Marketing School - Digital Marketing and Online Marketing Tips
Episodes
NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing
14 May 2024
Contributed by Lukas
In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of g...
Why book writing sucks (statistics), Google Search revenue increases 14% YoY to $46 billion, Pinterest shares soar 18% on earnings beat, strong revenue growth, Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
13 May 2024
Contributed by Lukas
In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of boo...
Bonus episode #2: A sneak peek of what our AOA hangouts look like
11 May 2024
Contributed by Lukas
In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coac...
How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more
10 May 2024
Contributed by Lukas
In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest O...
Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation
09 May 2024
Contributed by Lukas
In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough con...
SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon
08 May 2024
Contributed by Lukas
In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behin...
How MrBeast's new content format caused me to cry and How Prime saved Amazon
07 May 2024
Contributed by Lukas
In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete fo...
Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
06 May 2024
Contributed by Lukas
In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employ...
Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
03 May 2024
Contributed by Lukas
In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monet...
How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video
02 May 2024
Contributed by Lukas
In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or idea...
How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
01 May 2024
Contributed by Lukas
In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startu...
Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
01 May 2024
Contributed by Lukas
In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where ma...
Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
30 Apr 2024
Contributed by Lukas
In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a signific...
Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
29 Apr 2024
Contributed by Lukas
In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being ...
The Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don't, and more
26 Apr 2024
Contributed by Lukas
In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the ...
WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds
25 Apr 2024
Contributed by Lukas
In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content...
How To ACTUALLY Get ANYTHING You Want | Marie Forleo
24 Apr 2024
Contributed by Lukas
In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT chan...
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
24 Apr 2024
Contributed by Lukas
In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to ...
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a
23 Apr 2024
Contributed by Lukas
In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is ...
Experiments we are running and Tools we are using
22 Apr 2024
Contributed by Lukas
In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize po...
The Writing Secrets That Create Billionaires | David Perell
18 Apr 2024
Contributed by Lukas
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David ...
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
16 Apr 2024
Contributed by Lukas
In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A st...
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
15 Apr 2024
Contributed by Lukas
In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digit...
Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR
12 Apr 2024
Contributed by Lukas
In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We d...
Why Young Men Are Double F**cked | PsycHacks' Orion Taraban
11 Apr 2024
Contributed by Lukas
In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per mon...
Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
11 Apr 2024
Contributed by Lukas
In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatabilit...
Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams
10 Apr 2024
Contributed by Lukas
In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examin...
Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
09 Apr 2024
Contributed by Lukas
In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and...
The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
08 Apr 2024
Contributed by Lukas
In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails throu...
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
05 Apr 2024
Contributed by Lukas
In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on Yo...
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
05 Apr 2024
Contributed by Lukas
In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital ...
The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
04 Apr 2024
Contributed by Lukas
In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise ...
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
03 Apr 2024
Contributed by Lukas
In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance ...
Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
02 Apr 2024
Contributed by Lukas
In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apa...
2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
01 Apr 2024
Contributed by Lukas
In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering r...
Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
29 Mar 2024
Contributed by Lukas
In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying...
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
28 Mar 2024
Contributed by Lukas
In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social m...
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
27 Mar 2024
Contributed by Lukas
Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They h...
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
27 Mar 2024
Contributed by Lukas
In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social netwo...
How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
26 Mar 2024
Contributed by Lukas
In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content...
Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more
25 Mar 2024
Contributed by Lukas
In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including int...
Being the CEO is the worst job ever
22 Mar 2024
Contributed by Lukas
In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's p...
Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more
21 Mar 2024
Contributed by Lukas
In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams a...
How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu
20 Mar 2024
Contributed by Lukas
Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses...
How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
20 Mar 2024
Contributed by Lukas
In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure ...
What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
19 Mar 2024
Contributed by Lukas
In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and ...
Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
18 Mar 2024
Contributed by Lukas
In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the proce...
Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more
15 Mar 2024
Contributed by Lukas
In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streaml...
The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
14 Mar 2024
Contributed by Lukas
In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly s...
How He Built A Billion Dollar Network From Scratch | Greg Isenberg
13 Mar 2024
Contributed by Lukas
Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares ins...
Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more
13 Mar 2024
Contributed by Lukas
In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through...
The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
12 Mar 2024
Contributed by Lukas
In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of c...
How to strategize as a marketing team of one for a small business, ChatGPT prompts to Improve Conversions, How to get AI to actually write like you for free, Zuck doesn’t believe in delegation, and The Indian Billionaire Way
11 Mar 2024
Contributed by Lukas
In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiati...
How to Run Your Company Like Amazon and Why Google and Microsoft Are Laying Off People
08 Mar 2024
Contributed by Lukas
In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meet...
How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%
07 Mar 2024
Contributed by Lukas
In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise ...
$200M Founder Reveals His Controversial Marriage Strategy
06 Mar 2024
Contributed by Lukas
Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episod...
The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)
06 Mar 2024
Contributed by Lukas
In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the in...
Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association
05 Mar 2024
Contributed by Lukas
In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. ...
How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?
04 Mar 2024
Contributed by Lukas
In episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on th...
Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
01 Mar 2024
Contributed by Lukas
In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blo...
Exposing Secrets From a Founder's Retreat
29 Feb 2024
Contributed by Lukas
In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business...
This Ex-Advisor Reveals the REAL Path to Wealth | Humphrey Yang
28 Feb 2024
Contributed by Lukas
Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance o...
Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more
28 Feb 2024
Contributed by Lukas
In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share th...
Google's huge flop with woke Gemini, Google’s search results getting worse, and Google News showing political bias
27 Feb 2024
Contributed by Lukas
In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study...
What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more
26 Feb 2024
Contributed by Lukas
In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conve...
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
23 Feb 2024
Contributed by Lukas
In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a p...
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
22 Feb 2024
Contributed by Lukas
In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bo...
Syed Balkhi’s Unconventional Wealth Building Strategies
21 Feb 2024
Contributed by Lukas
Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his ph...
Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…
21 Feb 2024
Contributed by Lukas
In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experien...
The future of marketing agencies, How to increase your agency's value, & more
20 Feb 2024
Contributed by Lukas
In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into...
MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
19 Feb 2024
Contributed by Lukas
In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive so...
Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
16 Feb 2024
Contributed by Lukas
In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of cont...
He Sends 2.5 BILLION Emails Per Month | Nathan Barry
15 Feb 2024
Contributed by Lukas
Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5...
AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
15 Feb 2024
Contributed by Lukas
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise...
Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
14 Feb 2024
Contributed by Lukas
In episode #2677, we discuss Sam Altman's ambitious plan to raise $7 trillion for a chip mission and Jack Altman's fundraising efforts for his startup...
Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
13 Feb 2024
Contributed by Lukas
In episode #2676, we discuss Tucker Carlson's recent interview with Vladimir Putin and the implications it has for media and marketing. We delve into ...
The Best Type of Fame to Get the Most Money
12 Feb 2024
Contributed by Lukas
In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore exam...
My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more
09 Feb 2024
Contributed by Lukas
In episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shar...
How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more
08 Feb 2024
Contributed by Lukas
In episode #2673, we discuss Eric's tremendous success in generating 2.1 million YouTube views within a short period. We explore the strategies and in...
Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
07 Feb 2024
Contributed by Lukas
In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves ...
Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more
06 Feb 2024
Contributed by Lukas
In episode #2671, we discuss the future of salespeople in the face of emerging AI technology. We delve into the potential impact of AI-driven tools su...
Why deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth
05 Feb 2024
Contributed by Lukas
In episode #2670, we delve into a thought-provoking discussion on why deplatforming Donald Trump didn't work. We explore the surprising data and analy...
Making A Million Dollar Business in a Weekend | Noah Kagan
03 Feb 2024
Contributed by Lukas
Eric Siu interviews Noah Kagan, the founder of AppSumo, to explore essential entrepreneurial insights. They discuss the significance of having a clear...
More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
02 Feb 2024
Contributed by Lukas
In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, a...
Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
01 Feb 2024
Contributed by Lukas
In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier a...
What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
31 Jan 2024
Contributed by Lukas
In episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportu...
The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year
30 Jan 2024
Contributed by Lukas
In episode #2666, we delve into the decline of the newspaper industry and the ascent of digital content. We analyze the staggering drop in newspaper a...
Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
29 Jan 2024
Contributed by Lukas
In episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eri...
How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
26 Jan 2024
Contributed by Lukas
In episode #2664, we discuss the importance of investing in creativity and the need to shift focus from customer acquisition to customer retention. We...
New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
25 Jan 2024
Contributed by Lukas
In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in ...
How Anxiety Almost Ruined My American Dream | Jimmy Zhang
24 Jan 2024
Contributed by Lukas
Jimmy Zhang opens up about his journey of overcoming anxiety and addiction to become a successful content creator with 1.5 million subscribers. He dis...
New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies
23 Jan 2024
Contributed by Lukas
In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of var...
Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
22 Jan 2024
Contributed by Lukas
In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes ...
Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
19 Jan 2024
Contributed by Lukas
In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand ...
Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy
18 Jan 2024
Contributed by Lukas
In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morni...
Your Personal Brand is Boring | Chris Do
17 Jan 2024
Contributed by Lukas
Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity a...
Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
16 Jan 2024
Contributed by Lukas
In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a pod...
NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
15 Jan 2024
Contributed by Lukas
In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleg...
Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
12 Jan 2024
Contributed by Lukas
In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the import...
Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
11 Jan 2024
Contributed by Lukas
In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-...