The World's Best Email and Retention Podcast

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Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email...

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Ep 84: From Lost Visitor to Loyal Buyer: How Smart Personalization Fixes the Discovery Gap (with Julia Whatley from Rebuy) contributed by Lukas · Apr 28

Ep 83: 7 Fixes to Your Bottom Funnel – More Revenue from the Same Traffic contributed by Lukas · Apr 21

Ep 82: Email & SMS Drove 3.3x Higher Growth (Jordan's Analysis) contributed by Lukas · Apr 14

Ep 81: Turn Content Into Authority (Then Into Revenue) contributed by Lukas · Apr 7

Ep 80: Stop Targeting Everyone (Do This Instead) contributed by Lukas · Mar 31

Ep 79: Inside Deliverability: An Email Guy’s Email Guy (Pierre Pignault, MailSoar) contributed by Lukas · Mar 24

Ep 78: The Gator vs Judge: The Psychology of Ecommerce Conversion (with Dylan Ander) contributed by Lukas · Mar 17

Ep 77: Running Email at Scale: Newsletter vs Ecommerce contributed by Lukas · Mar 10

Ep 76: Segmentation Super Episode contributed by Lukas · Mar 3

Ep 75: Building an Audience in 2026 contributed by Lukas · Feb 24

Ep 74: How to Attribute Your Post-Click Ecosystem (Part 2) contributed by Lukas · Feb 21

Ep 73: 5 Retention Metrics I Track (And 1 I Ignore) contributed by Lukas · Feb 17

Ep 72: How to Attribute Your Post-Click Ecosystem (Part 1) contributed by Lukas · Feb 10

Ep 71: Predict Your 2026 Email Revenue contributed by Lukas · Feb 3

Ep 70: Diagnosing a Drop in Email Revenue contributed by Lukas · Jan 27

Ep 69: Email Metrics and Reporting That Matter contributed by Lukas · Jan 20

Ep 68: Inside DEWALT’s Post-Click Ecosystem contributed by Lukas · Jan 13

Ep 67: Site Funnels 2.0: The Product Discovery Revenue System contributed by Lukas · Jan 6

Ep 66: Site Funnels 1.0: The Post-Click Revenue System contributed by Lukas · Dec 30, 2025

Ep 65: Where Email Revenue Actually Comes From contributed by Lukas · Dec 23, 2025

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Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

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