Marketing School - Digital Marketing and Online Marketing Tips
Episodes
How Terrible Policies Will Kill Your Business
25 Sep 2023
Contributed by Lukas
In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality c...
The Right Way to Win at YouTube in 2023
24 Sep 2023
Contributed by Lukas
In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keyword...
How Experimenting with AI Tools Led to Better Results with Thomas Ma
23 Sep 2023
Contributed by Lukas
Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event...
Podcasts Expand Drastically
22 Sep 2023
Contributed by Lukas
In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in th...
How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr
21 Sep 2023
Contributed by Lukas
At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of est...
The Creator Economy 2.0
20 Sep 2023
Contributed by Lukas
In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator sta...
How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada
19 Sep 2023
Contributed by Lukas
Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up ...
The Warren Buffett Way of Thinking About Your Content
18 Sep 2023
Contributed by Lukas
In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Lear...
Using Generative AI to 10x Your Email Open Rate with Larry Kim
17 Sep 2023
Contributed by Lukas
Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling ...
What Eric Learned From All In Summit
16 Sep 2023
Contributed by Lukas
In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023. TIME-STAMPED SHOW NOTES: (00:00) - Eric talks abou...
Our Experience Speaking at HubSpot's INBOUND Conference
15 Sep 2023
Contributed by Lukas
In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met....
The Secrets Behind the X Algorithm
14 Sep 2023
Contributed by Lukas
In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, ...
4-Part Personal Branding Content Framework with Jasmine Star
13 Sep 2023
Contributed by Lukas
Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from s...
7 Marketing Tools for the Rest of 2023
12 Sep 2023
Contributed by Lukas
In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yo...
How Hiring Agencies Helped Me Save 10x More Money with Ian Blair
11 Sep 2023
Contributed by Lukas
Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-c...
Lessons from The Pooter Marketing Funnel
10 Sep 2023
Contributed by Lukas
In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the...
How To Guarantee Engagement with any Brand with Greg Lansky
09 Sep 2023
Contributed by Lukas
Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Level...
Why Semrush’s Numbers Prove That SEO Ain’t Dying
08 Sep 2023
Contributed by Lukas
In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good...
How the Wealthy Leverages Secret Networks and Classified Intel
07 Sep 2023
Contributed by Lukas
George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - ...
From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues?
06 Sep 2023
Contributed by Lukas
Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry...
What Is a Good Free-to-Paid Conversion Rate (With Data)
05 Sep 2023
Contributed by Lukas
In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right b...
Dangerous M&A Mistakes You Should Avoid with Deven Soni
04 Sep 2023
Contributed by Lukas
Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. ...
The Decline of the CMO Role
03 Sep 2023
Contributed by Lukas
In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of dif...
The Real Value of Creating Your Personal Brand with Dan Fleyshman
02 Sep 2023
Contributed by Lukas
Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - Why a...
Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube
01 Sep 2023
Contributed by Lukas
In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting t...
From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth)
31 Aug 2023
Contributed by Lukas
Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. TIME-STAMPED SHOW NOTES: ...
The Best Way To Do Paid Media Is… Not To Do Paid Media?!
30 Aug 2023
Contributed by Lukas
In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach mi...
The Right Way To Get Better at Marketing ASAP
29 Aug 2023
Contributed by Lukas
In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing...
The Hormozi Ultimate Offer #2548
28 Aug 2023
Contributed by Lukas
Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s n...
This Could Replace All Regular Social Media Posting
27 Aug 2023
Contributed by Lukas
In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing land...
Is Zero-Click Marketing the Future?
26 Aug 2023
Contributed by Lukas
In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-cli...
Leila Hormozi's Controversial 5- Minute Hiring Method: Does It Work?
25 Aug 2023
Contributed by Lukas
Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refinin...
Inflation Cools but Rates Go Up – What This Means for Marketing
24 Aug 2023
Contributed by Lukas
In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join ...
Threads loses half of its 100M users
23 Aug 2023
Contributed by Lukas
In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million u...
Is Becoming A Bestselling Author A Waste Of Time?
22 Aug 2023
Contributed by Lukas
In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact ...
Why International Expansion Is a Huge Business Growth Hack
21 Aug 2023
Contributed by Lukas
In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about...
Advanced SEO Tactics for 2023
20 Aug 2023
Contributed by Lukas
In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping web...
What We Are Seeing in the Economy
19 Aug 2023
Contributed by Lukas
In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different...
Vice Media Raised $1.6B But Went Bankrupt Because of This
18 Aug 2023
Contributed by Lukas
In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made ...
Alex Hormozi Was About to Lose Everything Until He Discovered This
17 Aug 2023
Contributed by Lukas
Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experi...
Mastering Longevity and Abundance with Peter Diamandis
16 Aug 2023
Contributed by Lukas
Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the fou...
LU Founders Q&A: How We're Expanding Our Content Using AI
15 Aug 2023
Contributed by Lukas
Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse ...
Discovery Platforms vs Relationship Platforms
14 Aug 2023
Contributed by Lukas
In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and mor...
MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More
13 Aug 2023
Contributed by Lukas
Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent L...
FB Conversion Pixel Going Away
12 Aug 2023
Contributed by Lukas
In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, expl...
Disney Pulls Back on Marvel and Star Wars Content
11 Aug 2023
Contributed by Lukas
In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are us...
There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You
10 Aug 2023
Contributed by Lukas
In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there wer...
Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time)
09 Aug 2023
Contributed by Lukas
In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of f...
What is the Inverse Entrepreneur Effect?
08 Aug 2023
Contributed by Lukas
In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarc...
Why Elon's Funding of Legal Bills is a Smart Marketing Move
07 Aug 2023
Contributed by Lukas
Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public per...
Why Webinars Are Still a Moneymaker in 2023
06 Aug 2023
Contributed by Lukas
In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very speci...
Andrew Wilkinson Makes $12K/Mo on Twitter Subs?
05 Aug 2023
Contributed by Lukas
In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In ...
Paid Social Is a Terrible Investment for B2B
04 Aug 2023
Contributed by Lukas
In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why ...
Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term
03 Aug 2023
Contributed by Lukas
In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the jo...
Apple Declares War on Newsletters
02 Aug 2023
Contributed by Lukas
In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple...
X Offers Up to 50% in Discounts
01 Aug 2023
Contributed by Lukas
Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50% TIME-STAMPED SHOW NOTES: [00:00] - “...
What the Hollywood Actor Strike Can Teach You About Marketing
31 Jul 2023
Contributed by Lukas
Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various ...
Elon destroyed the concept of hiring brand agencies for millions of dollars
30 Jul 2023
Contributed by Lukas
In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars. TIME-STAMPED...
Twitter Rebrands to X and destroys a reported $4-20B in brand value
29 Jul 2023
Contributed by Lukas
In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve ...
The Wealthiest People in the World Do This One Thing Only
28 Jul 2023
Contributed by Lukas
In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ...
Why You Have To Take Back Control of Your Content
27 Jul 2023
Contributed by Lukas
In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platf...
Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel
26 Jul 2023
Contributed by Lukas
In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 mon...
Content That Actually Converts Into Enterprise Customers
25 Jul 2023
Contributed by Lukas
In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective market...
Discord 125k growth hack, Eric's 1.9M view Tweet, Bryan Johnson's new company, Barbie marketing, AI's horrifying future
24 Jul 2023
Contributed by Lukas
In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Compa...
Marketing is Getting Harder. But Paid Media is Getting EASIER?
23 Jul 2023
Contributed by Lukas
In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil she...
Is It Worth It to Create a User Conference?
22 Jul 2023
Contributed by Lukas
In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of compani...
How to Measure the ROI of Your Content Efforts in 2023
21 Jul 2023
Contributed by Lukas
In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4...
How Can Businesses Use Data to Improve Their Marketing Campaigns
20 Jul 2023
Contributed by Lukas
In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how compa...
BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets
19 Jul 2023
Contributed by Lukas
In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influ...
Crazy Marketing Lesson We Learned From Expedia
18 Jul 2023
Contributed by Lukas
In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnicha...
How to use Bard to Come Up with Popular Marketing + Business Questions
17 Jul 2023
Contributed by Lukas
In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share the...
Why In Person Podcasts Crush Online Podcasts
16 Jul 2023
Contributed by Lukas
In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience r...
Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share
15 Jul 2023
Contributed by Lukas
Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episod...
Do Offline Ads Work?
14 Jul 2023
Contributed by Lukas
In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors a...
The LinkedIn Algorithm Changed — Here's How To Win
13 Jul 2023
Contributed by Lukas
In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors ...
The Anatomy of a 1M View TikTok Video
12 Jul 2023
Contributed by Lukas
In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video tha...
Why The Threads Launch Was A Masterclass In Product Marketing
11 Jul 2023
Contributed by Lukas
In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads. TIME-STAMPED SHOW NOTES: [00:00] - Wh...
Threads Is Generating 8.3X More Engagement Than Twitter
10 Jul 2023
Contributed by Lukas
Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand. TIME-...
Why The Creator Economy Ended Up Being A Dumpster Fire
09 Jul 2023
Contributed by Lukas
In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator econ...
Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M
08 Jul 2023
Contributed by Lukas
Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achieveme...
Are Rebrands A Good Idea?
07 Jul 2023
Contributed by Lukas
In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and draw...
Now You Can View Your Competitors' Google Ads For Free
06 Jul 2023
Contributed by Lukas
In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free Links Mentioned in Today’s Episode: Don...
Where We Would Start From Scratch
05 Jul 2023
Contributed by Lukas
In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content f...
How Much We Each Spend on Content Marketing
04 Jul 2023
Contributed by Lukas
In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, vid...
The AI Video Editor That Will 10x Your Content Creation
03 Jul 2023
Contributed by Lukas
In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explo...
What Matters More Than Competency
02 Jul 2023
Contributed by Lukas
In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competen...
How MrBeast Smashed A New Video Record
01 Jul 2023
Contributed by Lukas
In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘...
Why We’re Doing In-Person Podcast Again
30 Jun 2023
Contributed by Lukas
In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last thr...
The Rise of De-Influencers
29 Jun 2023
Contributed by Lukas
In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is...
The Right Way to Market an Event
28 Jun 2023
Contributed by Lukas
In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days ...
How to Find the Best Podcast to Advertise On
27 Jun 2023
Contributed by Lukas
In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast ...
Business Trends We Are Seeing For 2023
26 Jun 2023
Contributed by Lukas
In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses ...
How To Unsuck At Social Media
25 Jun 2023
Contributed by Lukas
In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there ...
The Optimal Way To Post To Social Daily
24 Jun 2023
Contributed by Lukas
In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms see...
What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org)
23 Jun 2023
Contributed by Lukas
In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollar...
What Eric Learned About YouTube By Paying MrBeast $8
22 Jun 2023
Contributed by Lukas
In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are be...
Lionel Messi Declines $1.9B To Play The Long Game
21 Jun 2023
Contributed by Lukas
In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s...
The Future of Media via Axios
20 Jun 2023
Contributed by Lukas
In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode cov...
Use These Influence Hacks To 10x Your Conversions
19 Jun 2023
Contributed by Lukas
In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eri...
The Metric That’s More Important Than Customer Acquisition Costs
18 Jun 2023
Contributed by Lukas
In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a...