Marketing School - Digital Marketing and Online Marketing Tips

What Is an Advertorial (And How Can You Use Them)? | Ep. #410

14 Sep 2017

Contributed by Lukas

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristic...

Why You Ought to Pay For Celebrity Endorsements | Ep. #409

13 Sep 2017

Contributed by Lukas

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possibl...

Beginner's Guide to Quora Ads | Ep. #408

12 Sep 2017

Contributed by Lukas

In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and w...

How to Increase Your Email Deliverability | Ep. #407

11 Sep 2017

Contributed by Lukas

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you...

Do Webinars Still Work? | Ep. #406

10 Sep 2017

Contributed by Lukas

In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Er...

Should You Sponsor Conferences or Not? | Ep. #405

09 Sep 2017

Contributed by Lukas

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from spons...

Should You Throw Live Events? | Ep. #404

08 Sep 2017

Contributed by Lukas

In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tu...

How To Build A Personal Brand | Ep. #403

07 Sep 2017

Contributed by Lukas

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll...

How to Build A Strong Corporate Brand Using Social Media | Ep. #402

06 Sep 2017

Contributed by Lukas

In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand th...

How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401

05 Sep 2017

Contributed by Lukas

In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics th...

Should You Host Your Own Conference? | Ep. #400

04 Sep 2017

Contributed by Lukas

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to...

How to Rank a 10-Page Website | Ep. #399

03 Sep 2017

Contributed by Lukas

In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few ...

How to Scale Your Content Outreach | Ep. #398

02 Sep 2017

Contributed by Lukas

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great con...

What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397

01 Sep 2017

Contributed by Lukas

In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writi...

Should You Invest In Marketing Swag? | Ep. #396

31 Aug 2017

Contributed by Lukas

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a ...

Should You Involve an SEO When Building a New Website? | Ep. #395

30 Aug 2017

Contributed by Lukas

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should inc...

How to Get More Business Value Out of LinkedIn | Ep. #394

29 Aug 2017

Contributed by Lukas

In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to crea...

How to Ensure that Your Team Stays Productive When You're Out of Office | Ep. #393

28 Aug 2017

Contributed by Lukas

In Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can kee...

Tools That Make Paid Advertising Easier | Ep. #392

27 Aug 2017

Contributed by Lukas

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google ...

Should You Be Worried About Your Domain Authority? | Ep. #391

26 Aug 2017

Contributed by Lukas

In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your sea...

How to Avoid Writer’s Block | Ep. #390

25 Aug 2017

Contributed by Lukas

In Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moment...

Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389

24 Aug 2017

Contributed by Lukas

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid ...

Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388

23 Aug 2017

Contributed by Lukas

In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media si...

Marketing Lessons from Classic Infomercials | Ep. #387

22 Aug 2017

Contributed by Lukas

In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between...

How To Manage Your First Marketing Hire if You're Not a Marketer Yourself | Ep. #386

21 Aug 2017

Contributed by Lukas

In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questio...

How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week | Ep. #385

20 Aug 2017

Contributed by Lukas

In Episode #385, Eric and Neil discuss how to monitor your backlinks in 15 minutes or less per week. Tune in to learn the advantages of checking your ...

Why It's Important To Diversify Your Traffic Sources | Ep. #384

19 Aug 2017

Contributed by Lukas

In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be l...

How to Make Users Watch Your Full Video | Ep. #383

18 Aug 2017

Contributed by Lukas

In Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience ...

How to Determine Customer Lifetime Value | Ep. #382

17 Aug 2017

Contributed by Lukas

In Episode #382, Eric and Neil discuss how to determine customer lifetime value. Tune in to learn the simplest formula you can use to calculate your c...

The Difference Between Macro and Micro-Conversions | Ep. #381

16 Aug 2017

Contributed by Lukas

In Episode #381, Eric and Neil discuss the difference between macro and micro-conversions. Tune in as Eric and Neil define what these conversions are ...

How to Ramp Up Content Production | Ep. #380

15 Aug 2017

Contributed by Lukas

In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes t...

What Is Link Blending (and How To Do It Fast) | Ep. #379

14 Aug 2017

Contributed by Lukas

In Episode #379, Eric and Neil discuss what link blending is and how to do it fast. Tune in to learn how to execute link blending as a part of your pr...

The Marketing Benefits of Google Tag Manager | Ep. #378

13 Aug 2017

Contributed by Lukas

In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manage...

Tried and Tested Ways of Building Local Links | Ep. #377

12 Aug 2017

Contributed by Lukas

In Episode #377, Eric and Neil discuss the tried and tested methods for building local links. Tune in to learn the simple steps that will help you inc...

Is It Better to Create a Mobile Website or a Mobile App? | Ep. #376

11 Aug 2017

Contributed by Lukas

In Episode #376, Eric and Neil discuss whether it is better to create a mobile website or a mobile app. Tune in to decide whether it’s worth your ti...

How to Distribute Your Podcast | Ep. #375

10 Aug 2017

Contributed by Lukas

In Episode #375, Eric and Neil discuss how to distribute your podcast. Not everyone is on YouTube or iTunes. With all the platforms that are out there...

Should You Use Manual Bidding on Facebook Ads? | Ep. #374

09 Aug 2017

Contributed by Lukas

In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for ...

How Many Links Do You Really Need to Rank Well? | Ep. #373

08 Aug 2017

Contributed by Lukas

In Episode #373, Eric and Neil discuss how many links you really need to rank well. Tune in as Eric and Neil remind us of the TWO most important facto...

Do Social Sharing Buttons Still Work? | Ep. #372

07 Aug 2017

Contributed by Lukas

In Episode #372, Eric and Neil discuss whether social sharing buttons still work. Tune-in to learn whether social sharing buttons are effective in dri...

How to Get Started With Podcast Advertising | Ep. #371

06 Aug 2017

Contributed by Lukas

In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especial...

How to Determine Your One Key Metric | Ep. #370

05 Aug 2017

Contributed by Lukas

In Episode #370, Eric and Neil discuss how to determine your one key metric. When you establish a set goal or priority, then all your tasks will follo...

What Drives More Traffic: Quality Content VS Quantity | Ep. #369

04 Aug 2017

Contributed by Lukas

In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends...

Why You Should Pay Attention To Facebook Groups | Ep. #368

03 Aug 2017

Contributed by Lukas

In Episode #368, Eric and Neil discuss why you should pay attention to Facebook groups. Tune in to learn the pros of joining Facebook groups, startin...

Is Blog Commenting Dead? | Ep. #367

02 Aug 2017

Contributed by Lukas

In Episode #367, Eric and Neil discuss whether blog commenting is dead. Tune in to learn why blog commenting is NOT dead in Eric and Neil’s opinion....

Growth Is Getting Harder (And What You Can Do About It) | Ep. #366

01 Aug 2017

Contributed by Lukas

In Episode #366, Eric and Neil discuss how growth is getting harder and what you can do about it. In terms of marketing, it seems that everything repe...

3 Creative Ways to Mine For Leads | Ep. #365

31 Jul 2017

Contributed by Lukas

In Episode #365, Eric and Neil discuss 3 creative ways to mine for leads. Sifting through your inbox for relevant leads is a real time-killer. Eric ca...

7 Apps That Marketers Should Install On Their Phone | Ep. #364

30 Jul 2017

Contributed by Lukas

In Episode #364, Eric and Neil discuss 7 apps that marketers should install on their phone. The ideas don’t stop flowing even though you’re on the...

How to Get Traffic From Google News | Ep. #363

29 Jul 2017

Contributed by Lukas

In Episode #363, Eric and Neil discuss how to get more traffic from Google News. Eric is currently going through the process of what it takes to be fe...

How Marketing Can Help Your Sales Team | Ep. #362

28 Jul 2017

Contributed by Lukas

In Episode #362, Eric and Neil discuss how marketing can help your sales team. These two teams have the tendency to be at odds with each other when th...

How to Create Engaging Instagram Story Ads | Ep. #361

27 Jul 2017

Contributed by Lukas

In Episode #361, Eric and Neil discuss how to create engaging Instagram story ads. Instagram is an effective tool that can be leveraged for your marke...

7 Growth Hacking Examples You Can Learn From | Ep. #360

26 Jul 2017

Contributed by Lukas

In Episode #360, Eric and Neil discuss 7 growth hacking examples you can learn from. Tune in to be inspired by how these companies skyrocketed their b...

5 Tools That'll Help You Track Your Search Engine Rankings | Ep. #359

25 Jul 2017

Contributed by Lukas

In Episode #359, Eric and Neil discuss 5 tools that’ll help you track your search engine rankings. Tune in to know the benefits of SEO tracking, why...

Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358

24 Jul 2017

Contributed by Lukas

In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus grou...

3 Creative Ways to Attract Your Ideal Customer | Ep. #357

23 Jul 2017

Contributed by Lukas

In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to...

7 Metrics You Ought to Monitor in Google Analytics | Ep. #356

22 Jul 2017

Contributed by Lukas

In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Googl...

How to Retain Your Customers | Ep. #355

21 Jul 2017

Contributed by Lukas

In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you tre...

How to Build DA 70+ Links | Ep. #354

20 Jul 2017

Contributed by Lukas

In Episode #354, Eric and Neil discuss how to build DA 70+ links. Tune in to learn how you can effectively build your DA links and the importance of h...

Should You Use Pop-ups? | Ep. #353

19 Jul 2017

Contributed by Lukas

In Episode #353, Eric and Neil discuss whether or not you should use a pop-up. Tune in to hear Eric and Neil’s experience with pop-ups, why they sti...

7 Advanced Segments You Ought to Set Up in Google Analytics | Ep. #352

18 Jul 2017

Contributed by Lukas

In Episode #352, Eric and Neil discuss the 7 advanced segments you should be setting up in Google Analytics. Tune in to know how evaluating segmented...

7 Chrome Extensions Every Marketer Ought to Use | Ep. #351

17 Jul 2017

Contributed by Lukas

In Episode #351, Eric and Neil discuss 7 chrome extensions that every marketer ought to use. Tune in to learn how these chrome extensions can make yo...

How to Get Press Like Richard Branson | Ep. #350

16 Jul 2017

Contributed by Lukas

In Episode #350, Eric and Neil discuss how to get press like Richard Branson. Tune in to hear about Richard Branson’s unreal PR stunts that put Virg...

How to Rank #1 in Google | Ep. #349

15 Jul 2017

Contributed by Lukas

In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results...

How to Hire a Blog Editor | Ep. #348

14 Jul 2017

Contributed by Lukas

In Episode #348, Eric and Neil discuss how to hire a blog editor. Tune in to learn the tasks you can assign your prospective editor. Assess as much as...

Why Do Big Brands Get Away With Spammy Link Building? | Ep. #347

13 Jul 2017

Contributed by Lukas

In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, ma...

Is Public Speaking Worth It? | Ep. #346

12 Jul 2017

Contributed by Lukas

In Episode #346, Eric and Neil discuss whether public speaking is worth it. Tune in to find out the benefits of public speaking, such as networking an...

How to Become a Contributor For Well-Known Publications | Ep. #345

11 Jul 2017

Contributed by Lukas

In Episode #345, Eric and Neil discuss how to become a contributor for well-known publications. Tune in to learn the strategies that will land you tha...

How to Attract Top Marketing Talent | Ep. #344

10 Jul 2017

Contributed by Lukas

In Episode #344, Eric and Neil discuss how to attract TOP marketing talent. Tune in to learn how you can easily find the top marketing talent, how to ...

How to Use Polls to Attract New Customers | Ep. #343

09 Jul 2017

Contributed by Lukas

In Episode #343, Eric and Neil discuss how to use polls to attract new customers. Tune in to learn how you can use polls to engage and interact with y...

How to Leverage Quora Ads | Ep. #342

08 Jul 2017

Contributed by Lukas

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and do...

What Pages on Your Site Should You Consider No-Indexing? | Ep. #341

07 Jul 2017

Contributed by Lukas

In Episode #341, Eric and Neil discuss which pages on your site you should consider no-indexing. Tune in to learn what pages on your website are the ...

How to Do Customer Development | Ep. #340

06 Jul 2017

Contributed by Lukas

In Episode #340, Eric and Neil discuss how to do customer development. Tune in to learn the importance of getting every kind of customer’s feedback ...

How to Leverage Micro Influencers | Ep. #339

05 Jul 2017

Contributed by Lukas

In Episode #339, Eric and Neil discuss how to leverage micro influencers. Micro influencers are those who have anywhere from thousands to 10K follower...

Is Bing Worth Your Attention? | Ep. #338

04 Jul 2017

Contributed by Lukas

In Episode #338, Eric and Neil discuss if Bing is worth your attention. Tune in to learn why you should hop on Bing if you’re reaching an older demo...

How to Get Your Blog Readers to Come Back to Your Site | Ep. #337

03 Jul 2017

Contributed by Lukas

In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to da...

7 Tools to Help You Promote Your Content | Ep. #336

02 Jul 2017

Contributed by Lukas

In Episode #336, Eric and Neil discuss 7 tools to help you promote your content. Tune in to learn these standout, effective tools that can elevate you...

How to Rank Higher on YouTube | Ep. #335

01 Jul 2017

Contributed by Lukas

In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights ...

How to Be Top Of Mind | Ep. #334

30 Jun 2017

Contributed by Lukas

In Episode #334, Eric and Neil discuss how to be top of mind. Tune in to learn how Eric and Neil became top of mind with the content they put out ther...

How to Create a Target Prospect List | Ep. #333

29 Jun 2017

Contributed by Lukas

In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple pr...

Should You Document or Create Content? | Ep. #332

28 Jun 2017

Contributed by Lukas

In Episode #332, Eric and Neil discuss if you should document or create content. Tune in to learn the difference between documenting and creating a co...

How to Find Influencers on Instagram | Ep. #331

27 Jun 2017

Contributed by Lukas

In Episode #331, Eric and Neil discuss how to find influencers on Instagram. Tune in to learn how you can find influencers that are popular in your in...

When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330

26 Jun 2017

Contributed by Lukas

In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your conten...

What Are Alexa Skills (and How to Leverage This)? | Ep. #329

25 Jun 2017

Contributed by Lukas

In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and ho...

What Are Gmail Ads (and How to Leverage Them)? | Ep. #328

24 Jun 2017

Contributed by Lukas

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why t...

7 Things to Consider Before Investing in Facebook Ads | Ep. #327

23 Jun 2017

Contributed by Lukas

In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads an...

How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326

22 Jun 2017

Contributed by Lukas

In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out...

Why You Ought to Leverage Call Tracking | Ep. #325

21 Jun 2017

Contributed by Lukas

In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and h...

Why You Should Host Marketing Meetups | Ep. #324

20 Jun 2017

Contributed by Lukas

In Episode #324, Eric and Neil discuss why you should host marketing meetups. Tune in to learn how you can benefit by either attending or hosting meet...

How to Create Professional YouTube Ads for Under $100 | Ep. #323

19 Jun 2017

Contributed by Lukas

In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more...

How Do You Know If Your SEO Efforts Are Paying Off? | Ep. #322

18 Jun 2017

Contributed by Lukas

In Episode #322, Eric and Neil discuss how you will know if your SEO efforts are paying off. Tune in to learn the tools that you can use to track your...

What Is Google My Business (and How You Can Leverage It)? | Ep. #321

17 Jun 2017

Contributed by Lukas

In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST yo...

Should You Send Gifts to Your Customers? | Ep. #320

16 Jun 2017

Contributed by Lukas

In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of ...

What Are Ringless Voicemails (and How You Can Leverage Them)? | Ep. #319

15 Jun 2017

Contributed by Lukas

In Episode #319, Eric and Neil discuss what ringless voicemails are and how you can leverage them. Tune in to learn the benefits of sending personaliz...

What Is SMS Marketing (and How You Can Leverage It)? | Ep. #318

14 Jun 2017

Contributed by Lukas

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! ...

Are Chatbots Really Worth It? | Ep. #308

13 Jun 2017

Contributed by Lukas

In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitabilit...

7 Things to Consider Before You Start Accepting Guest Blogs | Ep. #317

12 Jun 2017

Contributed by Lukas

In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluat...

7 Tools to Help You Promote Evergreen Content | Ep. #316

11 Jun 2017

Contributed by Lukas

In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your e...

7 Fundamentals that Every Content Promotion Plan Should Include | Ep. #315

10 Jun 2017

Contributed by Lukas

In Episode #315, Eric and Neil discuss the 7 fundamentals that every content promotion plan should include. Tune in to learn the checklists that you n...

3 Simple Ways to Save Money on SEO Using PPC | Ep. #314

09 Jun 2017

Contributed by Lukas

In Episode #314, Eric and Neil discuss 3 simple ways to save money on SEO using PPC. Tune in to learn the importance of knowing the right keywords to ...

How to Do SEO for Small Businesses with Less than $1000 a Month | Ep. #313

08 Jun 2017

Contributed by Lukas

In Episode #313, Eric and Neil discuss how to do SEO for small businesses with less than $1000 a month. Tune in to learn how you can still do SEO effe...

How to Create an Experimental Culture in Your Marketing Department | Ep. #312

07 Jun 2017

Contributed by Lukas

In Episode #312, Eric and Neil discuss how to create an experimental culture in your marketing department. Tune in to find out how Eric and Neil do ex...