Marketing School - Digital Marketing and Online Marketing Tips

How to Determine Customer Lifetime Value | Ep. #382

17 Aug 2017

Contributed by Lukas

In Episode #382, Eric and Neil discuss how to determine customer lifetime value. Tune in to learn the simplest formula you can use to calculate your c...

The Difference Between Macro and Micro-Conversions | Ep. #381

16 Aug 2017

Contributed by Lukas

In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are ...

How to Ramp Up Content Production | Ep. #380

15 Aug 2017

Contributed by Lukas

In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes t...

What Is Link Blending (and How To Do It Fast) | Ep. #379

14 Aug 2017

Contributed by Lukas

In Episode #379, Eric and Neil discuss what link blending is and how to do it fast. Tune in to learn how to execute link blending as a part of your pr...

The Marketing Benefits of Google Tag Manager | Ep. #378

13 Aug 2017

Contributed by Lukas

In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manage...

Tried and Tested Ways of Building Local Links | Ep. #377

12 Aug 2017

Contributed by Lukas

In Episode #377, Eric and Neil discuss the tried and tested methods for building local links. Tune in to learn the simple steps that will help you inc...

Is It Better to Create a Mobile Website or a Mobile App? | Ep. #376

11 Aug 2017

Contributed by Lukas

In Episode #376, Eric and Neil discuss whether it is better to create a mobile website or a mobile app. Tune in to decide whether it’s worth your ti...

How to Distribute Your Podcast | Ep. #375

10 Aug 2017

Contributed by Lukas

In Episode #375, Eric and Neil discuss how to distribute your podcast. Not everyone is on YouTube or iTunes. With all the platforms that are out there...

Should You Use Manual Bidding on Facebook Ads? | Ep. #374

09 Aug 2017

Contributed by Lukas

In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for ...

How Many Links Do You Really Need to Rank Well? | Ep. #373

08 Aug 2017

Contributed by Lukas

In Episode #373, Eric and Neil discuss how many links you really need to rank well. Tune in as Eric and Neil remind us of the TWO most important facto...

Do Social Sharing Buttons Still Work? | Ep. #372

07 Aug 2017

Contributed by Lukas

In Episode #372, Eric and Neil discuss whether social sharing buttons still work. Tune-in to learn whether social sharing buttons are effective in dri...

How to Get Started With Podcast Advertising | Ep. #371

06 Aug 2017

Contributed by Lukas

In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especial...

How to Determine Your One Key Metric | Ep. #370

05 Aug 2017

Contributed by Lukas

In Episode #370, Eric and Neil discuss how to determine your one key metric. When you establish a set goal or priority, then all your tasks will follo...

What Drives More Traffic: Quality Content VS Quantity | Ep. #369

04 Aug 2017

Contributed by Lukas

In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends...

Why You Should Pay Attention To Facebook Groups | Ep. #368

03 Aug 2017

Contributed by Lukas

In Episode #368, Eric and Neil discuss why you should pay attention to Facebook groups. Tune in to learn the pros of joining Facebook groups, startin...

Is Blog Commenting Dead? | Ep. #367

02 Aug 2017

Contributed by Lukas

In Episode #367, Eric and Neil discuss whether blog commenting is dead. Tune in to learn why blog commenting is NOT dead in Eric and Neil’s opinion....

Growth Is Getting Harder (And What You Can Do About It) | Ep. #366

01 Aug 2017

Contributed by Lukas

In Episode #366, Eric and Neil discuss how growth is getting harder and what you can do about it. In terms of marketing, it seems that everything repe...

3 Creative Ways to Mine For Leads | Ep. #365

31 Jul 2017

Contributed by Lukas

In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric ca...

7 Apps That Marketers Should Install On Their Phone | Ep. #364

30 Jul 2017

Contributed by Lukas

In Episode #364, Eric and Neil discuss 7 apps that marketers should install on their phone. The ideas don’t stop flowing even though you’re on the...

How to Get Traffic From Google News | Ep. #363

29 Jul 2017

Contributed by Lukas

In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be fe...

How Marketing Can Help Your Sales Team | Ep. #362

28 Jul 2017

Contributed by Lukas

In Episode #362, Eric and Neil discuss how marketing can help your sales team. These two teams have the tendency to be at odds with each other when th...

How to Create Engaging Instagram Story Ads | Ep. #361

27 Jul 2017

Contributed by Lukas

In Episode #361, Eric and Neil discuss how to create engaging Instagram story ads. Instagram is an effective tool that can be leveraged for your marke...

7 Growth Hacking Examples You Can Learn From | Ep. #360

26 Jul 2017

Contributed by Lukas

In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their b...

5 Tools That'll Help You Track Your Search Engine Rankings | Ep. #359

25 Jul 2017

Contributed by Lukas

In Episode #359, Eric and Neil discuss 5 tools that’ll help you track your search engine rankings. Tune in to know the benefits of SEO tracking, why...

Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358

24 Jul 2017

Contributed by Lukas

In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus grou...

3 Creative Ways to Attract Your Ideal Customer | Ep. #357

23 Jul 2017

Contributed by Lukas

In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to...

7 Metrics You Ought to Monitor in Google Analytics | Ep. #356

22 Jul 2017

Contributed by Lukas

In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Googl...

How to Retain Your Customers | Ep. #355

21 Jul 2017

Contributed by Lukas

In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you tre...

How to Build DA 70+ Links | Ep. #354

20 Jul 2017

Contributed by Lukas

In Episode #354, Eric and Neil discuss how to build DA 70+ links. Tune in to learn how you can effectively build your DA links and the importance of h...

Should You Use Pop-ups? | Ep. #353

19 Jul 2017

Contributed by Lukas

In Episode #353, Eric and Neil discuss whether or not you should use a pop-up. Tune in to hear Eric and Neil’s experience with pop-ups, why they sti...

7 Advanced Segments You Ought to Set Up in Google Analytics | Ep. #352

18 Jul 2017

Contributed by Lukas

In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented...

7 Chrome Extensions Every Marketer Ought to Use | Ep. #351

17 Jul 2017

Contributed by Lukas

In Episode #351, Eric and Neil discuss 7 chrome extensions that every marketer ought to use. Tune in to learn how these chrome extensions can make yo...

How to Get Press Like Richard Branson | Ep. #350

16 Jul 2017

Contributed by Lukas

In Episode #350, Eric and Neil discuss how to get press like Richard Branson. Tune in to hear about Richard Branson’s unreal PR stunts that put Virg...

How to Rank #1 in Google | Ep. #349

15 Jul 2017

Contributed by Lukas

In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results...

How to Hire a Blog Editor | Ep. #348

14 Jul 2017

Contributed by Lukas

In Episode #348, Eric and Neil discuss how to hire a blog editor. Tune in to learn the tasks you can assign your prospective editor. Assess as much as...

Why Do Big Brands Get Away With Spammy Link Building? | Ep. #347

13 Jul 2017

Contributed by Lukas

In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, ma...

Is Public Speaking Worth It? | Ep. #346

12 Jul 2017

Contributed by Lukas

In Episode #346, Eric and Neil discuss whether public speaking is worth it. Tune in to find out the benefits of public speaking, such as networking an...

How to Become a Contributor For Well-Known Publications | Ep. #345

11 Jul 2017

Contributed by Lukas

In Episode #345, Eric and Neil discuss how to become a contributor for well-known publications. Tune in to learn the strategies that will land you tha...

How to Attract Top Marketing Talent | Ep. #344

10 Jul 2017

Contributed by Lukas

In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to ...

How to Use Polls to Attract New Customers | Ep. #343

09 Jul 2017

Contributed by Lukas

In Episode #343, Eric and Neil discuss how to use polls to attract new customers. Tune in to learn how you can use polls to engage and interact with y...

How to Leverage Quora Ads | Ep. #342

08 Jul 2017

Contributed by Lukas

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and do...

What Pages on Your Site Should You Consider No-Indexing? | Ep. #341

07 Jul 2017

Contributed by Lukas

In Episode #341, Eric and Neil discuss which pages on your site you should consider no-indexing. Tune in to learn what pages on your website are the ...

How to Do Customer Development | Ep. #340

06 Jul 2017

Contributed by Lukas

In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback ...

How to Leverage Micro Influencers | Ep. #339

05 Jul 2017

Contributed by Lukas

In Episode #339, Eric and Neil discuss how to leverage micro influencers. Micro influencers are those who have anywhere from thousands to 10K follower...

Is Bing Worth Your Attention? | Ep. #338

04 Jul 2017

Contributed by Lukas

In Episode #338, Eric and Neil discuss if Bing is worth your attention. Tune in to learn why you should hop on Bing if you’re reaching an older demo...

How to Get Your Blog Readers to Come Back to Your Site | Ep. #337

03 Jul 2017

Contributed by Lukas

In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to da...

7 Tools to Help You Promote Your Content | Ep. #336

02 Jul 2017

Contributed by Lukas

In Episode #336, Eric and Neil discuss 7 tools to help you promote your content. Tune in to learn these standout, effective tools that can elevate you...

How to Rank Higher on YouTube | Ep. #335

01 Jul 2017

Contributed by Lukas

In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights ...

How to Be Top Of Mind | Ep. #334

30 Jun 2017

Contributed by Lukas

In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out ther...

How to Create a Target Prospect List | Ep. #333

29 Jun 2017

Contributed by Lukas

In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple pr...

Should You Document or Create Content? | Ep. #332

28 Jun 2017

Contributed by Lukas

In Episode #332, Eric and Neil discuss if you should document or create content. Tune in to learn the difference between documenting and creating a co...

How to Find Influencers on Instagram | Ep. #331

27 Jun 2017

Contributed by Lukas

In Episode #331, Eric and Neil discuss how to find influencers on Instagram. Tune in to learn how you can find influencers that are popular in your in...

When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330

26 Jun 2017

Contributed by Lukas

In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your conten...

What Are Alexa Skills (and How to Leverage This)? | Ep. #329

25 Jun 2017

Contributed by Lukas

In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and ho...

What Are Gmail Ads (and How to Leverage Them)? | Ep. #328

24 Jun 2017

Contributed by Lukas

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why t...

7 Things to Consider Before Investing in Facebook Ads | Ep. #327

23 Jun 2017

Contributed by Lukas

In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads an...

How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326

22 Jun 2017

Contributed by Lukas

In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out...

Why You Ought to Leverage Call Tracking | Ep. #325

21 Jun 2017

Contributed by Lukas

In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and h...

Why You Should Host Marketing Meetups | Ep. #324

20 Jun 2017

Contributed by Lukas

In Episode #324, Eric and Neil discuss why you should host marketing meetups. Tune in to learn how you can benefit by either attending or hosting meet...

How to Create Professional YouTube Ads for Under $100 | Ep. #323

19 Jun 2017

Contributed by Lukas

In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more...

How Do You Know If Your SEO Efforts Are Paying Off? | Ep. #322

18 Jun 2017

Contributed by Lukas

In Episode #322, Eric and Neil discuss how you will know if your SEO efforts are paying off. Tune in to learn the tools that you can use to track your...

What Is Google My Business (and How You Can Leverage It)? | Ep. #321

17 Jun 2017

Contributed by Lukas

In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST yo...

Should You Send Gifts to Your Customers? | Ep. #320

16 Jun 2017

Contributed by Lukas

In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of ...

What Are Ringless Voicemails (and How You Can Leverage Them)? | Ep. #319

15 Jun 2017

Contributed by Lukas

In Episode #319, Eric and Neil discuss what ringless voicemails are and how you can leverage them. Tune in to learn the benefits of sending personaliz...

What Is SMS Marketing (and How You Can Leverage It)? | Ep. #318

14 Jun 2017

Contributed by Lukas

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! ...

Are Chatbots Really Worth It? | Ep. #308

13 Jun 2017

Contributed by Lukas

In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitabilit...

7 Things to Consider Before You Start Accepting Guest Blogs | Ep. #317

12 Jun 2017

Contributed by Lukas

In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluat...

7 Tools to Help You Promote Evergreen Content | Ep. #316

11 Jun 2017

Contributed by Lukas

In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your e...

7 Fundamentals that Every Content Promotion Plan Should Include | Ep. #315

10 Jun 2017

Contributed by Lukas

In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you n...

3 Simple Ways to Save Money on SEO Using PPC | Ep. #314

09 Jun 2017

Contributed by Lukas

In Episode #314, Eric and Neil discuss 3 simple ways to save money on SEO using PPC. Tune in to learn the importance of knowing the right keywords to ...

How to Do SEO for Small Businesses with Less than $1000 a Month | Ep. #313

08 Jun 2017

Contributed by Lukas

In Episode #313, Eric and Neil discuss how to do SEO for small businesses with less than $1000 a month. Tune in to learn how you can still do SEO effe...

How to Create an Experimental Culture in Your Marketing Department | Ep. #312

07 Jun 2017

Contributed by Lukas

In Episode #312, Eric and Neil discuss how to create an experimental culture in your marketing department. Tune in to find out how Eric and Neil do ex...

The Marketing Tasks Eric and Neil Do Every Day | Ep. #311

06 Jun 2017

Contributed by Lukas

In Episode #311, Eric and Neil discuss the marketing tasks they do daily. Tune in to know what Eric and Neil do every day and how these habits contrib...

How to Rank in Google Image Search | Ep. #310

05 Jun 2017

Contributed by Lukas

In Episode #310, Eric and Neil discuss how to rank in Google image search. Tune in to learn how Google can recognize your images more easily and how t...

How to Get Tons of Views on Your LinkedIn Updates | Ep. #309

04 Jun 2017

Contributed by Lukas

In Episode #309, Eric and Neil discuss how to get tons of views on your LinkedIn updates. Tune in to know the number of views Eric and Neil received o...

Where Can You Hire Great Developers?| Ep. #307

03 Jun 2017

Contributed by Lukas

In Episode #307, Eric and Neil discuss where you can hire great developers. Tune in to learn how you can find great developers at a much cheaper rate ...

Where Can You Hire Great Designers?| Ep. #306

02 Jun 2017

Contributed by Lukas

In Episode #306, Eric and Neil discuss where you can hire great designers. Tune in to hear an exhaustive list of where you can find fantastic designer...

Why You Should Clean Your Email List| Ep. #305

01 Jun 2017

Contributed by Lukas

In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email li...

Where Can You Hire Great Writers? | Ep. #304

31 May 2017

Contributed by Lukas

In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why ...

What Type of Content Should You Create When You're Starting Off? | Ep. #303

30 May 2017

Contributed by Lukas

In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would sti...

What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302

29 May 2017

Contributed by Lukas

In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testin...

Should You Buy Marketing Courses? | Ep. #301

28 May 2017

Contributed by Lukas

In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE ear...

Marketing Tactics that Neil & Eric Still Use Today | Ep. #300

27 May 2017

Contributed by Lukas

In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric an...

How to Deal with Negative PR | Ep. #299

26 May 2017

Contributed by Lukas

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades awa...

How To Do Reputation Management | Ep. #298

25 May 2017

Contributed by Lukas

In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results r...

What to Look For in a CV as a Recruiter for a Marketing Role | Ep. #297

24 May 2017

Contributed by Lukas

In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking a...

What Marketing Tactics You Should Do Regardless of ROI | Ep. #296

23 May 2017

Contributed by Lukas

In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus...

How to Do B2B Marketing on Instagram | Ep. #295

22 May 2017

Contributed by Lukas

In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it ...

7 Questions to Ask Yourself Before Investing in Content Marketing | Ep. #294

21 May 2017

Contributed by Lukas

In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are ...

How to Improve Your Net Promoter Score | Ep. #293

20 May 2017

Contributed by Lukas

In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not...

How to Generate Leads Through LinkedIn | Ep. #292

19 May 2017

Contributed by Lukas

In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to ...

7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts | Ep. #291

18 May 2017

Contributed by Lukas

In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a...

How to Delegate Marketing Tasks | Ep. #290

17 May 2017

Contributed by Lukas

In Episode #290, Eric and Neil discuss how to delegate marketing tasks. Tune in to learn the key things you, as a leader, need to recognize before pa...

How to Use Dropped Domains to Enhance Your SEO | Ep. #289

16 May 2017

Contributed by Lukas

In Episode #289, Eric and Neil discuss how to use dropped domains to enhance your SEO. Tune in to learn how to maximize those dropped domains and why ...

Simple Methods for Calculating ROI on SEO | Ep. #288

15 May 2017

Contributed by Lukas

In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimat...

Where Should You Focus Your Marketing Efforts First? | Ep. #287

14 May 2017

Contributed by Lukas

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths,...

Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286

13 May 2017

Contributed by Lukas

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce ...

How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285

12 May 2017

Contributed by Lukas

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main str...

How You Can Find a Reliable Blogger | Ep. #284

11 May 2017

Contributed by Lukas

In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for grea...

Eric and Neil’s Biggest Marketing Frustrations | Ep. #283

10 May 2017

Contributed by Lukas

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the import...