and Neil discuss how to drive traffic with LinkedIn. Tune in to learn how LinkedIn can actually be cheaper, some tactics you can...

How to Capture More Email Addresses at Conferences | Ep. #261

18 Apr 2017

Contributed by Lukas

In Episode #261, Eric and Neil discuss how to capture more email addresses at conferences. Tune in to learn the routers that you can bring to conferen...

7 SEO Tasks You Can Start Automating Today | Ep. #260

17 Apr 2017

Contributed by Lukas

In Episode #260, Eric and Neil discuss the 7 SEO tasks you can start automating today. They drop tried and true tools that will help you automate SEO...

How to Improve Your Conversion Rate Using Images | Ep. #259

16 Apr 2017

Contributed by Lukas

In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support y...

7 Ways to Increase Facebook Likes Without Spending a Dollar | Ep. #258

15 Apr 2017

Contributed by Lukas

In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have ...

Is It a Good Time to Start a Marketing Agency? | Ep. #257

14 Apr 2017

Contributed by Lukas

In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today I...

How to Convert Your Leads into Paying Clients | Ep. #256

13 Apr 2017

Contributed by Lukas

In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, ...

How to Keep Track of Emerging Trends in Your Industry | Ep. #255

12 Apr 2017

Contributed by Lukas

In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importa...

7 Tools to Help You With Reputation Management | Ep. #254

11 Apr 2017

Contributed by Lukas

In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of y...

What Is Negative SEO? | Ep. #253

10 Apr 2017

Contributed by Lukas

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works ...

How to Maximize Your SERP Real Estate | Ep. #252

09 Apr 2017

Contributed by Lukas

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as...

7 Types of Content Upgrades You Can Try Today | Ep. #251

08 Apr 2017

Contributed by Lukas

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email ...

7 Ways You Can Use Video to Improve Conversion Rates | Ep. #250

07 Apr 2017

Contributed by Lukas

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where t...

How to Create a Seamless Checkout Process | Ep. #249

06 Apr 2017

Contributed by Lukas

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a se...

7 Creative Ways to Market to Your Email List | Ep. #248

05 Apr 2017

Contributed by Lukas

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end rese...

7 Techniques for Speeding Up Your Keyword Research | Ep. #247

04 Apr 2017

Contributed by Lukas

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken ...

How to Integrate Chatbots into Your Marketing | Ep. #246

03 Apr 2017

Contributed by Lukas

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths ...

How to Analyze Your Competition in Less Than 10 Minutes | Ep. #245

02 Apr 2017

Contributed by Lukas

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have ...

Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

01 Apr 2017

Contributed by Lukas

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the rig...

How to Win More Business as a Freelance Digital Marketer | Ep. #243

31 Mar 2017

Contributed by Lukas

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to...

7 Ways to Make Money from Your First Blog | Ep. #242

30 Mar 2017

Contributed by Lukas

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to ...

7 Keys to Becoming a Successful Blogger | Ep. #241

29 Mar 2017

Contributed by Lukas

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most ...

How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240

28 Mar 2017

Contributed by Lukas

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much a...

The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239

27 Mar 2017

Contributed by Lukas

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools th...

New Google AdWords Tricks to Try in 2017 | Ep. #238

26 Mar 2017

Contributed by Lukas

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your ...

Are LinkedIn Ads Worth It? | Ep. #237

25 Mar 2017

Contributed by Lukas

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and ...

How to Maximize Your Live Stream Sessions | Ep. #236

24 Mar 2017

Contributed by Lukas

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream se...

How to Launch Your Info Product | Ep. #235

23 Mar 2017

Contributed by Lukas

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use...

What Is an Info Product and How Can You Create One? | Ep. #234

22 Mar 2017

Contributed by Lukas

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 00:27 –...

Should You Be Using Outbrain or Taboola? | Ep. #233

21 Mar 2017

Contributed by Lukas

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are stil...

How to Get More Blog Comments | Ep. #232

20 Mar 2017

Contributed by Lukas

In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, t...

Is it a Good Time to Start a Podcast? | Ep. #231

19 Mar 2017

Contributed by Lukas

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is no...

7 Ways You Can Add Link Building to Your Daily Routine | Ep. #230

18 Mar 2017

Contributed by Lukas

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strateg...

How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229

17 Mar 2017

Contributed by Lukas

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide ...

How to Scale Content Marketing Without Hiring More People | Ep. #228

16 Mar 2017

Contributed by Lukas

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attentio...

7 Questions to Ask When Hiring a Growth Hacker | Ep. #227

15 Mar 2017

Contributed by Lukas

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective gr...

How to Get Started with Public Speaking | Ep. #226

14 Mar 2017

Contributed by Lukas

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it hel...

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

13 Mar 2017

Contributed by Lukas

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can succes...

How to Generate Consulting Leads From Your Website | Ep. #224

12 Mar 2017

Contributed by Lukas

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with y...

How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

11 Mar 2017

Contributed by Lukas

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, i...

7 Free Marketing Tools that You Ought to Use | Ep. #222

10 Mar 2017

Contributed by Lukas

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start wit...

7 Ways to Repurpose Your Content | Ep. #221

09 Mar 2017

Contributed by Lukas

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and ...

Where Marketing Is Going in 2017 | Ep. #220

08 Mar 2017

Contributed by Lukas

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the p...

How Much to Spend on Marketing When You’re First Starting | Ep. #219

07 Mar 2017

Contributed by Lukas

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of ...

How to Run Weekly Growth Meetings | Ep. #218

06 Mar 2017

Contributed by Lukas

In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it ...

How to Measure Your Branding Efforts | Ep. #217

05 Mar 2017

Contributed by Lukas

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, ho...

7-Point SEO Checklist | Ep. #216

04 Mar 2017

Contributed by Lukas

In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your ...

Our Favorite Marketing Books | Ep. #215

03 Mar 2017

Contributed by Lukas

In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these ...

How to Efficiently Manage Your Marketing Projects | Ep. #214

02 Mar 2017

Contributed by Lukas

In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that yo...

Does Black Hat SEO Still Work? | Ep. #213

01 Mar 2017

Contributed by Lukas

In Episode #213, Eric and Neil discuss whether or not black hat SEO still works. Black hat SEO refers to any practice that you use to boost your websi...

7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212

28 Feb 2017

Contributed by Lukas

In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s t...

7 Key Elements of a High Converting Homepage | Ep. #211

27 Feb 2017

Contributed by Lukas

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that gen...

What Is a PBN? | Ep. #210

26 Feb 2017

Contributed by Lukas

In Episode #210, Eric and Neil discuss what a private blog network (PBN) is and its usefulness. Tune in to learn why you should avoid PBNs as well as ...