The Spin Sucks Podcast with Gini Dietrich
Episodes
A Podcast About Podcasts
04 Feb 2020
Contributed by Lukas
Gini Dietrich discusses the innovations, changes, and new opportunities in the podcasting space in this week’s Spin Sucks show. She outlines the pro...
PR and the Election
28 Jan 2020
Contributed by Lukas
In our trends piece from a few weeks ago, one of the most mentioned issues was what role PR is going to play in the upcoming election. One statistic...
PR Trend: Artificial Intelligence
21 Jan 2020
Contributed by Lukas
The Spin Sucks community predicted AI would be the biggest trend in 2020. In today’s show, we look at how big AI is predicted to be, what it could d...
What Are Your Business Red Flags?
14 Jan 2020
Contributed by Lukas
Whether it’s business, a new job or a client, it’s important to be realistic and weigh the risks against the opportunities. Looking for red flags ...
Happy New Year!
07 Jan 2020
Contributed by Lukas
Making a resolution may not be the best way to make changes in your life or business. A resolution is a decision to make a change that has no end in s...
Reworking Earned Media
28 Dec 2019
Contributed by Lukas
One of the most frustrating aspects of a communicator’s job is how little control you have over the earned media that you do. Not every interview yo...
12 Days of Christmas - 10 PR Metrics To Track
17 Dec 2019
Contributed by Lukas
🎶On the 10th Day of PR Christmas, Spin Sucks gave to you 10 PR Metrics to Track, 9 ways to be more productive, 8 communications podcasts, 7 PR pr...
12 Days of Christmas - 6 SEO Best Practices
10 Dec 2019
Contributed by Lukas
🎶On the sixth day of Christmas, Spin Sucks gave to you…six SEO tricks, five breakable habits, four productivity tools, three AI experts, two PR t...
12 Days of Christmas - 2 PR Trends
03 Dec 2019
Contributed by Lukas
🎶On the second day of Christmas, Spin Sucks gave to you two PR trends and one mindset shift (in a pear tree).🎶 You can start the new decade o...
Income Diversification for Communications Professionals
26 Nov 2019
Contributed by Lukas
We should have multiple sources of income to protect our businesses and our personal lives. This means that we should have various revenue streams fro...
How To Prepare For A Down Economy
19 Nov 2019
Contributed by Lukas
As a business owner, an economic downturn is a pretty scary thing and can be hard to predict. However, we’re seeing the same trends today that we sa...
How To Do Your Own Professional Development
12 Nov 2019
Contributed by Lukas
Most large organizations have professional development budgets. The same isn’t true for smaller companies or solopreneurs, so you have to get creati...
Are You Out of Your Mind, Earnst and Young?
05 Nov 2019
Contributed by Lukas
Women get a lot of advice about how to succeed at work. Much of it conflicting. More of it extraordinarily offensive. On this week's episode of the Sp...
The Do’s and Don’ts of Holiday-Themed Content Campaigns
29 Oct 2019
Contributed by Lukas
The holidays are fun and not just for kids. Communicators can have fun with the holidays, too. Done well, holiday-themed campaigns can connect you wit...
The Art of Negotiation
22 Oct 2019
Contributed by Lukas
Negotiation is uncomfortable. Even for the most confident of us, we worry that things won’t go as intended and we’ll end up with nothing instead o...
An App for All Seasons
15 Oct 2019
Contributed by Lukas
Essentially, an app is a piece of software on your mobile device that allows you to perform specific functions. It’s not a full program, but a tool ...
All Roads Lead to Email
08 Oct 2019
Contributed by Lukas
Everything you do shouldn’t be reliant on one lead nurturing tactic. Your PESO model program allows you to reach people at different times of the da...
Pop-Ups - Love ‘Em or Leave ‘Em
01 Oct 2019
Contributed by Lukas
Pop-ups may be annoying to us in the internet marketing industry, but in the real world they’re very effective.
[Replay] Digital Declutter
24 Sep 2019
Contributed by Lukas
It’s been about 9 months since we talked about digital decluttering. How are your resolutions faring? What have you accomplished? Did you slip off t...
#68: Dealing With Unhappy Customers - Off and On-Line
17 Sep 2019
Contributed by Lukas
Dealing with customer complaints has always been a concern for businesses, and more so now with the internet and social media. You want them to come t...
#67: When You Don’t Like The Boss, But The Boss Is You
10 Sep 2019
Contributed by Lukas
Everything we read or hear tells us that entrepreneurs should love every moment of their work. Not just love it, but be passionate about it. That’s ...
Managing the Challenges of Vacation
03 Sep 2019
Contributed by Lukas
Taking a vacation is important for your mental health and work-life balance. It helps you refuel your productivity and creativity. Our brains are not ...
#65: [REPLAY] How to Find your Authentic Brand Voice
27 Aug 2019
Contributed by Lukas
This week on the Spin Sucks podcast, we’re repaying one of our earliest episodes about brand voice. Brand voice has a huge impact on everything from...
#64: Emails that Don't Suck
20 Aug 2019
Contributed by Lukas
Email isn’t dead! It’s a convenient way to connect with people who care about what you’re sharing. This week we’re talking email, specifically...
#63: Coming Up With Ideas for Content
13 Aug 2019
Contributed by Lukas
There are days when ideas come faster than you can handle, and then there are the days when every idea you come up with sucks. In today's show we are ...
#62 Instagram for Business. Even Non-Visual Ones
06 Aug 2019
Contributed by Lukas
Instagram is a powerhouse of a social media platform, and you should take a good long look at using it for your business. Today on the Spin Sucks Podc...
#61 How Agencies can Outsource
30 Jul 2019
Contributed by Lukas
When you’re running out of bandwidth with your current team, or when it seems like there are plenty of opportunities just out of your grasp if you o...
#60 Unbelievable Onboarding
23 Jul 2019
Contributed by Lukas
After a deal is signed, it’s time for onboarding: onboarding is what you do for new clients after they begin services with you. It’s a stage of th...
#59 Sharing Your Owned and Earned Content
16 Jul 2019
Contributed by Lukas
This week on the Spin Sucks Podcast, Gini talks about how to integrate your owned and earned media and get the most out of both. Each element of the P...
#58 All About Referrals
09 Jul 2019
Contributed by Lukas
This week on the Spin Sucks Podcast, Gini talks about those special introductions, often considered the Golden Goose of running a services business. R...
#57 Customer Service - The Magic is in the Details
02 Jul 2019
Contributed by Lukas
In this episode of the Spin Sucks Podcast, Gini talks about the work involved in providing consistently good customer service over the long haul. It s...
#56 How to Stay Up to Date in Your Industry
25 Jun 2019
Contributed by Lukas
When you’re the expert, clients, colleagues, friends, and family expect you to know what’s going on in your industry. And you should, but communic...
#55 [REPLAY] Thought Leadership: Just Another Buzzword?
18 Jun 2019
Contributed by Lukas
Fellow listeners, please enjoy this replay of last year's episode #28! When did we stop talking to each other like real people? In our industry, it’...
#54 Through the Years with Spin Sucks
11 Jun 2019
Contributed by Lukas
We’ve been feeling a bit nostalgic since our one-year anniversary episode of the podcast. Which was a great episode, by the way. Our listeners weigh...
#53 Video Marketing for Communications
04 Jun 2019
Contributed by Lukas
At the end of every year, you can expect every content creator on earth to talk about trends for the coming year. And, at the end of 2018, they all sa...
#52 A Year of Insights from Our Listeners
28 May 2019
Contributed by Lukas
Can you believe it’s already been a year? We’ve had 52 episodes and 52 chances for our listeners to add crucial knowledge to their arsenal, from u...
#51 Mistakes and Malice in PR
21 May 2019
Contributed by Lukas
Sometimes things happen in business that leave a sour taste in your mouth. They might not be malicious or intentional, but they can still hurt you, yo...
#50 Why You Should Avoid Overservicing and Overdelivering
14 May 2019
Contributed by Lukas
It doesn’t matter how clear your client proposal is, or how beautifully you design your scope of work. You’re going to get clients who are going t...
#49 Using Systems and Automation
07 May 2019
Contributed by Lukas
Let’s talk about robots. Not actual robots, for the most part, but automated tools, technologies, and systems that can take work off your desk and l...
#48 Content and the Client Lifecycle
30 Apr 2019
Contributed by Lukas
On today’s episode, we’re talking about the customer lifecycle, and how your clients and prospects engage with you throughout this entire cycle. T...
#47 What You Don’t Know Can Trip You Up
23 Apr 2019
Contributed by Lukas
Let’s talk about what we don’t know — more specifically, as it relates to our communications strategy. Our internal biases and things outside ou...
#46 RFP’s and How to Grow Without Them
16 Apr 2019
Contributed by Lukas
A huge number of Requests for Proposals are badly written and take tons of time and energy with no guarantee of a return — and yet, they persist. Yo...
#45 Communication During a Crisis
09 Apr 2019
Contributed by Lukas
How many times have you seen a company screw something up, and then make the situation 10,000 times worse by either not apologizing or apologizing bad...
#44 How to Pitch Almost Anything
02 Apr 2019
Contributed by Lukas
When you work in communications, you’re going to spend a lot of time pitching. You’re going to get rejected a lot — but you could get rejected a...
#43 The Different Community Platforms
26 Mar 2019
Contributed by Lukas
With so many online community options out there, do you ever get Bright Shiny Object Syndrome? If you’re looking for a platform to host your communi...
#42 Replay: So Much Social
19 Mar 2019
Contributed by Lukas
You've probably heard this quote by Rumi at least once:, "When you are everywhere, you are nowhere. When you are somewhere, you are everywhere." As cr...
#41 Skills to Build and Work On
12 Mar 2019
Contributed by Lukas
Whether you’re the leader of an organization, a freelancer, or an enthusiastic member of the rank and file, there is never a downside to investing i...
#40 The 3 C’s of Creativity
05 Mar 2019
Contributed by Lukas
Do you consider yourself a creative person? As a business owner, there’s something incredibly exciting when you get an idea. It’s that feeling of ...
#39 Growing a Company
26 Feb 2019
Contributed by Lukas
If you’ve ever toyed with the idea of starting your own business, this episode of the Spin Sucks Podcast is for you. Today, we’re talking about th...
#38 How Virtual Companies Work
19 Feb 2019
Contributed by Lukas
Offices are a necessary evil for businesses … or are they? What if you could do away with the commute, distracting officemates, and paying for rent ...
#37 Building an Online Community
12 Feb 2019
Contributed by Lukas
On this episode of the Spin Sucks Community, we’re talking about online communities. A community is made up of people who know, like, and engage wit...
#36 Effective Storytelling for Your Brand
05 Feb 2019
Contributed by Lukas
Stories are how humans understand the world. Whether we do it consciously or not, we tell ourselves stories about the things that happen to us, the th...
#35 Digital Declutter
29 Jan 2019
Contributed by Lukas
How are your resolutions faring now that January is drawing to a close? What have you accomplished? Did you slip off the wagon a time or to? Chances a...
#34 PESO Case Study: Pitch Perfect
22 Jan 2019
Contributed by Lukas
Have you received a pitch in your inbox that was just a little … off? Because the pitch made totally no sense for you and your audience? Today we’...
#33 Alexa Flash Briefings: The New Kid on the Social Media Block
15 Jan 2019
Contributed by Lukas
There’s a new social media channel starting to gain steam, and you might want to get in while the getting’s good (and the competition isn’t too ...
#32 Communications Trends for 2019
08 Jan 2019
Contributed by Lukas
Happy New Year! This is the time of year that we’re all used to setting goals, starting new projects, and making the changes we’ve been meaning to...
#31 Predictions for 2018: Were We Right?
27 Dec 2018
Contributed by Lukas
It’s time for year-end roundups! What happened in 2018? Were our predictions right? And what’s going to happen in 2019? I’ve been waiting all ye...
#30 Networking Done Right
18 Dec 2018
Contributed by Lukas
Networking can be the key that opens many doors to growth and success. Much of it comes down to meeting the right people at the right time for the rig...
#29 Developing a Growth Mindset
11 Dec 2018
Contributed by Lukas
What are you good at? Do you believe that’s something you’re born with? Hold your horses. That’s a fixed mindset. And in business, communication...
#28 Thought Leadership: Just Another Buzzword?
04 Dec 2018
Contributed by Lukas
When did we stop talking to each other like real people? In our industry, it’s getting hard to sort through all the hype. What’s the difference be...
#27 The Weird New World of Robots
27 Nov 2018
Contributed by Lukas
Reality is still changing — the way we interact with it, and the way we think about it. It’s weird. It’s different. In this episode of the Spin ...
#26 REPLAY: It’s Time to Step Up to the PESO Plate
20 Nov 2018
Contributed by Lukas
Over the past few weeks, Gini has gone into detail about the PESO model, and how you can develop a killer communications strategy that will boost your...
#25 From Memes to Strategy: Leveraging User-Generated Content for Your Brand
13 Nov 2018
Contributed by Lukas
From cat videos to memes, and Wikis to slews of selfies — user-generated content is happening all around us. What is user-generated content? This is...
#24 Pay to Play and Play to Win: Paid Media Strategies for Your Business
06 Nov 2018
Contributed by Lukas
Pay to play: If you’ve ever heard someone mention the phrase — especially about a platform like Facebook — they’re probably talking about paid...
#23 The 3 Rules for Social Media Etiquette
30 Oct 2018
Contributed by Lukas
Those who practice the best social media etiquette often go unnoticed - and you'll want to do the same. "But don't we want people to acknowledge how w...
#22 How Not to Be Annoying and Ineffective on Social Media
23 Oct 2018
Contributed by Lukas
Our actions have consequences, and social media denizens love to remind us of said consequences. Twitter is especially volatile when it comes to deliv...
#21 So Much Social
16 Oct 2018
Contributed by Lukas
You've probably heard this quote by Rumi at least once:, "When you are everywhere, you are nowhere. When you are somewhere, you are everywhere." As cr...
#20 Ask Gini: Analytics, Platforms, Outsourcing, ROI and More
09 Oct 2018
Contributed by Lukas
The Spin Sucks community is the best! We’ve received a lot of really smart questions, and today, Gini is giving you some really smart answers. From ...
#19 Own Your Competition with Owned Media
02 Oct 2018
Contributed by Lukas
What does your blog, your podcast, your eBook, and your newsletter all have in common? They’re all content and they are YOURS. If you haven’t been...
#18 Social Media That Won't Blow Up in Your Face
25 Sep 2018
Contributed by Lukas
Have you ever posted something cringe-worthy on your social media account? The thing about the internet is mostly everything stays there - FOREVER. To...
#17 Growing Your Audience With Earned Media
18 Sep 2018
Contributed by Lukas
We already talked about how to get the most out of Paid Media, but now it’s time to jump in and understand the second letter in PESO -- “E” for ...
#16 Get the Most Out of Paid Media
11 Sep 2018
Contributed by Lukas
Last week on the Spin Sucks podcast was a refresher course on how implementing the PESO Model in your business communications and marketing plan can s...
#15 It’s Time to Step Up to the PESO Plate
04 Sep 2018
Contributed by Lukas
Last week, Gini dove deep into blogging and how it can be beneficial to some businesses’ communications and marketing strategy. Blogging is just one...
#14 Should You Blog for Your Business?
28 Aug 2018
Contributed by Lukas
It seems that almost everyone has their own blog these days. From influencers to entrepreneurs, heck, even corporations joined the blogging scene to g...
#13 Let’s Get Real About Influencer Marketing
21 Aug 2018
Contributed by Lukas
Being an influencer doesn’t mean being lazy and using clickbait. It means having a real audience and making the industry better. If you’re trying ...
#12 The Issues List
14 Aug 2018
Contributed by Lukas
Everyone’s got issues, no exception. But when it comes to achieving your goals, there are few personal issues that can truly hamstring your attempts...
#11 The Big Rock Concept
07 Aug 2018
Contributed by Lukas
What do rocks, pebbles, water and a glass have to do with communication plans? With some help from Gini Dietrich, more than you think! Tune in to this...
#10 Setting Goals You’ll Actually Keep
31 Jul 2018
Contributed by Lukas
We’re at mid-year, and we have an important question for you. How are those resolutions you made in January coming along? If you’re one of the few...
#9 The Massive Opportunity for PR Firms and Content Creators
24 Jul 2018
Contributed by Lukas
Facebook is dead. LinkedIn is a wasteland. Twitter is a waste of time… or so people would have you believe. Is it even worth it for your brand to be...
#8 The Power of the SWOT Analysis
17 Jul 2018
Contributed by Lukas
Sometimes it only takes one SWOT to rule them all. When it comes to your business, product or strategy, breaking down your greatest strengths, weaknes...
#7 Why and How you should still Comment on Blog Posts
10 Jul 2018
Contributed by Lukas
“Dark social media” isn’t as ominous as it sounds, we promise. These days, conversations on social media are getting smaller and smaller. While ...
#6 How to create your Brand Qualifiers
03 Jul 2018
Contributed by Lukas
What are your values? What will your brand engage with and what will it stay away from? Knowing the do’s and don’ts of your brand will help your o...
#5 Finding the Metrics to Make Your CEO Swoon
26 Jun 2018
Contributed by Lukas
There’s nothing that makes a CEO happier than good metrics. And nothing annoys a CEO like fluffy and flashy PR numbers that offer no real insight in...
#4 Brand Personas
19 Jun 2018
Contributed by Lukas
Are you one of those people who sees faces in everything? The clouds, dark alleys, toast? It’s called Pareidolia, and it makes the unrelatable, rela...
#1 How Elon Musk Pulled Off the Perfect PR Stunt
07 Jun 2018
Contributed by Lukas
Elon Musk launched a Tesla into space. Unless you’ve been living under a rock, you also know he named the mannequin driver Starman. It all seems lik...
#2 How to Write With Your Brand Voice
07 Jun 2018
Contributed by Lukas
Everything you write for your fans should be instantly recognizable as you. If not, you’ll be lost in obscurity along with the deluge of emails from...
#3 How to Find Your Authentic Brand Voice
07 Jun 2018
Contributed by Lukas
You’ve nailed your brand. Now you need to figure out how to make it come alive. Not Frankenstein alive, but living, breathing, and authentically rep...
Welcome to the Spin Sucks Podcast with Gini Dietrich
21 Feb 2018
Contributed by Lukas
The Spin Sucks podcast is your one-stop-shop for modern communications. The lines between PR, marketing, search, advertising, social, and content cont...