Marketing School - Digital Marketing and Online Marketing Tips

How We Live in a World Where Common Sense Is No Longer Common | Ep. #510

23 Dec 2017

Contributed by Lukas

On episode #510, Eric and Neil discuss how logical conclusions are not always the best marketing techniques. Tune in to hear how they flip the script ...

5 Tips to Become the Best Marketer | Ep. #509

22 Dec 2017

Contributed by Lukas

In episode #509, Eric and Neil give 5 tips on how to become the best marketer. Tune in to hear their insightful list and why retaining new information...

How to Sell Millions Without Ever Opening Your Mouth | Ep. #508

21 Dec 2017

Contributed by Lukas

On episode #508, Eric and Neil explain how you can make money without having to speak. Tune in to hear the steps to making this possible and other gre...

Why Marketing Is Your Most Important Education | Ep. #507

20 Dec 2017

Contributed by Lukas

On episode #507, Eric and Neil explain why they believe that marketing is the best education you can get. Tune in to hear how being good at marketing ...

Why You'll Lose Money by Going to College | Ep. #506

19 Dec 2017

Contributed by Lukas

In episode #506, Eric and Neil explain why they believe college is an outdated process that isn’t necessary for everyone. They believe you can learn...

The Best Financial Advice for Getting Rich as an Entrepreneur | Ep. #505

18 Dec 2017

Contributed by Lukas

On Episode #505, Eric and Neil discuss the best financial advice for getting rich as an entrepreneur. Tune in to hear what Eric and Neil say is the be...

4 Fundamental Things You Need to Master in Marketing | Ep. #504

17 Dec 2017

Contributed by Lukas

On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and h...

The Quickest Way to Make a 6-Figure Income as a Marketer | Ep. #503

16 Dec 2017

Contributed by Lukas

On episode #503, Eric and Neil talk about the quickest ways to make a 6-figure salary. Tune in for great tips on how to build your customer and financ...

How Billionaires Are Different From Millionaires | Ep. #502

15 Dec 2017

Contributed by Lukas

On episode #502, Eric and Neil talk about what makes billionaires different from millionaires. Tune in to hear about the attitude and outlook that dri...

How to Work from Luxury Hotels for Free (and Why WeWork Sucks) | Ep. #501

14 Dec 2017

Contributed by Lukas

On episode #501, Eric and Neil discuss why they enjoy working out of luxury hotel lobbies, as opposed to a communal work space like WeWork. Tune in to...

How to Fly First Class Around the World for Free | Ep. #500

13 Dec 2017

Contributed by Lukas

On episode #500, Eric and Neil discuss the value of credit card points programs and how you can use them to your advantage. Tune in for some great tip...

5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money | Ep. #499

12 Dec 2017

Contributed by Lukas

On episode #499, Eric and Neil list five hacks that will help you make more money off your customers (particularly existing customers). Tune in to hea...

How to Throw a Virtual Conference When You Have No Audience | Ep. #498

11 Dec 2017

Contributed by Lukas

In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for bu...

How to Increase Your iTunes Podcast Ranking | Ep. #497

10 Dec 2017

Contributed by Lukas

In episode #497, Eric and Neil talk about how you can boost your iTunes podcast rating. Tune in to hear some great tips and hacks in order to gain sub...

5 Hacks to Generate Clients Using LinkedIn | Ep. #496

09 Dec 2017

Contributed by Lukas

In episode #496, Eric and Neil talk about the five hacks you can use in order to generate clients using LinkedIn. Tune in for some great advice about ...

6 Ways to Exponentially Increase Your Traffic | Ep. #495

08 Dec 2017

Contributed by Lukas

In episode #495, Eric and Neil point out six ways to exponentially increase traffic to your site. Tune in to hear about simple and effective ways to b...

Top Marketing Tools to Win Business Without Being Sleazy | Ep. #494

07 Dec 2017

Contributed by Lukas

In episode #494, Eric and Neil talk about ways to promote your business and retain customers without resorting to sleazy tactics. Tune in to hear how ...

How to Step Away From Your Business So It Grows on Its Own | Ep. #493

06 Dec 2017

Contributed by Lukas

In episode #493, Eric and Neil discuss how you can create paid ad funnels through which you can drive traffic to your site and earn revenue through sa...

How to Run a Business While Traveling | Ep. #492

05 Dec 2017

Contributed by Lukas

In episode #492, Eric and Neil talk about how to manage your business while traveling. Tune in for some great tips on how to stay involved while also ...

Google’s AMP Is Killing Your Revenue | Ep. #491

04 Dec 2017

Contributed by Lukas

In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this e...

Buffer and Hootsuite Are Hurting Your Facebook Reach | Ep. #490

03 Dec 2017

Contributed by Lukas

In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live...

How to Get Your First 1,000 Instagram Followers | Ep. #489

02 Dec 2017

Contributed by Lukas

In episode #489, Eric and Neil give advice on how to increase the number of your Instagram followers. A lot of it is as simple as interacting and enga...

Should You Work with an Agency or Hire Freelancers? | Ep. #488

01 Dec 2017

Contributed by Lukas

In episode #488 of Marketing School, Eric and Neil discuss whether it is better to hire an agency or a freelancer to market your business. Tune in to ...

How to Learn Copywriting When You Suck at Writing | Ep. #487

30 Nov 2017

Contributed by Lukas

In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert write...

How to Create the Perfect About Page | Ep. #486

29 Nov 2017

Contributed by Lukas

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with peop...

How to Write a Killer Blog Conclusion that Leaves the Reader Satisfied | Ep. #485

28 Nov 2017

Contributed by Lukas

In Episode #485, Eric and Neil discuss how to write a killer blog conclusion that leaves the reader satisfied. Tune in to learn how having a conclusio...

How to Turn Marketing Qualified Leads into Sales Qualified Leads | Ep. #484

27 Nov 2017

Contributed by Lukas

In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a mar...

How to Do Content Marketing if You’re in a Boring Industry | Ep. #483

26 Nov 2017

Contributed by Lukas

In Episode #483, Eric and Neil discuss how to do content marketing if you’re in a boring industry. Tune in to learn how you can use other forms of c...

How to Drive Traffic to Your Website Using YouTube | Ep. #482

25 Nov 2017

Contributed by Lukas

In Episode #482, Eric and Neil discuss how to drive traffic to your website using YouTube. Tune in to learn how you can boost your ranking by having t...

How to Become a Successful Vlogger if You're Just Starting Today | Ep. #481

24 Nov 2017

Contributed by Lukas

In Episode #481, Eric and Neil discuss how to become a successful vlogger if you're just starting today. Tune in to learn the importance of good editi...

Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480

23 Nov 2017

Contributed by Lukas

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work ...

How to Make Money From Videos | Ep. #479

22 Nov 2017

Contributed by Lukas

In Episode #479, Eric and Neil discuss how to make money from videos. Tune in to learn how you can monetize your videos and the types of videos you ca...

Conferences Are Going to Lose You Money Unless You Follow This Checklist | Ep. #478

21 Nov 2017

Contributed by Lukas

In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a ...

How to Get More Views From Your Videos | Ep. #477

20 Nov 2017

Contributed by Lukas

In Episode #477, Eric and Neil discuss how to get more views from your videos. Tune in to hear them share which tools you can use to improve how your ...

Should You Worry About Google’s Cache Date? | Ep. #476

19 Nov 2017

Contributed by Lukas

In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, an...

How Many Backlinks Do You Really Need? | Ep. #475

18 Nov 2017

Contributed by Lukas

In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Nei...

Do Infographics Still Work in Today’s Day and Age? | Ep. #474

17 Nov 2017

Contributed by Lukas

In Episode #474, Eric and Neil discuss how high-end infographics still work and manage to pull in traffic. They recommend various sources for finding ...

How to Double Your Sales by Spending More Per Click | Ep. #473

16 Nov 2017

Contributed by Lukas

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per cl...

What We Learned by Throwing Our First Conference | Ep. #472

15 Nov 2017

Contributed by Lukas

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwin...

5 Marketing Books That’ll Change Your Life | Ep. #471

14 Nov 2017

Contributed by Lukas

In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the in...

5 Business Books That’ll Change Your Life | Ep. #470

13 Nov 2017

Contributed by Lukas

In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these p...

The Big Mistake You’re Going to Make With Content Marketing | Ep. #469

12 Nov 2017

Contributed by Lukas

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be r...

How to Make The Most of Black Friday Traffic Surges | Ep. #468

11 Nov 2017

Contributed by Lukas

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this hol...

Simple SEO Preparations You Can Make for Black Friday | Ep. #467

10 Nov 2017

Contributed by Lukas

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prio...

What Neil & Eric Think About Affiliate Marketing | Ep. #466

09 Nov 2017

Contributed by Lukas

In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why bo...

How SEO Is Going to Change in 2018 | Ep. #465

08 Nov 2017

Contributed by Lukas

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and ...

How to Find New Growth Opportunities | Ep. #464

07 Nov 2017

Contributed by Lukas

In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to th...

What Makes a Brand Special? | Ep. #463

06 Nov 2017

Contributed by Lukas

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes a...

7 Marketing Tools You Should Be Checking Weekly | Ep. #462

05 Nov 2017

Contributed by Lukas

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what ...

What Is Minimum Viable SEO? | Ep. #461

04 Nov 2017

Contributed by Lukas

In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game. Time Stampe...

How to Increase Audience Retention on YouTube | Ep. #460

03 Nov 2017

Contributed by Lukas

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video,...

What Does a Healthy Link Profile Look Like? | Ep. #459

02 Nov 2017

Contributed by Lukas

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’...

How to Network With Other Marketers | Ep. #458

01 Nov 2017

Contributed by Lukas

In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with p...

7 Tools To Help With Mobile CRO | Ep. #457

31 Oct 2017

Contributed by Lukas

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil st...

What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456

30 Oct 2017

Contributed by Lukas

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today t...

How AI Will Connect Offline Marketing with Online Marketing | Ep. #455

29 Oct 2017

Contributed by Lukas

In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact...

How to Improve Your Ranking Position on Google Maps | Ep. #454

28 Oct 2017

Contributed by Lukas

In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local ...

How to Drive More Sales Using Google Shopping | Ep. #453

27 Oct 2017

Contributed by Lukas

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, w...

What Is the Optimal Way to Create a Sitemap? | Ep. #452

26 Oct 2017

Contributed by Lukas

In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you...

Should You Hire Senior Marketers or Junior Marketers? | Ep. #451

25 Oct 2017

Contributed by Lukas

In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also wh...

How to Use Surveying to Boost Your Conversions | Ep. #450

24 Oct 2017

Contributed by Lukas

In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions...

How to Use Emojis in Your Marketing | Ep. #449

23 Oct 2017

Contributed by Lukas

In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’...

7 Types of Marketing that Are Long-term Plays | Ep. #448

22 Oct 2017

Contributed by Lukas

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, ...

Should You Rely on Google Search Console Data? | Ep. #447

21 Oct 2017

Contributed by Lukas

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Se...

Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? | Ep. #446

20 Oct 2017

Contributed by Lukas

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to e...

How to Make Google Analytics More Actionable | Ep. #445

19 Oct 2017

Contributed by Lukas

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advanta...

How to Make a Professional Podcast | Ep. #444

18 Oct 2017

Contributed by Lukas

In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’...

How to Use Google Trends to Improve Your SEO | Ep. #443

17 Oct 2017

Contributed by Lukas

In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your...

How to Create a Landing Page | Ep. #442

16 Oct 2017

Contributed by Lukas

In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, an...

How to Avoid Over-Servicing Clients | Ep. #441

15 Oct 2017

Contributed by Lukas

In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing ...

7 Ways to Keep Potential Clients Engaged During Business Pitches | Ep. #440

14 Oct 2017

Contributed by Lukas

In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being hones...

What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439

13 Oct 2017

Contributed by Lukas

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when cr...

How to Improve Brand Loyalty | Ep. #438

12 Oct 2017

Contributed by Lukas

In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make pe...

How to Create an Irresistible Product or Service Guarantee | Ep. #437

11 Oct 2017

Contributed by Lukas

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are do...

Is TV Advertising Really Worth It? | Ep. #436

10 Oct 2017

Contributed by Lukas

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’...

How to Own Negative Social Media Comments | Ep. #435

09 Oct 2017

Contributed by Lukas

In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why ...

How Important Are Headings for SEO? | Ep. #434

08 Oct 2017

Contributed by Lukas

In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings...

How to Quickly Find the Most Popular Blogs in a Niche | Ep. #433

07 Oct 2017

Contributed by Lukas

In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. T...

How to Secure Your Website | Ep. #432

06 Oct 2017

Contributed by Lukas

In Episode #432, Eric and Neil discuss how to secure your website. Tune in to learn why a two-factor authentication for your website is better and the...

7 WordPress Plugins You Ought to Use | Ep. #431

05 Oct 2017

Contributed by Lukas

In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress sit...

How to Generate More YouTube Search Traffic | Ep. #430

04 Oct 2017

Contributed by Lukas

In episode #430, Eric and Neil discuss how to generate more YouTube search traffic. Tune in to learn how you can revamp your videos to attract more tr...

7 Tips for Increasing Engagement with Your Blog | Ep. #429

03 Oct 2017

Contributed by Lukas

In Episode #429, Eric and Neil discuss 7 tips for increasing engagement with your blog. Tune in to learn how you can boost your viewer’s engagement ...

How to Correctly Use Live Chat on Your Website | Ep. #428

02 Oct 2017

Contributed by Lukas

In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live...

Should You Hire an Agency for Link Building? | Ep. #427

01 Oct 2017

Contributed by Lukas

In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to d...

How to Spy on Your Competition | Ep. #426

30 Sep 2017

Contributed by Lukas

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are ...

How Much Should You Spend on Content Promotion? | Ep. #425

29 Sep 2017

Contributed by Lukas

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your co...

What Part of Your Funnel Should You Focus On? | Ep. #424

28 Sep 2017

Contributed by Lukas

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find you...

7-Point Website Redesign Checklist | Ep. #423

27 Sep 2017

Contributed by Lukas

In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigni...

How to Market Your Business at a Conference Without Sponsoring It | Ep. #422

26 Sep 2017

Contributed by Lukas

In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the ...

How to Stay Consistent With Your Content Marketing | Ep. #421

25 Sep 2017

Contributed by Lukas

In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, cre...

What Makes a Brand Stand Out? | Ep. #420

24 Sep 2017

Contributed by Lukas

In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to cus...

Lessons Learned From Writing A Bestselling Book | Ep. #419

23 Sep 2017

Contributed by Lukas

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather larg...

Why You Shouldn't Copy Someone Else's Marketing | Ep. #418

22 Sep 2017

Contributed by Lukas

In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing tec...

How to Identify Evergreen Content Opportunities | Ep. #417

21 Sep 2017

Contributed by Lukas

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the ever...

How to Generate Leads With Free Tools | Ep. #416

20 Sep 2017

Contributed by Lukas

In Episode #416, Eric and Neil discuss how to generate leads with free tools. Tune in to learn which tools you can create in order to generate more le...

7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

19 Sep 2017

Contributed by Lukas

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keyw...

How to Generate Audience Insights Using Facebook | Ep. #414

18 Sep 2017

Contributed by Lukas

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than ...

How to Get Good Photos and Audio Files for Your Content | Ep. #413

17 Sep 2017

Contributed by Lukas

In Episode #413, Eric and Neil discuss how to get good photos and audio files for your content. Tune in to discover where you can get royalty-free pho...

How to Build Retargeting Lists With Outbound Prospecting | Ep. #412

16 Sep 2017

Contributed by Lukas

In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breakin...

What Neil and Eric Do for Content Promotion | Ep. #411

15 Sep 2017

Contributed by Lukas

In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your a...