Content Amplified
Episodes
Can AI Make Marketing More Human?
29 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on ...
Is LinkedIn Still Worth Your Time?
22 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name.What you'll ...
Introducing... Connor the Content Octopus
17 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-...
Is Top of Funnel Content Still Worth It?
16 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS compa...
Are We Still Writing for Humans?
15 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Dave Davies, Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer.Wh...
What If Your Audience Chose Your Content?
10 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Ben Anderson, Director of Product Growth Marketing at Angel Studios.What you'll learn in this episode:...
Should your B2B business have a mascot?
09 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO’s office.What yo...
Are In Person Events Still Worth It?
08 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards.What you'll learn in this episode:Why in...
Don't swing at every pitch, staying strategic when everything feels urgent
03 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Travis Reindl, Senior Vice President and Chief Communications Officer at Strada Education Foundation. With ...
What Makes a Real Community Work?
02 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Jason Baum, Head of Community at Sauce Labs. Jason shares nearly two decades of wisdom on building authent...
What Is Expert Influencer Marketing?
01 Jul 2025
Contributed by Lukas
Send us a textIn this episode we interview Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his unconventional and deeply strategic ap...
Are You Wasting Money on SEO?
25 Jun 2025
Contributed by Lukas
Send us a textIn this episode we interview Brady Crump, Senior Performance Media Manager at Gabb Wireless and seasoned SEO strategist with nearly a de...
How Can Community Supercharge B2B Content?
24 Jun 2025
Contributed by Lukas
Send us a textIn this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll...
How to Lead Outbound with Content
19 Jun 2025
Contributed by Lukas
Send us a textIn this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.What you’ll learn in this episode:Why leadin...
How Do You Write With AI Authentically?
18 Jun 2025
Contributed by Lukas
Send us a textIn this episode we interview Ritvij Gautam, Head of Growth at Glencoco.Rit shares his journey from a physics-philosophy undergrad to bui...
What Makes Content Truly Credible?
17 Jun 2025
Contributed by Lukas
Send us a textIn this episode we interview Kharlo Barcenas, Head of Sales and Marketing at VEC, a construction technology company. With a rare dual ro...
How Do You Build Content Without Ads?
12 Jun 2025
Contributed by Lukas
Send us a textIn this episode we interview Kiran Kulkarni, Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency.What you&apo...
Is Content Marketing Driving B2B Growth?
11 Jun 2025
Contributed by Lukas
Send us a textIn this episode we interview Sidharth Iyer, a demand generation leader with over a decade of experience in marketing, from journalism to...
Can Businesses Truly Build Trust Internally
10 Jun 2025
Contributed by Lukas
Send us a textIn this episode we interview Kellie Cummings, a seasoned communications consultant with deep experience leading comms through crisis—m...
What Can B2B Teams Learn from Radio?
03 Jun 2025
Contributed by Lukas
Send us a textIn this episode we interview Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San ...
What Makes Content Actually Convert?
29 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Lisa Heiss, UX and behavioral design specialist and founder of Uxelerate. Lisa helps SaaS startups build be...
Are You Balancing Art and Science of Content?
28 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Zane Derbyshire, Content Director at Arosa and a veteran of both South African radio and U.S. brand storyte...
How Do You Make B2B Content Fun
27 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors.Wh...
How Do You Earn Client Content Trust?
22 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Cori Lindsey, Senior Content Manager at InMoment, a global customer experience platform. Cori shares her ha...
What Content Does Sales Actually Use?
21 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Michele Morelli, Head of Marketing and Communications at Foursquare.What you'll learn in this episode:...
What Makes Great Product Marketing Work?
20 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse....
Is Video More Powerful Than Text?
14 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Maurice Maxwell, the Digital Marketing Director at Hasura, a fast-growing developer tool company transition...
Is SEO Still Worth It in 2025?
13 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance mark...
How Do You Make Content Unforgettable?
09 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Raveena Nijjar Arora, Content Marketing Manager at DAXKO Technologies.Raveena shares her vibrant journey fr...
What Makes Content Worth Sharing
07 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team br...
Is Branding Worth the Investment Today?
06 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare...
Are You Hallucinating Your Marketing?
02 May 2025
Contributed by Lukas
Send us a textIn this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing.What you'll learn in this episode:Why m...
Can Improv Make You a Better Marketer?
30 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Ben Larrison, Senior Director, Brand and Content Marketing at Basis Technologies and former touring perform...
Can Storytelling Be the Key to Growth?
29 Apr 2025
Contributed by Lukas
Send us a textIn this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce.What you&apo...
How Do You Scale Content Creatively?
25 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Bronson Dameron, Director of Content at AwardCo. Bronson shares lessons from nearly six years of scaling co...
How Do You Build ABM That Works?
24 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Mason Cosby, founder of Scrappy ABM and host of the Scrappy ABM podcast. Mason brings years of experience a...
What Makes Thought Leadership Actually Work?
23 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Caroline Egan, Head of Content at New Breed, a HubSpot Elite Partner.What you'll learn in this episode...
How Do You Inspire With Short Videos?
22 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Blake Harbison, content creator and video marketing specialist at Peachtree Entertainment.What you'll ...
Is Thought Leadership Worth the Effort?
21 Apr 2025
Contributed by Lukas
Send us a textIn this episode, we interview Mary Hart, Senior Content Marketing Manager at Locus Robotics. With over four years of experience at the c...
How to B2C your B2B content
18 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-b...
Employees Aren’t Just Part of the Brand. They Are the Brand.
17 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he’s helped scale the company throu...
What Makes Thought Leadership Actually Work?
15 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast.What you'll learn in this...
How Do You Build a Creative Team?
11 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Denise Berkhalter, National Director of Communications at the Network for Teaching Entrepreneurship (NFTE),...
Are You Telling the Right Story? In the Right Way?
10 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.What you'l...
What Content Do Partners Actually Use?
09 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.What you'll learn in this episode:How to ...
The RopeBridge Marketing Analogy.
08 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.What you&apo...
Are You Trapped in Generic Content?
04 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural ma...
Is Video the Key to Mind Share?
03 Apr 2025
Contributed by Lukas
Send us a textIn this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.What you'll le...
OpenAI Goes Open Source and Meta Doubles Down on AI Ads: Weekly AI News Marketers Need to Know
02 Apr 2025
Contributed by Lukas
Send us a textIn this episode Benjamin Ard breaks down the week’s most important updates in artificial intelligence and what they actually mean for ...
Are You Measuring Paid Ads All Wrong?
31 Mar 2025
Contributed by Lukas
Send us a textIn this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency servin...
Get your Content Aligned to Growth
28 Mar 2025
Contributed by Lukas
Send us a textIn this episode we interview Kathleen (Waters) Bunshoft, a senior growth marketing and demand generation leader with a focus on revenue ...
Inside the Workflow of an AI-Backed Solo Podcast Team
26 Mar 2025
Contributed by Lukas
Send us a textIn this episode Benjamin Ard shares the behind-the-scenes process of producing a daily podcast (this one) as a one-person content team.W...
What Makes Content Strategy Truly Scalable?
24 Mar 2025
Contributed by Lukas
Send us a textIn this episode we interview Matt Hummel, a seasoned B2B marketing leader with over 25 years of experience, currently focused on alignin...
How Do You Cut Through the Noise?
21 Mar 2025
Contributed by Lukas
Send us a textIn this episode we interview Rodrigo Fontes, seasoned marketer and current marketing leader at Quillbot, who brings over 20 years of exp...
Is AI getting too cheap to ignore? Wednesday AI Update for Marketers
19 Mar 2025
Contributed by Lukas
Send us a textHost Benjamin Ard breaks down the latest AI news every marketer needs to know from the past seven days.What you'll learn in this ep...
How Can Social Comments Improve Marketing?
18 Mar 2025
Contributed by Lukas
Send us a textIn this episode, we interview Sarah Stadler, VP of Marketing at Respondology. With years of experience in B2B SaaS marketing and multipl...
How Do You Find Your Brand Voice?
13 Mar 2025
Contributed by Lukas
Send us a textIn this episode, we interview Courtney Todd, founder of Umlaut Agency, a strategy-driven branding, design, and marketing firm. With expe...
This Week in B2B Marketing: Google AI Ads, CRM Wars, TikTok Surge & Privacy Updates
12 Mar 2025
Contributed by Lukas
Send us a textYour host, Benjamin Ard, is taking our Wednesday episodes to share with you the news that marketers need to know.Stay ahead with this we...
How Can You Align Content to Your Audience?
11 Mar 2025
Contributed by Lukas
Send us a textIn this episode, we interview Craig Brown, VP of Marketing at Connect Homes, about the power of aligning content with your audience for ...
How Can "Content Led Sales" Transform Your Business?
10 Mar 2025
Contributed by Lukas
Send us a textIn this episode, we interview Dr. Jim, a seasoned sales leader who has mastered the art of integrating content into the sales process. H...
Weekly AI News and What Marketers Need to Know - GPT 4.5, Google's Ad Image Generator and More
07 Mar 2025
Contributed by Lukas
Send us a textIn this episode, Benjamin Ard breaks down the latest AI updates that every marketer needs to know from this week. From new AI-powered to...
Do you have a case of content narcissism?
06 Mar 2025
Contributed by Lukas
Send us a textIn this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. K...
How to Find Your Brand Story [with awesome example]
05 Mar 2025
Contributed by Lukas
Send us a textIn this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing...
How Can You Make Content Timely and Impactful?
04 Mar 2025
Contributed by Lukas
Send us a textIn this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms ...
How do you test and learn in marketing?
03 Mar 2025
Contributed by Lukas
Send us a textIn this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries...
How Do You Turn Product Knowledge Into Marketing & Sales?
28 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Jeff Hoffman, a seasoned software sales leader with over 35 years of experience at companies like IBM, Ora...
How Can You Build a Personal Brand on LinkedIn?
27 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Don Barnett, Director of Sales and Marketing at London House Chicago, about the power of LinkedIn and pers...
How Can Marketing Impact the Entire Customer Journey?
26 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Amy Stephen, Vice President of Marketing at HMP Global, about how marketing can influence the entire custo...
How Can You Make Content Snackable?
25 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Sara Khalatbari, Senior Director of Integrated Marketing at Grafik, a B2B branding and marketing agency. S...
How Can Partnerships Elevate Your Marketing?
24 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Danya Raphael-Hoyle, Vice President of Marketing, about the power of program and affinity marketing. With ...
How do you thrive as a one-person marketing team?
21 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person market...
How Can Storytelling Transform a Brand? [Amazing creative campaign story]
20 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Darren Keeler, Vice President of Marketing at Shuckin' Shack Oyster Bar. Darren shares his journey fr...
Are Communities the Future of Engagement?
19 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Justin Ruiss, Senior Vice President of Media Research at BWG Strategy.What you'll learn in this epi...
Can personalization scale without losing impact?
18 Feb 2025
Contributed by Lukas
Send us a textIn this episode we interview Danielle Erwin Colvin, VP of Marketing at Bridgeline. Danielle shares her journey from running a branding a...
Can AI Enhance Your Storytelling?
17 Feb 2025
Contributed by Lukas
Send us a textIn this episode, host Benjamin Ard, the CEO and co-founder of Masset, shares his thoughts on how to use AI.What you'll learn in thi...
Can creativity beat big budgets?
14 Feb 2025
Contributed by Lukas
Send us a textIn this episode we interview Benjamin Gordon, for part 2 of 2! We dive deep into the power of creativity, partnerships, and storytellin...
Listening to your audience (amazing story!) - Part 1
13 Feb 2025
Contributed by Lukas
Send us a textIn this episode we interview Benjamin Gordon, a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starb...
How Do You Create Buyer-First Content?
12 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Jayme Jenkins, VP of Marketing at LeadVenture, a technology provider specializing in end-to-end solutions ...
How Can Empathy Transform Content Marketing?
11 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Evynn McFalls, a marketing executive and scholar specializing in digital humanities and rhetoric.What you&...
Why Are Marketers Afraid of Demos?
10 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Dr. Chase Cunningham, a retired Navy cryptologist and cybersecurity expert turned marketing strategist. Ch...
How is AI Transforming Marketing Teams?
07 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Rachel Bulla, Associate Vice President of Growth at Fluency, Inc., an advertising operating system focused...
How Can Partnerships Amplify Your Marketing?
06 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Kevin Hospodar, a marketing leader specializing in content strategy and partnership enablement. Kevin shar...
How Do You Prove Content’s Value?
05 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Allison Videtti, Chief Marketing Officer at Empeople Credit Union. With over a decade in marketing, Alliso...
The "Hearts and Smarts" Content Philosophy
04 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Kristina James, a marketing leader with over 20 years of experience in content strategy, branding, and sto...
Does a Blog-First Content Strategy Still Work in 2025?
03 Feb 2025
Contributed by Lukas
Send us a textIn this episode, we interview Jake Behnke, a seasoned B2B SaaS marketer with over 12 years of experience in branding, messaging, and con...
The Three Levels of ABM
31 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Kristiane Mandraki, VP of Growth at Praxent, a tech consulting and engineering firm for financial services...
What is the difference between strategy and planning?
30 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Rebecca Smith, Senior Vice President of Marketing and Strategy at Electric Kite, and Aaron Stern, Senior D...
How Can Marketers Win with First Party Data?
29 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Tom Limongello, an expert in retail media and data strategy, to explore the evolving world of first-party ...
How Does Data Inspire Creativity?
28 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Marc Sobier, a seasoned creative professional with experience at agencies, Impossible Foods, and Verizon. ...
Is AI Helping or Hurting Sales?
27 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview John Alba, a sales enablement leader overseeing operations for CloudKitchens in Latin America, the U.S., a...
Are Growth Hacks Holding Your Business Back?
24 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Mark Osborne, a marketing expert, award-winning strategist, and author of Are Your Leads Killing Your Busi...
How Can Subject Matter Experts Drive Content?
23 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview David Fitzpatrick, Vice President of Marketing at Modus Create, an IT services and consulting firm special...
What Makes Content Strategy Effective?
22 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Anshuman Jaiswal, VP of Growth Strategy and Operations at Nextupel. With over 20 years of experience, incl...
How Can Email Marketing Drive Engagement?
21 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Lisa Wendland, Director of Lifecycle at Blue Wheel Media. Lisa shares her extensive expertise in email and...
How Do You Show Empathy Through Content?
17 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Jessica Johnston, Marketing Manager at Education Advanced, as she shares her unique journey from a 20-year...
New Content Marketing Technologies Other Than AI
16 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Justin Eveloff, marketing expert and agency leader at OBICreative. Justin shares his insights from the Con...
Interview-Focused Content Marketing
15 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Jaime Lee, Senior Director of Brand at NoFraud, to explore her innovative approach to interview-led conten...
How Do You Create Content That Converts?
14 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Dr. Shelly Mahon, Director at Zia Consulting, who shares her expertise on crafting content strategies that...
How Can Storytelling Boost Your Marketing?
13 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Joesph Lapin, a higher education marketing professional and founder of Campbell Learn, with a deep passion...
How Does ABM Influence Sales Success?
10 Jan 2025
Contributed by Lukas
Send us a textIn this episode, we interview Christopher Collier, VP of Marketing at EHS Insight, who brings over 15 years of expertise in the environm...