Marketing School - Digital Marketing and Online Marketing Tips

The Biggest Lesson Neil Learned From Sending Out 255 Million Emails

21 May 2023

Contributed by Lukas

In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation...

The Cookieless Future Is Here: Here's What to Do About It

20 May 2023

Contributed by Lukas

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookie...

Where Twitter Is Going And Why You Should Care

19 May 2023

Contributed by Lukas

In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk de...

Microsoft Advertising Is Rolling Out Ads for Chat API

18 May 2023

Contributed by Lukas

In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you ca...

Google Bard release, AI SEO, Tucker Carlson, Shelon Musk

17 May 2023

Contributed by Lukas

In this episode, Neil and Eric talk about Google Bard, How AI developments will affect SEO and Marketing, Shelon Musk, and more. Links Mentioned in T...

How Google Bard Can Actually Do Marketing For You

16 May 2023

Contributed by Lukas

In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to im...

How Khan Academy's AI Shows How Businesses Will Level Up

15 May 2023

Contributed by Lukas

In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform educati...

What BuzzFeed and Vice's Declines Tells You About Media Businesses

14 May 2023

Contributed by Lukas

In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedl...

How Inbound Marketing Is Rapidly Changing

13 May 2023

Contributed by Lukas

In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement m...

How Podcasting Can Unlock Lucrative Monetization Models

12 May 2023

Contributed by Lukas

In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting ...

Twitter Doubles Down on Creators

11 May 2023

Contributed by Lukas

In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has ...

How Grimes Is Shaping The Future of AI Generated Content

10 May 2023

Contributed by Lukas

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by t...

The Great Reset

09 May 2023

Contributed by Lukas

In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the p...

Is Education A Good Revenue Stream?

08 May 2023

Contributed by Lukas

In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses,...

Private Mastermind Lessons Eric Picked Up in Turkey

07 May 2023

Contributed by Lukas

In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged ...

What Eric Learned From His Failed Airbnb Interview

06 May 2023

Contributed by Lukas

In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most import...

The Older Your Company The Better Your Marketing

05 May 2023

Contributed by Lukas

In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain...

Insider Starts to Experiment with AI

04 May 2023

Contributed by Lukas

In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using ...

The Pros and Cons of Polarizing Marketing

03 May 2023

Contributed by Lukas

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating y...

Should You Take Every Press Appearance?

02 May 2023

Contributed by Lukas

In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances ...

Reaction to LinkedIn's Latest Features

01 May 2023

Contributed by Lukas

In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge...

How AutoGPTs Will Change Business & Marketing

30 Apr 2023

Contributed by Lukas

In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they ...

Project Magi: Google's Making Big Changes to Search

29 Apr 2023

Contributed by Lukas

In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsu...

What You Can Learn From The Best Newsletter Businesses

28 Apr 2023

Contributed by Lukas

In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of wha...

How to Build an Organization of Top-Performing Marketers

27 Apr 2023

Contributed by Lukas

In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer ...

Jack in the Box & Mint Mobile Shake Things Up

26 Apr 2023

Contributed by Lukas

In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both compani...

Does Ad Quality Score Still Matter in 2023?

25 Apr 2023

Contributed by Lukas

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you d...

Biz Lessons Behind Instagram Making $660M on Blue Checkmarks

24 Apr 2023

Contributed by Lukas

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the deta...

Practical ChatGPT Use Cases for Businesses

23 Apr 2023

Contributed by Lukas

In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are sti...

How to Use Meme Marketing to Grow Faster

22 Apr 2023

Contributed by Lukas

In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience...

Twitter’s Algo Has Been Open Sourced

21 Apr 2023

Contributed by Lukas

In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasi...

Lessons Learned From A Private YouTube Creator's Event

20 Apr 2023

Contributed by Lukas

In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event be...

How to Deal With Creator's Block

19 Apr 2023

Contributed by Lukas

In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposa...

Short Vs Long-Form Podcast Episodes: Which Performs Better

18 Apr 2023

Contributed by Lukas

In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is ...

The Shady Hack People Are Using to Get Crazy LinkedIn Growth

17 Apr 2023

Contributed by Lukas

In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at...

Budweiser's gamble, YouTube Shorts virality study, Twitter blocks Substack links, HBO Max rebrand, and why too much AI is bad for your marketing

16 Apr 2023

Contributed by Lukas

In this episode, Neil & Eric discuss this week's latest business & marketing news  Links Mentioned in Today’s Episode: Don’t forget to help us gr...

Dubai Conference Q&A - Using Influencers To Grow Your Business & Scaling Your Digital Agency

15 Apr 2023

Contributed by Lukas

In this episode, Neil Patel and Eric Siu answer questions on digital marketing and business, during their Dubai conference. Links Mentioned in Today’...

Marketing Trends, Growing The Podcast, Marketing Apps and Tips

14 Apr 2023

Contributed by Lukas

In this episode, Neil Patel and Eric Siu talk about marketing trends, growing the podcast, marketing Apps and tips. Links Mentioned in Today’s Episo...

7 Unconventional Growth Hacks To 10x Your Growth

13 Apr 2023

Contributed by Lukas

In episode #2426, Neil and Eric talk about 7 unconventional growth hacks to 10x your growth. Tune in as we break down the newest and most effective me...

Biggest Issues With A.I.

12 Apr 2023

Contributed by Lukas

In this episode, Neil Patel and Eric Siu share their insights on the major challenges associated with AI. Tune in! Links Mentioned in Today’s Episo...

Stuck? Here's How To Unstuck Your Marketing

11 Apr 2023

Contributed by Lukas

In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing...

7 Marketing Tools for Q2 2023

10 Apr 2023

Contributed by Lukas

In episode #2424, Neil and Eric talk about 7 marketing tools for Q2 2023. There are tons of trendy new AI tools on the market right now that serve a v...

How to Address Negative Reviews The Right Way

09 Apr 2023

Contributed by Lukas

In episode #2423, Neil and Eric talk about how to address negative reviews the right way. Whether you’re getting negative reviews for a podcast, bus...

10x Marketing Experiments That We're Running Right Now

08 Apr 2023

Contributed by Lukas

In episode #2422, Neil and Eric talk about the 10x marketing experiments that they’re running right now. We break down how best to leverage various ...

The MrBeast & Logan Paul Monetization Model to Emulate

07 Apr 2023

Contributed by Lukas

In episode #2421, we find out why MrBeast and Logan Paul have monetization models that are worth emulating. We examine how these YouTube stars built t...

Marketing Intensity vs Strategy – What’s More Important?

06 Apr 2023

Contributed by Lukas

In episode #2420, we answer the question of whether marketing intensity is more important than strategy. We discuss the difference between strategy an...

OpenAI Releases ChatGPT Plugins: BIG Implications for Marketing

05 Apr 2023

Contributed by Lukas

In episode #2419, we take a look at how the recent release of ChatGPT plugins could impact the very future of marketing. We define what plugins are (w...

What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing

04 Apr 2023

Contributed by Lukas

In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds...

ChatGPT gets banned, The 110M impression LinkedIn page, OnlyFans funnels, Dharmesh Shah spends $10M+ on domains, David Sacks ChatGPT post (R2)

03 Apr 2023

Contributed by Lukas

In episode #2417, Neil Patel and Eric Siu talk about ChatGPT getting banned in Italy, Dharmesh Shah, OnlyFans funnel, and more. Tune in and make sure ...

The Fastest and Easiest Way To Increase Your Open Rate

02 Apr 2023

Contributed by Lukas

In episode #2416, we share the fastest and easiest way to increase your open rate. From prioritizing new content, creating anticipation, and the powe...

Are Newsletters Good Businesses?

01 Apr 2023

Contributed by Lukas

In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you ca...

Should You Build Or Buy When It Comes To Talent?

31 Mar 2023

Contributed by Lukas

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both route...

How to Take Accountability for Your Marketing Screwups

30 Mar 2023

Contributed by Lukas

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing...

THIS Plus ChatGPT Will Turbocharge Your Marketing Results

29 Mar 2023

Contributed by Lukas

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, ...

One Easy Way To Skyrocket Your Conversions

28 Mar 2023

Contributed by Lukas

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest l...

Batching Content Can Actually Hurt You Sometimes (Here's Why)

27 Mar 2023

Contributed by Lukas

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podca...

How YouTube And Spotify Are Changing The Podcast Game

26 Mar 2023

Contributed by Lukas

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcast...

GPT-4 & Marketing, Balaji's Bet, My First Million collab, video podcasts & more (R1)

25 Mar 2023

Contributed by Lukas

Give us feedback on this new format in the rating section and include your e-mail for a chance to ask a question live on a Marketing School podcast! ...

The Recipe For Success With Any Content

24 Mar 2023

Contributed by Lukas

In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can fee...

How to Nail Your Public Speaking Performance

23 Mar 2023

Contributed by Lukas

In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having ...

When Should You Hire Offshore Marketing Talent?

22 Mar 2023

Contributed by Lukas

In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expa...

How to Get Maximum ROI From Conferences

21 Mar 2023

Contributed by Lukas

In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference...

What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers

20 Mar 2023

Contributed by Lukas

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor s...

How Digital Advertising Will Change in 2023 & Beyond

19 Mar 2023

Contributed by Lukas

In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) ...

How The Best Marketers Manage Their Most Important Resource, Time

18 Mar 2023

Contributed by Lukas

In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top me...

The App Tracking Transparency Recession

17 Mar 2023

Contributed by Lukas

In episode #2401, Neil and Eric talk about the app tracking transparency recession. The tech industry has been having a tough time, with massive lay-o...

What We Learned From A Miami Founder's Mastermind

16 Mar 2023

Contributed by Lukas

In episode #2400, Neil and Eric discuss what they learned from a Miami Founder’s Mastermind. For his latest Leveling Up Founders event, Eric decided...

Are Uber & Lyft Ads Actually Viable?

15 Mar 2023

Contributed by Lukas

In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is ...

Why AI Is Overhyped For Marketers Right Now

14 Mar 2023

Contributed by Lukas

In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the...

How SVB's Downfall Was Caused By Marketing

13 Mar 2023

Contributed by Lukas

This is a quick reaction video. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave So...

How to Create a Marketing Moat Around Your Business

12 Mar 2023

Contributed by Lukas

In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that t...

Rapid Reaction: What the SVB Fallout Means For You & What We Predict Will Happen

11 Mar 2023

Contributed by Lukas

Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen. Learn more about your ...

How Viable Are Partnerships as a Growth Channel?

11 Mar 2023

Contributed by Lukas

In episode #2394, Neil and Eric explore the viability of partnerships as a growth channel. Partnerships can be a great way to broaden your network and...

What to Do When You’re Feeling Content Burnout

10 Mar 2023

Contributed by Lukas

In episode #2393, Neil and Eric talk about what to do when you’re feeling content burnout. The grind of creating endless reams of content can quickl...

How To Use Pillar Content to 10x Your Output in 2023

09 Mar 2023

Contributed by Lukas

In episode #2392, Neil and Eric talk about how to use pillar content to 10x your output in 2023. We all have different strengths when it comes to cont...

How To Prevent Churn

08 Mar 2023

Contributed by Lukas

In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high ch...

When Is It Acceptable To Have Churn?

07 Mar 2023

Contributed by Lukas

In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the begin...

5 AI Marketing Tools To Check Out for 2023

06 Mar 2023

Contributed by Lukas

In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has...

Why We Use the Color Orange On Our Website

05 Mar 2023

Contributed by Lukas

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when...

What We Think About 'Dark Social'

04 Mar 2023

Contributed by Lukas

In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re sti...

The Easiest Ways to Hire the Best Marketers in 2023

03 Mar 2023

Contributed by Lukas

In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to ...

Where to Learn Marketing in 2023

02 Mar 2023

Contributed by Lukas

In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a bet...

What Twitter’s Recent Decisions Can Teach You About Marketing

01 Mar 2023

Contributed by Lukas

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistak...

Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds

28 Feb 2023

Contributed by Lukas

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and th...

Twitter Ad Spend Went Down 46% - Is Twitter Dead?

27 Feb 2023

Contributed by Lukas

In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons suc...

Why Contractors Are Actually 4x More Loyal Than Full-Time Employees

26 Feb 2023

Contributed by Lukas

In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and con...

Why Creativity Isn't As Effective Remotely

25 Feb 2023

Contributed by Lukas

In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaboratio...

7 Habits Of Highly Effective SEOs

24 Feb 2023

Contributed by Lukas

In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have h...

YouTube Scaling Secrets for 2023

23 Feb 2023

Contributed by Lukas

In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes ...

How to Create Hooks Consistently like Mr. Beast

22 Feb 2023

Contributed by Lukas

In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to c...

How to 2x Your SEO Traffic in 2023

21 Feb 2023

Contributed by Lukas

In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think ...

Our Thoughts On Bankrate Using AI Writers For Their Content

20 Feb 2023

Contributed by Lukas

In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, esp...

How to Get 90% Open Rates

19 Feb 2023

Contributed by Lukas

In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is...

Why We Wish We Never Went to College

18 Feb 2023

Contributed by Lukas

In episode #2373, we share why we wish we never went to college! This might be a controversial episode, but we are just sharing our own experiences an...

How to Get SEO Buy-In In Larger Organizations

17 Feb 2023

Contributed by Lukas

In episode #2372, we talk about how to get SEO buy-in in larger organizations. As digital marketers, we know the value of SEO, but that does not mean ...

The Best Way to Engineer Word of Mouth Marketing

16 Feb 2023

Contributed by Lukas

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how...

Personal & Professional Habits That Will Make You A High Performing Marketer

15 Feb 2023

Contributed by Lukas

In episode #2370, we share personal and professional habits that will make you a high-performing marketer. From networking and team building to daily ...

Meta and Google No Longer Have Majority of the Advertising Market Share

14 Feb 2023

Contributed by Lukas

In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some ...

Bing Is Adding ChatGPT - Is Google Doomed?

13 Feb 2023

Contributed by Lukas

In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of t...

What's The ROI of Speaking at Events?

12 Feb 2023

Contributed by Lukas

In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social med...