Marketing School - Digital Marketing and Online Marketing Tips

HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going #2068

17 Apr 2022

Contributed by Lukas

In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about t...

Why Neil Still Writes His Own Blog Posts #2067

16 Apr 2022

Contributed by Lukas

In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds ...

Neil & Eric's Weekly Content Cadence in 2022 #2066

15 Apr 2022

Contributed by Lukas

In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating co...

Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More #2065

14 Apr 2022

Contributed by Lukas

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Back...

How to Grow Your Marketing With Capchase #2064

13 Apr 2022

Contributed by Lukas

In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optim...

Why You Should Be Tap Dancing to Work Each Day #2063

12 Apr 2022

Contributed by Lukas

In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work i...

How to Do Web3 Marketing The Right Way #2062

11 Apr 2022

Contributed by Lukas

In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the ma...

A Simple Way to Go Viral on Twitter #2061

10 Apr 2022

Contributed by Lukas

In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience i...

How Digital Marketers Are Adapting to Privacy Changes #2060

09 Apr 2022

Contributed by Lukas

In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the ...

What Neil & Eric Are Investing In (How To Think About It) #2059

08 Apr 2022

Contributed by Lukas

In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investm...

Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth #2058

07 Apr 2022

Contributed by Lukas

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making se...

What Eric Learned From Launching an NFT #2057

06 Apr 2022

Contributed by Lukas

In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to prom...

Is Facebook Undervalued? #2056

05 Apr 2022

Contributed by Lukas

In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still o...

How Marketing Is Shifting in 2022 #2055

04 Apr 2022

Contributed by Lukas

In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that th...

Why We Are Big On Saying 'No' These Days #2054

03 Apr 2022

Contributed by Lukas

In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned...

The Algorithm-Driven Future Of Digital Marketing Is Coming Fast #2053

02 Apr 2022

Contributed by Lukas

In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focu...

5 SEO Tips You Should Start Following Today #2052

01 Apr 2022

Contributed by Lukas

In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an i...

Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon #2051

31 Mar 2022

Contributed by Lukas

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect ...

What We're Excited About for YouTube for 2022 #2050

30 Mar 2022

Contributed by Lukas

In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platfo...

Is Google Search Dying? #2049

29 Mar 2022

Contributed by Lukas

In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in ...

Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric. #2048

28 Mar 2022

Contributed by Lukas

In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explai...

7 Networking Strategies To Connect With World-class People #2047

27 Mar 2022

Contributed by Lukas

In episode #2047, Neil and Eric discuss 7 networking strategies to connect with world-class people. We all have different ways of connecting with peop...

What Neil Learned From Responding to 75,441 Comments #2046

26 Mar 2022

Contributed by Lukas

In episode #2046, Neil and Eric interrogate what Neil learned from responding to 75,441 comments. When you respond to thousands of comments you build ...

Do Personality Tests Actually Help You Pick the Right Marketers #2045

25 Mar 2022

Contributed by Lukas

In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot...

Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau #2044

24 Mar 2022

Contributed by Lukas

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s g...

Which Super Bowl Ads Won, According to YouTube. #2043

23 Mar 2022

Contributed by Lukas

In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They als...

How TikTok Is Changing The Way We Shop. #2042

22 Mar 2022

Contributed by Lukas

In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifti...

5 Tips To Future-Proof Your Content Marketing Career From AI #2041

21 Mar 2022

Contributed by Lukas

In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI ma...

6 Ways Digital Marketers Must Change #2040

20 Mar 2022

Contributed by Lukas

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past...

Why Video Content is Better Than Text Content, Even Though Google Prefers Text #2039

19 Mar 2022

Contributed by Lukas

In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexin...

How SEO Will NOT Change in the Future #2038

18 Mar 2022

Contributed by Lukas

In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, bu...

Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal #2037

17 Mar 2022

Contributed by Lukas

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s unden...

Snap is Sharing Ad Revenue, Here's What Will Happen Next #2036

16 Mar 2022

Contributed by Lukas

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed of...

This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?) #2035

15 Mar 2022

Contributed by Lukas

In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or servi...

Three Quick Things You Can Do Everyday to Get Traffic #2034

14 Mar 2022

Contributed by Lukas

In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building yo...

Why GIFs Are the Future of Product Screenshots #2033

13 Mar 2022

Contributed by Lukas

In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about th...

How to Release a New Redesign Without Affecting Your Traffic #2032

12 Mar 2022

Contributed by Lukas

In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a rede...

How SEO Will Change In The Future #2031

11 Mar 2022

Contributed by Lukas

In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is alre...

The Terrifying Trend We Are Seeing In Digital Marketing #2030

10 Mar 2022

Contributed by Lukas

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period wh...

Top 5 Quick CRO Wins #2029

09 Mar 2022

Contributed by Lukas

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to in...

How to Build an Amazing Marketing Team #2028

08 Mar 2022

Contributed by Lukas

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in th...

How to Drastically Improve Customer Retention #2027

07 Mar 2022

Contributed by Lukas

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention...

The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees #2026

06 Mar 2022

Contributed by Lukas

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees...

TikTok Contest (ENDS 3/31/22): We're Giving Away $10k to the Best! #2025

05 Mar 2022

Contributed by Lukas

In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today...

Strategy Vs. Tactics - What's More Valuable Long Term? #2024

04 Mar 2022

Contributed by Lukas

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the...

How Dr. Ali Abdaal Quit His Job, Grew His YouTube to 2.6M Subs & Is Now Doing $4M+ a Year #2023

03 Mar 2022

Contributed by Lukas

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVI...

How Facebook is (Becoming) The New Yellow Pages #2022

02 Mar 2022

Contributed by Lukas

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it use...

Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs #2021

01 Mar 2022

Contributed by Lukas

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming incr...

Notable 2022 Super Bowl Advertisers & What We Think #2020

28 Feb 2022

Contributed by Lukas

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familia...

The Talent Market is Strong. How to Get The Best Marketers This Year #2019

27 Feb 2022

Contributed by Lukas

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced h...

What Should Businesses Do as Labor Prices Increase #2018

26 Feb 2022

Contributed by Lukas

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid wha...

How to Win in a Down Market #2017

25 Feb 2022

Contributed by Lukas

In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, i...

How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media) #2016

24 Feb 2022

Contributed by Lukas

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a...

Awesome Marketing Tools for 2022 & Beyond #2015

23 Feb 2022

Contributed by Lukas

In episode #2015, Neil and Eric talk about awesome marketing tools for 2022 & beyond. From apps that help you automate personalization on your site, t...

How to Create Thought Leadership Content #2014

22 Feb 2022

Contributed by Lukas

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters ...

Our TikTok Growth Experiment - Want To Win $5,000? #2013

21 Feb 2022

Contributed by Lukas

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team ha...

How We're Planning To Grow Our Podcast in 2022 #2012

20 Feb 2022

Contributed by Lukas

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying...

Tried and True Ways to Drive More Leads #2011

19 Feb 2022

Contributed by Lukas

In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they ca...

The Markets Are Crashing. What To Do About It #2010

18 Feb 2022

Contributed by Lukas

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crash...

2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr. #2009

17 Feb 2022

Contributed by Lukas

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investin...

Top 3 SEO Regrets We Have #2008

16 Feb 2022

Contributed by Lukas

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrad...

Not Doing This Will Slow Your SEO #2007

15 Feb 2022

Contributed by Lukas

In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’...

Reaction to Semrush Buying Backlinko #2006

14 Feb 2022

Contributed by Lukas

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog ...

Reaction to Twitter NFT Verification #2005

13 Feb 2022

Contributed by Lukas

In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’l...

7 Stupid YouTube Marketing Mistakes We Made #2004

12 Feb 2022

Contributed by Lukas

In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, p...

Podcast Growth Secrets for 2022 #2003

11 Feb 2022

Contributed by Lukas

In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per m...

How Axie Infinity Plans To Reach 4 Billion Gamers (With Co-founder Jeff Zirlin) #2002

10 Feb 2022

Contributed by Lukas

In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning...

One Hack That'll Get You Your First 100,000 YouTube Subscribers #2001

09 Feb 2022

Contributed by Lukas

In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from man...

8 Lessons Learned From 2,000 Episodes of Podcasting #2000

08 Feb 2022

Contributed by Lukas

In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started thi...

How to Build An Indestructible SEO Strategy #1999

07 Feb 2022

Contributed by Lukas

In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where ...

How to Develop A Community-Based Marketing Strategy #1998

06 Feb 2022

Contributed by Lukas

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid...

Marketing Is Getting Harder. Here's What to Do About It #1997

05 Feb 2022

Contributed by Lukas

In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and...

How Web3 Will Affect The Future of Marketing #1996

04 Feb 2022

Contributed by Lukas

In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different comp...

Kevin Rose's NFT Price is Skyrocketing. Here's Why #1995

03 Feb 2022

Contributed by Lukas

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing! Learn more about your ad choices. Visit megaphon...

How Eric Built FOMO For His NFT Project (And How You Can Join) #1994

02 Feb 2022

Contributed by Lukas

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join! Learn more about your ad choices. Visit mega...

How To Run a Company Where People Don't Want to Work Elsewhere #1993

01 Feb 2022

Contributed by Lukas

In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pan...

How Big Brands Are Using NFTs For Marketing #1992

31 Jan 2022

Contributed by Lukas

In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We ...

5 Steps to Conduct a Simple Competitor Analysis #1991

30 Jan 2022

Contributed by Lukas

In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doin...

How to Create Irresistible Lead Magnets That Convert #1990

29 Jan 2022

Contributed by Lukas

In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable...

6 YouTube Community Building Hacks You Didn't Know About #1989

28 Jan 2022

Contributed by Lukas

In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go...

How to use NFTs as a Reward Mechanism with Lin Dai #1988

27 Jan 2022

Contributed by Lukas

Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai! Learn more about yo...

5 Key Questions to Ask To Improve Your Content By 10x #1987

26 Jan 2022

Contributed by Lukas

In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback a...

Why You Should Remove Yourself From The Business (And How) #1986

25 Jan 2022

Contributed by Lukas

In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process...

Should You Focus In On Crypto Marketing for 2022? #1985

24 Jan 2022

Contributed by Lukas

In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now i...

Why Organic Social May Matter More than Any of Our Services #1984

23 Jan 2022

Contributed by Lukas

In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with you...

Cut These Meetings From Your Week to Focus #1983

22 Jan 2022

Contributed by Lukas

In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t...

7 Reasons Accountability to Cultural Values Matter #1982

21 Jan 2022

Contributed by Lukas

In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behavior...

Lloyed Lobo Shares His Secrets to Building His 7-Figure Community #1981

20 Jan 2022

Contributed by Lukas

Check out this excerpt from our Growth Accelerator event in Miami and learn Lloyed Lobo's secrets to building his 7-figure community! Learn more abo...

How to Build Your Organic Audience for the Long Term #1980

19 Jan 2022

Contributed by Lukas

In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining you...

Marketing Stories We've Never Shared Before #1979

18 Jan 2022

Contributed by Lukas

In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO ...

Should You Allow Employees to Jump Around Projects? #1978

17 Jan 2022

Contributed by Lukas

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of t...

How Agency Partnerships Can Lead to M&A #1977

16 Jan 2022

Contributed by Lukas

In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and p...

How to Structure Your NFT Project The Right Way #1976

15 Jan 2022

Contributed by Lukas

How to Structure Your NFT Project The Right Way In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approa...

How To Build Actual Utility With An NFT Project #1975

14 Jan 2022

Contributed by Lukas

How to Build Actual Utility With an NFT Project In episode #1975, we continue our series on NFTs, this time talking about how to build utility with a...

Six Traits of a Great Community According to Lloyed Lobo #1974

13 Jan 2022

Contributed by Lukas

Check out this excerpt from our Growth Accelerator event in Miami and learn the Six Traits of A Great Community with Lloyed Lobo! Learn more about y...

How To Build Community The Right Way #1973

12 Jan 2022

Contributed by Lukas

How to Build Community The Right Way In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling...

How NFTs Might Fit Into Your Marketing Strategy #1972

11 Jan 2022

Contributed by Lukas

How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many ...

Is It The End Of $997 and $2,000 Courses? #1971

10 Jan 2022

Contributed by Lukas

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were do...

Why Bringing Remote Employees Together Matters #1970

09 Jan 2022

Contributed by Lukas

In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for ...

What Eric Has Learned So Far From Building His NFT Project #1969

08 Jan 2022

Contributed by Lukas

In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT proj...