Content Amplified

Are You Letting Customers Tell Your Story?

14 Oct 2025

Contributed by Lukas

Send us a textIn this episode we interview Lauren Sawyer, Head of US Events at Duel Tech.What you'll learn in this episode:Why small, intentional...

Are You Selling Features or Outcomes?

09 Oct 2025

Contributed by Lukas

Send us a textIn this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform. What you'll lear...

Is Your Content Valuable Enough to Sell?

08 Oct 2025

Contributed by Lukas

Send us a textIn this episode we interview Evan Read, Head of Marketing at Quipli, a vertical SaaS platform built for independent equipment rental bus...

Are You Still Writing for Humans? Does that need to change?

07 Oct 2025

Contributed by Lukas

Send us a textIn this episode we interview Amit Gupta, longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth...

Does Research Make the Best Marketing?

02 Oct 2025

Contributed by Lukas

Send us a textIn this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-th...

How Do You Align Content and Promotion?

01 Oct 2025

Contributed by Lukas

Send us a textIn this episode we interview Matt Holden, Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotio...

Should You Build a Custom GPT?

30 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Mick Essex, Head of Growth Marketing at Powr. He shows how small teams turn repeatable work into time-savin...

Can customers power your growth?

25 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Katie Hickey, Senior Director of Revenue and Growth Marketing at Dscout. What you'll learn in this ep...

Can sales and marketing finally align?

24 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering ...

What Does Real Value Look Like?

23 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Sean Huntington, Marketing Director at Strive. What you'll learn in this episode:How to apply the “...

Can You Cover Your Company Like a Beat?

18 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Daniel Nasaw, content marketer and former journalist and national security editor at The Wall Street Journa...

Can Demand Gen Be Personal And Scalable?

17 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Justin Cruz, Director of Digital Marketing at TSIA. He shares how his team builds a demand engine that stay...

Is Content the Engine Behind Growth?

16 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Billy Cripe, Global Vice President of Marketing at Solifi, a leading financial services SaaS company.Billy ...

Does your content reach the 95%?

11 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Ryan Radcliff, who leads product marketing at SupportLogic. He walks us through how his team builds content...

How Is AI Changing Search?

10 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Luke Hayes, a digital marketing and SEO strategist who has led programs at AT&T, Walgreens, Sonepar USA...

What makes video a growth engine?

09 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Sherri Schwartz, a marketing leader at Ovation CXM, about building a video-first system that turns a single...

Can Marketing Lead Strategy?

04 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Susan Powell. She shares how marketing can shape company direction by understanding customers deeply and al...

How Is AI Changing B2B Marketing?

03 Sep 2025

Contributed by Lukas

Send us a textIn this episode we interview Jill Ransome, SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with...

Can Podcasting Build Real Relationships?

28 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Jeremy Weisz, who runs Rise25 and hosts Inspired Insider. What you'll learn in this episode:How to us...

Are You Marketing to the Wrong People?

27 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transform...

Have You Ever Tried Anti Marketing?

21 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers.What you'll...

Is AI Rewriting the Rules of Marketing?

20 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business exp...

Are press releases still alive?

19 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Dan Ring, a seasoned B2B communications leader with years of experience in public relations, analyst relati...

How Do You Build Marketing From Zero?

14 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Paroma Sen, Head of Marketing at Astera Labs.What you'll learn in this episode:The right time for star...

Can a Play Teach Content Strategy?

13 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Nettie Reynolds, playwright, content producer, and marketing strategist, about how the structure of a 10-mi...

How Do You Tell a Century of Stories

12 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Anna Dietrich, Associate Director of Brand at Tauck, a luxury guided tour company celebrating its 100th ann...

Is Product Market Fit Still Enough?

07 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview NJ Skoberne, a seasoned growth strategist with experience leading teams at Uber, Wise (formerly Transferwis...

Can Guerrilla Marketing Still Work Today?

06 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform us...

What Makes Marketing Actually Work?

05 Aug 2025

Contributed by Lukas

Send us a textIn this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto’s most t...

Is Shopping Becoming Social Again?

31 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Tamara Laine, Fractional Chief Growth Officer and entrepreneur with deep expertise in live shopping and com...

Can AI Make Marketing More Human?

29 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on ...

Is LinkedIn Still Worth Your Time?

22 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name.What you'll ...

Introducing... Connor the Content Octopus

17 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-...

Is Top of Funnel Content Still Worth It?

16 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS compa...

Are We Still Writing for Humans?

15 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Dave Davies, Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer.Wh...

What If Your Audience Chose Your Content?

10 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Ben Anderson, Director of Product Growth Marketing at Angel Studios.What you'll learn in this episode:...

Should your B2B business have a mascot?

09 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Jonathan Marciano, VP of Brand and Content at DataRails, a B2B SaaS platform for the CFO’s office.What yo...

Are In Person Events Still Worth It?

08 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards.What you'll learn in this episode:Why in...

Don't swing at every pitch, staying strategic when everything feels urgent

03 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Travis Reindl, Senior Vice President and Chief Communications Officer at Strada Education Foundation. With ...

What Makes a Real Community Work?

02 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Jason Baum, Head of Community at Sauce Labs. Jason shares nearly two decades of wisdom on building authent...

What Is Expert Influencer Marketing?

01 Jul 2025

Contributed by Lukas

Send us a textIn this episode we interview Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his unconventional and deeply strategic ap...

Are You Wasting Money on SEO?

25 Jun 2025

Contributed by Lukas

Send us a textIn this episode we interview Brady Crump, Senior Performance Media Manager at Gabb Wireless and seasoned SEO strategist with nearly a de...

How Can Community Supercharge B2B Content?

24 Jun 2025

Contributed by Lukas

Send us a textIn this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll...

How to Lead Outbound with Content

19 Jun 2025

Contributed by Lukas

Send us a textIn this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.What you’ll learn in this episode:Why leadin...

How Do You Write With AI Authentically?

18 Jun 2025

Contributed by Lukas

Send us a textIn this episode we interview Ritvij Gautam, Head of Growth at Glencoco.Rit shares his journey from a physics-philosophy undergrad to bui...

What Makes Content Truly Credible?

17 Jun 2025

Contributed by Lukas

Send us a textIn this episode we interview Kharlo Barcenas, Head of Sales and Marketing at VEC, a construction technology company. With a rare dual ro...

How Do You Build Content Without Ads?

12 Jun 2025

Contributed by Lukas

Send us a textIn this episode we interview Kiran Kulkarni, Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency.What you&apo...

Is Content Marketing Driving B2B Growth?

11 Jun 2025

Contributed by Lukas

Send us a textIn this episode we interview Sidharth Iyer, a demand generation leader with over a decade of experience in marketing, from journalism to...

Can Businesses Truly Build Trust Internally

10 Jun 2025

Contributed by Lukas

Send us a textIn this episode we interview Kellie Cummings, a seasoned communications consultant with deep experience leading comms through crisis—m...

What Can B2B Teams Learn from Radio?

03 Jun 2025

Contributed by Lukas

Send us a textIn this episode we interview Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San ...

What Makes Content Actually Convert?

29 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Lisa Heiss, UX and behavioral design specialist and founder of Uxelerate. Lisa helps SaaS startups build be...

Are You Balancing Art and Science of Content?

28 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Zane Derbyshire, Content Director at Arosa and a veteran of both South African radio and U.S. brand storyte...

How Do You Make B2B Content Fun

27 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Cassidy Gaertner, a seasoned marketing leader currently driving strategy in the tech and utility sectors.Wh...

How Do You Earn Client Content Trust?

22 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Cori Lindsey, Senior Content Manager at InMoment, a global customer experience platform. Cori shares her ha...

What Content Does Sales Actually Use?

21 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Michele Morelli, Head of Marketing and Communications at Foursquare.What you'll learn in this episode:...

What Makes Great Product Marketing Work?

20 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse....

Is Video More Powerful Than Text?

14 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Maurice Maxwell, the Digital Marketing Director at Hasura, a fast-growing developer tool company transition...

Is SEO Still Worth It in 2025?

13 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance mark...

How Do You Make Content Unforgettable?

09 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Raveena Nijjar Arora, Content Marketing Manager at DAXKO Technologies.Raveena shares her vibrant journey fr...

What Makes Content Worth Sharing

07 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team br...

Is Branding Worth the Investment Today?

06 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare...

Are You Hallucinating Your Marketing?

02 May 2025

Contributed by Lukas

Send us a textIn this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing.What you'll learn in this episode:Why m...

Can Improv Make You a Better Marketer?

30 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Ben Larrison, Senior Director, Brand and Content Marketing at Basis Technologies and former touring perform...

Can Storytelling Be the Key to Growth?

29 Apr 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce.What you&apo...

How Do You Scale Content Creatively?

25 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Bronson Dameron, Director of Content at AwardCo. Bronson shares lessons from nearly six years of scaling co...

How Do You Build ABM That Works?

24 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Mason Cosby, founder of Scrappy ABM and host of the Scrappy ABM podcast. Mason brings years of experience a...

What Makes Thought Leadership Actually Work?

23 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Caroline Egan, Head of Content at New Breed, a HubSpot Elite Partner.What you'll learn in this episode...

How Do You Inspire With Short Videos?

22 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Blake Harbison, content creator and video marketing specialist at Peachtree Entertainment.What you'll ...

Is Thought Leadership Worth the Effort?

21 Apr 2025

Contributed by Lukas

Send us a textIn this episode, we interview Mary Hart, Senior Content Marketing Manager at Locus Robotics. With over four years of experience at the c...

How to B2C your B2B content

18 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-b...

Employees Aren’t Just Part of the Brand. They Are the Brand.

17 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he’s helped scale the company throu...

What Makes Thought Leadership Actually Work?

15 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast.What you'll learn in this...

How Do You Build a Creative Team?

11 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Denise Berkhalter, National Director of Communications at the Network for Teaching Entrepreneurship (NFTE),...

Are You Telling the Right Story? In the Right Way?

10 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.What you'l...

What Content Do Partners Actually Use?

09 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.What you'll learn in this episode:How to ...

The RopeBridge Marketing Analogy.

08 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.What you&apo...

Are You Trapped in Generic Content?

04 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural ma...

Is Video the Key to Mind Share?

03 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.What you'll le...

OpenAI Goes Open Source and Meta Doubles Down on AI Ads: Weekly AI News Marketers Need to Know

02 Apr 2025

Contributed by Lukas

Send us a textIn this episode Benjamin Ard breaks down the week’s most important updates in artificial intelligence and what they actually mean for ...

Are You Measuring Paid Ads All Wrong?

31 Mar 2025

Contributed by Lukas

Send us a textIn this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency servin...

Get your Content Aligned to Growth

28 Mar 2025

Contributed by Lukas

Send us a textIn this episode we interview Kathleen (Waters) Bunshoft, a senior growth marketing and demand generation leader with a focus on revenue ...

Inside the Workflow of an AI-Backed Solo Podcast Team

26 Mar 2025

Contributed by Lukas

Send us a textIn this episode Benjamin Ard shares the behind-the-scenes process of producing a daily podcast (this one) as a one-person content team.W...

What Makes Content Strategy Truly Scalable?

24 Mar 2025

Contributed by Lukas

Send us a textIn this episode we interview Matt Hummel, a seasoned B2B marketing leader with over 25 years of experience, currently focused on alignin...

How Do You Cut Through the Noise?

21 Mar 2025

Contributed by Lukas

Send us a textIn this episode we interview Rodrigo Fontes, seasoned marketer and current marketing leader at Quillbot, who brings over 20 years of exp...

Is AI getting too cheap to ignore? Wednesday AI Update for Marketers

19 Mar 2025

Contributed by Lukas

Send us a textHost Benjamin Ard breaks down the latest AI news every marketer needs to know from the past seven days.What you'll learn in this ep...

How Can Social Comments Improve Marketing?

18 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Sarah Stadler, VP of Marketing at Respondology. With years of experience in B2B SaaS marketing and multipl...

How Do You Find Your Brand Voice?

13 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Courtney Todd, founder of Umlaut Agency, a strategy-driven branding, design, and marketing firm. With expe...

This Week in B2B Marketing: Google AI Ads, CRM Wars, TikTok Surge & Privacy Updates

12 Mar 2025

Contributed by Lukas

Send us a textYour host, Benjamin Ard, is taking our Wednesday episodes to share with you the news that marketers need to know.Stay ahead with this we...

How Can You Align Content to Your Audience?

11 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Craig Brown, VP of Marketing at Connect Homes, about the power of aligning content with your audience for ...

How Can "Content Led Sales" Transform Your Business?

10 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Dr. Jim, a seasoned sales leader who has mastered the art of integrating content into the sales process. H...

Weekly AI News and What Marketers Need to Know - GPT 4.5, Google's Ad Image Generator and More

07 Mar 2025

Contributed by Lukas

Send us a textIn this episode, Benjamin Ard breaks down the latest AI updates that every marketer needs to know from this week. From new AI-powered to...

Do you have a case of content narcissism?

06 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. K...

How to Find Your Brand Story [with awesome example]

05 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing...

How Can You Make Content Timely and Impactful?

04 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms ...

How do you test and learn in marketing?

03 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries...

How Do You Turn Product Knowledge Into Marketing & Sales?

28 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jeff Hoffman, a seasoned software sales leader with over 35 years of experience at companies like IBM, Ora...

How Can You Build a Personal Brand on LinkedIn?

27 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Don Barnett, Director of Sales and Marketing at London House Chicago, about the power of LinkedIn and pers...

How Can Marketing Impact the Entire Customer Journey?

26 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Amy Stephen, Vice President of Marketing at HMP Global, about how marketing can influence the entire custo...

How Can You Make Content Snackable?

25 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Sara Khalatbari, Senior Director of Integrated Marketing at Grafik, a B2B branding and marketing agency. S...

How Can Partnerships Elevate Your Marketing?

24 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Danya Raphael-Hoyle, Vice President of Marketing, about the power of program and affinity marketing. With ...