Marketing School - Digital Marketing and Online Marketing Tips

How To Get 344,654 Organic Impressions On A Single LinkedIn Post #2196

23 Aug 2022

Contributed by Lukas

In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s p...

The ONLY Two Things Your Company Needs To Focus On During This Recession #2195

22 Aug 2022

Contributed by Lukas

In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first i...

Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events) #2194

21 Aug 2022

Contributed by Lukas

In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound confe...

Apple's Sly Move Into Ads #2193

20 Aug 2022

Contributed by Lukas

In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 h...

Should You Measure Everything? #2192

19 Aug 2022

Contributed by Lukas

In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what get...

How to Win at LinkedIn #2191

18 Aug 2022

Contributed by Lukas

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When comp...

How We Batch Our Content #2190

17 Aug 2022

Contributed by Lukas

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put di...

YouTube Success Secrets #2189

16 Aug 2022

Contributed by Lukas

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we hav...

Our Boneheaded YouTube Mistake with Marketing School #2188

15 Aug 2022

Contributed by Lukas

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and g...

How Eric is Utilizing Product-Led Growth for NFTs #2187

14 Aug 2022

Contributed by Lukas

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth ...

The Ideal Content Cadence (If We Had Unlimited Resources) #2186

13 Aug 2022

Contributed by Lukas

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On ...

How To Hire Short Form Video Editors at Scale. #2185

12 Aug 2022

Contributed by Lukas

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire free...

How This Business Game Can 40x Your Company's Valuation

11 Aug 2022

Contributed by Lukas

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz...

How to Create Videos in 60 Different Languages Using AI #2183

10 Aug 2022

Contributed by Lukas

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages c...

How We Would Start From Scratch Today #2182

09 Aug 2022

Contributed by Lukas

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there...

Reaction: Meta Announces TikTok Redesign of Facebook #2181

08 Aug 2022

Contributed by Lukas

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook ha...

Why It’s Better To Experience Share Than To Give Advice #2180

07 Aug 2022

Contributed by Lukas

In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advic...

The Layoff Tidal Wave Has Started #2179

06 Aug 2022

Contributed by Lukas

In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of...

Why Neil and Eric Don't Blog Often #2178

05 Aug 2022

Contributed by Lukas

In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that w...

Lessons Learned Doing Audits on Our Youtube Channels #2177

04 Aug 2022

Contributed by Lukas

In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subs...

If It's Too Good To Be True, It Probably Is #2176

03 Aug 2022

Contributed by Lukas

In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the c...

Why Neil Bought AnswerThePublic #2175

02 Aug 2022

Contributed by Lukas

In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerT...

The Simplest Way to Build Links #2174

01 Aug 2022

Contributed by Lukas

In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerf...

Why SEO is Great During a Recession #2173

31 Jul 2022

Contributed by Lukas

In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help y...

The Best Free SEO Tools for Beginners #2172

30 Jul 2022

Contributed by Lukas

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for vide...

3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow #2171

29 Jul 2022

Contributed by Lukas

In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated...

The Most Important Leadership Skills According to The Hustle Founder, Sam Parr

28 Jul 2022

Contributed by Lukas

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting...

3 Lessons Learned Consulting for Agency Owners #2169

27 Jul 2022

Contributed by Lukas

In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to...

How to Allocate $1k in Ad Spend to Pre-Validate Your Product #2168

26 Jul 2022

Contributed by Lukas

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can ...

How Meta Is Making It 'Easier' For Creators to Make Money #2167

25 Jul 2022

Contributed by Lukas

In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partn...

The Bigger Your TAM The Easier Your Marketing Will Be #2166

24 Jul 2022

Contributed by Lukas

In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential...

What Do High Interest Rates Mean for Marketing? #2165

23 Jul 2022

Contributed by Lukas

In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for cons...

Our Thoughts on Twitter's New Ad Features #2164

22 Jul 2022

Contributed by Lukas

In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting fe...

$100M Founder Reveals SECRET to Selling NFTs with AppSumo's Founder Noah Kagan

21 Jul 2022

Contributed by Lukas

In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear poi...

How to Run A Lean Business Without Sacrificing Quality #2162

20 Jul 2022

Contributed by Lukas

In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the ...

The One KPI to Focus On When You Start Your Agency #2161

19 Jul 2022

Contributed by Lukas

In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or s...

How Our Teams Are Dealing With the Most Recent Apple Updates #2160

18 Jul 2022

Contributed by Lukas

In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things y...

How To Get Your First 10k Followers on Any Channel #2159

17 Jul 2022

Contributed by Lukas

In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by condu...

How to Network with Badass People During A Recession #2158

16 Jul 2022

Contributed by Lukas

In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at...

How to 10x Your Social Media Presence #2157

15 Jul 2022

Contributed by Lukas

In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why...

Entrepreneur First - The $10B Founder Bootcamp That Invests In Early Stage Founders

14 Jul 2022

Contributed by Lukas

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entre...

What is Google Analytics 4? #2155

13 Jul 2022

Contributed by Lukas

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property de...

NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them #2154

12 Jul 2022

Contributed by Lukas

In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them...

5 Marketing Services That We Use To Grow Faster #2153

11 Jul 2022

Contributed by Lukas

In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a differ...

Twitter Launches Product Drops #2152

10 Jul 2022

Contributed by Lukas

In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet a...

Spotify Podcasting Revenues & Their $20B Opportunity #2151

09 Jul 2022

Contributed by Lukas

In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcast...

Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker

08 Jul 2022

Contributed by Lukas

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B...

How To Execute During A Recession #2149

07 Jul 2022

Contributed by Lukas

In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with...

Cryptoys CEO joins us, raising $23.6M from a16z, building an NFT brand, Doodles and Pharrell

06 Jul 2022

Contributed by Lukas

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow f...

Should You Run Audio Ads? #2147

05 Jul 2022

Contributed by Lukas

In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose wh...

What Is The Future Of Advertising? #2146

04 Jul 2022

Contributed by Lukas

In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integra...

All of Crypto Has Crashed. Is The Fad Over? #2145

03 Jul 2022

Contributed by Lukas

In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the...

Five Marketing Trends We're Looking At In Q2 2022 #2144

02 Jul 2022

Contributed by Lukas

In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the g...

Big Tech Companies Are Laying People Off Right Now. Is This A Signal? #2143

01 Jul 2022

Contributed by Lukas

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in y...

How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) #2142

30 Jun 2022

Contributed by Lukas

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggerin...

Neil & Eric's Weird Habits That Triple Productivity #2141

29 Jun 2022

Contributed by Lukas

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his...

Why You Should Own Your Traffic Sources. #2140

28 Jun 2022

Contributed by Lukas

In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, h...

How Pillar Content Makes Content Creation 10x Easier #2139

27 Jun 2022

Contributed by Lukas

In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to genera...

5 Marketing Fallacies That Will Stunt Your Growth #2138

26 Jun 2022

Contributed by Lukas

In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, a...

3 Brutal Truths About the Future of SEO #2137

25 Jun 2022

Contributed by Lukas

In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you ne...

Do Colors Really Impact Conversions? #2136

24 Jun 2022

Contributed by Lukas

In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are ple...

How to Run 10 Growth Experiments Per Quarter #2135

23 Jun 2022

Contributed by Lukas

In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the framew...

Are Marketing Masterminds Still Worth It? #2134

22 Jun 2022

Contributed by Lukas

In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are...

5 Best Practices When Doing Marketing For E-Commerce #2133

21 Jun 2022

Contributed by Lukas

In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing ...

5 Customer Acquisition Strategies to Finish 2022 Strong #2132

20 Jun 2022

Contributed by Lukas

In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use in...

Which Key Metrics Do We Check Every Day? #2131

19 Jun 2022

Contributed by Lukas

In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on...

Reaction: 23 million Links SEO Case Study #2130

18 Jun 2022

Contributed by Lukas

In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the stud...

Reaction: Ad Revenues Are Dipping From the Tech Giants #2129

17 Jun 2022

Contributed by Lukas

In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like in...

How to Repurpose Old Content to Get More SEO Traffic #2128

16 Jun 2022

Contributed by Lukas

In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to in...

The Law of Shitty Clickthroughs #2127

15 Jun 2022

Contributed by Lukas

In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Sh...

Amazon vs. eBay: Which One’s Better for Your Company? #2126

14 Jun 2022

Contributed by Lukas

In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which o...

What To Do When New Ad Formats Come Out #2125

13 Jun 2022

Contributed by Lukas

In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been r...

Reaction: Is Tumblr Making A Comeback? #2124

12 Jun 2022

Contributed by Lukas

In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past ...

7 Timeless Marketing Principles That Are Still Relevant in 2022 #2123

11 Jun 2022

Contributed by Lukas

In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within th...

How To Price Correctly #2122

10 Jun 2022

Contributed by Lukas

In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it ...

Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole

09 Jun 2022

Contributed by Lukas

In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why s...

How To Create An Engaging Podcast That Builds Your Brand #2120

08 Jun 2022

Contributed by Lukas

In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to i...

5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It #2119

07 Jun 2022

Contributed by Lukas

In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success o...

How to Stay Resilient In a Turbulent Market #2118

06 Jun 2022

Contributed by Lukas

In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and ...

Who’s Really Responsible For Ads? #2117

05 Jun 2022

Contributed by Lukas

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsi...

Why You Should Create A Swipe File (And What It Is) #2116

04 Jun 2022

Contributed by Lukas

In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a pl...

7 Practical Ways To Make Customers Fall In Love With Your Business #2115

03 Jun 2022

Contributed by Lukas

In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customer...

Building ClickUp to a $4B Company, ROI of Superbowl and Outdoor Ads, Lessons From Near Death 5x

02 Jun 2022

Contributed by Lukas

In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoo...

Neil & Eric Debate: Should You Get A Coach? #2113

01 Jun 2022

Contributed by Lukas

In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfi...

Key Lessons Neil & Eric Have Learned From Running Marketing Agencies #2112

31 May 2022

Contributed by Lukas

In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both le...

How To Monetize A Podcast The Right Way #2111

30 May 2022

Contributed by Lukas

In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In th...

The Anatomy of A High Converting Sales Letter #2110

29 May 2022

Contributed by Lukas

In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections ...

What All Top Marketers Have In Common #2109

28 May 2022

Contributed by Lukas

In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows wha...

Where Twitter Is Going With Elon Musk Owning It #2108

27 May 2022

Contributed by Lukas

In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential p...

The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months

26 May 2022

Contributed by Lukas

In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few mont...

Would You Invest in Elon Musk's Twitter? #2106

25 May 2022

Contributed by Lukas

In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agre...

6 Ways to Lower Your Cost Per Acquisition #2105

24 May 2022

Contributed by Lukas

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conve...

Marketing Predictions for the Rest of 2022 #2104

23 May 2022

Contributed by Lukas

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is ...

How We'd Grow Our Podcast to 5M Downloads per month #2103

22 May 2022

Contributed by Lukas

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growt...

How to Screen For SEO Talent in 2022 #2102

21 May 2022

Contributed by Lukas

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potenti...

On the Verge of Bankruptcy, What Do You Do? #2101

20 May 2022

Contributed by Lukas

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy s...

How A Founder Sold Over $11.5M In NFTs While Running His Startup with Alex Taub

19 May 2022

Contributed by Lukas

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati,...

Where To Hire Incredible Marketers in 2022 #2099

18 May 2022

Contributed by Lukas

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding grea...

How To Prepare Yourself & Your Business Against A Recession #2098

17 May 2022

Contributed by Lukas

In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hi...

Spray and Pray, the Best Way to Get Started With Social Media #2097

16 May 2022

Contributed by Lukas

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach ...