Marketing School - Digital Marketing and Online Marketing Tips
Episodes
Instagram’s Algorithm Revealed
17 Jun 2023
Contributed by Lukas
In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other infor...
The GaryVee Method For Hiring Content Creators
16 Jun 2023
Contributed by Lukas
In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring ...
How We're Using AI at Our Companies
15 Jun 2023
Contributed by Lukas
In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to creat...
Why the Gold is in the Reviews
14 Jun 2023
Contributed by Lukas
In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. The...
Eric and Neil's Favorite Way to Learn New Marketing Tactics
13 Jun 2023
Contributed by Lukas
In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; fr...
How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI
12 Jun 2023
Contributed by Lukas
In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues ...
Is Google Sending Fewer Clicks To Websites?
11 Jun 2023
Contributed by Lukas
In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have cont...
Apple's headset, WPP partners with Nvidia, Rise of creator capitalists, Twitter ad revenue tanks 59
10 Jun 2023
Contributed by Lukas
In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tan...
Our Favorite Tools for Marketers That Want to Level Up Their Ads
09 Jun 2023
Contributed by Lukas
In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right ...
Why Finding Your Community Is Critical For Long Term Growth
08 Jun 2023
Contributed by Lukas
In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on t...
Where We Think Podcast Advertising Is Going
07 Jun 2023
Contributed by Lukas
In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many oppo...
What Eric Learned At An Investor's Conference
06 Jun 2023
Contributed by Lukas
Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended. Links...
What Eric Learned From Meeting A Marketing School Fan Live
05 Jun 2023
Contributed by Lukas
In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners wit...
Where Consumer Confidence Sits Right Now
04 Jun 2023
Contributed by Lukas
In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the pas...
How To Truly Scale AI In Your Organization
03 Jun 2023
Contributed by Lukas
In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best str...
92.7% of Facebook Posts Are Now Dominated By This Format
02 Jun 2023
Contributed by Lukas
In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has pro...
You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture
01 Jun 2023
Contributed by Lukas
In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content cre...
How We Optimize Our Travel For Maximum Output
31 May 2023
Contributed by Lukas
In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few wa...
My Favorite Marketing Hack When Speaking at Conferences
30 May 2023
Contributed by Lukas
In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to shar...
How to Make Your Content Stand Out When Everyone is Using AI
29 May 2023
Contributed by Lukas
In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can ...
Google's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30%
28 May 2023
Contributed by Lukas
In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more. Links Mentioned in Tod...
How To Do Outbound at Scale Using AI
27 May 2023
Contributed by Lukas
In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to dis...
This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic
26 May 2023
Contributed by Lukas
In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strat...
100m Views and $900 Return
25 May 2023
Contributed by Lukas
In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on Y...
7 Marketing Tools for Q2 2023
24 May 2023
Contributed by Lukas
In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize ...
Why Newsletters Are Making a Comeback (and Why You Should Care)
23 May 2023
Contributed by Lukas
In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of m...
The Differences Between Mediocre and Standout Marketers
22 May 2023
Contributed by Lukas
In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former)....
The Biggest Lesson Neil Learned From Sending Out 255 Million Emails
21 May 2023
Contributed by Lukas
In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation...
The Cookieless Future Is Here: Here's What to Do About It
20 May 2023
Contributed by Lukas
In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookie...
Where Twitter Is Going And Why You Should Care
19 May 2023
Contributed by Lukas
In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk de...
Microsoft Advertising Is Rolling Out Ads for Chat API
18 May 2023
Contributed by Lukas
In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you ca...
Google Bard release, AI SEO, Tucker Carlson, Shelon Musk
17 May 2023
Contributed by Lukas
In this episode, Neil and Eric talk about Google Bard, How AI developments will affect SEO and Marketing, Shelon Musk, and more. Links Mentioned in T...
How Google Bard Can Actually Do Marketing For You
16 May 2023
Contributed by Lukas
In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to im...
How Khan Academy's AI Shows How Businesses Will Level Up
15 May 2023
Contributed by Lukas
In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform educati...
What BuzzFeed and Vice's Declines Tells You About Media Businesses
14 May 2023
Contributed by Lukas
In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedl...
How Inbound Marketing Is Rapidly Changing
13 May 2023
Contributed by Lukas
In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement m...
How Podcasting Can Unlock Lucrative Monetization Models
12 May 2023
Contributed by Lukas
In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting ...
Twitter Doubles Down on Creators
11 May 2023
Contributed by Lukas
In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has ...
How Grimes Is Shaping The Future of AI Generated Content
10 May 2023
Contributed by Lukas
In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by t...
The Great Reset
09 May 2023
Contributed by Lukas
In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the p...
Is Education A Good Revenue Stream?
08 May 2023
Contributed by Lukas
In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses,...
Private Mastermind Lessons Eric Picked Up in Turkey
07 May 2023
Contributed by Lukas
In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged ...
What Eric Learned From His Failed Airbnb Interview
06 May 2023
Contributed by Lukas
In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most import...
The Older Your Company The Better Your Marketing
05 May 2023
Contributed by Lukas
In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain...
Insider Starts to Experiment with AI
04 May 2023
Contributed by Lukas
In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using ...
The Pros and Cons of Polarizing Marketing
03 May 2023
Contributed by Lukas
In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating y...
Should You Take Every Press Appearance?
02 May 2023
Contributed by Lukas
In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances ...
Reaction to LinkedIn's Latest Features
01 May 2023
Contributed by Lukas
In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge...
How AutoGPTs Will Change Business & Marketing
30 Apr 2023
Contributed by Lukas
In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they ...
Project Magi: Google's Making Big Changes to Search
29 Apr 2023
Contributed by Lukas
In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsu...
What You Can Learn From The Best Newsletter Businesses
28 Apr 2023
Contributed by Lukas
In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of wha...
How to Build an Organization of Top-Performing Marketers
27 Apr 2023
Contributed by Lukas
In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer ...
Jack in the Box & Mint Mobile Shake Things Up
26 Apr 2023
Contributed by Lukas
In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both compani...
Does Ad Quality Score Still Matter in 2023?
25 Apr 2023
Contributed by Lukas
In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you d...
Biz Lessons Behind Instagram Making $660M on Blue Checkmarks
24 Apr 2023
Contributed by Lukas
In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the deta...
Practical ChatGPT Use Cases for Businesses
23 Apr 2023
Contributed by Lukas
In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are sti...
How to Use Meme Marketing to Grow Faster
22 Apr 2023
Contributed by Lukas
In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience...
Twitter’s Algo Has Been Open Sourced
21 Apr 2023
Contributed by Lukas
In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasi...
Lessons Learned From A Private YouTube Creator's Event
20 Apr 2023
Contributed by Lukas
In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event be...
How to Deal With Creator's Block
19 Apr 2023
Contributed by Lukas
In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposa...
Short Vs Long-Form Podcast Episodes: Which Performs Better
18 Apr 2023
Contributed by Lukas
In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is ...
The Shady Hack People Are Using to Get Crazy LinkedIn Growth
17 Apr 2023
Contributed by Lukas
In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at...
Budweiser's gamble, YouTube Shorts virality study, Twitter blocks Substack links, HBO Max rebrand, and why too much AI is bad for your marketing
16 Apr 2023
Contributed by Lukas
In this episode, Neil & Eric discuss this week's latest business & marketing news Links Mentioned in Today’s Episode: Don’t forget to help us gr...
Dubai Conference Q&A - Using Influencers To Grow Your Business & Scaling Your Digital Agency
15 Apr 2023
Contributed by Lukas
In this episode, Neil Patel and Eric Siu answer questions on digital marketing and business, during their Dubai conference. Links Mentioned in Today’...
Marketing Trends, Growing The Podcast, Marketing Apps and Tips
14 Apr 2023
Contributed by Lukas
In this episode, Neil Patel and Eric Siu talk about marketing trends, growing the podcast, marketing Apps and tips. Links Mentioned in Today’s Episo...
7 Unconventional Growth Hacks To 10x Your Growth
13 Apr 2023
Contributed by Lukas
In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective me...
Biggest Issues With A.I.
12 Apr 2023
Contributed by Lukas
In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in! Links Mentioned in Today’s Episo...
Stuck? Here's How To Unstuck Your Marketing
11 Apr 2023
Contributed by Lukas
In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing...
7 Marketing Tools for Q2 2023
10 Apr 2023
Contributed by Lukas
In episode #2424, Neil and Eric talk about 7 marketing tools for Q2 2023. There are tons of trendy new AI tools on the market right now that serve a v...
How to Address Negative Reviews The Right Way
09 Apr 2023
Contributed by Lukas
In episode #2423, Neil and Eric talk about how to address negative reviews the right way. Whether you’re getting negative reviews for a podcast, bus...
10x Marketing Experiments That We're Running Right Now
08 Apr 2023
Contributed by Lukas
In episode #2422, Neil and Eric talk about the 10x marketing experiments that they’re running right now. We break down how best to leverage various ...
The MrBeast & Logan Paul Monetization Model to Emulate
07 Apr 2023
Contributed by Lukas
In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built t...
Marketing Intensity vs Strategy – What’s More Important?
06 Apr 2023
Contributed by Lukas
In episode #2420, we answer the question of whether marketing intensity is more important than strategy. We discuss the difference between strategy an...
OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing
05 Apr 2023
Contributed by Lukas
In episode #2419, we take a look at how the recent release of ChatGPT plugins could impact the very future of marketing. We define what plugins are (w...
What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing
04 Apr 2023
Contributed by Lukas
In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds...
ChatGPT gets banned, The 110M impression LinkedIn page, OnlyFans funnels, Dharmesh Shah spends $10M+ on domains, David Sacks ChatGPT post (R2)
03 Apr 2023
Contributed by Lukas
In episode #2417, Neil Patel and Eric Siu talk about ChatGPT getting banned in Italy, Dharmesh Shah, OnlyFans funnel, and more. Tune in and make sure ...
The Fastest and Easiest Way To Increase Your Open Rate
02 Apr 2023
Contributed by Lukas
In episode #2416, we share the fastest and easiest way to increase your open rate. From prioritizing new content, creating anticipation, and the powe...
Are Newsletters Good Businesses?
01 Apr 2023
Contributed by Lukas
In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you ca...
Should You Build Or Buy When It Comes To Talent?
31 Mar 2023
Contributed by Lukas
In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both route...
How to Take Accountability for Your Marketing Screwups
30 Mar 2023
Contributed by Lukas
In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing...
THIS Plus ChatGPT Will Turbocharge Your Marketing Results
29 Mar 2023
Contributed by Lukas
In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, ...
One Easy Way To Skyrocket Your Conversions
28 Mar 2023
Contributed by Lukas
In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest l...
Batching Content Can Actually Hurt You Sometimes (Here's Why)
27 Mar 2023
Contributed by Lukas
In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podca...
How YouTube And Spotify Are Changing The Podcast Game
26 Mar 2023
Contributed by Lukas
In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcast...
GPT-4 & Marketing, Balaji's Bet, My First Million collab, video podcasts & more (R1)
25 Mar 2023
Contributed by Lukas
Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast! ...
The Recipe For Success With Any Content
24 Mar 2023
Contributed by Lukas
In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can fee...
How to Nail Your Public Speaking Performance
23 Mar 2023
Contributed by Lukas
In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having ...
When Should You Hire Offshore Marketing Talent?
22 Mar 2023
Contributed by Lukas
In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expa...
How to Get Maximum ROI From Conferences
21 Mar 2023
Contributed by Lukas
In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference...
What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers
20 Mar 2023
Contributed by Lukas
In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor s...
How Digital Advertising Will Change in 2023 & Beyond
19 Mar 2023
Contributed by Lukas
In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) ...
How The Best Marketers Manage Their Most Important Resource, Time
18 Mar 2023
Contributed by Lukas
In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top me...
The App Tracking Transparency Recession
17 Mar 2023
Contributed by Lukas
In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-o...
What We Learned From A Miami Founder's Mastermind
16 Mar 2023
Contributed by Lukas
In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided...
Are Uber & Lyft Ads Actually Viable?
15 Mar 2023
Contributed by Lukas
In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is ...
Why AI Is Overhyped For Marketers Right Now
14 Mar 2023
Contributed by Lukas
In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the...
How SVB's Downfall Was Caused By Marketing
13 Mar 2023
Contributed by Lukas
This is a quick reaction video. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave So...
How to Create a Marketing Moat Around Your Business
12 Mar 2023
Contributed by Lukas
In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that t...
Rapid Reaction: What the SVB Fallout Means For You & What We Predict Will Happen
11 Mar 2023
Contributed by Lukas
Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen. Learn more about your ...
How Viable Are Partnerships as a Growth Channel?
11 Mar 2023
Contributed by Lukas
In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and...