Marketing School - Digital Marketing and Online Marketing Tips

What's Old in Marketing Is New Again, and What's New Is Old

08 Dec 2023

Contributed by Lukas

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strat...

How to Deal with Ad Fatigue

07 Dec 2023

Contributed by Lukas

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance d...

Why Neil & Eric Are Going Harder on Written Content Now

06 Dec 2023

Contributed by Lukas

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating ...

The TikTokification of Everything

05 Dec 2023

Contributed by Lukas

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capit...

The Creativity Faucet Concept (This Will 10x Your Content)

04 Dec 2023

Contributed by Lukas

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest ...

Audience TAM vs Revenue TAM

03 Dec 2023

Contributed by Lukas

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often...

The Anatomy of New York Times' Revenue

02 Dec 2023

Contributed by Lukas

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating inco...

These New OpenAI Developments Will Change Marketing Forever

01 Dec 2023

Contributed by Lukas

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without cod...

Dark Social's False Attribution to 'Direct' Traffic

30 Nov 2023

Contributed by Lukas

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social...

Why Millionaires & Billionaires are Becoming Content Creators

29 Nov 2023

Contributed by Lukas

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilk...

How SGE Will Dramatically Change Your SEO Traffic

28 Nov 2023

Contributed by Lukas

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing inst...

Critical Agency Acquisition Mistakes

27 Nov 2023

Contributed by Lukas

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer ...

Are Agencies Ripe For Rollups?

26 Nov 2023

Contributed by Lukas

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in th...

Modern Content Marketing Vs. Old Content Marketing

25 Nov 2023

Contributed by Lukas

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed ...

The $68B SEO Industry Will Go Extinct?

24 Nov 2023

Contributed by Lukas

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO ext...

The Sites That Dominate Affiliate Rankings

23 Nov 2023

Contributed by Lukas

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review do...

Why TikTok Shops Might Be The Next Big Opportunity

22 Nov 2023

Contributed by Lukas

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buy...

Amazon's fastest new growing business segment…

21 Nov 2023

Contributed by Lukas

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising ...

What you can learn from Sam Altman's Ouster

20 Nov 2023

Contributed by Lukas

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing ...

Struggling To Grow On Social Media? Use This Analogy

19 Nov 2023

Contributed by Lukas

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We high...

Here's What The Top YouTubers Taught Us About YouTube Marketing

18 Nov 2023

Contributed by Lukas

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as ...

Eric's Experiment with LinkedIn Thought Leader Ads

17 Nov 2023

Contributed by Lukas

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and hi...

Sahil Bloom’s #1 Advice to All Content Creators

16 Nov 2023

Contributed by Lukas

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He d...

What We Are Seeing With AI SEO Right Now

14 Nov 2023

Contributed by Lukas

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content ...

Shoppers Expected to Spend the Same or More This Holiday Season

13 Nov 2023

Contributed by Lukas

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on con...

Apply Pressure or Feel It

12 Nov 2023

Contributed by Lukas

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or...

Diving Deeper on the LinkedIn UGC Strategy

11 Nov 2023

Contributed by Lukas

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight t...

Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts

10 Nov 2023

Contributed by Lukas

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience w...

Your Customer Service Is Your Marketing

09 Nov 2023

Contributed by Lukas

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SE...

The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal

08 Nov 2023

Contributed by Lukas

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing ...

How to Spend on Marketing the Right Way

07 Nov 2023

Contributed by Lukas

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with...

How to Get Out of YouTube Jail (is there one?)

06 Nov 2023

Contributed by Lukas

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the ...

This Will Crush Your Marketing if You Don't Take It Seriously

05 Nov 2023

Contributed by Lukas

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a w...

The Powerhouse Role That Is Growing in Popularity

04 Nov 2023

Contributed by Lukas

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can b...

Behind the Scenes Business Trends We Are Seeing

03 Nov 2023

Contributed by Lukas

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the re...

How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)

02 Nov 2023

Contributed by Lukas

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the fee...

The Crazy New Way of Doing Infographics at Scale

01 Nov 2023

Contributed by Lukas

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, b...

The Secret to Getting 10M+ Views on YouTube Shorts

31 Oct 2023

Contributed by Lukas

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-ol...

Why You Shouldn't Optimize for 1 Million Subscribers

30 Oct 2023

Contributed by Lukas

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ...

8 Most Game Changing Marketing Tools

29 Oct 2023

Contributed by Lukas

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for ...

Will the Economy Get Better in 2024?

28 Oct 2023

Contributed by Lukas

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small busine...

TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview

27 Oct 2023

Contributed by Lukas

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through h...

How to Market Inside the Metaverse

26 Oct 2023

Contributed by Lukas

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Ma...

How to Market Your Business in a Competitive Market

25 Oct 2023

Contributed by Lukas

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competito...

How to Create More Engaging Content

24 Oct 2023

Contributed by Lukas

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks original...

Marketing Secrets for 2024

23 Oct 2023

Contributed by Lukas

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, ...

What Are Healthy SEO Growth Rates?

22 Oct 2023

Contributed by Lukas

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least...

Netflix's Genius Instagram Strategy

21 Oct 2023

Contributed by Lukas

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which the...

MasterClass Takes a Crash Course in Frugality

20 Oct 2023

Contributed by Lukas

In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can ...

Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal

19 Oct 2023

Contributed by Lukas

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and comp...

The Trap of Product-Led Growth

18 Oct 2023

Contributed by Lukas

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary v...

LinkedIn's Genius New SEO Strategy?

17 Oct 2023

Contributed by Lukas

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last....

How NFL Players Are Raking In The Dough As Creators

16 Oct 2023

Contributed by Lukas

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles...

Are Blog Posts the Best SEO Strategy Today?

15 Oct 2023

Contributed by Lukas

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn po...

Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez

14 Oct 2023

Contributed by Lukas

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic ...

The Best Paid Acquisition Channels for Newsletters

13 Oct 2023

Contributed by Lukas

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we u...

How Often Should Content Be Updated?

12 Oct 2023

Contributed by Lukas

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is ...

The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)

11 Oct 2023

Contributed by Lukas

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 mil...

SEO Traffic Will Drop 15–20% With SGE

10 Oct 2023

Contributed by Lukas

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm...

The Truth About Video Views on X (Twitter)

09 Oct 2023

Contributed by Lukas

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posti...

Should You Build In Public?

08 Oct 2023

Contributed by Lukas

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the a...

Our Thoughts On Selling Courses In Today's World

07 Oct 2023

Contributed by Lukas

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors t...

What Eric Learned From An E-mail Marketing Mastermind

06 Oct 2023

Contributed by Lukas

In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In thi...

How To Find The Best AI Marketers To Work With

05 Oct 2023

Contributed by Lukas

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing ...

Are Virtual Summits Still Relevant?

04 Oct 2023

Contributed by Lukas

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great...

Humans Using AI Outperform Humans Without AI by a LOT (Case Study)

03 Oct 2023

Contributed by Lukas

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a lar...

X Turns To Google To Sell Ads

02 Oct 2023

Contributed by Lukas

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, ...

Why B2B Creators Are The Next Big Thing

01 Oct 2023

Contributed by Lukas

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformati...

The Growing Trends With Businesses (Shopify, Flexport, etc.)

30 Sep 2023

Contributed by Lukas

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business w...

Coca-Cola's New Marketing Formula

29 Sep 2023

Contributed by Lukas

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world...

Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu

28 Sep 2023

Contributed by Lukas

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality conten...

The Deion Sanders Effect

27 Sep 2023

Contributed by Lukas

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NO...

How Deestroying Is Reshaping The NFL

26 Sep 2023

Contributed by Lukas

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In ...

How Terrible Policies Will Kill Your Business

25 Sep 2023

Contributed by Lukas

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality c...

The Right Way to Win at YouTube in 2023

24 Sep 2023

Contributed by Lukas

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keyword...

How Experimenting with AI Tools Led to Better Results with Thomas Ma

23 Sep 2023

Contributed by Lukas

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event...

Podcasts Expand Drastically

22 Sep 2023

Contributed by Lukas

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in th...

How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr

21 Sep 2023

Contributed by Lukas

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of est...

The Creator Economy 2.0

20 Sep 2023

Contributed by Lukas

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator sta...

How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada

19 Sep 2023

Contributed by Lukas

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up ...

The Warren Buffett Way of Thinking About Your Content

18 Sep 2023

Contributed by Lukas

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Lear...

Using Generative AI to 10x Your Email Open Rate with Larry Kim

17 Sep 2023

Contributed by Lukas

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling ...

What Eric Learned From All In Summit

16 Sep 2023

Contributed by Lukas

In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023. TIME-STAMPED SHOW NOTES: (00:00) - Eric talks abou...

Our Experience Speaking at HubSpot's INBOUND Conference

15 Sep 2023

Contributed by Lukas

In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met....

The Secrets Behind the X Algorithm

14 Sep 2023

Contributed by Lukas

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, ...

4-Part Personal Branding Content Framework with Jasmine Star

13 Sep 2023

Contributed by Lukas

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from s...

7 Marketing Tools for the Rest of 2023

12 Sep 2023

Contributed by Lukas

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yo...

How Hiring Agencies Helped Me Save 10x More Money with Ian Blair

11 Sep 2023

Contributed by Lukas

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-c...

Lessons from The Pooter Marketing Funnel

10 Sep 2023

Contributed by Lukas

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the...

How To Guarantee Engagement with any Brand with Greg Lansky

09 Sep 2023

Contributed by Lukas

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Level...

Why Semrush’s Numbers Prove That SEO Ain’t Dying

08 Sep 2023

Contributed by Lukas

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good...

How the Wealthy Leverages Secret Networks and Classified Intel

07 Sep 2023

Contributed by Lukas

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - ...

From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues?

06 Sep 2023

Contributed by Lukas

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry...

What Is a Good Free-to-Paid Conversion Rate (With Data)

05 Sep 2023

Contributed by Lukas

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right b...

Dangerous M&A Mistakes You Should Avoid with Deven Soni

04 Sep 2023

Contributed by Lukas

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. ...

The Decline of the CMO Role

03 Sep 2023

Contributed by Lukas

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of dif...

The Real Value of Creating Your Personal Brand with Dan Fleyshman

02 Sep 2023

Contributed by Lukas

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - Why a...

Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube

01 Sep 2023

Contributed by Lukas

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting t...

From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth)

31 Aug 2023

Contributed by Lukas

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.  TIME-STAMPED SHOW NOTES: ...

The Best Way To Do Paid Media Is… Not To Do Paid Media?!

30 Aug 2023

Contributed by Lukas

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach mi...