Content Amplified

How do you thrive as a one-person marketing team?

21 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person market...

How Can Storytelling Transform a Brand? [Amazing creative campaign story]

20 Feb 2025

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Send us a textIn this episode, we interview Darren Keeler, Vice President of Marketing at Shuckin' Shack Oyster Bar. Darren shares his journey fr...

Are Communities the Future of Engagement?

19 Feb 2025

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Send us a textIn this episode, we interview Justin  Ruiss, Senior Vice President of Media Research at BWG Strategy.What you'll learn in this epi...

Can personalization scale without losing impact?

18 Feb 2025

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Send us a textIn this episode we interview Danielle Erwin Colvin, VP of Marketing at Bridgeline. Danielle shares her journey from running a branding a...

Can AI Enhance Your Storytelling?

17 Feb 2025

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Send us a textIn this episode, host Benjamin Ard, the CEO and co-founder of Masset, shares his thoughts on how to use AI.What you'll learn in thi...

Can creativity beat big budgets?

14 Feb 2025

Contributed by Lukas

Send us a textIn this episode we interview Benjamin Gordon, for part 2 of 2! We dive deep into the power of creativity, partnerships, and storytellin...

Listening to your audience (amazing story!) - Part 1

13 Feb 2025

Contributed by Lukas

Send us a textIn this episode we interview Benjamin Gordon, a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starb...

How Do You Create Buyer-First Content?

12 Feb 2025

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Send us a textIn this episode, we interview Jayme Jenkins, VP of Marketing at LeadVenture, a technology provider specializing in end-to-end solutions ...

How Can Empathy Transform Content Marketing?

11 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Evynn McFalls, a marketing executive and scholar specializing in digital humanities and rhetoric.What you&...

Why Are Marketers Afraid of Demos?

10 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Dr. Chase Cunningham, a retired Navy cryptologist and cybersecurity expert turned marketing strategist. Ch...

How is AI Transforming Marketing Teams?

07 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Rachel Bulla, Associate Vice President of Growth at Fluency, Inc., an advertising operating system focused...

How Can Partnerships Amplify Your Marketing?

06 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Kevin Hospodar, a marketing leader specializing in content strategy and partnership enablement. Kevin shar...

How Do You Prove Content’s Value?

05 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Allison Videtti, Chief Marketing Officer at Empeople Credit Union. With over a decade in marketing, Alliso...

The "Hearts and Smarts" Content Philosophy

04 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Kristina James, a marketing leader with over 20 years of experience in content strategy, branding, and sto...

Does a Blog-First Content Strategy Still Work in 2025?

03 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jake Behnke, a seasoned B2B SaaS marketer with over 12 years of experience in branding, messaging, and con...

The Three Levels of ABM

31 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Kristiane Mandraki, VP of Growth at Praxent, a tech consulting and engineering firm for financial services...

What is the difference between strategy and planning?

30 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Rebecca Smith, Senior Vice President of Marketing and Strategy at Electric Kite, and Aaron Stern, Senior D...

How Can Marketers Win with First Party Data?

29 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Tom Limongello, an expert in retail media and data strategy, to explore the evolving world of first-party ...

How Does Data Inspire Creativity?

28 Jan 2025

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Send us a textIn this episode, we interview Marc Sobier, a seasoned creative professional with experience at agencies, Impossible Foods, and Verizon. ...

Is AI Helping or Hurting Sales?

27 Jan 2025

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Send us a textIn this episode, we interview John Alba, a sales enablement leader overseeing operations for CloudKitchens in Latin America, the U.S., a...

Are Growth Hacks Holding Your Business Back?

24 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Mark Osborne, a marketing expert, award-winning strategist, and author of Are Your Leads Killing Your Busi...

How Can Subject Matter Experts Drive Content?

23 Jan 2025

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Send us a textIn this episode, we interview David Fitzpatrick, Vice President of Marketing at Modus Create, an IT services and consulting firm special...

What Makes Content Strategy Effective?

22 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Anshuman Jaiswal, VP of Growth Strategy and Operations at Nextupel. With over 20 years of experience, incl...

How Can Email Marketing Drive Engagement?

21 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Lisa Wendland, Director of Lifecycle at Blue Wheel Media. Lisa shares her extensive expertise in email and...

How Do You Show Empathy Through Content?

17 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jessica Johnston, Marketing Manager at Education Advanced, as she shares her unique journey from a 20-year...

New Content Marketing Technologies Other Than AI

16 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Justin Eveloff, marketing expert and agency leader at OBICreative. Justin shares his insights from the Con...

Interview-Focused Content Marketing

15 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jaime Lee, Senior Director of Brand at NoFraud, to explore her innovative approach to interview-led conten...

How Do You Create Content That Converts?

14 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Dr. Shelly Mahon, Director at Zia Consulting, who shares her expertise on crafting content strategies that...

How Can Storytelling Boost Your Marketing?

13 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Joesph Lapin, a higher education marketing professional and founder of Campbell Learn, with a deep passion...

How Does ABM Influence Sales Success?

10 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Christopher Collier, VP of Marketing at EHS Insight, who brings over 15 years of expertise in the environm...

Effective storytelling techniques that keep readers engaged

09 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Christopher Priest, VP of Marketing at ComplyAuto, a regtech innovation hub, about crafting content that c...

How Can Brands Tell the Right Story?

08 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Danny Cox, a seasoned marketing professional with a diverse background in digital marketing, content creat...

What Does Paid Advertising Look Like in a Zero Click Content World?

07 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Nathan Adams, a certified marketing expert and SVP, Head of Marketing at DKC, where he has spent nearly a ...

How Are Decision Makers Changing Today?

06 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Megan Noorman, Vice President of Brand at Zen Media, an end-to-end marketing agency specializing in PR, so...

What Makes Data-Driven Content Unstoppable?

20 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Eric Bogard, VP of Marketing at Copyleaks, an AI detection and governance solution provider. Eric shares h...

How Do You Market the Problem First?

18 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Sam Kuehnle, a marketing expert who thrives on solving problems and leading innovative strategies for star...

What Makes a Content Ecosystem Successful?

17 Dec 2024

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Send us a textIn this episode, we interview Dan Rosenbaum.Dan shares his experience building a robust content ecosystem that drives measurable results...

The 5 C's of Dating and Content Marketing

16 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Margarita Kitova, a demand generation director at DNAnexus, about her unique approach to marketing. With a...

How Do You Master a Content Calendar?

13 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Savannah Zimmer, VP of Marketing at Purpose Legal. Savannah shares her nearly 20 years of marketing expert...

How Can Affinity Content Boost Engagement?

12 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Jordan McMahon, a seasoned content marketer with 14+ years of experience in B2B tech and cybersecurity.Wha...

What Is Outside In Thinking?

11 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Matt Springer, a seasoned product marketer with nearly two decades of experience spanning journalism, PR, ...

How Do You Build Buyer Confidence? (hint - it's data)

10 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Jimmy Coonan, Marketing Director at Newton X, a B2B primary research provider. Jimmy shares his journey fr...

What Makes Content Truly Valuable?

09 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Nagendra Sherman, a seasoned consultant with over 20 years of experience in data analytics, financial serv...

How Can Content Align with Business Goals?

06 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Spencer Traver, Head of Marketing at a cutting-edge startup in Austin, Texas. Spencer shares his journey f...

How Can One Event Generate Five Content Ideas?

05 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Frances Fedoriska, a seasoned content marketer with a diverse background in broadcast news, public relatio...

How Do You Measure Content Strategy?

04 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Brian Coleman, a seasoned marketing expert with 15 years of experience specializing in performance marketi...

How Can Demand Generation Drive Real Impact?

03 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Gabe Alvarez, a demand generation leader with expertise in content strategy and marketing innovation. Gabe...

Happy Thanksgiving!

28 Nov 2024

Contributed by Lukas

Send us a textToday is a fun re-run episode for you of the Thanksgiving Turkey method of content marketing. In this episode, we interview ⁠Lindsay ...

What Does Social Media Look Like Now?

27 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Drew Martens, a social media strategist with nearly a decade of experience working with startups and globa...

How Do You Build Organic Growth?

26 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Rob Green, former Chief Revenue Officer at Smarty, who scaled the company’s revenue by 28x through organ...

How To Scale Content?

25 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Alex Montas Hernández, founder of The Remarkable Agency and former CMO at Ben Labs and TubeBuddy. Alex sh...

Why Should You Prioritize Video Content?

22 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Bruce Dierbeck, a seasoned marketing professional with over 20 years of experience in advertising and soci...

Why Is Brand Is Back in Style?

21 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Cynthia Terpstra, a full-stack marketer and communication strategist with deep expertise in brand awarenes...

What does Demand Gen look like in 2024 and beyond?

20 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Han Mai, an experienced marketer with 14 years in the field, currently working at LILT. Han shares her ins...

The Content Moat Framework

19 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Jessica Malnik, a content marketing expert and business owner. Jessica shares her innovative “Content Mo...

How Does Simplicity Drive Marketing Success?

18 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Alice (Jeremko) DiSanto, VP of Global Marketing at Rajant Corporation, a leader in wireless networking for...

Here's How You Run the Perfect ABM Campaign

15 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Marcus LaRobardiere, VP of Marketing at NewStore, to explore the transformative power of Account-Based Mar...

What Is Gamification in Marketing?

14 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Melinda K. Partin, Director of Marketing Strategy and Enablement at the Channel Company. Melinda brings ov...

Is Social Media the New Search?

13 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Ashley Hutchings, Director at Kelly Scott Madison, about the fascinating evolution of search and how socia...

How Do You Cut Through The Content Noise?

12 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Michael Jensen, Director of Marketing at Boostability, a company specializing in SEO for small businesses....

Is Organic Social Content the Future of Sales?

11 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Jarron Vosburg, VP of Growth at Jump Crew, where he leads corporate marketing and strategy. With a unique ...

Can AI Enhance Relationships?

08 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Corie Meredith, an experienced marketing leader with a passion for social media and authentic connections....

How Can AI Supercharge Your SEO?

07 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Ray Norton, SEO Lead at Gabb Wireless, a company focused on safe tech solutions for kids. Ray shares his i...

Transforming Content with the Thanksgiving Turkey Method

06 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Lindsay Kelley, VP of Marketing at Sonar Software. Lindsay brings decades of experience to the table, and ...

Part 2: How To Master Marketing Workflow?

05 Nov 2024

Contributed by Lukas

Send us a textToday is part 2 of yesterday's episode! We hope you enjoy!

How To Master Marketing Workflow?

04 Nov 2024

Contributed by Lukas

Send us a textPART ONE of TWO.In this episode, we interview Guy Nadivi, a senior marketing executive and fractional CMO, known for his unique insights...

Simplicity is a Marketer's Best Friend

01 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Stevi Ginolfi, Director of Content Marketing at Deseret News, about her streamlined approach to content st...

How Can Research Elevate Your Content?

29 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Justin Ruiss, a seasoned equity and primary researcher at BWG Strategy, where he bridges the worlds of dat...

Is Email Marketing Broken Beyond Repair?

28 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio ...

How to Use AI Video

25 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Benjamin Kepner, founder of Global Social Media Marketing and an instructor in digital marketing, to explo...

How Do Jobs to Be Done Shape Content?

24 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Kavi Kardos, Director of Organic Growth at KlientBoost, a performance marketing agency. Kavi brings her we...

How Do You Launch Products Internally?

23 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Amber Wuollet, a seasoned marketing expert with over a decade of experience in tech and financial services...

How Can Content and Demand Gen Teams Be Best Friends?

22 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Sarah Perry, a seasoned content marketing professional with over 15 years of experience in B2B software an...

How Do You Set Content Boundaries?

21 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Hayley Parr, a marketing expert with a background in broadcasting. Hayley shares her insights on setting b...

Is Content the Core of Marketing?

18 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Alina Ferrell, a marketing leader at SAP Gold Partner Archlynk. Alina shares her journey from journalism t...

Storytelling Can Transform Your Content Marketing?

17 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Bailey Gaffney, Content Marketing Manager at MPE-Inc., to dive into the art of storytelling in marketing. ...

How Can Content Mimic TV Production?

16 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Maria Saavedra, a marketing expert with a background in journalism and TV production. She shares her insig...

How Can Technology Unlock Your Marketing Potential?

15 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Travis Simon, an experienced marketer who has launched innovative campaigns for brands like Proform and Ca...

How Do You Align Marketing with Sales?

14 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Danielle Anzelone-Izzo, founder of Think Marketing Corp. Danielle shares her expertise on bridging the gap...

How Do You Turn Content Into Experiences?

11 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Tod Szewczyk, VP of Marketing Services at Verndale, a digital experience agency. Tod shares his expertise ...

How Can Internal Experts Drive B2B Content?

10 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Kristen Bryant Smith, VP of Marketing at Help Scout. Kristen shares her insights on using internal experts...

How to Pivot Your Marketing Career

09 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Taryn Talley, a seasoned marketing consultant and former graphic designer, currently working as a fraction...

You Can't Just Be Better - Be Different

08 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Greg Uland, VP of Marketing at Reynolds and Reynolds. Greg shares his insights on why being different is c...

Is AI Changing How We Write?

07 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Joey Davis, a seasoned marketing professional with a rich background in radio and self-taught web design. ...

How Can Testimonials Build Audience Trust?

04 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Anthony Giordano, VP of Growth Marketing at Sermo.What you’ll learn in this episode:•How to build trus...

Making your Content More Interactive

03 Oct 2024

Contributed by Lukas

Send us a textIn this extra short episode, host Benjamin Ard shares how to use AI to make your content more interactive. Here's the example: http...

Is AI Ready to Replace Human Creativity?

02 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview John Korpics, Vice President, Executive Creative Director at Harvard Business Review.What you’ll learn i...

Are You Writing Content for the Wrong Audience?

01 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Blair Felter, a seasoned marketing professional. Blair shares her unique perspective on the importance of ...

How Does Brand Make Your Content Stand Out?

30 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Mario Paganini, SVP of marketing. Mario shares his experiences in marketing leadership roles and provides ...

Everything You Wanted to Know About Content Calendars

27 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Savannah Zimmer, VP of Marketing at Purpose Legal. Savannah shares her expertise on the importance of cont...

How do you Learn Marketing Today?

26 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Griffin Rowe-Cohen, a junior at Lake Forest College, majoring in Environmental Studies with a minor in Eng...

How Can Brands Win with Video?

25 Sep 2024

Contributed by Lukas

Send us a textIn this episode we interview Tim Davidson, owner of B2B Riz and a well-known B2B content creator on LinkedIn. Tim shares his unique appr...

What Makes a Winning Content Strategy?

24 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Megan Effertz, a seasoned business transformation executive with vast experience in sales, marketing, and ...

Repurpose your Content with Earned Media

23 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Jake Wengroff, Senior Consultant at Technica Communications, specializing in public relations and content ...

How Do Partnerships Elevate Your Content?

20 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Michael Axman, co-founder of the Nucleus Network, a business dedicated to unlocking the power of connectio...

How Do You Create a High-Impact White Paper?

19 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Katrina Doell Mullaney, a seasoned content marketing expert with a background in sports, healthcare, and ...

Using AI to Trend Jack the News

18 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Benjamin Hoehn, a fractional VP of marketing with expertise in leveraging AI to optimize marketing strateg...

How Do You Create Content for All Audiences?

17 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Paul Schiffman, who shares his insights on creating tailored content that resonates with diverse audience...

How Does Content Drive Demand Generation?

16 Sep 2024

Contributed by Lukas

Send us a textIn this episode, we interview Harikrishna Rao, an experienced marketer and engineer, currently working with Treasure Data, a leading cus...

Friday the 13th!

13 Sep 2024

Contributed by Lukas

Send us a textBen tests out a new technology while informing you about all the fun facts surrounding Friday the 13th.