Marketing School - Digital Marketing and Online Marketing Tips

How to Drive Traffic to Your Website Using YouTube | Ep. #482

25 Nov 2017

Contributed by Lukas

In Episode #482, Eric and Neil discuss how to drive traffic to your website using YouTube. Tune in to learn how you can boost your ranking by having t...

How to Become a Successful Vlogger if You're Just Starting Today | Ep. #481

24 Nov 2017

Contributed by Lukas

In Episode #481, Eric and Neil discuss how to become a successful vlogger if you're just starting today. Tune in to learn the importance of good editi...

Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480

23 Nov 2017

Contributed by Lukas

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work ...

How to Make Money From Videos | Ep. #479

22 Nov 2017

Contributed by Lukas

In Episode #479, Eric and Neil discuss how to make money from videos. Tune in to learn how you can monetize your videos and the types of videos you ca...

Conferences Are Going to Lose You Money Unless You Follow This Checklist | Ep. #478

21 Nov 2017

Contributed by Lukas

In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a ...

How to Get More Views From Your Videos | Ep. #477

20 Nov 2017

Contributed by Lukas

In Episode #477, Eric and Neil discuss how to get more views from your videos. Tune in to hear them share which tools you can use to improve how your ...

Should You Worry About Google’s Cache Date? | Ep. #476

19 Nov 2017

Contributed by Lukas

In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, an...

How Many Backlinks Do You Really Need? | Ep. #475

18 Nov 2017

Contributed by Lukas

In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Nei...

Do Infographics Still Work in Today’s Day and Age? | Ep. #474

17 Nov 2017

Contributed by Lukas

In Episode #474, Eric and Neil discuss how high-end infographics still work and manage to pull in traffic. They recommend various sources for finding ...

How to Double Your Sales by Spending More Per Click | Ep. #473

16 Nov 2017

Contributed by Lukas

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per cl...

What We Learned by Throwing Our First Conference | Ep. #472

15 Nov 2017

Contributed by Lukas

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwin...

5 Marketing Books That’ll Change Your Life | Ep. #471

14 Nov 2017

Contributed by Lukas

In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the in...

5 Business Books That’ll Change Your Life | Ep. #470

13 Nov 2017

Contributed by Lukas

In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these p...

The Big Mistake You’re Going to Make With Content Marketing | Ep. #469

12 Nov 2017

Contributed by Lukas

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be r...

How to Make The Most of Black Friday Traffic Surges | Ep. #468

11 Nov 2017

Contributed by Lukas

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this hol...

Simple SEO Preparations You Can Make for Black Friday | Ep. #467

10 Nov 2017

Contributed by Lukas

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prio...

What Neil & Eric Think About Affiliate Marketing | Ep. #466

09 Nov 2017

Contributed by Lukas

In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why bo...

How SEO Is Going to Change in 2018 | Ep. #465

08 Nov 2017

Contributed by Lukas

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and ...

How to Find New Growth Opportunities | Ep. #464

07 Nov 2017

Contributed by Lukas

In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to th...

What Makes a Brand Special? | Ep. #463

06 Nov 2017

Contributed by Lukas

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes a...

7 Marketing Tools You Should Be Checking Weekly | Ep. #462

05 Nov 2017

Contributed by Lukas

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what ...

What Is Minimum Viable SEO? | Ep. #461

04 Nov 2017

Contributed by Lukas

In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game. Time Stampe...

How to Increase Audience Retention on YouTube | Ep. #460

03 Nov 2017

Contributed by Lukas

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video,...

What Does a Healthy Link Profile Look Like? | Ep. #459

02 Nov 2017

Contributed by Lukas

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’...

How to Network With Other Marketers | Ep. #458

01 Nov 2017

Contributed by Lukas

In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with p...

7 Tools To Help With Mobile CRO | Ep. #457

31 Oct 2017

Contributed by Lukas

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil st...

What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456

30 Oct 2017

Contributed by Lukas

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today t...

How AI Will Connect Offline Marketing with Online Marketing | Ep. #455

29 Oct 2017

Contributed by Lukas

In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact...

How to Improve Your Ranking Position on Google Maps | Ep. #454

28 Oct 2017

Contributed by Lukas

In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local ...

How to Drive More Sales Using Google Shopping | Ep. #453

27 Oct 2017

Contributed by Lukas

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, w...

What Is the Optimal Way to Create a Sitemap? | Ep. #452

26 Oct 2017

Contributed by Lukas

In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you...

Should You Hire Senior Marketers or Junior Marketers? | Ep. #451

25 Oct 2017

Contributed by Lukas

In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also wh...

How to Use Surveying to Boost Your Conversions | Ep. #450

24 Oct 2017

Contributed by Lukas

In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions...

How to Use Emojis in Your Marketing | Ep. #449

23 Oct 2017

Contributed by Lukas

In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’...

7 Types of Marketing that Are Long-term Plays | Ep. #448

22 Oct 2017

Contributed by Lukas

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, ...

Should You Rely on Google Search Console Data? | Ep. #447

21 Oct 2017

Contributed by Lukas

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Se...

Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? | Ep. #446

20 Oct 2017

Contributed by Lukas

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to e...

How to Make Google Analytics More Actionable | Ep. #445

19 Oct 2017

Contributed by Lukas

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advanta...

How to Make a Professional Podcast | Ep. #444

18 Oct 2017

Contributed by Lukas

In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’...

How to Use Google Trends to Improve Your SEO | Ep. #443

17 Oct 2017

Contributed by Lukas

In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your...

How to Create a Landing Page | Ep. #442

16 Oct 2017

Contributed by Lukas

In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, an...

How to Avoid Over-Servicing Clients | Ep. #441

15 Oct 2017

Contributed by Lukas

In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing ...

7 Ways to Keep Potential Clients Engaged During Business Pitches | Ep. #440

14 Oct 2017

Contributed by Lukas

In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being hones...

What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439

13 Oct 2017

Contributed by Lukas

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when cr...

How to Improve Brand Loyalty | Ep. #438

12 Oct 2017

Contributed by Lukas

In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make pe...

How to Create an Irresistible Product or Service Guarantee | Ep. #437

11 Oct 2017

Contributed by Lukas

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are do...

Is TV Advertising Really Worth It? | Ep. #436

10 Oct 2017

Contributed by Lukas

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’...

How to Own Negative Social Media Comments | Ep. #435

09 Oct 2017

Contributed by Lukas

In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why ...

How Important Are Headings for SEO? | Ep. #434

08 Oct 2017

Contributed by Lukas

In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings...

How to Quickly Find the Most Popular Blogs in a Niche | Ep. #433

07 Oct 2017

Contributed by Lukas

In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. T...

How to Secure Your Website | Ep. #432

06 Oct 2017

Contributed by Lukas

In Episode #432, Eric and Neil discuss how to secure your website. Tune in to learn why a two-factor authentication for your website is better and the...

7 WordPress Plugins You Ought to Use | Ep. #431

05 Oct 2017

Contributed by Lukas

In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress sit...

How to Generate More YouTube Search Traffic | Ep. #430

04 Oct 2017

Contributed by Lukas

In episode #430, Eric and Neil discuss how to generate more YouTube search traffic. Tune in to learn how you can revamp your videos to attract more tr...

7 Tips for Increasing Engagement with Your Blog | Ep. #429

03 Oct 2017

Contributed by Lukas

In Episode #429, Eric and Neil discuss 7 tips for increasing engagement with your blog. Tune in to learn how you can boost your viewer’s engagement ...

How to Correctly Use Live Chat on Your Website | Ep. #428

02 Oct 2017

Contributed by Lukas

In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live...

Should You Hire an Agency for Link Building? | Ep. #427

01 Oct 2017

Contributed by Lukas

In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to d...

How to Spy on Your Competition | Ep. #426

30 Sep 2017

Contributed by Lukas

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are ...

How Much Should You Spend on Content Promotion? | Ep. #425

29 Sep 2017

Contributed by Lukas

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your co...

What Part of Your Funnel Should You Focus On? | Ep. #424

28 Sep 2017

Contributed by Lukas

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find you...

7-Point Website Redesign Checklist | Ep. #423

27 Sep 2017

Contributed by Lukas

In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigni...

How to Market Your Business at a Conference Without Sponsoring It | Ep. #422

26 Sep 2017

Contributed by Lukas

In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the ...

How to Stay Consistent With Your Content Marketing | Ep. #421

25 Sep 2017

Contributed by Lukas

In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, cre...

What Makes a Brand Stand Out? | Ep. #420

24 Sep 2017

Contributed by Lukas

In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to cus...

Lessons Learned From Writing A Bestselling Book | Ep. #419

23 Sep 2017

Contributed by Lukas

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather larg...

Why You Shouldn't Copy Someone Else's Marketing | Ep. #418

22 Sep 2017

Contributed by Lukas

In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing tec...

How to Identify Evergreen Content Opportunities | Ep. #417

21 Sep 2017

Contributed by Lukas

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the ever...

How to Generate Leads With Free Tools | Ep. #416

20 Sep 2017

Contributed by Lukas

In Episode #416, Eric and Neil discuss how to generate leads with free tools. Tune in to learn which tools you can create in order to generate more le...

7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

19 Sep 2017

Contributed by Lukas

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keyw...

How to Generate Audience Insights Using Facebook | Ep. #414

18 Sep 2017

Contributed by Lukas

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than ...

How to Get Good Photos and Audio Files for Your Content | Ep. #413

17 Sep 2017

Contributed by Lukas

In Episode #413, Eric and Neil discuss how to get good photos and audio files for your content. Tune in to discover where you can get royalty-free pho...

How to Build Retargeting Lists With Outbound Prospecting | Ep. #412

16 Sep 2017

Contributed by Lukas

In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breakin...

What Neil and Eric Do for Content Promotion | Ep. #411

15 Sep 2017

Contributed by Lukas

In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your a...

What Is an Advertorial (And How Can You Use Them)? | Ep. #410

14 Sep 2017

Contributed by Lukas

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristic...

Why You Ought to Pay For Celebrity Endorsements | Ep. #409

13 Sep 2017

Contributed by Lukas

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possibl...

Beginner's Guide to Quora Ads | Ep. #408

12 Sep 2017

Contributed by Lukas

In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and w...

How to Increase Your Email Deliverability | Ep. #407

11 Sep 2017

Contributed by Lukas

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you...

Do Webinars Still Work? | Ep. #406

10 Sep 2017

Contributed by Lukas

In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Er...

Should You Sponsor Conferences or Not? | Ep. #405

09 Sep 2017

Contributed by Lukas

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from spons...

Should You Throw Live Events? | Ep. #404

08 Sep 2017

Contributed by Lukas

In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tu...

How To Build A Personal Brand | Ep. #403

07 Sep 2017

Contributed by Lukas

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll...

How to Build A Strong Corporate Brand Using Social Media | Ep. #402

06 Sep 2017

Contributed by Lukas

In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand th...

How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401

05 Sep 2017

Contributed by Lukas

In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics th...

Should You Host Your Own Conference? | Ep. #400

04 Sep 2017

Contributed by Lukas

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to...

How to Rank a 10-Page Website | Ep. #399

03 Sep 2017

Contributed by Lukas

In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few ...

How to Scale Your Content Outreach | Ep. #398

02 Sep 2017

Contributed by Lukas

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great con...

What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397

01 Sep 2017

Contributed by Lukas

In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writi...

Should You Invest In Marketing Swag? | Ep. #396

31 Aug 2017

Contributed by Lukas

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a ...

Should You Involve an SEO When Building a New Website? | Ep. #395

30 Aug 2017

Contributed by Lukas

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should inc...

How to Get More Business Value Out of LinkedIn | Ep. #394

29 Aug 2017

Contributed by Lukas

In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to crea...

How to Ensure that Your Team Stays Productive When You're Out of Office | Ep. #393

28 Aug 2017

Contributed by Lukas

In Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can kee...

Tools That Make Paid Advertising Easier | Ep. #392

27 Aug 2017

Contributed by Lukas

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google ...

Should You Be Worried About Your Domain Authority? | Ep. #391

26 Aug 2017

Contributed by Lukas

In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your sea...

How to Avoid Writer’s Block | Ep. #390

25 Aug 2017

Contributed by Lukas

In Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moment...

Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389

24 Aug 2017

Contributed by Lukas

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid ...

Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388

23 Aug 2017

Contributed by Lukas

In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media si...

Marketing Lessons from Classic Infomercials | Ep. #387

22 Aug 2017

Contributed by Lukas

In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between...

How To Manage Your First Marketing Hire if You're Not a Marketer Yourself | Ep. #386

21 Aug 2017

Contributed by Lukas

In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questio...

How to Monitor Your Backlink Profile in 15 Minutes or Less in a Week | Ep. #385

20 Aug 2017

Contributed by Lukas

In Episode #385, Eric and Neil discuss how to monitor your backlinks in 15 minutes or less per week. Tune in to learn the advantages of checking your ...

Why It's Important To Diversify Your Traffic Sources | Ep. #384

19 Aug 2017

Contributed by Lukas

In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be l...

How to Make Users Watch Your Full Video | Ep. #383

18 Aug 2017

Contributed by Lukas

In Episode #383, Eric and Neil discuss how to make users watch your full video. Tune in to learn what strategies you can employ to keep your audience ...