Marketing School - Digital Marketing and Online Marketing Tips

How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168

26 Jul 2022

Contributed by Lukas

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can ...

How Meta Is Making It 'Easier' For Creators to Make Money #2167

25 Jul 2022

Contributed by Lukas

In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partn...

The Bigger Your TAM The Easier Your Marketing Will Be #2166

24 Jul 2022

Contributed by Lukas

In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential...

What Do High Interest Rates Mean for Marketing? #2165

23 Jul 2022

Contributed by Lukas

In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for cons...

Our Thoughts on Twitter's New Ad Features #2164

22 Jul 2022

Contributed by Lukas

In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting fe...

$100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan

21 Jul 2022

Contributed by Lukas

In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear poi...

How to Run A Lean Business Without Sacrificing Quality #2162

20 Jul 2022

Contributed by Lukas

In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the ...

The One KPI to Focus On When You Start Your Agency #2161

19 Jul 2022

Contributed by Lukas

In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or s...

How Our Teams Are Dealing With the Most Recent Apple Updates #2160

18 Jul 2022

Contributed by Lukas

In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things y...

How To Get Your First 10k Followers on Any Channel #2159

17 Jul 2022

Contributed by Lukas

In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by condu...

How to Network with Badass People During A Recession #2158

16 Jul 2022

Contributed by Lukas

In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at...

How to 10x Your Social Media Presence #2157

15 Jul 2022

Contributed by Lukas

In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why...

Entrepreneur First - The $10B Founder Bootcamp That Invests In Early Stage Founders

14 Jul 2022

Contributed by Lukas

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entre...

What is Google Analytics 4? #2155

13 Jul 2022

Contributed by Lukas

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property de...

NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them #2154

12 Jul 2022

Contributed by Lukas

In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them...

5 Marketing Services That We Use To Grow Faster #2153

11 Jul 2022

Contributed by Lukas

In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a differ...

Twitter Launches Product Drops #2152

10 Jul 2022

Contributed by Lukas

In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet a...

Spotify Podcasting Revenues & Their $20B Opportunity #2151

09 Jul 2022

Contributed by Lukas

In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcast...

Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker

08 Jul 2022

Contributed by Lukas

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B...

How To Execute During A Recession #2149

07 Jul 2022

Contributed by Lukas

In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with...

Cryptoys CEO joins us, raising $23.6M from a16z, building an NFT brand, Doodles and Pharrell

06 Jul 2022

Contributed by Lukas

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow f...

Should You Run Audio Ads? #2147

05 Jul 2022

Contributed by Lukas

In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose wh...

What Is The Future Of Advertising? #2146

04 Jul 2022

Contributed by Lukas

In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integra...

All of Crypto Has Crashed. Is The Fad Over? #2145

03 Jul 2022

Contributed by Lukas

In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the...

Five Marketing Trends We're Looking At In Q2 2022 #2144

02 Jul 2022

Contributed by Lukas

In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the g...

Big Tech Companies Are Laying People Off Right Now. Is This A Signal? #2143

01 Jul 2022

Contributed by Lukas

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in y...

How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) #2142

30 Jun 2022

Contributed by Lukas

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggerin...

Neil & Eric's Weird Habits That Triple Productivity #2141

29 Jun 2022

Contributed by Lukas

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his...

Why You Should Own Your Traffic Sources. #2140

28 Jun 2022

Contributed by Lukas

In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, h...

How Pillar Content Makes Content Creation 10x Easier #2139

27 Jun 2022

Contributed by Lukas

In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to genera...

5 Marketing Fallacies That Will Stunt Your Growth #2138

26 Jun 2022

Contributed by Lukas

In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, a...

3 Brutal Truths About the Future of SEO #2137

25 Jun 2022

Contributed by Lukas

In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you ne...

Do Colors Really Impact Conversions? #2136

24 Jun 2022

Contributed by Lukas

In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are ple...

How to Run 10 Growth Experiments Per Quarter #2135

23 Jun 2022

Contributed by Lukas

In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the framew...

Are Marketing Masterminds Still Worth It? #2134

22 Jun 2022

Contributed by Lukas

In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are...

5 Best Practices When Doing Marketing For E-Commerce #2133

21 Jun 2022

Contributed by Lukas

In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing ...

5 Customer Acquisition Strategies to Finish 2022 Strong #2132

20 Jun 2022

Contributed by Lukas

In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use in...

Which Key Metrics Do We Check Every Day? #2131

19 Jun 2022

Contributed by Lukas

In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on...

Reaction: 23 million Links SEO Case Study #2130

18 Jun 2022

Contributed by Lukas

In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the stud...

Reaction: Ad Revenues Are Dipping From the Tech Giants #2129

17 Jun 2022

Contributed by Lukas

In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like in...

How to Repurpose Old Content to Get More SEO Traffic #2128

16 Jun 2022

Contributed by Lukas

In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to in...

The Law of Shitty Clickthroughs #2127

15 Jun 2022

Contributed by Lukas

In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Sh...

Amazon vs. eBay: Which One’s Better for Your Company? #2126

14 Jun 2022

Contributed by Lukas

In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which o...

What To Do When New Ad Formats Come Out #2125

13 Jun 2022

Contributed by Lukas

In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been r...

Reaction: Is Tumblr Making A Comeback? #2124

12 Jun 2022

Contributed by Lukas

In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past ...

7 Timeless Marketing Principles That Are Still Relevant in 2022 #2123

11 Jun 2022

Contributed by Lukas

In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within th...

How To Price Correctly #2122

10 Jun 2022

Contributed by Lukas

In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it ...

Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole

09 Jun 2022

Contributed by Lukas

In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why s...

How To Create An Engaging Podcast That Builds Your Brand #2120

08 Jun 2022

Contributed by Lukas

In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to i...

5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It #2119

07 Jun 2022

Contributed by Lukas

In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success o...

How to Stay Resilient In a Turbulent Market #2118

06 Jun 2022

Contributed by Lukas

In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and ...

Who’s Really Responsible For Ads? #2117

05 Jun 2022

Contributed by Lukas

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsi...

Why You Should Create A Swipe File (And What It Is) #2116

04 Jun 2022

Contributed by Lukas

In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a pl...

7 Practical Ways To Make Customers Fall In Love With Your Business #2115

03 Jun 2022

Contributed by Lukas

In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customer...

Building ClickUp to a $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x

02 Jun 2022

Contributed by Lukas

In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoo...

Neil & Eric Debate: Should You Get A Coach? #2113

01 Jun 2022

Contributed by Lukas

In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfi...

Key Lessons Neil & Eric Have Learned From Running Marketing Agencies #2112

31 May 2022

Contributed by Lukas

In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both le...

How To Monetize A Podcast The Right Way #2111

30 May 2022

Contributed by Lukas

In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In th...

The Anatomy of A High Converting Sales Letter #2110

29 May 2022

Contributed by Lukas

In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections ...

What All Top Marketers Have In Common #2109

28 May 2022

Contributed by Lukas

In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows wha...

Where Twitter Is Going With Elon Musk Owning It #2108

27 May 2022

Contributed by Lukas

In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential p...

The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months

26 May 2022

Contributed by Lukas

In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few mont...

Would You Invest in Elon Musk's Twitter? #2106

25 May 2022

Contributed by Lukas

In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agre...

6 Ways to Lower Your Cost Per Acquisition #2105

24 May 2022

Contributed by Lukas

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conve...

Marketing Predictions for the Rest of 2022 #2104

23 May 2022

Contributed by Lukas

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is ...

How We'd Grow Our Podcast to 5M Downloads per month #2103

22 May 2022

Contributed by Lukas

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growt...

How to Screen For SEO Talent in 2022 #2102

21 May 2022

Contributed by Lukas

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potenti...

On the Verge of Bankruptcy, What Do You Do? #2101

20 May 2022

Contributed by Lukas

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy s...

How A Founder Sold Over $11.5M In NFTs While Running His Startup with Alex Taub

19 May 2022

Contributed by Lukas

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati,...

Where To Hire Incredible Marketers in 2022 #2099

18 May 2022

Contributed by Lukas

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding grea...

How To Prepare Yourself & Your Business Against A Recession #2098

17 May 2022

Contributed by Lukas

In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hi...

Spray and Pray, the Best Way to Get Started With Social Media #2097

16 May 2022

Contributed by Lukas

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach ...

Where We Think The World Is Headed (And What To Do About It) #2096

15 May 2022

Contributed by Lukas

In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and ...

Reaction to Elon Musk Offering To Buy Twitter #2095

14 May 2022

Contributed by Lukas

In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Mu...

What You Should Never Do When You're Selling (How To Lose A Deal) #2094

13 May 2022

Contributed by Lukas

In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship wi...

Growing NFT Now to 700,000 Followers in 1 Yr, Coaching, and Jackson Hole, with Alejandro Navia

12 May 2022

Contributed by Lukas

In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We di...

How To Keep An Eye On Your Competitors in 2022 #2092

11 May 2022

Contributed by Lukas

In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and ...

How to Come Up With The Perfect Messaging For Your Product #2091

10 May 2022

Contributed by Lukas

In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your con...

With So Many Marketing Channels, Which Channel Should You Pick? #2090

09 May 2022

Contributed by Lukas

In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel appr...

The Challenges of Podcasting #2089

08 May 2022

Contributed by Lukas

In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in t...

Ad Channels To Consider For This Year #2088

07 May 2022

Contributed by Lukas

In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, a...

How Web3 Marketing Differs From Web2 Marketing #2087

06 May 2022

Contributed by Lukas

In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context fo...

How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.

05 May 2022

Contributed by Lukas

In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance mark...

Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers #2085

04 May 2022

Contributed by Lukas

In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive ad...

7 Marketing Tools For Q3 2022 #2084

03 May 2022

Contributed by Lukas

In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio...

Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days #2083

02 May 2022

Contributed by Lukas

In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the...

How SEO Influences Your Organic Revenue Growth #2082

01 May 2022

Contributed by Lukas

In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to buildi...

What You Should Do When Your SEO Traffic is Flat #2081

30 Apr 2022

Contributed by Lukas

In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean th...

3 Ways to Drastically Improve Your Client Retention #2080

29 Apr 2022

Contributed by Lukas

In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn ...

He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski

28 Apr 2022

Contributed by Lukas

In this episode, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 1...

How Neil & Eric Run Marketing Experiments #2078

27 Apr 2022

Contributed by Lukas

In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, ...

How to Give Every Text Message You Send 30% Boost #2077

26 Apr 2022

Contributed by Lukas

In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing y...

Should You Use Automatic Or Manual Placements on Facebook? #2076

25 Apr 2022

Contributed by Lukas

In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and...

How To Manage Your Comments At Scale #2075

24 Apr 2022

Contributed by Lukas

In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on y...

Why You Should Care About TikTok Search Ads #2074

23 Apr 2022

Contributed by Lukas

In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are un...

Effective Alternatives To The Competitive Landscapes of PPC & SEO #2073

22 Apr 2022

Contributed by Lukas

In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC & SEO. Discover the benefits of affiliate marke...

How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs #2072

21 Apr 2022

Contributed by Lukas

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early da...

Reaction: Heineken has Created 'Virtual Heineken', the Beer You Can Buy in the Metaverse #2071

20 Apr 2022

Contributed by Lukas

In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is excitin...

Marketing Trends We're Excited About for Q2 2022 #2070

19 Apr 2022

Contributed by Lukas

In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how y...

How Google Ads is Changing #2069

18 Apr 2022

Contributed by Lukas

In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, i...