Marketing School - Digital Marketing and Online Marketing Tips

How Viable Are Partnerships as a Growth Channel?

11 Mar 2023

Contributed by Lukas

In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and...

What to Do When You’re Feeling Content Burnout

10 Mar 2023

Contributed by Lukas

In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickl...

How To Use Pillar Content to 10x Your Output in 2023

09 Mar 2023

Contributed by Lukas

In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to cont...

How To Prevent Churn

08 Mar 2023

Contributed by Lukas

In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high ch...

When Is It Acceptable To Have Churn?

07 Mar 2023

Contributed by Lukas

In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the begin...

5 AI Marketing Tools To Check Out for 2023

06 Mar 2023

Contributed by Lukas

In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has...

Why We Use the Color Orange On Our Website

05 Mar 2023

Contributed by Lukas

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when...

What We Think About 'Dark Social'

04 Mar 2023

Contributed by Lukas

In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re sti...

The Easiest Ways to Hire the Best Marketers in 2023

03 Mar 2023

Contributed by Lukas

In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to ...

Where to Learn Marketing in 2023

02 Mar 2023

Contributed by Lukas

In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a bet...

What Twitter’s Recent Decisions Can Teach You About Marketing

01 Mar 2023

Contributed by Lukas

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistak...

Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds

28 Feb 2023

Contributed by Lukas

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and th...

Twitter Ad Spend Went Down 46% - Is Twitter Dead?

27 Feb 2023

Contributed by Lukas

In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons suc...

Why Contractors Are Actually 4x More Loyal Than Full-Time Employees

26 Feb 2023

Contributed by Lukas

In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and con...

Why Creativity Isn't As Effective Remotely

25 Feb 2023

Contributed by Lukas

In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaboratio...

7 Habits Of Highly Effective SEOs

24 Feb 2023

Contributed by Lukas

In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have h...

YouTube Scaling Secrets for 2023

23 Feb 2023

Contributed by Lukas

In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes ...

How to Create Hooks Consistently like Mr. Beast

22 Feb 2023

Contributed by Lukas

In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to c...

How to 2x Your SEO Traffic in 2023

21 Feb 2023

Contributed by Lukas

In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think ...

Our Thoughts On Bankrate Using AI Writers For Their Content

20 Feb 2023

Contributed by Lukas

In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, esp...

How to Get 90% Open Rates

19 Feb 2023

Contributed by Lukas

In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is...

Why We Wish We Never Went to College

18 Feb 2023

Contributed by Lukas

In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences an...

How to Get SEO Buy-In In Larger Organizations

17 Feb 2023

Contributed by Lukas

In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean ...

The Best Way to Engineer Word of Mouth Marketing

16 Feb 2023

Contributed by Lukas

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how...

Personal & Professional Habits That Will Make You A High Performing Marketer

15 Feb 2023

Contributed by Lukas

In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily ...

Meta and Google No Longer Have Majority of the Advertising Market Share

14 Feb 2023

Contributed by Lukas

In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some ...

Bing Is Adding ChatGPT - Is Google Doomed?

13 Feb 2023

Contributed by Lukas

In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of t...

What's The ROI of Speaking at Events?

12 Feb 2023

Contributed by Lukas

In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social med...

Google's New Experience Algorithm

11 Feb 2023

Contributed by Lukas

In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that i...

Lessons Learned From 7 Years of Podcasting

10 Feb 2023

Contributed by Lukas

In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the...

Marketing Through the Recession: Lessons Learned and Best Practices

09 Feb 2023

Contributed by Lukas

In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (whic...

How Immutable Plans To Build a $1T Business

08 Feb 2023

Contributed by Lukas

In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable. ...

What to Look For in a CMO

07 Feb 2023

Contributed by Lukas

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee,...

What We Learned From Using ChatGPT to Create Podcast Titles

06 Feb 2023

Contributed by Lukas

In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in Nov...

Should You Hire A Coach? Real Talk.

05 Feb 2023

Contributed by Lukas

In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provid...

How to Launch Products Like Apple.

04 Feb 2023

Contributed by Lukas

In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around ...

The Power of Storytelling in Marketing: Tips and Techniques.

03 Feb 2023

Contributed by Lukas

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best...

Marketing Jobs That Will Be Replaced By AI

02 Feb 2023

Contributed by Lukas

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past ye...

How To Fix Your Marketing Funnel

01 Feb 2023

Contributed by Lukas

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your ma...

The Importance of Customer Experience in Modern Marketing

31 Jan 2023

Contributed by Lukas

In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclu...

2023 Marketing Predictions

30 Jan 2023

Contributed by Lukas

In episode #2355, Neil and Eric talk about their 2023 marketing predictions. From short-form videos to AI assistance to the hiring market and lots mor...

Maximizing Your Sales with Chatbots and Artificial Intelligence

29 Jan 2023

Contributed by Lukas

In episode #2354, Neil and Eric discuss maximizing your sales with chatbots and artificial intelligence. OpenAI (the founders of ChatGPT), are changin...

5 Practical Ways To Use ChatGPT For Marketing

28 Jan 2023

Contributed by Lukas

In episode #2353, Neil and Eric talk about 5 practical ways to use ChatGPT for marketing. From writing social media posts to acting as a live chat ass...

Mastering Influencer Marketing: Tips and Tactics

27 Jan 2023

Contributed by Lukas

In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer mar...

How To Get More Newsletter Subscribers In 2023

26 Jan 2023

Contributed by Lukas

In episode #2351, you’ll hear top tips for how to get more newsletter subscribers in 2023. If you think that email is dead, think again because emai...

5 Evergreen SEO Tactics That Just Work

25 Jan 2023

Contributed by Lukas

In episode #2350, Neil and Eric delve into 5 evergreen SEO tactics that just work! If you want to improve your SEO rankings, this episode covers 5 tac...

The Future of SEO: Predictions and Trends for 2023

24 Jan 2023

Contributed by Lukas

In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technolog...

How to Create a Winning Content Marketing Strategy in 2023

23 Jan 2023

Contributed by Lukas

In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikel...

How to Get 50% Email Marketing Open Rates

22 Jan 2023

Contributed by Lukas

In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your ope...

How to Maximize Your ROI With Social Media This Year

21 Jan 2023

Contributed by Lukas

In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increas...

The Secret to Converting More Leads into Customers

20 Jan 2023

Contributed by Lukas

In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common...

3 Cash-Flowing Businesses You Can Start in 2023

19 Jan 2023

Contributed by Lukas

In episode #2344, Eric and Neil share three cash-flowing business ideas we can start in 2023. There are so many ways to make money nowadays and as a b...

7 Business Trends We’re Excited About for 2023

19 Jan 2023

Contributed by Lukas

In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trend...

Where to Get Better at Marketing in 2023

19 Jan 2023

Contributed by Lukas

In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and ...

Should You Use A CDP?

19 Jan 2023

Contributed by Lukas

In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing ...

Our Thoughts On Elon Running Twitter So Far

19 Jan 2023

Contributed by Lukas

In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has ...

Creative Ways To Use ChatGPT for Marketing

19 Jan 2023

Contributed by Lukas

In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across in...

Why More CMOs Are Investing in Their Personal Brand #2338

13 Jan 2023

Contributed by Lukas

In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out ho...

How to Come Up with Unlimited Content Ideas #2337

12 Jan 2023

Contributed by Lukas

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content gene...

Should You Raise Prices in a Recession? #2336

11 Jan 2023

Contributed by Lukas

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall inve...

What Disney+’s Strategy Tells Us as Marketers #2335

10 Jan 2023

Contributed by Lukas

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads a...

Reaction: Google's Global and Local Year In Search & Pinterest Predicts #2334

09 Jan 2023

Contributed by Lukas

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, ho...

Why We Repeat The Same Things #2333

08 Jan 2023

Contributed by Lukas

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition...

The Biggest Problem With AI Content #2232

07 Jan 2023

Contributed by Lukas

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team ex...

How to Level Up Your Content In 2023 #2331

06 Jan 2023

Contributed by Lukas

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. He...

Is YouTube Organic Good For Customer Acquisition #2330

05 Jan 2023

Contributed by Lukas

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels ...

How We Plan to Grow Our Podcast to 10 Million Listens a Month #2329

04 Jan 2023

Contributed by Lukas

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the pod...

How We Grew Our Podcast to Over 50 Million Listens #2328

03 Jan 2023

Contributed by Lukas

In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consi...

Why Overlearning Is Stunting Your Growth #2327

02 Jan 2023

Contributed by Lukas

In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, b...

How ChatGPT Will Fundamentally Change Business #2326

01 Jan 2023

Contributed by Lukas

In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice ...

Why Neil & Eric Are Thinking About Getting Office Space Again #2325

31 Dec 2022

Contributed by Lukas

In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about ri...

4 Powerful Ways to Improve Your Content Marketing #2324

30 Dec 2022

Contributed by Lukas

In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible witho...

3 Marketing Strategies that will Disappear in 2023 #2323

29 Dec 2022

Contributed by Lukas

In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is...

Reaction: Experiential Marketing Drives 20x More ROI Than Digital Marketing? #2322

28 Dec 2022

Contributed by Lukas

In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experie...

5 Types of Blog Content To Create That Will Drive Traffic & Conversions #2321

27 Dec 2022

Contributed by Lukas

In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive...

3 Things We Are Excited About in 2023 #2320

26 Dec 2022

Contributed by Lukas

In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various ne...

How Accurate Are SEO Tools and Should You Rely On Them? #2319

25 Dec 2022

Contributed by Lukas

In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but the...

Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back? #2318

24 Dec 2022

Contributed by Lukas

In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict ex...

How Neil & Eric Use The Holidays To Get Ahead #2317

23 Dec 2022

Contributed by Lukas

In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’...

What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content #2316

22 Dec 2022

Contributed by Lukas

In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on...

How To Plan Your Marketing For The New Year #2315

21 Dec 2022

Contributed by Lukas

In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends hav...

He Built A 84M View YouTube Channel on Pokemon with ZERO Experience #2314

20 Dec 2022

Contributed by Lukas

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world ...

Reflecting on our Favorite Business Lesson for 2022 #2313

19 Dec 2022

Contributed by Lukas

In episode #2313, we reflect on our favorite business lessons from 2022. From the power of good leadership to hiring amazing teams that you trust, and...

Our Biggest Marketing Win in 2022 #2312

18 Dec 2022

Contributed by Lukas

In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from t...

Our Biggest Marketing Mistake in 2022 #2311

17 Dec 2022

Contributed by Lukas

In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was ou...

How to Sabotage Your Business #2310

16 Dec 2022

Contributed by Lukas

In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on ...

The Importance of Storytelling in Marketing #2309

15 Dec 2022

Contributed by Lukas

In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy...

What We Use to Track Our Marketing #2308

14 Dec 2022

Contributed by Lukas

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are...

How To Find Amazing Content Topic Ideas #2307

13 Dec 2022

Contributed by Lukas

In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quor...

LinkedIn Growth Hacks for 2023 & Beyond #2306

12 Dec 2022

Contributed by Lukas

In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments...

Here’s What Messed Up Your Marketing #2305

11 Dec 2022

Contributed by Lukas

In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate ...

10 Things that Always Work in Marketing: Part 2 #2304

10 Dec 2022

Contributed by Lukas

In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five...

10 Things that Always Work in Marketing: Part 1 #2303

09 Dec 2022

Contributed by Lukas

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get h...

Airbnb’s “Brand vs Search” Bet Pays Off #2302

08 Dec 2022

Contributed by Lukas

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy ...

Where We Think Twitter is Going in the Long-Term #2301

07 Dec 2022

Contributed by Lukas

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there ...

5 Tools to Help Scale Up Your Content Production #2300

06 Dec 2022

Contributed by Lukas

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and ke...

Do White Papers and Webinars Still Work? #2299

05 Dec 2022

Contributed by Lukas

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the...

Eric's Content Plan for 2023 #2298

04 Dec 2022

Contributed by Lukas

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact ...

Neil's Content Plan for 2023 #2297

03 Dec 2022

Contributed by Lukas

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content c...

How We Have Been Leveraging AI Writers #2296

02 Dec 2022

Contributed by Lukas

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, b...