Marketing School - Digital Marketing and Online Marketing Tips
Episodes
25.6% of All Searches Are Now Zero Click and Here's What You Should Do #2295
01 Dec 2022
Contributed by Lukas
In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying...
Should You Hire Friends or Family? #2294
30 Nov 2022
Contributed by Lukas
In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inne...
Why Some Ad Platforms Will Struggle in The Future #2293
29 Nov 2022
Contributed by Lukas
In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a signific...
Focus on Conversions and Then Traffic #2292
28 Nov 2022
Contributed by Lukas
In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital met...
Why Brands Matter #2291
27 Nov 2022
Contributed by Lukas
In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what i...
Meta Is Adding More Ad Placements - What This Means For You #2290
26 Nov 2022
Contributed by Lukas
In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is incr...
The Key Ingredient to Successful Ads #2289
25 Nov 2022
Contributed by Lukas
In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, h...
What Google's Step Towards First-Party Advertising Means For You #2288
24 Nov 2022
Contributed by Lukas
In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protectio...
How to Use AI-Produced Video #2287
23 Nov 2022
Contributed by Lukas
In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as w...
How Any Company Can Leverage Influencer Marketing #2286
22 Nov 2022
Contributed by Lukas
In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influence...
How Becoming a Media Company Helps You Fight Algorithm Updates #2285
21 Nov 2022
Contributed by Lukas
In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business...
The Main Metrics You Should Track With Your SEO Campaign #2284
20 Nov 2022
Contributed by Lukas
In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are foc...
Just Keep The Main Thing The Main Thing #2283
19 Nov 2022
Contributed by Lukas
In episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d ...
The Best Way to Learn Marketing is to Work at an Agency #2282
18 Nov 2022
Contributed by Lukas
In episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain whe...
An Early Sign Your SEO Isn't Working #2281
17 Nov 2022
Contributed by Lukas
In episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should b...
Why Marketing Videos on Your Homepage Aren't the Best Idea #2280
16 Nov 2022
Contributed by Lukas
In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren't the best idea. If you need a two-minute video to explain what ...
How to Hire A-Player Marketers #2279
15 Nov 2022
Contributed by Lukas
In episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendation...
Why MrBeast Thinks Podcasts Are Overpowered #2278
14 Nov 2022
Contributed by Lukas
In episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been ...
Which Social Channels Will Drive More or Less Traffic in 2023 #2277
13 Nov 2022
Contributed by Lukas
In episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how Y...
How to Make The Most Out Of Conferences #2276
12 Nov 2022
Contributed by Lukas
In episode #2276, Neil and Eric talk about how to make the most out of conferences. 2022 saw a surge in in-person conferences, and many of us are a bi...
Our Favorite Way to Grow Faster On YouTube #2275
11 Nov 2022
Contributed by Lukas
In episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to ...
How To Run The Perfect Marketing Meeting #2274
10 Nov 2022
Contributed by Lukas
In episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is mo...
Where To Get Winning Content Ideas #2273
09 Nov 2022
Contributed by Lukas
In episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is ...
This is What's Causing Your Ads to Struggle #2272
08 Nov 2022
Contributed by Lukas
In episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate o...
Marketing Lessons Learned From Amazon #2271
07 Nov 2022
Contributed by Lukas
In episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon doe...
How We're Growing This Podcast To 100M Downloads #2270
06 Nov 2022
Contributed by Lukas
In episode #2270, Neil and Eric talk about how they’re growing this podcast to 100M downloads. There are more podcasts than ever to compete with, bu...
Eric Goes Back to School: Does College Help You Become a Better Entrepreneur #2269
05 Nov 2022
Contributed by Lukas
In episode #2269, Neil and Eric talk about Eric going back to school and ask whether college helps you become a better entrepreneur. Tuning in you’l...
3 Things We Are Excited About in 2023 #2268
04 Nov 2022
Contributed by Lukas
In episode #2268, Neil and Eric talk about 3 things they are excited about in 2023. 2022 has been a tumultuous year, from the war in Ukraine, to suppl...
The Simplest Way to Grow Your Business #2267
03 Nov 2022
Contributed by Lukas
In episode #2267, Neil and Eric talk about the simplest way to grow your business. The internet has played an integral part in how people across the w...
Counterintuitive YouTube Growth Tips #2266
02 Nov 2022
Contributed by Lukas
In episode #2266, Neil and Eric talk about counterintuitive YouTube growth tips. Tuning in you’ll hear about some of the most surprising methods you...
How AI Is Completely Changing The Marketing Game #2265
01 Nov 2022
Contributed by Lukas
In episode #2265, Neil and Eric talk about how AI is completely changing the marketing game. AI has been doing some pretty astonishing things lately, ...
How To Grow A Podcast FAST In 2023 #2264
31 Oct 2022
Contributed by Lukas
In episode #2264, Neil and Eric talk about how to grow a podcast fast in 2023. Podcasts have grown exponentially over the past several years and show ...
Why Podcasts Are A Huge Growth Hack for 2023 & Beyond #2263
30 Oct 2022
Contributed by Lukas
In episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023 & beyond. We break down the challenges of discoverability in p...
How to Get On The First Page Of Google Instantly #2262
29 Oct 2022
Contributed by Lukas
In episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it f...
Ugly Businesses Are the Best Businesses #2261
28 Oct 2022
Contributed by Lukas
In episode #2261, Neil and Eric talk about why ugly businesses are the best businesses. Many of us are inspired by new and exciting industries, but so...
The Best Strategy for Every Social Platform #2260
27 Oct 2022
Contributed by Lukas
In episode #2260, we share the best strategy for each social platform. if you want to know what is really moving the needle on Facebook, Instagram, Li...
Why We're Doubling Down On Speaking in 2023 #2259
26 Oct 2022
Contributed by Lukas
In episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious kno...
Building The Next Pixar, Tony Robbins' As A Father, Making The Metaverse Tangible, with Josh from Immi
25 Oct 2022
Contributed by Lukas
Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours ...
Neil & Eric's Marketing Software Stack #2258
24 Oct 2022
Contributed by Lukas
In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites w...
We Ran A Poll To Determine The Most Valuable Social Channel #2257
23 Oct 2022
Contributed by Lukas
In episode #2257, we talk about the poll we ran to determine the most valuable social channel. Across the different platforms, the highest value was a...
How To Get Better At Marketing In 2023 #2256
22 Oct 2022
Contributed by Lukas
In episode #2256, Neil and Eric talk about how to get better at marketing in 2023. Tuning in, you’ll hear our tips and strategies for how to improve...
How To Build A Billion Dollar Network #2255
21 Oct 2022
Contributed by Lukas
In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along ...
Can Engagement Pods Skyrocket Your Audience Growth? #2254
20 Oct 2022
Contributed by Lukas
In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically...
TCG bets $100M On Finding The Next 'Mr. Beast' #2253
19 Oct 2022
Contributed by Lukas
In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why ...
Building a Skool Community with Sam Ovens #2252
18 Oct 2022
Contributed by Lukas
In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam...
How to Grow a Media Company (led by Erik Rivera) #2251
17 Oct 2022
Contributed by Lukas
In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a han...
Leveling Up Your Personal Brand & Building Influence with Chris Do #2250
16 Oct 2022
Contributed by Lukas
In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris un...
Pricing and Retention Strategies (led by Patrick Campbell) #2249
15 Oct 2022
Contributed by Lukas
In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strate...
Ultimate Hot Seat Session with Eric and Neil #2248
14 Oct 2022
Contributed by Lukas
In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event an...
What's Happening with Marketing in this Economy #2247
13 Oct 2022
Contributed by Lukas
In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on ...
Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246
12 Oct 2022
Contributed by Lukas
In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO ...
Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245
11 Oct 2022
Contributed by Lukas
In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram ...
Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi #2244
10 Oct 2022
Contributed by Lukas
In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from bui...
Here's How Starbucks Is Embracing NFTs #2243
09 Oct 2022
Contributed by Lukas
In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there ar...
Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242
08 Oct 2022
Contributed by Lukas
In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Eve...
How to Throw a Slam Dunk Live Event #2241
07 Oct 2022
Contributed by Lukas
In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer y...
The $100M Brand Building Playbook with Alex Hormozi #2240
06 Oct 2022
Contributed by Lukas
In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned...
How Event Based Tokens Will Change Marketing #2239
05 Oct 2022
Contributed by Lukas
In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens f...
Lessons and Strategies of Growing a 600K YouTube Channel (Vanessa Lau) #2238
04 Oct 2022
Contributed by Lukas
In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly ...
Recap of Eric's Leveling Up Founders LA Private Event #2237
03 Oct 2022
Contributed by Lukas
In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want...
Should You Work With SMB Clients? #2236
02 Oct 2022
Contributed by Lukas
In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route f...
Our Framework For Scheduling Social Content #2235
01 Oct 2022
Contributed by Lukas
In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality pos...
How We Stay Focused To Achieve The Best Marketing Results #2234
30 Sep 2022
Contributed by Lukas
In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies t...
How Generative Search Will Change Marketing Forever #2233
29 Sep 2022
Contributed by Lukas
In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fiel...
If We Could Only Have One Marketing Tool - Our Choice Is #2232
28 Sep 2022
Contributed by Lukas
In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most impo...
What You Can Learn From Andrew Tate's Marketing #2231
27 Sep 2022
Contributed by Lukas
In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and ha...
Investments We Missed Out On and Lessons Learned #2230
26 Sep 2022
Contributed by Lukas
In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportuni...
7 Split Tests You Won’t Regret Running #2229
25 Sep 2022
Contributed by Lukas
In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketin...
Rising Interest Rates Will Make Marketing More Affordable #2228
24 Sep 2022
Contributed by Lukas
In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful w...
Why the Easiest Way to Go Broke is By Acting Rich #2227
23 Sep 2022
Contributed by Lukas
In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, ...
3 Reasons Why Your Lookalike Audience Isn’t Converting #2226
22 Sep 2022
Contributed by Lukas
In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue...
The #1 Benefit of Joining a Mastermind Nobody Talks About #2225
21 Sep 2022
Contributed by Lukas
In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a ma...
3 Reasons to Take One Day Off - Especially From the Screens #2224
20 Sep 2022
Contributed by Lukas
In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a w...
7 Modern Marketing Tools That Will Make Your Life Easier #2223
19 Sep 2022
Contributed by Lukas
In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help yo...
The One Thing Was the Biggest Hurdle in Our Business Career #2222
18 Sep 2022
Contributed by Lukas
In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and th...
3 Major Mindset Shifts That Changed Our Lives #2221
17 Sep 2022
Contributed by Lukas
In episode #2221, we talk about three major mindset shifts that changed our lives. Sometimes the biggest mindset shifts can happen due to external cir...
How to Build a $1M 1 Person Operation #2220
16 Sep 2022
Contributed by Lukas
In episode #2220, Neil and Eric discuss how to build a $1 million one-person operation. There are many benefits to having a smaller organization but i...
How Eric Sold Out 12,345 NFTs in 19 Minutes #2219
15 Sep 2022
Contributed by Lukas
In episode #2219, Neil and Eric talk about how Eric sold out 12,345 NFTs in 19 minutes. The world of crypto and NFTs moves fast. Gone are the days whe...
Is Now A Good Time To Sell Your Business? #2218
14 Sep 2022
Contributed by Lukas
In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the cry...
The Best Marketing Leaders Do This #2217
13 Sep 2022
Contributed by Lukas
In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t ne...
Where You Should Be Focusing To Grow Fast On Social Right Now #2216
12 Sep 2022
Contributed by Lukas
In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel l...
Facebook Fan Pages Are BACK?! #2215
11 Sep 2022
Contributed by Lukas
In episode #2215, Neil and Eric ask whether Facebook fan pages are back. The social media landscape has shifted dramatically since the early days of F...
Are The Best Marketing Hires Going To Be Remote? #2214
10 Sep 2022
Contributed by Lukas
In episode #2214, Neil and Eric talk about whether the best marketing hires are going to be remote going forward. The COVID-19 pandemic has supercharg...
How Neil Works With No Direct Reports #2213
09 Sep 2022
Contributed by Lukas
In episode #2213, Neil and Eric talk about how Neil works with no direct reports. Each of us has our own unique strengths and weaknesses. And when you...
Why the Riches are NOT in the Niches (Beginner Mistake) #2212
08 Sep 2022
Contributed by Lukas
In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and...
Why Clubhouse Failed and What Marketers Can Learn From It? #2211
07 Sep 2022
Contributed by Lukas
In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were co...
7 Actionable Lessons Every Marketer Can Learn from Warren Buffett #2210
06 Sep 2022
Contributed by Lukas
In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there’s one thing anyone can take a...
Why Every Marketer Should Start Listening to Earnings Calls #2209
05 Sep 2022
Contributed by Lukas
In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earni...
How to Hire Good SEO Freelancers #2208
04 Sep 2022
Contributed by Lukas
In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelan...
Why Product Market Fit is Important For Marketers #2207
03 Sep 2022
Contributed by Lukas
In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve...
He Works With Tony Robbins and Peter Diamandis and His Company Is Going to Change the World (Fountain Health)
02 Sep 2022
Contributed by Lukas
It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is commi...
7 Copywriting Hacks for High-Converting Copy #2205
01 Sep 2022
Contributed by Lukas
In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues...
A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of #2204
31 Aug 2022
Contributed by Lukas
In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven’t heard of before. Most social media platforms have int...
Should Your Agency White Label Its Work? #2203
30 Aug 2022
Contributed by Lukas
In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, esp...
Why Neil & Eric Are Speaking At Live Conferences Again #2202
29 Aug 2022
Contributed by Lukas
In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connecti...
How Many Marketing Channels Should One Person Focus On? #2201
28 Aug 2022
Contributed by Lukas
In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it’s easy to feel like you need to be a j...
Should You Invest in Others or Yourself? #2200
27 Aug 2022
Contributed by Lukas
In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you ...
5 Simple Ways to Lower Your Paid Ad Costs #2199
26 Aug 2022
Contributed by Lukas
In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing n...
The Best Way to Grow Isn't Marketing #2198
25 Aug 2022
Contributed by Lukas
In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can onl...
Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. #2197
24 Aug 2022
Contributed by Lukas
In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been w...