The Spin Sucks Podcast with Gini Dietrich
Episodes
It's a Small World - Choose Your Words Carefully
08 Feb 2022
Contributed by Lukas
You never know who you might run into - and who they might know! It's always good practice to treat other people the way you want to be treated, and t...
Build Your Own Hot Streak
01 Feb 2022
Contributed by Lukas
Sometimes we have times in our lives when we feel like we can do anything - we're creative powerhouses and nothing can stop us, and other times we fee...
[Replay] Where Does Your Knowledge Come From?
25 Jan 2022
Contributed by Lukas
If you know what you know and what you don't know, you're doing pretty well - but do you ever think about where your knowledge and decisions are comin...
Rethinking and Unlearning
18 Jan 2022
Contributed by Lukas
If change is low-risk, we tend to like it - but the higher the risk, the less open to it we are. This is a problem because things are constantly chang...
What Happened in 2021 with Business Podcasts?
11 Jan 2022
Contributed by Lukas
This week on the Spin Sucks Podcast, Gini Dietrich is digging into the result of the 2021 State of Business Podcasting Report from One Stone Creative,...
[Replay] A PESO Model Primer
04 Jan 2022
Contributed by Lukas
To start 2022, we're replaying the popular year-opener from 2021, with a PESO model primer where Gini Dietrich talks about how we can use the PESO mod...
Creating a Culture of Trust
14 Dec 2021
Contributed by Lukas
Trust in the media, scientists and the government has taken a nosedive in the last couple of years - and it's one of the most difficult things to quan...
7 Steps to Starting a PR Firm (Or Side Gig)
07 Dec 2021
Contributed by Lukas
If you're thinking about starting your on PR company, or going out on your own as a freelancer, then this week's episode of the Spin Sucks Podcast is ...
[Replay] Tracking Down Elusive Communications Measurements
30 Nov 2021
Contributed by Lukas
Enjoy this popular episode from earlier in the year! In the communications industry, we don't have a uniform way to measure what we do, which causes c...
"No Comment."
23 Nov 2021
Contributed by Lukas
What do you think it means to share something "off the record?" On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about givin...
94% of Communicators think WHAT?
16 Nov 2021
Contributed by Lukas
The Muckrack State of PR Measurement Report has recently been released and the results are shocking. 94% of respondants say they measure success and r...
Don't Stop Blogging!
09 Nov 2021
Contributed by Lukas
Gini Dietrich loves content. All kinds of content. But especially blogs. The door is open for absolutely everybody to tell stories in ways that area m...
Communicating Return-to-Work
02 Nov 2021
Contributed by Lukas
A lot of people (although not all!) love working remotely. That means that re-opening workplaces is a minefield in more ways than one - and that means...
How Today's Global Complexities Are Ripe with Opportunities for Communicators in 2022 and Beyond
26 Oct 2021
Contributed by Lukas
There has never been a better time in history for communicators. On this week's episode of the Spin Sucks Podcast, Gini Dietrich discusses the researc...
Look Who Values Content Marketing!
19 Oct 2021
Contributed by Lukas
It's been 12 years since the first Trends and Insights report from The Content Marketing Institute and Marketing Profs. On this week's episode of the ...
Exploring the Dark Side of Social Media
12 Oct 2021
Contributed by Lukas
Where were you during the Great Facebook Outage of 2021? Was it a tech problem that could happen to any company, or something a little more suspicious...
PR vs Journalists - Who is Telling The Truth?
05 Oct 2021
Contributed by Lukas
Trust in the media is declining - and often for pretty good reason. On today's epispde of the Spin Sucks Podcast, Gini Dietrich is talking about why, ...
Sneak Attack! Dealing With Competing Goals
28 Sep 2021
Contributed by Lukas
PR has expectations and a perception issue - together these can make for a challenging reputation and a major hurdle to overcome when they're pitching...
Mental Health and the Great Resignation
21 Sep 2021
Contributed by Lukas
Mental Health has always been important, but it hasn't always been something we talked about. The pandemic has changed all that and employees around t...
How Far We've Come
14 Sep 2021
Contributed by Lukas
In this week's episde of the Spin Sucks Podcast, Gini Dietrich is talking about how far Spin Sucks has come over the years. She looks back to the begi...
Was it Really the Intern?
07 Sep 2021
Contributed by Lukas
Usually, when someone shares copywritten content, it's often an innocent, or perhaps ignorant, mistake. Most people are gracious when you point it out...
Mind the Pay Gap
31 Aug 2021
Contributed by Lukas
While the PR industry isn't as diverse as it should be, many agencies have made tangible commitments to do better. These commitments don't mention pay...
Where's the Money?
24 Aug 2021
Contributed by Lukas
Annual CMO Spend Survey from Gartner is out and it's not pretty. Marketing budgets have fallen to their lowest point in the history of they survey. So...
Who's Opening Your Pitch?
17 Aug 2021
Contributed by Lukas
If you're in PR you probably send pitches, and if you're a journalist, you probably get them! A recent survey from Propel says that "journalists are r...
Fighting PR's (Unfairly) Negative Reputation
10 Aug 2021
Contributed by Lukas
Business leaders need to change their thinking around the value of communications. There are a lot of erroneous perceptions (some of them pretty mean!...
This is not a PR Crisis
03 Aug 2021
Contributed by Lukas
When organizations have public mishaps, it's often blamed on faulty PR - and the thinking goes that if you fix the communications problem, and a futur...
Your Employees Aren't an Afterthought
27 Jul 2021
Contributed by Lukas
If 2020 taught us anything, it was that everyone has been re-examining the brands we buy from, for, invest in, work for and otherwise support. Issues ...
Using Robots to Communicate?
20 Jul 2021
Contributed by Lukas
How much can AI really do for us? There are tool and services available now that are offering some pretty impressive AI generated materials - but they...
What's Going On In the Communications Industry?
13 Jul 2021
Contributed by Lukas
The JOTW Strategic Comms Strategy Survey has recently been released, which analyzes what is going on in the communications industry, and as you might ...
This is Not the Spokesperson You're Looking For
06 Jul 2021
Contributed by Lukas
As much as we might like to trust who we meet, watch and read - there are people and companies out there using fake personas to handle their outward f...
The Top Challenges Communicators Face
29 Jun 2021
Contributed by Lukas
On this week's episode of the Spin Sucks Podcast Gini Dietrich is breaking down the results from a recent survey conducted by MuckRack about the chall...
7 Ways to Succeed at Blogging
22 Jun 2021
Contributed by Lukas
If you're starting a corporate blog, you need it to start producing results as quickly as possible, but that's no easy feat. Blogs can be one of the ...
Ragan Communications Benchmark Report 2021 Edition Breakdown
15 Jun 2021
Contributed by Lukas
Our role has become more essential as we have helped keep organizations focused and moving forward in the past 15 months. The Ragan Communications Ben...
Protecting Your IP and Your Relationships
08 Jun 2021
Contributed by Lukas
As a communicator, you need to be able to stand up to yourself—on everything from boundaries and your personal time to protecting your ideas and int...
"Out of an Abundance of Caution..."
01 Jun 2021
Contributed by Lukas
If the pandemic has taught us anything about business, it's that communications expertise is not just necessary, it's imperative. From political and e...
What to do When You're Waffling
25 May 2021
Contributed by Lukas
Sometimes you have to make tough decisions about opportunities that come your way. You might have heard the advice "if it's not a heck yes, it's a no....
Replay: How to do Your Own Professional Development
18 May 2021
Contributed by Lukas
You can tell things are starting to get back to normal when your small child brings a run-of-the-mill cold home from school. So today, please enjoy th...
Navigating the Covid Fog
11 May 2021
Contributed by Lukas
Things are getting better in the world, but the covid-fog doesn't seem to be lifting; people are still bone tired. Gini Dietrich is one of them, and o...
The Goldilocks New Business Strategy
04 May 2021
Contributed by Lukas
On this week's episode of the Spin Sucks Podcast, Gini Dietrich continues last week's discussion about business models—and gets deep into how a serv...
Different Services, Different Price Points, Different Clients
27 Apr 2021
Contributed by Lukas
It's hard to scale a business offering just on thing at one price point, so in this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing...
Give Journalists What They Want
20 Apr 2021
Contributed by Lukas
One Pitch released a survey of journalists because they thought that other reports didn't sufficiently address what journalists really want and the ta...
Fighting Cognitive Biases in Your Communications
13 Apr 2021
Contributed by Lukas
It is important for communicators to understand how our cognitive biases and assumptions affect the messages we're sending to our different audiences....
Replay: Diversifying Your Revenue Sources
06 Apr 2021
Contributed by Lukas
The last week has been Spring Break in Chicago, so instead of a new episode, Gini Dietrich is sharing the most popular show of 2019, all about the dif...
Not your Grandpa's Crisis Communications...
30 Mar 2021
Contributed by Lukas
There have been a lot of wild PR-Related stories in the news lately - a cinnamon-coated shrimp tail, Dr. Oz on Jeopardy, and a hospital giving vaccine...
The State of Journalism In 2021
23 Mar 2021
Contributed by Lukas
Journalism is one of the industries that has been thrown on its head because of COVID-19. In this episode of the Spin Sucks podcast, Gini Dietrich tal...
The Value in Communicating Your Values
16 Mar 2021
Contributed by Lukas
By now, many workers are completely digitized - with work and leisure all happening online. There have been major changes in every sector, while compa...
Choose to Challenge Inequality
09 Mar 2021
Contributed by Lukas
The theme of International Women's day this year is Women in Leadership - and that's a topic that can't be underestimated in importance. Gini Dietrich...
Tracking Down Elusive Communications Measurements
02 Mar 2021
Contributed by Lukas
In the communications industry, we don't have a uniform way to measure what we do, which causes confusion about everything from what we should be meas...
What is shadowbanning and what do you do if it happens?
23 Feb 2021
Contributed by Lukas
What's more common than an outright ban on social media? A shadowban. Gini Dietrich is going to be sharing what that is, and what to do if it happens ...
Moderating Social Media when Bad Actors Abound
16 Feb 2021
Contributed by Lukas
Social Media is a powerful tool for connecting with your audience and community, but it's not easy when the truth is that there are people out there o...
The Time for Direct Digital Relationships is Now
09 Feb 2021
Contributed by Lukas
We may hope that life will be getting back to normal once we're all vaccinated, but a recent report by the Content Marketing Institute is saying that ...
The 13 Things Every Agency Should Have in Their Business Plan
02 Feb 2021
Contributed by Lukas
There are 13 things every business needs to have in their plan - and if you're not a business or agency owner yourself, these are elements that should...
Are 50% of Communicators Dropping the Ball?
26 Jan 2021
Contributed by Lukas
More than half of CEOs are not convinced their marketing departments are driving results (according to a survey by Strategy Box). That means that if y...
The Meta Podcast about Podcasts
19 Jan 2021
Contributed by Lukas
In this week's Spin Sucks Podcast, Gini Dietrich is talking about podcasts - how she started making them, why she still does, whether you should have ...
Where Does Your Knowledge Come From?
12 Jan 2021
Contributed by Lukas
If you know what you know and what you don't know, you're doing pretty well - but do you ever think about where your knowledge and decisions are comin...
A PESO Model Primer for 2021
05 Jan 2021
Contributed by Lukas
Welcome to 2021! In this episode of the Spin Sucks podcasts, Gini Dietrich kicks off the new year with a discussion about how we can do more with the ...
12 Days of Spin Sucks Christmas - 11 Awful Phrases
15 Dec 2020
Contributed by Lukas
Welcome to the 11th Day of Spin Sucks Christmas, where Gini is talking through the 11 terms, words and phrases that ought to be banned in 2021 and for...
12 Days of Spin Sucks Christmas: Six SEO Tricks
08 Dec 2020
Contributed by Lukas
On the 6th day of Spin Sucks Christmas, Ginie Dietrich brings you Six SEO tricks - otherwise known as best practices that you can use to help focus yo...
12 Days of Spin Sucks Christmas: A Mindset Shift For Me...
01 Dec 2020
Contributed by Lukas
It's the first day of Spin Sucks Christmas! The 12 Day Countdown is an annual tradition for Gini Dietrich and the rest of the Spin Sucks Team, and to ...
The Trap of Productive Procrastination
24 Nov 2020
Contributed by Lukas
Productive Procrastination makes it feels like you're working hard and making progress - but it's an illusion. Join Gini Dietrich on this week's Spin ...
A Framework to Learn, Evolve and Advance
17 Nov 2020
Contributed by Lukas
Last week on the Spin Sucks Podcast we started a conversation about planning, and today Gini Dietrich is continuing it by focusing on you, and your ow...
Welcome to Planning Season.
10 Nov 2020
Contributed by Lukas
On this week's Spin Sucks Podcast, Gini Dietrich is talking about how to effortlessly plan your communications for the next 90 days. Really! Book men...
How Crisis Communications Will Work in 2021 and Beyond
03 Nov 2020
Contributed by Lukas
As we hit the motherload of crises - social, health, economic, communications professionals need to take a close look at how they are communicating in...
Leaders and Managers: How to Decide Which One Best Fits You
27 Oct 2020
Contributed by Lukas
In this episode of Spin Sucks, Gini talks about her first experience as a manager in an agency, and what she's learned since then about the difference...
The Differences between Marketing, Communication and PR
20 Oct 2020
Contributed by Lukas
What drives Gini Dietrich absolutely batty? Thinking that the diffrent elements of communication are totally different fields that stand alone. We're ...
The Importance of Strategic Planning
13 Oct 2020
Contributed by Lukas
Working with a new client is exciting - there are so many possibilities, and opportunities to tell new stories and try new things. But to start on the...
To Swear or Not to Swear
06 Oct 2020
Contributed by Lukas
To swear or not to swear in your marketing? In this week's spin sucks podcast Gini Dietrich talks about what the science and stats say about swearing,...
Moderating User Generated Content on Social Media
29 Sep 2020
Contributed by Lukas
User-generated content is an amazing part of your social media efforts, and most of us have some kind of system to monitor and manage our mentions on ...
Lessons from Justice Ruth Bader Ginsberg
22 Sep 2020
Contributed by Lukas
What can we learn from Justice Ruth Bader Ginsberg as professionals and as human beings?
How to Detect a Crisis Brewing
15 Sep 2020
Contributed by Lukas
Sometimes dificult, challenging or even damaging things can happen to a brand through no fault of thier own. These days, a crisis isn't an "if" it's a...
Spin Sucks Replay: Diversifying your Revenue Sources
01 Sep 2020
Contributed by Lukas
Last fall, we released an episode about the importance of diversifying your income, and we thought that going into the fall of this uniquely challenin...
Agency Leadership Cross-Post: VA's and Other Assistants
25 Aug 2020
Contributed by Lukas
In this month's last Agency Leadership cross post, Gini Dietrich and Chip Griffin talk about getting extra help for your business in the form of virtu...
Agency Leadership Cross-Post: Service
18 Aug 2020
Contributed by Lukas
In this cross-post from the Agency Leadership podcast, Gini Dietrich and Chip Griffin talk about offering services like social media, community buildi...
Agency Leadership Cross-Post: Non-Traditional Revenue Streams
11 Aug 2020
Contributed by Lukas
Welcome to another August episode of the Spin Sucks Podcast where we're sharing great episodes from the Agency Leadership Podcast that Gini co-hosts w...
Agency Leadership Cross-Post: Generating New Business
04 Aug 2020
Contributed by Lukas
Please enjoy this cross-post from the Agency Leadership podcast! This month on the Spin Sucks Podcast, while we're getting ready for another school ye...
Measuring your PESO Model Progress
28 Jul 2020
Contributed by Lukas
In this week's episode Gini Dietrich talks about how to measure the results of your PESO model strategy. This can be intimidating, but communicating t...
Leveraging Authority from a PESO Model Program
21 Jul 2020
Contributed by Lukas
The last piece of an integrated PESO Model program before you start measuring is authority. That's what happens when you've built a reputation for an ...
Turning Visitors into Customers with Paid Media
14 Jul 2020
Contributed by Lukas
Paid media often brings to mind mascots, jingles and Super Bowl commercials - and while they are all important, they're not part of a PESO model strat...
Where and How Shared Media Fits in Your PESO Model Strategy.
07 Jul 2020
Contributed by Lukas
It seems like every day brings with it a new social media channel or trending meme. What TikTok dance craze have you learned during the pandemic? What...
How to Use Earned Media In the PESO Model Process
30 Jun 2020
Contributed by Lukas
In the PESO Model process, where earned and owned media overlap, search engine optimization reigns supreme. Though SEO seems scary to a marketer or co...
A Deep Dive Into Owned Media In a PESO Model Program
23 Jun 2020
Contributed by Lukas
If there were ever a time to learn how to build a strategic PESO Model program, it is now. Between the pandemic and furloughed jobs, and civil unrest ...
Using the PESO Model to Pivot Your Career In Times of Crisis
16 Jun 2020
Contributed by Lukas
The role of the communicator is to adapt, and evolve, especially now. Not only do we have to keep up with current events and work to stay top-of-mind ...
Taking a Stand for Social Justice
09 Jun 2020
Contributed by Lukas
In today's episode of the Spin Sucks Podcast, Gini talks about what it means for a company to take a stand for social justice, the kinds of conversati...
Taking Career Advice from Nature
02 Jun 2020
Contributed by Lukas
A recentWall Street Journal article talks about how to survive the pandemic by taking cues from nature. Naturally, of course. As it turns out, wildf...
Starting and Scaling a Business
26 May 2020
Contributed by Lukas
Gini Dietrich makes a confession in this week's Spin Sucks podcast episode. She describes that, because she's run her own company for years, taking th...
Replay: Building Online Community
19 May 2020
Contributed by Lukas
Creating strong, engaged online communities is more important now than it has ever been - in this replay of an episode from early 2019, Gini talks abo...
What Does Thought Leadership In 2020 Look Like?
12 May 2020
Contributed by Lukas
The last piece of an integrated PESO Model program, before you get to measurement, is authority—or thought leadership. If you implement a full PESO ...
Celebrating 100 Episodes of the Spin Sucks Podcast
05 May 2020
Contributed by Lukas
One hundred episodes ago, we launched the Spin Sucks podcast with trepidation, anxiety, and a sense of adding just one more thing to the weekly task l...
Continuing Challenges and Exciting Opportunities in Paid Media
28 Apr 2020
Contributed by Lukas
Before the world fell apart, we were talking about the different media types in the PESO Model—how they work individually AND together. When we stop...
Why Communicators Should Ignore the Hustle Mentality and “Advice”
21 Apr 2020
Contributed by Lukas
There are a lot of memes and graphics floating around that talk about how, if you don’t come out of this global pandemic with a new skill, a new inv...
How to Do Your Job When Earned Media Is Out of the Question
14 Apr 2020
Contributed by Lukas
At the end of March, Gannett has announced they will furlough workers at more than 100 newspapers between April and the end of June. Every journalist ...
How to Implement the PESO Model, No Matter the Size of Your Team
07 Apr 2020
Contributed by Lukas
The Spin Sucks team launched the PESO Model Certification with Syracuse University right before the world caught on fire. And, even though things have...
How to Market When the World Is On Fire
31 Mar 2020
Contributed by Lukas
These are unprecedented times we are in. While we’re all struggling to make ends meet, business does have to go on. How do you know what is appropri...
Get Through COVID-19 With These Mindset Shifts
24 Mar 2020
Contributed by Lukas
They have said millennials are the first generation ever to experience two global economic crises that will put them on a path to end up financially w...
So You’re Working From Home. Now What?
17 Mar 2020
Contributed by Lukas
It’s a crazy, crazy time to be alive right now. Things change pretty much every hour. What’s happening our world feels eerily similar to 9/11. Of ...
The Newly Refreshed PESO Model Graphic and Process
10 Mar 2020
Contributed by Lukas
The PESO model is like a pyramid with four corners. Each corner must be built solidly, or the entire structure will collapse. In this week’s show, G...
Star Wars, the PESO Model, and a Challenge for You
03 Mar 2020
Contributed by Lukas
A Star Wars superfan has written a thirty thousand word dissertation detailing the problems with the Star Wars franchise. He also created a plan to he...
Who Can Use The PESO Model?
25 Feb 2020
Contributed by Lukas
It's still PESO model learning month, as designated by the team at Spin Sucks, which means you get to continue your professional development around th...
How Google Helped BERT Get Revenge
18 Feb 2020
Contributed by Lukas
The latest algorithm update from Google, BERT, is out for revenge on irrelevant, spammy content—and you'd better beware if this has been your MO of ...
The PESO Model: Why Communicators Struggle To Implement It And How To Fix It
11 Feb 2020
Contributed by Lukas
About eight years ago, we launched the PESO model. Today it’s everywhere. Although we’ve constantly refined and improved it over the years, it’s...