Marketing School - Digital Marketing and Online Marketing Tips

The Right Way To Get Better at Marketing ASAP

29 Aug 2023

Contributed by Lukas

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing...

The Hormozi Ultimate Offer #2548

28 Aug 2023

Contributed by Lukas

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s n...

This Could Replace All Regular Social Media Posting

27 Aug 2023

Contributed by Lukas

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing land...

Is Zero-Click Marketing the Future?

26 Aug 2023

Contributed by Lukas

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-cli...

Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?

25 Aug 2023

Contributed by Lukas

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refinin...

Inflation Cools but Rates Go Up – What This Means for Marketing

24 Aug 2023

Contributed by Lukas

In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join ...

Threads loses half of its 100M users

23 Aug 2023

Contributed by Lukas

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million u...

Is Becoming A Bestselling Author A Waste Of Time?

22 Aug 2023

Contributed by Lukas

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact ...

Why International Expansion Is a Huge Business Growth Hack

21 Aug 2023

Contributed by Lukas

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about...

Advanced SEO Tactics for 2023

20 Aug 2023

Contributed by Lukas

In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping web...

What We Are Seeing in the Economy

19 Aug 2023

Contributed by Lukas

In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different...

Vice Media Raised $1.6B But Went Bankrupt Because of This

18 Aug 2023

Contributed by Lukas

In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made ...

Alex Hormozi Was About to Lose Everything Until He Discovered This

17 Aug 2023

Contributed by Lukas

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experi...

Mastering Longevity and Abundance with Peter Diamandis

16 Aug 2023

Contributed by Lukas

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the fou...

LU Founders Q&A: How We're Expanding Our Content Using AI

15 Aug 2023

Contributed by Lukas

Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse ...

Discovery Platforms vs Relationship Platforms

14 Aug 2023

Contributed by Lukas

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and mor...

MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More

13 Aug 2023

Contributed by Lukas

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent L...

FB Conversion Pixel Going Away

12 Aug 2023

Contributed by Lukas

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, expl...

Disney Pulls Back on Marvel and Star Wars Content

11 Aug 2023

Contributed by Lukas

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are us...

There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You

10 Aug 2023

Contributed by Lukas

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there wer...

Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)

09 Aug 2023

Contributed by Lukas

In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of f...

What is the Inverse Entrepreneur Effect?

08 Aug 2023

Contributed by Lukas

In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarc...

Why Elon's Funding of Legal Bills is a Smart Marketing Move

07 Aug 2023

Contributed by Lukas

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public per...

Why Webinars Are Still a Moneymaker in 2023

06 Aug 2023

Contributed by Lukas

In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very speci...

Andrew Wilkinson Makes $12K/Mo on Twitter Subs?

05 Aug 2023

Contributed by Lukas

In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In ...

Paid Social Is a Terrible Investment for B2B

04 Aug 2023

Contributed by Lukas

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why ...

Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term

03 Aug 2023

Contributed by Lukas

In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the jo...

Apple Declares War on Newsletters

02 Aug 2023

Contributed by Lukas

In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple...

X Offers Up to 50% in Discounts

01 Aug 2023

Contributed by Lukas

Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50% TIME-STAMPED SHOW NOTES: [00:00] - “...

What the Hollywood Actor Strike Can Teach You About Marketing

31 Jul 2023

Contributed by Lukas

Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various ...

Elon destroyed the concept of hiring brand agencies for millions of dollars

30 Jul 2023

Contributed by Lukas

In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars. TIME-STAMPED...

Twitter Rebrands to X and destroys a reported $4-20B in brand value

29 Jul 2023

Contributed by Lukas

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve ...

The Wealthiest People in the World Do This One Thing Only

28 Jul 2023

Contributed by Lukas

In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ...

Why You Have To Take Back Control of Your Content

27 Jul 2023

Contributed by Lukas

In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platf...

Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel

26 Jul 2023

Contributed by Lukas

In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 mon...

Content That Actually Converts Into Enterprise Customers

25 Jul 2023

Contributed by Lukas

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective market...

Discord 125k growth hack, Eric's 1.9M view Tweet, Bryan Johnson's new company, Barbie marketing, AI's horrifying future

24 Jul 2023

Contributed by Lukas

In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Compa...

Marketing is Getting Harder. But Paid Media is Getting EASIER?

23 Jul 2023

Contributed by Lukas

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil she...

Is It Worth It to Create a User Conference?

22 Jul 2023

Contributed by Lukas

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of compani...

How to Measure the ROI of Your Content Efforts in 2023

21 Jul 2023

Contributed by Lukas

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4...

How Can Businesses Use Data to Improve Their Marketing Campaigns

20 Jul 2023

Contributed by Lukas

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how compa...

BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets

19 Jul 2023

Contributed by Lukas

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influ...

Crazy Marketing Lesson We Learned From Expedia

18 Jul 2023

Contributed by Lukas

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnicha...

How to use Bard to Come Up with Popular Marketing + Business Questions

17 Jul 2023

Contributed by Lukas

In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share the...

Why In Person Podcasts Crush Online Podcasts

16 Jul 2023

Contributed by Lukas

In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience r...

Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share

15 Jul 2023

Contributed by Lukas

Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episod...

Do Offline Ads Work?

14 Jul 2023

Contributed by Lukas

In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors a...

The LinkedIn Algorithm Changed — Here's How To Win

13 Jul 2023

Contributed by Lukas

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors ...

The Anatomy of a 1M View TikTok Video

12 Jul 2023

Contributed by Lukas

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video tha...

Why The Threads Launch Was A Masterclass In Product Marketing

11 Jul 2023

Contributed by Lukas

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads. TIME-STAMPED SHOW NOTES: [00:00] - Wh...

Threads Is Generating 8.3X More Engagement Than Twitter

10 Jul 2023

Contributed by Lukas

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand.  TIME-...

Why The Creator Economy Ended Up Being A Dumpster Fire

09 Jul 2023

Contributed by Lukas

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator econ...

Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M

08 Jul 2023

Contributed by Lukas

Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achieveme...

Are Rebrands A Good Idea?

07 Jul 2023

Contributed by Lukas

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and draw...

Now You Can View Your Competitors' Google Ads For Free

06 Jul 2023

Contributed by Lukas

In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free Links Mentioned in Today’s Episode: Don...

Where We Would Start From Scratch

05 Jul 2023

Contributed by Lukas

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content f...

How Much We Each Spend on Content Marketing

04 Jul 2023

Contributed by Lukas

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, vid...

The AI Video Editor That Will 10x Your Content Creation

03 Jul 2023

Contributed by Lukas

In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explo...

What Matters More Than Competency

02 Jul 2023

Contributed by Lukas

In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competen...

How MrBeast Smashed A New Video Record

01 Jul 2023

Contributed by Lukas

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘...

Why We’re Doing In-Person Podcast Again

30 Jun 2023

Contributed by Lukas

In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last thr...

The Rise of De-Influencers

29 Jun 2023

Contributed by Lukas

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is...

The Right Way to Market an Event

28 Jun 2023

Contributed by Lukas

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days ...

How to Find the Best Podcast to Advertise On

27 Jun 2023

Contributed by Lukas

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast ...

Business Trends We Are Seeing For 2023

26 Jun 2023

Contributed by Lukas

In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses ...

How To Unsuck At Social Media

25 Jun 2023

Contributed by Lukas

In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there ...

The Optimal Way To Post To Social Daily

24 Jun 2023

Contributed by Lukas

In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms see...

What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org)

23 Jun 2023

Contributed by Lukas

In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollar...

What Eric Learned About YouTube By Paying MrBeast $8

22 Jun 2023

Contributed by Lukas

In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are be...

Lionel Messi Declines $1.9B To Play The Long Game

21 Jun 2023

Contributed by Lukas

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s...

The Future of Media via Axios

20 Jun 2023

Contributed by Lukas

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode cov...

Use These Influence Hacks To 10x Your Conversions

19 Jun 2023

Contributed by Lukas

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eri...

The Metric That’s More Important Than Customer Acquisition Costs

18 Jun 2023

Contributed by Lukas

In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a...

Instagram’s Algorithm Revealed

17 Jun 2023

Contributed by Lukas

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other infor...

The GaryVee Method For Hiring Content Creators

16 Jun 2023

Contributed by Lukas

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring ...

How We're Using AI at Our Companies

15 Jun 2023

Contributed by Lukas

In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to creat...

Why the Gold is in the Reviews

14 Jun 2023

Contributed by Lukas

In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. The...

Eric and Neil's Favorite Way to Learn New Marketing Tactics

13 Jun 2023

Contributed by Lukas

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; fr...

How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI

12 Jun 2023

Contributed by Lukas

In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues ...

Is Google Sending Fewer Clicks To Websites?

11 Jun 2023

Contributed by Lukas

In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have cont...

Apple's headset, WPP partners with Nvidia, Rise of creator capitalists, Twitter ad revenue tanks 59

10 Jun 2023

Contributed by Lukas

In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tan...

Our Favorite Tools for Marketers That Want to Level Up Their Ads

09 Jun 2023

Contributed by Lukas

In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right ...

Why Finding Your Community Is Critical For Long Term Growth

08 Jun 2023

Contributed by Lukas

In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on t...

Where We Think Podcast Advertising Is Going

07 Jun 2023

Contributed by Lukas

In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many oppo...

What Eric Learned At An Investor's Conference

06 Jun 2023

Contributed by Lukas

Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended. Links...

What Eric Learned From Meeting A Marketing School Fan Live

05 Jun 2023

Contributed by Lukas

In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners wit...

Where Consumer Confidence Sits Right Now

04 Jun 2023

Contributed by Lukas

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the pas...

How To Truly Scale AI In Your Organization

03 Jun 2023

Contributed by Lukas

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best str...

92.7% of Facebook Posts Are Now Dominated By This Format

02 Jun 2023

Contributed by Lukas

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has pro...

You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture

01 Jun 2023

Contributed by Lukas

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content cre...

How We Optimize Our Travel For Maximum Output

31 May 2023

Contributed by Lukas

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few wa...

My Favorite Marketing Hack When Speaking at Conferences

30 May 2023

Contributed by Lukas

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to shar...

How to Make Your Content Stand Out When Everyone is Using AI

29 May 2023

Contributed by Lukas

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can ...

Google's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30%

28 May 2023

Contributed by Lukas

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more. Links Mentioned in Tod...

How To Do Outbound at Scale Using AI

27 May 2023

Contributed by Lukas

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to dis...

This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic

26 May 2023

Contributed by Lukas

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strat...

100m Views and $900 Return

25 May 2023

Contributed by Lukas

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on Y...

7 Marketing Tools for Q2 2023

24 May 2023

Contributed by Lukas

In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize ...

Why Newsletters Are Making a Comeback (and Why You Should Care)

23 May 2023

Contributed by Lukas

In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of m...

The Differences Between Mediocre and Standout Marketers

22 May 2023

Contributed by Lukas

In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former)....