Marketing School - Digital Marketing and Online Marketing Tips

Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools

13 Sep 2024

Contributed by Lukas

In episode #2820, Eric Siu and Neil Patel discuss Lego's partnership with Fortnite has led to a 26% increase in operating profit for the company. Find...

Google's new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more

12 Sep 2024

Contributed by Lukas

In episode #2819, Eric Siu and Neil Patel discuss the importance of quality over quantity in SEO, the need to delete low-traffic pages, the significan...

You're not Elon Musk - be careful with what you say, it will affect your marketing, Adidas performance marketing didn’t work, and When will businesses start booming again? What we are seeing in the ad industry

11 Sep 2024

Contributed by Lukas

In episode #2818, Eric Siu and Neil Patel discuss how Elon Musk's outspokenness has negatively impacted his business, branding and performance marketi...

How Meta AI got 400M monthly active users/40M daily active users, and The $1 trillion dollar business with a crappy website

10 Sep 2024

Contributed by Lukas

In episode #2817, Eric Siu and Neil Patel discuss the measurement of active users, the importance of website design, the value of attending conference...

Should you invest in real estate?, $50M offer > $1B offer?, From $1B to $600K - Cameo's downfall?, and Your business is only worth what someone is willing to pay

09 Sep 2024

Contributed by Lukas

In episode #2816, Eric Siu and Neil Patel discuss investing in real estate versus investing in a business, the idea of using your business’ income t...

Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner

07 Sep 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about book rec...

Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM

06 Sep 2024

Contributed by Lukas

In episode #2815, Eric Siu and Neil Patel discuss the popularity of YouTube among celebrities, compare YouTube to Instagram in terms of ad revenue and...

Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years

05 Sep 2024

Contributed by Lukas

In episode #2814, Eric Siu and Neil Patel discuss the Federal Reserve's rate cuts, the possibility of a recession, the benefits of SBA loans for acqui...

How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more

04 Sep 2024

Contributed by Lukas

In episode #2813, Eric Siu and Neil Patel discuss the impact of being a guest on a popular podcast, the saturation of AI in educational and marketing ...

The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms

03 Sep 2024

Contributed by Lukas

In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness o...

Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal

02 Sep 2024

Contributed by Lukas

In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value o...

The Role of Referrals and Networking in Agencies

31 Aug 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the stra...

Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles

29 Aug 2024

Contributed by Lukas

In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup...

The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss

28 Aug 2024

Contributed by Lukas

In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures sellin...

MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?

27 Aug 2024

Contributed by Lukas

In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in la...

How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month

26 Aug 2024

Contributed by Lukas

In episode #2807, Eric Siu and Neil Patel discuss the importance of website speed and provide tips on how to keep a website fast, the impact of remote...

How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC

24 Aug 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the pros...

Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI

23 Aug 2024

Contributed by Lukas

In episode #2806, Eric Siu and Neil Patel share their top marketing tools and tactics for Q3 2024. They highlight Overlap for repurposing YouTube cont...

Lessons Learned from Analyzing 3000 Landing Pages Pt. 2

22 Aug 2024

Contributed by Lukas

In episode #2805, we cover a portion of Neil Patel’s Webinar, focusing on boosting conversions, covering color psychology, personalization, high-con...

Lessons Learned from Analyzing 3000 Landing Pages Pt. 1

21 Aug 2024

Contributed by Lukas

In episode #2804, we cover a portion of Neil Patel’s Webinar, focusing on conversion rate optimization and how to go from average to amazing. They d...

Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies

20 Aug 2024

Contributed by Lukas

In episode #2803, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners includin...

Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth

19 Aug 2024

Contributed by Lukas

In episode #2802, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners and prov...

Profit Strategies for Agency Owners: Should You Distribute or Reinvest?

17 Aug 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Find out the importance of finding a...

Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools

16 Aug 2024

Contributed by Lukas

In episode #2801, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil tackle pressing questions from agency owners....

Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more

15 Aug 2024

Contributed by Lukas

In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compe...

Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more

14 Aug 2024

Contributed by Lukas

In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads throug...

What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?

13 Aug 2024

Contributed by Lukas

In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer m...

The Meta, Microsoft, and Google arms race, How Microsoft Teams crushed Slack like a cockroach, Why you should go wide and narrow with your social content, The secret organization that Steve Jobs created in Apple, and more

12 Aug 2024

Contributed by Lukas

In episode #2797, we discuss the Meta, Microsoft, and Google's arms race, the strategy of going wide and narrow with social content, Steve Jobs' secre...

Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained

10 Aug 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore why you should tier clients ...

OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall, Prediction: Social media will change in 2025 because of disinformation, and UBI experiment fails

09 Aug 2024

Contributed by Lukas

In episode #2796, we discuss the spread of disinformation on social media platforms and the potential need for regulation to address this issue, the r...

How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim, Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?, and The businessman at bay

08 Aug 2024

Contributed by Lukas

In episode #2795, we discuss the success of Ryan Reynolds and Hugh Jackman's movies, the power of marketing and advertising, the profitability of high...

The stock market crash creates a marketing opportunity, What will happen to marketing as interest rates drop?, and The difference between Donald Trump & Kamala Harris' marketing

07 Aug 2024

Contributed by Lukas

In episode #2794, we discuss how large publicly traded companies tend to cut marketing during bad times, creating an opportunity for smaller businesse...

Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing?

06 Aug 2024

Contributed by Lukas

In episode #2793, we talk about AI-generated content and platform trust, censorship and government intervention, education and critical thinking, equa...

The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams

05 Aug 2024

Contributed by Lukas

In episode #2792, we talk about the MIT Neurosurgeon who decided to quit his job, focus on his health, and start a YouTube channel. The video he poste...

Making Your Creative Agency Attractive for Acquisition

03 Aug 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buyin...

MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024

02 Aug 2024

Contributed by Lukas

In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presid...

The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur

01 Aug 2024

Contributed by Lukas

In episode #2790, we discuss the importance of avoiding polarizing content in marketing, the need for unbiased AI models, the impact of selective info...

CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive

31 Jul 2024

Contributed by Lukas

In episode #2789, we discuss the impact of the CrowdStrike outage, how they handled the situation, and the negative press it generated. We also tackle...

How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more

30 Jul 2024

Contributed by Lukas

In episode #2789, we discuss Lakers' investment in LeBron James' son, the use of AI in marketing, the impact of interest rates on the economy, the ris...

Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?

29 Jul 2024

Contributed by Lukas

In episode #2788, we discuss why AMD missed out on opportunities in the mobile and GPU markets, the importance of persistence and survival in business...

Hailey Welch, Hawk Tuah Girl, signs with The Penthouse, Why Joe Biden's Twitter is a joke, and The quickest way to grow your ad agency, join forces with others

26 Jul 2024

Contributed by Lukas

In episode #2787, we discuss the rise of influencers, the importance of managing your own social media accounts, the benefits of partnering with other...

Why organic social rivals SEO today, Virality doesn't mean more revenue - David Guetta man in finance song only hits 900k listens, Was 'Stop Asian Hate' fake marketing?, and more

25 Jul 2024

Contributed by Lukas

In episode #2786, we discuss how organic social media platforms like Reels, TikTok, and Shorts can help you become top of mind, the challenges of mone...

Is it worth having an affiliate program after Google sacked so many affiliate sites?, HubSpot shares plunge 12% on report that Alphabet is shelving interest in acquiring software company, and more

24 Jul 2024

Contributed by Lukas

In episode #2785, we discuss the decline of affiliate marketing and the challenges faced by businesses and affiliates, the potential acquisition of Hu...

Will diversity, equity, and inclusion make you rich?, You are the media now, and How TikTok comments pushed Converse to bring back discontinued sneakers

23 Jul 2024

Contributed by Lukas

In episode #2784, we reference a study by McKinsey in 2015 that claimed a link between profits and executive diversity. We also discuss founders creat...

Data reveals how long it takes to reach product-market fit, The rise of in-house influencers, and Apple expands 30% fee on Facebook and Instagram ads globally

22 Jul 2024

Contributed by Lukas

In episode #2783, we discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers a...

Strategies to Land $5M+ Clients in Luxury Home Building

20 Jul 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice o...

How big agency M&A and hiring works, and World's richest man on being a 'working boss’

19 Jul 2024

Contributed by Lukas

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring p...

How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media

18 Jul 2024

Contributed by Lukas

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the r...

Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google

17 Jul 2024

Contributed by Lukas

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance ...

How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more

16 Jul 2024

Contributed by Lukas

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rate...

Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)

15 Jul 2024

Contributed by Lukas

In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on ...

Unlock $1M Revenue: Proven Strategies for Agency Success

13 Jul 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successfu...

Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results

12 Jul 2024

Contributed by Lukas

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the s...

Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier

11 Jul 2024

Contributed by Lukas

In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the cha...

Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue

09 Jul 2024

Contributed by Lukas

In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challe...

Undisclosed marketing tactics from Neil Patel & Eric Siu, and Companies are taking a stance on meritocracy

08 Jul 2024

Contributed by Lukas

In episode #2774, we discuss our marketing tactics that have been effective for our businesses, such as using QR codes in webinars, running paid ads t...

Don’t Create a Personal Brand If You Want to Do This as an Agency Owner

06 Jul 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss personal branding, corpor...

Neil Patel and Eric Siu's Biggest Business Mistakes

05 Jul 2024

Contributed by Lukas

In episode #2773, we discuss our biggest marketing and business mistakes in the last 12 months. Neil talks about the expansion of his ad agency, NP Di...

Why e-commerce and UGC are crushing for SEO while affiliate sites are dying, and MEI (Merit, Excellence, Intelligence) vs DEI (Diversity, Equity, Inclusion)

04 Jul 2024

Contributed by Lukas

In episode #2772, we discuss the shift in search engine results pages (SERPs) from displaying more affiliate product review content to more e-commerce...

How Zapier got $575m worth of SEO traffic, AI Overview data that will blow your mind, Google AI Overviews showing less often, with less Reddit, data shows

03 Jul 2024

Contributed by Lukas

In episode #2771, we discuss Zapier's $575M monthly organic traffic from ranking alternative and competitor keywords. Despite a $5B valuation and $250...

The hidden agenda behind the presidential debate, RFK's alternate presidential debate, and Prepare to go all in on video for LinkedIn and X

02 Jul 2024

Contributed by Lukas

In episode #2770, we dive into the fascinating world where politics, media, and digital strategy intersect. From the carefully crafted narratives in t...

Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks

01 Jul 2024

Contributed by Lukas

In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue...

Communities as the new SEO, Airbnb's customer service fiasco, Elon takes 'likes' private, & more

28 Jun 2024

Contributed by Lukas

In episode #2768, we discuss the growing role of communities like Reddit in SEO and the impact of poor customer service on reputations, citing Airbnb....

Is TOFU content now useless for SEO?, Meta plans to cut VPs, and The marketing strategy Eric and Neil use to get enterprise accounts

27 Jun 2024

Contributed by Lukas

In episode #2767, we discuss the marketing strategies we use to generate enterprise accounts, including specific content creation, webinars, events, a...

Prediction: Google’s AI to personalize search better than ChatGPT, and Starbucks' 7-month turnaround

26 Jun 2024

Contributed by Lukas

In episode #2766, we discuss Google's AI potential to personalize search using data from various platforms (unlike ChatGPT), how Starbucks, seven mont...

Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote, California's $22 minimum wage backfires, and Are 4-day work weeks a good idea?

25 Jun 2024

Contributed by Lukas

In episode #2765, we discuss Elon Musk's brand power and influence – shareholders voted in favor of Musk receiving his $56 billion pay package. We a...

Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”

24 Jun 2024

Contributed by Lukas

In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferenc...

The #1 Strategy to Break $1M as an Agency Owner

22 Jun 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the c...

Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services

21 Jun 2024

Contributed by Lukas

In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google se...

2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)

20 Jun 2024

Contributed by Lukas

In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and s...

Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites

19 Jun 2024

Contributed by Lukas

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their...

96% of sites ranking in top 10 have 1000+ links

18 Jun 2024

Contributed by Lukas

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here: https://marketingschool.io/agency Want to recruit g...

Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more

17 Jun 2024

Contributed by Lukas

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B...

8-Figure Bootstrapped Agency Blueprint

15 Jun 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client ...

Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?

14 Jun 2024

Contributed by Lukas

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of ...

The marketing genius of the Kardashians, and What Eric gets out of YPO retreats

13 Jun 2024

Contributed by Lukas

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. T...

Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep's amazing SEO & brand strategy (22M monthly searches)

12 Jun 2024

Contributed by Lukas

In episode #2756, we discuss the recent GameStop stock action, the role of influencers in driving stock price, the use of AI as a creative tool in adv...

How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign

11 Jun 2024

Contributed by Lukas

In episode #2755, we discuss the hijacking of Reddit for traffic, the impact of Google search leaks, the importance of quality content and user experi...

Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?

10 Jun 2024

Contributed by Lukas

In episode #2754, we discuss the value of quality content, the impracticality of a fighter jet giveaway, the growth of their community, the expenses o...

Outreach Secrets: Winning Tactics to Engage Decision Makers

08 Jun 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting th...

Trump campaign raises $53M after verdict, GameStop shares jump 30% after ‘Roaring Kitty’ trader posts account showing $116 million position, Chanel scrutinized over viral posts

07 Jun 2024

Contributed by Lukas

In episode #2753, we discussed the fundraising success of a convicted felon, the GameStop stock frenzy, exclusivity in luxury brands, and the marketin...

Should you raise money today?, How to get a 73% free trial conversion rate, Netflix ads tier hits 40 million subscribers, and Netflix's password crackdown leads to…

06 Jun 2024

Contributed by Lukas

In episode #2752, we discussed raising money for startups, the impact of liquidation preferences on founders, knowing when to raise capital, the effec...

Why Bryan Johnson Wants to Be God

05 Jun 2024

Contributed by Lukas

In this episode, I had Bryan Johnson – the “world’s most measured man” – on the pod. He shares his health experiments, gene therapy, and the...

What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers

05 Jun 2024

Contributed by Lukas

In episode #2751, we discussed ChatGPT 4.0 and its potential applications, including real-time translation, storytelling, and AI assistance. We also t...

The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal

04 Jun 2024

Contributed by Lukas

In episode #2750, we discussed AI’s impact on SEO, the impact of Google's search updates, the effects of algorithm updates on affiliate businesses, ...

McDonald's & Taco Bell show where the economy is really at, and The genius of Bryan Johnson's marketing

03 Jun 2024

Contributed by Lukas

In episode #2749, we discussed inflation, fast food price increases, consumer behavior, marketing strategies, dental experiences, credit card benefits...

How to think about agency M&A, and The downfall and rebirth of the Patels

28 May 2024

Contributed by Lukas

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on th...

OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences

27 May 2024

Contributed by Lukas

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategi...

AOA sneak peek: The Future of Agencies with AI

25 May 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future ...

Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle

24 May 2024

Contributed by Lukas

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment an...

Gamestop shoots up 91% off a meme, L'Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?

23 May 2024

Contributed by Lukas

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms lik...

Is Gary Vee An All-time Entrepreneur Or?...

22 May 2024

Contributed by Lukas

In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure ...

Amazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers

22 May 2024

Contributed by Lukas

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly ...

Google's search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google's site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more

21 May 2024

Contributed by Lukas

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new...

OpenAI is now developing a search engine, A company wants to buy Neil’s company, and Is remote work hurting Americans' global job edge?

20 May 2024

Contributed by Lukas

In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the pote...

Bonus episode #3: A sneak peek of what our AOA hangouts look like

18 May 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call a...

Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated, & Underrated vs overrated marketers

17 May 2024

Contributed by Lukas

In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about th...

Why there will never be another Oprah, and Frame.io's $1.3B startup lessons

16 May 2024

Contributed by Lukas

In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the r...

His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

15 May 2024

Contributed by Lukas

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep ...

97% of these sites got hit by Google's HCU, Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement, CNET + best buy = new era for media?, 70% of millennials relating to creators over celebrities

15 May 2024

Contributed by Lukas

In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership...