Marketing School - Digital Marketing and Online Marketing Tips

Google's New Experience Algorithm

11 Feb 2023

Contributed by Lukas

In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that i...

Lessons Learned From 7 Years of Podcasting

10 Feb 2023

Contributed by Lukas

In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the...

Marketing Through the Recession: Lessons Learned and Best Practices

09 Feb 2023

Contributed by Lukas

In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (whic...

How Immutable Plans To Build a $1T Business

08 Feb 2023

Contributed by Lukas

In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. ...

What to Look For in a CMO

07 Feb 2023

Contributed by Lukas

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee,...

What We Learned From Using ChatGPT to Create Podcast Titles

06 Feb 2023

Contributed by Lukas

In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in Nov...

Should You Hire A Coach? Real Talk.

05 Feb 2023

Contributed by Lukas

In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provid...

How to Launch Products Like Apple.

04 Feb 2023

Contributed by Lukas

In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around ...

The Power of Storytelling in Marketing: Tips and Techniques.

03 Feb 2023

Contributed by Lukas

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best...

Marketing Jobs That Will Be Replaced By AI

02 Feb 2023

Contributed by Lukas

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past ye...

How To Fix Your Marketing Funnel

01 Feb 2023

Contributed by Lukas

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your ma...

The Importance of Customer Experience in Modern Marketing

31 Jan 2023

Contributed by Lukas

In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclu...

2023 Marketing Predictions

30 Jan 2023

Contributed by Lukas

In episode #2355, Neil and Eric talk about their 2023 marketing predictions. From short-form videos to AI assistance to the hiring market and lots mor...

Maximizing Your Sales with Chatbots and Artificial Intelligence

29 Jan 2023

Contributed by Lukas

In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changin...

5 Practical Ways To Use ChatGPT For Marketing

28 Jan 2023

Contributed by Lukas

In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat ass...

Mastering Influencer Marketing: Tips and Tactics

27 Jan 2023

Contributed by Lukas

In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer mar...

How To Get More Newsletter Subscribers In 2023

26 Jan 2023

Contributed by Lukas

In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because emai...

5 Evergreen SEO Tactics That Just Work

25 Jan 2023

Contributed by Lukas

In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tac...

The Future of SEO: Predictions and Trends for 2023

24 Jan 2023

Contributed by Lukas

In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technolog...

How to Create a Winning Content Marketing Strategy in 2023

23 Jan 2023

Contributed by Lukas

In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikel...

How to Get 50% Email Marketing Open Rates

22 Jan 2023

Contributed by Lukas

In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your ope...

How to Maximize Your ROI With Social Media This Year

21 Jan 2023

Contributed by Lukas

In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increas...

The Secret to Converting More Leads into Customers

20 Jan 2023

Contributed by Lukas

In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common...

3 Cash-Flowing Businesses You Can Start in 2023

19 Jan 2023

Contributed by Lukas

In episode #2344, Eric and Neil share three cash-flowing business ideas we can start in 2023. There are so many ways to make money nowadays and as a b...

7 Business Trends We’re Excited About for 2023

19 Jan 2023

Contributed by Lukas

In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trend...

Where to Get Better at Marketing in 2023

19 Jan 2023

Contributed by Lukas

In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and ...

Should You Use A CDP?

19 Jan 2023

Contributed by Lukas

In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing ...

Our Thoughts On Elon Running Twitter So Far

19 Jan 2023

Contributed by Lukas

In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has ...

Creative Ways To Use ChatGPT for Marketing

19 Jan 2023

Contributed by Lukas

In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across in...

Why More CMOs Are Investing in Their Personal Brand #2338

13 Jan 2023

Contributed by Lukas

In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out ho...

How to Come Up with Unlimited Content Ideas #2337

12 Jan 2023

Contributed by Lukas

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content gene...

Should You Raise Prices in a Recession? #2336

11 Jan 2023

Contributed by Lukas

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall inve...

What Disney+’s Strategy Tells Us as Marketers #2335

10 Jan 2023

Contributed by Lukas

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads a...

Reaction: Google's Global and Local Year In Search & Pinterest Predicts #2334

09 Jan 2023

Contributed by Lukas

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, ho...

Why We Repeat The Same Things #2333

08 Jan 2023

Contributed by Lukas

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition...

The Biggest Problem With AI Content #2232

07 Jan 2023

Contributed by Lukas

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team ex...

How to Level Up Your Content In 2023 #2331

06 Jan 2023

Contributed by Lukas

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. He...

Is YouTube Organic Good For Customer Acquisition #2330

05 Jan 2023

Contributed by Lukas

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels ...

How We Plan to Grow Our Podcast to 10 Million Listens a Month #2329

04 Jan 2023

Contributed by Lukas

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the pod...

How We Grew Our Podcast to Over 50 Million Listens #2328

03 Jan 2023

Contributed by Lukas

In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consi...

Why Overlearning Is Stunting Your Growth #2327

02 Jan 2023

Contributed by Lukas

In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, b...

How ChatGPT Will Fundamentally Change Business #2326

01 Jan 2023

Contributed by Lukas

In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice ...

Why Neil & Eric Are Thinking About Getting Office Space Again #2325

31 Dec 2022

Contributed by Lukas

In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about ri...

4 Powerful Ways to Improve Your Content Marketing #2324

30 Dec 2022

Contributed by Lukas

In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible witho...

3 Marketing Strategies that will Disappear in 2023 #2323

29 Dec 2022

Contributed by Lukas

In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is...

Reaction: Experiential Marketing Drives 20x More ROI Than Digital Marketing? #2322

28 Dec 2022

Contributed by Lukas

In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experie...

5 Types of Blog Content To Create That Will Drive Traffic & Conversions #2321

27 Dec 2022

Contributed by Lukas

In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive...

3 Things We Are Excited About in 2023 #2320

26 Dec 2022

Contributed by Lukas

In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various ne...

How Accurate Are SEO Tools and Should You Rely On Them? #2319

25 Dec 2022

Contributed by Lukas

In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but the...

Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back? #2318

24 Dec 2022

Contributed by Lukas

In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict ex...

How Neil & Eric Use The Holidays To Get Ahead #2317

23 Dec 2022

Contributed by Lukas

In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’...

What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content #2316

22 Dec 2022

Contributed by Lukas

In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on...

How To Plan Your Marketing For The New Year #2315

21 Dec 2022

Contributed by Lukas

In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends hav...

He Built A 84M View YouTube Channel on Pokemon with ZERO Experience #2314

20 Dec 2022

Contributed by Lukas

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world ...

Reflecting on our Favorite Business Lesson for 2022 #2313

19 Dec 2022

Contributed by Lukas

In episode #2313, we reflect on our favorite business lessons from 2022. From the power of good leadership to hiring amazing teams that you trust, and...

Our Biggest Marketing Win in 2022 #2312

18 Dec 2022

Contributed by Lukas

In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from t...

Our Biggest Marketing Mistake in 2022 #2311

17 Dec 2022

Contributed by Lukas

In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was ou...

How to Sabotage Your Business #2310

16 Dec 2022

Contributed by Lukas

In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on ...

The Importance of Storytelling in Marketing #2309

15 Dec 2022

Contributed by Lukas

In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy...

What We Use to Track Our Marketing #2308

14 Dec 2022

Contributed by Lukas

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are...

How To Find Amazing Content Topic Ideas #2307

13 Dec 2022

Contributed by Lukas

In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quor...

LinkedIn Growth Hacks for 2023 & Beyond #2306

12 Dec 2022

Contributed by Lukas

In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments...

Here’s What Messed Up Your Marketing #2305

11 Dec 2022

Contributed by Lukas

In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate ...

10 Things that Always Work in Marketing: Part 2 #2304

10 Dec 2022

Contributed by Lukas

In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five...

10 Things that Always Work in Marketing: Part 1 #2303

09 Dec 2022

Contributed by Lukas

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get h...

Airbnb’s “Brand vs Search” Bet Pays Off #2302

08 Dec 2022

Contributed by Lukas

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy ...

Where We Think Twitter is Going in the Long-Term #2301

07 Dec 2022

Contributed by Lukas

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there ...

5 Tools to Help Scale Up Your Content Production #2300

06 Dec 2022

Contributed by Lukas

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and ke...

Do White Papers and Webinars Still Work? #2299

05 Dec 2022

Contributed by Lukas

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the...

Eric's Content Plan for 2023 #2298

04 Dec 2022

Contributed by Lukas

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact ...

Neil's Content Plan for 2023 #2297

03 Dec 2022

Contributed by Lukas

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content c...

How We Have Been Leveraging AI Writers #2296

02 Dec 2022

Contributed by Lukas

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, b...

25.6% of All Searches Are Now Zero Click and Here's What You Should Do #2295

01 Dec 2022

Contributed by Lukas

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying...

Should You Hire Friends or Family? #2294

30 Nov 2022

Contributed by Lukas

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inne...

Why Some Ad Platforms Will Struggle in The Future #2293

29 Nov 2022

Contributed by Lukas

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a signific...

Focus on Conversions and Then Traffic #2292

28 Nov 2022

Contributed by Lukas

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital met...

Why Brands Matter #2291

27 Nov 2022

Contributed by Lukas

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what i...

Meta Is Adding More Ad Placements - What This Means For You #2290

26 Nov 2022

Contributed by Lukas

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is incr...

The Key Ingredient to Successful Ads #2289

25 Nov 2022

Contributed by Lukas

In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, h...

What Google's Step Towards First-Party Advertising Means For You #2288

24 Nov 2022

Contributed by Lukas

In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protectio...

How to Use AI-Produced Video #2287

23 Nov 2022

Contributed by Lukas

In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as w...

How Any Company Can Leverage Influencer Marketing #2286

22 Nov 2022

Contributed by Lukas

In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influence...

How Becoming a Media Company Helps You Fight Algorithm Updates #2285

21 Nov 2022

Contributed by Lukas

In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business...

The Main Metrics You Should Track With Your SEO Campaign #2284

20 Nov 2022

Contributed by Lukas

In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are foc...

Just Keep The Main Thing The Main Thing #2283

19 Nov 2022

Contributed by Lukas

In episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d ...

The Best Way to Learn Marketing is to Work at an Agency #2282

18 Nov 2022

Contributed by Lukas

In episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain whe...

An Early Sign Your SEO Isn't Working #2281

17 Nov 2022

Contributed by Lukas

In episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should b...

Why Marketing Videos on Your Homepage Aren't the Best Idea #2280

16 Nov 2022

Contributed by Lukas

In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren't the best idea. If you need a two-minute video to explain what ...

How to Hire A-Player Marketers #2279

15 Nov 2022

Contributed by Lukas

In episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendation...

Why MrBeast Thinks Podcasts Are Overpowered #2278

14 Nov 2022

Contributed by Lukas

In episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been ...

Which Social Channels Will Drive More or Less Traffic in 2023 #2277

13 Nov 2022

Contributed by Lukas

In episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how Y...

How to Make The Most Out Of Conferences #2276

12 Nov 2022

Contributed by Lukas

In episode #2276, Neil and Eric talk about how to make the most out of conferences. 2022 saw a surge in in-person conferences, and many of us are a bi...

Our Favorite Way to Grow Faster On YouTube #2275

11 Nov 2022

Contributed by Lukas

In episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to ...

How To Run The Perfect Marketing Meeting #2274

10 Nov 2022

Contributed by Lukas

In episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is mo...

Where To Get Winning Content Ideas #2273

09 Nov 2022

Contributed by Lukas

In episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is ...

This is What's Causing Your Ads to Struggle #2272

08 Nov 2022

Contributed by Lukas

In episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate o...

Marketing Lessons Learned From Amazon #2271

07 Nov 2022

Contributed by Lukas

In episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon doe...

How We're Growing This Podcast To 100M Downloads #2270

06 Nov 2022

Contributed by Lukas

In episode #2270, Neil and Eric talk about how they’re growing this podcast to 100M downloads. There are more podcasts than ever to compete with, bu...

Eric Goes Back to School: Does College Help You Become a Better Entrepreneur #2269

05 Nov 2022

Contributed by Lukas

In episode #2269, Neil and Eric talk about Eric going back to school and ask whether college helps you become a better entrepreneur. Tuning in you’l...

3 Things We Are Excited About in 2023 #2268

04 Nov 2022

Contributed by Lukas

In episode #2268, Neil and Eric talk about 3 things they are excited about in 2023. 2022 has been a tumultuous year, from the war in Ukraine, to suppl...