Marketing School - Digital Marketing and Online Marketing Tips

The Exclusive Credit Card Made for Creators | Eric Wei

10 Jan 2024

Contributed by Lukas

Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services...

Year in Review: Marketing Breakthroughs and Lessons (Experiments)

09 Jan 2024

Contributed by Lukas

In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO ...

What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)

08 Jan 2024

Contributed by Lukas

In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significa...

Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)

05 Jan 2024

Contributed by Lukas

In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past t...

THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)

04 Jan 2024

Contributed by Lukas

In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page d...

Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)

03 Jan 2024

Contributed by Lukas

In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its pote...

Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

02 Jan 2024

Contributed by Lukas

In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity lay...

AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)

01 Jan 2024

Contributed by Lukas

In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivot...

Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)

29 Dec 2023

Contributed by Lukas

In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explo...

Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)

28 Dec 2023

Contributed by Lukas

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify thei...

Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)

27 Dec 2023

Contributed by Lukas

In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generat...

The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)

26 Dec 2023

Contributed by Lukas

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' ...

You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)

25 Dec 2023

Contributed by Lukas

In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and You...

AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)

22 Dec 2023

Contributed by Lukas

In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based...

What Vivan Tu is Doing to Make $25 Million in 10 years

21 Dec 2023

Contributed by Lukas

Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on in...

Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

20 Dec 2023

Contributed by Lukas

In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to...

How To Get Massive Reach on LinkedIn in 2024

20 Dec 2023

Contributed by Lukas

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which...

$3.4B Thrasio Goes Bankrupt - What You Can Learn

20 Dec 2023

Contributed by Lukas

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of r...

Performance marketing is NOT an investment. THIS is.

20 Dec 2023

Contributed by Lukas

In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbn...

This Is The Largest Opportunity & Biggest Miss When It Comes To Leads

20 Dec 2023

Contributed by Lukas

In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representativ...

How Google and Meta Are Using AI To Make Ads Easier For You

15 Dec 2023

Contributed by Lukas

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance...

How Mark Moss Made $1M in 20 days Without Paid Ads

14 Dec 2023

Contributed by Lukas

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging conten...

How We're Changing Up Marketing School in 2024

13 Dec 2023

Contributed by Lukas

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with sho...

Reddit Goes From 69M Visits/Mo To 200M Visits/Mo

12 Dec 2023

Contributed by Lukas

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Red...

Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)

11 Dec 2023

Contributed by Lukas

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on ...

Why You Don't Have an Audience

10 Dec 2023

Contributed by Lukas

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of...

This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)

09 Dec 2023

Contributed by Lukas

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying c...

What's Old in Marketing Is New Again, and What's New Is Old

08 Dec 2023

Contributed by Lukas

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strat...

How to Deal with Ad Fatigue

07 Dec 2023

Contributed by Lukas

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance d...

Why Neil & Eric Are Going Harder on Written Content Now

06 Dec 2023

Contributed by Lukas

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating ...

The TikTokification of Everything

05 Dec 2023

Contributed by Lukas

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capit...

The Creativity Faucet Concept (This Will 10x Your Content)

04 Dec 2023

Contributed by Lukas

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest ...

Audience TAM vs Revenue TAM

03 Dec 2023

Contributed by Lukas

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often...

The Anatomy of New York Times' Revenue

02 Dec 2023

Contributed by Lukas

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating inco...

These New OpenAI Developments Will Change Marketing Forever

01 Dec 2023

Contributed by Lukas

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without cod...

Dark Social's False Attribution to 'Direct' Traffic

30 Nov 2023

Contributed by Lukas

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social...

Why Millionaires & Billionaires are Becoming Content Creators

29 Nov 2023

Contributed by Lukas

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilk...

How SGE Will Dramatically Change Your SEO Traffic

28 Nov 2023

Contributed by Lukas

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing inst...

Critical Agency Acquisition Mistakes

27 Nov 2023

Contributed by Lukas

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer ...

Are Agencies Ripe For Rollups?

26 Nov 2023

Contributed by Lukas

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in th...

Modern Content Marketing Vs. Old Content Marketing

25 Nov 2023

Contributed by Lukas

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed ...

The $68B SEO Industry Will Go Extinct?

24 Nov 2023

Contributed by Lukas

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO ext...

The Sites That Dominate Affiliate Rankings

23 Nov 2023

Contributed by Lukas

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review do...

Why TikTok Shops Might Be The Next Big Opportunity

22 Nov 2023

Contributed by Lukas

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buy...

Amazon's fastest new growing business segment…

21 Nov 2023

Contributed by Lukas

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising ...

What you can learn from Sam Altman's Ouster

20 Nov 2023

Contributed by Lukas

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing ...

Struggling To Grow On Social Media? Use This Analogy

19 Nov 2023

Contributed by Lukas

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We high...

Here's What The Top YouTubers Taught Us About YouTube Marketing

18 Nov 2023

Contributed by Lukas

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as ...

Eric's Experiment with LinkedIn Thought Leader Ads

17 Nov 2023

Contributed by Lukas

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and hi...

Sahil Bloom’s #1 Advice to All Content Creators

16 Nov 2023

Contributed by Lukas

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He d...

What We Are Seeing With AI SEO Right Now

14 Nov 2023

Contributed by Lukas

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content ...

Shoppers Expected to Spend the Same or More This Holiday Season

13 Nov 2023

Contributed by Lukas

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on con...

Apply Pressure or Feel It

12 Nov 2023

Contributed by Lukas

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or...

Diving Deeper on the LinkedIn UGC Strategy

11 Nov 2023

Contributed by Lukas

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight t...

Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts

10 Nov 2023

Contributed by Lukas

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience w...

Your Customer Service Is Your Marketing

09 Nov 2023

Contributed by Lukas

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SE...

The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal

08 Nov 2023

Contributed by Lukas

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing ...

How to Spend on Marketing the Right Way

07 Nov 2023

Contributed by Lukas

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with...

How to Get Out of YouTube Jail (is there one?)

06 Nov 2023

Contributed by Lukas

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the ...

This Will Crush Your Marketing if You Don't Take It Seriously

05 Nov 2023

Contributed by Lukas

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a w...

The Powerhouse Role That Is Growing in Popularity

04 Nov 2023

Contributed by Lukas

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can b...

Behind the Scenes Business Trends We Are Seeing

03 Nov 2023

Contributed by Lukas

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the re...

How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)

02 Nov 2023

Contributed by Lukas

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the fee...

The Crazy New Way of Doing Infographics at Scale

01 Nov 2023

Contributed by Lukas

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, b...

The Secret to Getting 10M+ Views on YouTube Shorts

31 Oct 2023

Contributed by Lukas

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-ol...

Why You Shouldn't Optimize for 1 Million Subscribers

30 Oct 2023

Contributed by Lukas

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ...

8 Most Game Changing Marketing Tools

29 Oct 2023

Contributed by Lukas

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for ...

Will the Economy Get Better in 2024?

28 Oct 2023

Contributed by Lukas

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small busine...

TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview

27 Oct 2023

Contributed by Lukas

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through h...

How to Market Inside the Metaverse

26 Oct 2023

Contributed by Lukas

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Ma...

How to Market Your Business in a Competitive Market

25 Oct 2023

Contributed by Lukas

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competito...

How to Create More Engaging Content

24 Oct 2023

Contributed by Lukas

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks original...

Marketing Secrets for 2024

23 Oct 2023

Contributed by Lukas

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, ...

What Are Healthy SEO Growth Rates?

22 Oct 2023

Contributed by Lukas

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least...

Netflix's Genius Instagram Strategy

21 Oct 2023

Contributed by Lukas

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which the...

MasterClass Takes a Crash Course in Frugality

20 Oct 2023

Contributed by Lukas

In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can ...

Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal

19 Oct 2023

Contributed by Lukas

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and comp...

The Trap of Product-Led Growth

18 Oct 2023

Contributed by Lukas

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary v...

LinkedIn's Genius New SEO Strategy?

17 Oct 2023

Contributed by Lukas

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last....

How NFL Players Are Raking In The Dough As Creators

16 Oct 2023

Contributed by Lukas

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles...

Are Blog Posts the Best SEO Strategy Today?

15 Oct 2023

Contributed by Lukas

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn po...

Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez

14 Oct 2023

Contributed by Lukas

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic ...

The Best Paid Acquisition Channels for Newsletters

13 Oct 2023

Contributed by Lukas

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we u...

How Often Should Content Be Updated?

12 Oct 2023

Contributed by Lukas

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is ...

The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)

11 Oct 2023

Contributed by Lukas

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 mil...

SEO Traffic Will Drop 15–20% With SGE

10 Oct 2023

Contributed by Lukas

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm...

The Truth About Video Views on X (Twitter)

09 Oct 2023

Contributed by Lukas

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posti...

Should You Build In Public?

08 Oct 2023

Contributed by Lukas

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the a...

Our Thoughts On Selling Courses In Today's World

07 Oct 2023

Contributed by Lukas

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors t...

What Eric Learned From An E-mail Marketing Mastermind

06 Oct 2023

Contributed by Lukas

In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In thi...

How To Find The Best AI Marketers To Work With

05 Oct 2023

Contributed by Lukas

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing ...

Are Virtual Summits Still Relevant?

04 Oct 2023

Contributed by Lukas

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great...

Humans Using AI Outperform Humans Without AI by a LOT (Case Study)

03 Oct 2023

Contributed by Lukas

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a lar...

X Turns To Google To Sell Ads

02 Oct 2023

Contributed by Lukas

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, ...

Why B2B Creators Are The Next Big Thing

01 Oct 2023

Contributed by Lukas

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformati...

The Growing Trends With Businesses (Shopify, Flexport, etc.)

30 Sep 2023

Contributed by Lukas

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business w...

Coca-Cola's New Marketing Formula

29 Sep 2023

Contributed by Lukas

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world...

Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu

28 Sep 2023

Contributed by Lukas

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality conten...

The Deion Sanders Effect

27 Sep 2023

Contributed by Lukas

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NO...

How Deestroying Is Reshaping The NFL

26 Sep 2023

Contributed by Lukas

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In ...