Content Amplified

Are You Telling the Right Story? In the Right Way?

10 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.What you'l...

What Content Do Partners Actually Use?

09 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.What you'll learn in this episode:How to ...

The RopeBridge Marketing Analogy.

08 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.What you&apo...

Are You Trapped in Generic Content?

04 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural ma...

Is Video the Key to Mind Share?

03 Apr 2025

Contributed by Lukas

Send us a textIn this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.What you'll le...

OpenAI Goes Open Source and Meta Doubles Down on AI Ads: Weekly AI News Marketers Need to Know

02 Apr 2025

Contributed by Lukas

Send us a textIn this episode Benjamin Ard breaks down the week’s most important updates in artificial intelligence and what they actually mean for ...

Are You Measuring Paid Ads All Wrong?

31 Mar 2025

Contributed by Lukas

Send us a textIn this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency servin...

Get your Content Aligned to Growth

28 Mar 2025

Contributed by Lukas

Send us a textIn this episode we interview Kathleen (Waters) Bunshoft, a senior growth marketing and demand generation leader with a focus on revenue ...

Inside the Workflow of an AI-Backed Solo Podcast Team

26 Mar 2025

Contributed by Lukas

Send us a textIn this episode Benjamin Ard shares the behind-the-scenes process of producing a daily podcast (this one) as a one-person content team.W...

What Makes Content Strategy Truly Scalable?

24 Mar 2025

Contributed by Lukas

Send us a textIn this episode we interview Matt Hummel, a seasoned B2B marketing leader with over 25 years of experience, currently focused on alignin...

How Do You Cut Through the Noise?

21 Mar 2025

Contributed by Lukas

Send us a textIn this episode we interview Rodrigo Fontes, seasoned marketer and current marketing leader at Quillbot, who brings over 20 years of exp...

Is AI getting too cheap to ignore? Wednesday AI Update for Marketers

19 Mar 2025

Contributed by Lukas

Send us a textHost Benjamin Ard breaks down the latest AI news every marketer needs to know from the past seven days.What you'll learn in this ep...

How Can Social Comments Improve Marketing?

18 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Sarah Stadler, VP of Marketing at Respondology. With years of experience in B2B SaaS marketing and multipl...

How Do You Find Your Brand Voice?

13 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Courtney Todd, founder of Umlaut Agency, a strategy-driven branding, design, and marketing firm. With expe...

This Week in B2B Marketing: Google AI Ads, CRM Wars, TikTok Surge & Privacy Updates

12 Mar 2025

Contributed by Lukas

Send us a textYour host, Benjamin Ard, is taking our Wednesday episodes to share with you the news that marketers need to know.Stay ahead with this we...

How Can You Align Content to Your Audience?

11 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Craig Brown, VP of Marketing at Connect Homes, about the power of aligning content with your audience for ...

How Can "Content Led Sales" Transform Your Business?

10 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Dr. Jim, a seasoned sales leader who has mastered the art of integrating content into the sales process. H...

Weekly AI News and What Marketers Need to Know - GPT 4.5, Google's Ad Image Generator and More

07 Mar 2025

Contributed by Lukas

Send us a textIn this episode, Benjamin Ard breaks down the latest AI updates that every marketer needs to know from this week. From new AI-powered to...

Do you have a case of content narcissism?

06 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. K...

How to Find Your Brand Story [with awesome example]

05 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing...

How Can You Make Content Timely and Impactful?

04 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms ...

How do you test and learn in marketing?

03 Mar 2025

Contributed by Lukas

Send us a textIn this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries...

How Do You Turn Product Knowledge Into Marketing & Sales?

28 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jeff Hoffman, a seasoned software sales leader with over 35 years of experience at companies like IBM, Ora...

How Can You Build a Personal Brand on LinkedIn?

27 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Don Barnett, Director of Sales and Marketing at London House Chicago, about the power of LinkedIn and pers...

How Can Marketing Impact the Entire Customer Journey?

26 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Amy Stephen, Vice President of Marketing at HMP Global, about how marketing can influence the entire custo...

How Can You Make Content Snackable?

25 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Sara Khalatbari, Senior Director of Integrated Marketing at Grafik, a B2B branding and marketing agency. S...

How Can Partnerships Elevate Your Marketing?

24 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Danya Raphael-Hoyle, Vice President of Marketing, about the power of program and affinity marketing. With ...

How do you thrive as a one-person marketing team?

21 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Matt Fiel, EVP of Marketing at Penrod, a healthcare-focused Salesforce consultancy. As a one-person market...

How Can Storytelling Transform a Brand? [Amazing creative campaign story]

20 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Darren Keeler, Vice President of Marketing at Shuckin' Shack Oyster Bar. Darren shares his journey fr...

Are Communities the Future of Engagement?

19 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Justin  Ruiss, Senior Vice President of Media Research at BWG Strategy.What you'll learn in this epi...

Can personalization scale without losing impact?

18 Feb 2025

Contributed by Lukas

Send us a textIn this episode we interview Danielle Erwin Colvin, VP of Marketing at Bridgeline. Danielle shares her journey from running a branding a...

Can AI Enhance Your Storytelling?

17 Feb 2025

Contributed by Lukas

Send us a textIn this episode, host Benjamin Ard, the CEO and co-founder of Masset, shares his thoughts on how to use AI.What you'll learn in thi...

Can creativity beat big budgets?

14 Feb 2025

Contributed by Lukas

Send us a textIn this episode we interview Benjamin Gordon, for part 2 of 2! We dive deep into the power of creativity, partnerships, and storytellin...

Listening to your audience (amazing story!) - Part 1

13 Feb 2025

Contributed by Lukas

Send us a textIn this episode we interview Benjamin Gordon, a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starb...

How Do You Create Buyer-First Content?

12 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jayme Jenkins, VP of Marketing at LeadVenture, a technology provider specializing in end-to-end solutions ...

How Can Empathy Transform Content Marketing?

11 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Evynn McFalls, a marketing executive and scholar specializing in digital humanities and rhetoric.What you&...

Why Are Marketers Afraid of Demos?

10 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Dr. Chase Cunningham, a retired Navy cryptologist and cybersecurity expert turned marketing strategist. Ch...

How is AI Transforming Marketing Teams?

07 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Rachel Bulla, Associate Vice President of Growth at Fluency, Inc., an advertising operating system focused...

How Can Partnerships Amplify Your Marketing?

06 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Kevin Hospodar, a marketing leader specializing in content strategy and partnership enablement. Kevin shar...

How Do You Prove Content’s Value?

05 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Allison Videtti, Chief Marketing Officer at Empeople Credit Union. With over a decade in marketing, Alliso...

The "Hearts and Smarts" Content Philosophy

04 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Kristina James, a marketing leader with over 20 years of experience in content strategy, branding, and sto...

Does a Blog-First Content Strategy Still Work in 2025?

03 Feb 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jake Behnke, a seasoned B2B SaaS marketer with over 12 years of experience in branding, messaging, and con...

The Three Levels of ABM

31 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Kristiane Mandraki, VP of Growth at Praxent, a tech consulting and engineering firm for financial services...

What is the difference between strategy and planning?

30 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Rebecca Smith, Senior Vice President of Marketing and Strategy at Electric Kite, and Aaron Stern, Senior D...

How Can Marketers Win with First Party Data?

29 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Tom Limongello, an expert in retail media and data strategy, to explore the evolving world of first-party ...

How Does Data Inspire Creativity?

28 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Marc Sobier, a seasoned creative professional with experience at agencies, Impossible Foods, and Verizon. ...

Is AI Helping or Hurting Sales?

27 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview John Alba, a sales enablement leader overseeing operations for CloudKitchens in Latin America, the U.S., a...

Are Growth Hacks Holding Your Business Back?

24 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Mark Osborne, a marketing expert, award-winning strategist, and author of Are Your Leads Killing Your Busi...

How Can Subject Matter Experts Drive Content?

23 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview David Fitzpatrick, Vice President of Marketing at Modus Create, an IT services and consulting firm special...

What Makes Content Strategy Effective?

22 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Anshuman Jaiswal, VP of Growth Strategy and Operations at Nextupel. With over 20 years of experience, incl...

How Can Email Marketing Drive Engagement?

21 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Lisa Wendland, Director of Lifecycle at Blue Wheel Media. Lisa shares her extensive expertise in email and...

How Do You Show Empathy Through Content?

17 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jessica Johnston, Marketing Manager at Education Advanced, as she shares her unique journey from a 20-year...

New Content Marketing Technologies Other Than AI

16 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Justin Eveloff, marketing expert and agency leader at OBICreative. Justin shares his insights from the Con...

Interview-Focused Content Marketing

15 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Jaime Lee, Senior Director of Brand at NoFraud, to explore her innovative approach to interview-led conten...

How Do You Create Content That Converts?

14 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Dr. Shelly Mahon, Director at Zia Consulting, who shares her expertise on crafting content strategies that...

How Can Storytelling Boost Your Marketing?

13 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Joesph Lapin, a higher education marketing professional and founder of Campbell Learn, with a deep passion...

How Does ABM Influence Sales Success?

10 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Christopher Collier, VP of Marketing at EHS Insight, who brings over 15 years of expertise in the environm...

Effective storytelling techniques that keep readers engaged

09 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Christopher Priest, VP of Marketing at ComplyAuto, a regtech innovation hub, about crafting content that c...

How Can Brands Tell the Right Story?

08 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Danny Cox, a seasoned marketing professional with a diverse background in digital marketing, content creat...

What Does Paid Advertising Look Like in a Zero Click Content World?

07 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Nathan Adams, a certified marketing expert and SVP, Head of Marketing at DKC, where he has spent nearly a ...

How Are Decision Makers Changing Today?

06 Jan 2025

Contributed by Lukas

Send us a textIn this episode, we interview Megan Noorman, Vice President of Brand at Zen Media, an end-to-end marketing agency specializing in PR, so...

What Makes Data-Driven Content Unstoppable?

20 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Eric Bogard, VP of Marketing at Copyleaks, an AI detection and governance solution provider. Eric shares h...

How Do You Market the Problem First?

18 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Sam Kuehnle, a marketing expert who thrives on solving problems and leading innovative strategies for star...

What Makes a Content Ecosystem Successful?

17 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Dan Rosenbaum.Dan shares his experience building a robust content ecosystem that drives measurable results...

The 5 C's of Dating and Content Marketing

16 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Margarita Kitova, a demand generation director at DNAnexus, about her unique approach to marketing. With a...

How Do You Master a Content Calendar?

13 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Savannah Zimmer, VP of Marketing at Purpose Legal. Savannah shares her nearly 20 years of marketing expert...

How Can Affinity Content Boost Engagement?

12 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Jordan McMahon, a seasoned content marketer with 14+ years of experience in B2B tech and cybersecurity.Wha...

What Is Outside In Thinking?

11 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Matt Springer, a seasoned product marketer with nearly two decades of experience spanning journalism, PR, ...

How Do You Build Buyer Confidence? (hint - it's data)

10 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Jimmy Coonan, Marketing Director at Newton X, a B2B primary research provider. Jimmy shares his journey fr...

What Makes Content Truly Valuable?

09 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Nagendra Sherman, a seasoned consultant with over 20 years of experience in data analytics, financial serv...

How Can Content Align with Business Goals?

06 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Spencer Traver, Head of Marketing at a cutting-edge startup in Austin, Texas. Spencer shares his journey f...

How Can One Event Generate Five Content Ideas?

05 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Frances Fedoriska, a seasoned content marketer with a diverse background in broadcast news, public relatio...

How Do You Measure Content Strategy?

04 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Brian Coleman, a seasoned marketing expert with 15 years of experience specializing in performance marketi...

How Can Demand Generation Drive Real Impact?

03 Dec 2024

Contributed by Lukas

Send us a textIn this episode, we interview Gabe Alvarez, a demand generation leader with expertise in content strategy and marketing innovation. Gabe...

Happy Thanksgiving!

28 Nov 2024

Contributed by Lukas

Send us a textToday is a fun re-run episode for you of the Thanksgiving Turkey method of content marketing. In this episode, we interview ⁠Lindsay ...

What Does Social Media Look Like Now?

27 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Drew Martens, a social media strategist with nearly a decade of experience working with startups and globa...

How Do You Build Organic Growth?

26 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Rob Green, former Chief Revenue Officer at Smarty, who scaled the company’s revenue by 28x through organ...

How To Scale Content?

25 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Alex Montas Hernández, founder of The Remarkable Agency and former CMO at Ben Labs and TubeBuddy. Alex sh...

Why Should You Prioritize Video Content?

22 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Bruce Dierbeck, a seasoned marketing professional with over 20 years of experience in advertising and soci...

Why Is Brand Is Back in Style?

21 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Cynthia Terpstra, a full-stack marketer and communication strategist with deep expertise in brand awarenes...

What does Demand Gen look like in 2024 and beyond?

20 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Han Mai, an experienced marketer with 14 years in the field, currently working at LILT. Han shares her ins...

The Content Moat Framework

19 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Jessica Malnik, a content marketing expert and business owner. Jessica shares her innovative “Content Mo...

How Does Simplicity Drive Marketing Success?

18 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Alice (Jeremko) DiSanto, VP of Global Marketing at Rajant Corporation, a leader in wireless networking for...

Here's How You Run the Perfect ABM Campaign

15 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Marcus LaRobardiere, VP of Marketing at NewStore, to explore the transformative power of Account-Based Mar...

What Is Gamification in Marketing?

14 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Melinda K. Partin, Director of Marketing Strategy and Enablement at the Channel Company. Melinda brings ov...

Is Social Media the New Search?

13 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Ashley Hutchings, Director at Kelly Scott Madison, about the fascinating evolution of search and how socia...

How Do You Cut Through The Content Noise?

12 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Michael Jensen, Director of Marketing at Boostability, a company specializing in SEO for small businesses....

Is Organic Social Content the Future of Sales?

11 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Jarron Vosburg, VP of Growth at Jump Crew, where he leads corporate marketing and strategy. With a unique ...

Can AI Enhance Relationships?

08 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Corie Meredith, an experienced marketing leader with a passion for social media and authentic connections....

How Can AI Supercharge Your SEO?

07 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Ray Norton, SEO Lead at Gabb Wireless, a company focused on safe tech solutions for kids. Ray shares his i...

Transforming Content with the Thanksgiving Turkey Method

06 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Lindsay Kelley, VP of Marketing at Sonar Software. Lindsay brings decades of experience to the table, and ...

Part 2: How To Master Marketing Workflow?

05 Nov 2024

Contributed by Lukas

Send us a textToday is part 2 of yesterday's episode! We hope you enjoy!

How To Master Marketing Workflow?

04 Nov 2024

Contributed by Lukas

Send us a textPART ONE of TWO.In this episode, we interview Guy Nadivi, a senior marketing executive and fractional CMO, known for his unique insights...

Simplicity is a Marketer's Best Friend

01 Nov 2024

Contributed by Lukas

Send us a textIn this episode, we interview Stevi Ginolfi, Director of Content Marketing at Deseret News, about her streamlined approach to content st...

How Can Research Elevate Your Content?

29 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Justin Ruiss, a seasoned equity and primary researcher at BWG Strategy, where he bridges the worlds of dat...

Is Email Marketing Broken Beyond Repair?

28 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio ...

How to Use AI Video

25 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Benjamin Kepner, founder of Global Social Media Marketing and an instructor in digital marketing, to explo...

How Do Jobs to Be Done Shape Content?

24 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Kavi Kardos, Director of Organic Growth at KlientBoost, a performance marketing agency. Kavi brings her we...

How Do You Launch Products Internally?

23 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Amber Wuollet, a seasoned marketing expert with over a decade of experience in tech and financial services...

How Can Content and Demand Gen Teams Be Best Friends?

22 Oct 2024

Contributed by Lukas

Send us a textIn this episode, we interview Sarah Perry, a seasoned content marketing professional with over 15 years of experience in B2B software an...