Best Story Wins
Episodes
How Data Shapes the World’s Best Brands with Bryan Saftler of Databricks
02 May 2024
Contributed by Lukas
Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?In today’s episode, we are ...
The Strategy That Made GitHub a Household Name with Sam Oshin of GitHub
18 Apr 2024
Contributed by Lukas
Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldw...
How to Win in a Crowded Market Category with Jon Miller of MarTech Entrepreneur
04 Apr 2024
Contributed by Lukas
This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo, Cofounder/CEO of Engagio, CMO of Demandbase), who shares his hard-won ins...
Disrupting Wellness Culture with Melissa Rosenthal of Insight Timer
29 Feb 2024
Contributed by Lukas
Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape.In this episode, Melissa Rosenthal, CMO at...
The Four Cs Philosophy with Nick Levesque of Asana
15 Feb 2024
Contributed by Lukas
In this episode, we are joined by Nick Levesque, Creative Director at Asana, who shares valuable tactics and approaches on going upmarket and migratin...
How to Balance Speed, Scale, and Design with Charlie Waite of Uber
01 Feb 2024
Contributed by Lukas
Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible? In today’s episode, Charlie Waite, Directo...
How to Take Your Time Back with Kaiwei Tang of Light Phone
18 Jan 2024
Contributed by Lukas
Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy. In this e...
The Secret to Scaling Without Losing Soul with Kohl Crecelius of Known Supply
04 Jan 2024
Contributed by Lukas
Great partnerships lead to thriving brands. In this episode, Kohl Crecelius, CEO and Co-Founder of Known Supply, explores in detail how B2B partnershi...
How to Turn Purpose Into Profit with Noah Elias
14 Dec 2023
Contributed by Lukas
Setting your business up for success isn't just about the resources you have; it's also about cleverly using them to create.In this episode, we are jo...
How to Win Hearts in a Metrics-Driven World with Joe Chernov of Pendo
30 Nov 2023
Contributed by Lukas
In today’s episode, Joe Chernov, CMO at Pendo.io, shares his expert perspective on the ways B2B marketing has changed, the myths that marketers stil...
Risk, Reward, and Creativity with Joshua Ariza of Chomp
09 Nov 2023
Contributed by Lukas
Storytelling can be approached from various perspectives, and sometimes, exploring the less conventional ones can lead to the creation of a remarkable...
Rebuilding a Design Story with Cymone Wilder of Amazon
26 Oct 2023
Contributed by Lukas
Every brand needs a compelling story—even ones as established as Amazon Web Services.Now it’s up to Cymone Wilder, Senior Art Director at Amazon W...
Inside the Revolution for Musicians with Joel Beukelman of Royal.io
12 Oct 2023
Contributed by Lukas
In this episode, we have the pleasure of chatting with Joel Beukelman, Product Designer at Royal.io. Join us for a cutting-edge conversation in which ...
How to Balance Creativity and Consistency with Justin Rands of Oyster
28 Sep 2023
Contributed by Lukas
In this episode, we’re delighted to welcome in Justin Rands, Director of Brand Design at Oyster. Tune in to hear us chat about how he and his team m...
Turning Diapers Into a Lifestyle with Mike Constantiner of Freestyle
14 Sep 2023
Contributed by Lukas
In this episode, we are joined by Mike Constantiner, Co-Founder and Head of Brand and Community at Freestyle, the first brand in the market to manufac...
How to Turn Fans Into a Movement with Ross Yoshida of Los Angeles Dodgers
31 Aug 2023
Contributed by Lukas
Today’s special guest is Ross Yoshida, Senior Director of Graphic Design for the Los Angeles Dodgers. In this episode, we dive into how a blend of a...
The Future of Marketing Through a Journalist’s Lens with Jonah Freedman of Salesforce
17 Aug 2023
Contributed by Lukas
In this episode, we speak with Jonah Freedman, Content & Growth Marketing Leader at Salesforce. Tune in to hear Jonah share his journalistic appro...
The Secret Behind Creating a Human-Centered Brand with Ethan Kanat of Zendesk
03 Aug 2023
Contributed by Lukas
Today’s special guest is Ethan Kanat, Senior Principal of Creative Strategy at Zendesk. In this episode, we dive into the biggest changes in tech an...
How To Bring Emotion Into Finance with David Garvin of Happy Money
20 Jul 2023
Contributed by Lukas
Today’s special guest is David Garvin, Creative Director at Happy Money. On this episode, we chat about how Happy Money infuses psychology into thei...
The Cost of Cutting DEI with Jackie Wylie of Textio
06 Jul 2023
Contributed by Lukas
Today we’re talking with Jackie Wylie, Chief Marketing Officer at Textio—a B2B SaaS company that makes workplaces more equitable, inclusive, and d...
Why You Shoudl Use AI to Co-Create, Not Compete with Zach Kitschke of Canva
22 Jun 2023
Contributed by Lukas
Today we’re talking with Zach Kitschke, CMO at Canva—one of the most impressive and disruptive companies around. Their mission is to empower every...
How To Turn Empathy Into Impact with Jascha Kaykas-Wolff of Lytics
08 Jun 2023
Contributed by Lukas
Are you ready to unlock your career's full potential? What if you could also align your passions, strengths, and aspirations for success using somethi...
How Greenlight Is Changing Youth Finance with Devin Zimmerman of Greenlight
25 May 2023
Contributed by Lukas
By the time most people reach the age of 18, they’ve already had to make some huge financial decisions.But how many young adults come into these dec...
Killing the Marketing Cliché with Drew Hoffman of SentinelOne
11 May 2023
Contributed by Lukas
One of the worst things you can do as a marketer is rely on outdated clichés. Unfortunately, it still happens all the time — so much so we all know...
Making Tech Marketing Human Again with Keith Messick of Launch Darkly
27 Apr 2023
Contributed by Lukas
The tools B2B marketers rely on may be ever-evolving — whether that’s the channels they use, the data they collect or the technology they rely on ...
How VideoAmp Builds Brands That Actually Inspire with Michelle Kim of VideoAmp
13 Apr 2023
Contributed by Lukas
The creatives at VideoAmp are risk takers — game changers. They have a level of ambition and drive that can’t be bought or taught, and it’s driv...
The Missing Skill in Data Marketing with Bryan Saftler of Databricks
30 Mar 2023
Contributed by Lukas
Imagine taking three-decade-old technologies and making them work harder today, by combining the best of both data warehousing and data lake, making i...
Introducing Best Story Wins
08 Mar 2023
Contributed by Lukas
Building and marketing a brand doesn’t always come naturally. Sometimes, you need to take a step back and see the bigger picture before diving into ...